pentair merge tyco

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JULY 13, 2012: ISSU E 3.0 CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.

PARTNER BRAND GUIDE


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PURPOSE OF THIS DOCUMENT

Our relationships with our partners are important to growing our business. Working together to

market products and services in a consistent way will allow us to be more effective in marketing our

products, while building our brands and collectively strengthening our position in the marketplace.

For both parties to benefit, it is critical that our customers understand the relationship between

Pentair and its approved dealers, distributors, representatives, retailers and suppliers.

This guide will assist those companies in leveraging and protecting the Pentair marks. It containsspecific guidance on how to communicate the Pentair corporate brand and relevant branded product

lines in your marketing communications. As a trusted representative of Pentairs business and

products, we ask for your cooperation in following these guidelines. If you have any questions, we

encourage you to contact your Pentair business contact.

P U R P O S E O F T H I S D O C U M E N T 1PARTNER BRAND GUIDE

2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.


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The primary frame of reference for ourbrand is the Pentair logo. It is the unifyingvisual element that appears across all our

communications, enabling us to build strongbrand recognition. Our brand is a valuableasset that we need to protect, thus we askyou use it according to the guidelines inthis document.

When representing Pentair on Partnercommunications, the logo appears with arelationship descriptor (e.g., AuthorizedDealer). Partners must never apply the

Pentair logo without a relationship descriptor.

PENTAIR LOGO

The preferred reproduction version of thePentair logo is in full-color; it should be usedwhenever possible. The Pentair logo canbe used across product and servicecommunications, consumer and business-to-business media such as direct mail,brand advertising, tradeshows and public

relations, as well as product level literatureand documents (i.e. packaging, labeling,operating/instruction manuals, etc.). Allapplications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.

ONE-COLOR SOLID LOGOS

(RESTRICTED USE)

The one-color solid logos are intended for use

when reproduction methods prohibit the useof the full-color Pentair logo.

Important note: The Pentair logo cannot betranslated or used in another language.

PENTAIR IN TEXT

When the Pentair name is written in text(as shown here), or when the Pentair nameand relationship descriptor are used in text(e.g., Pentair Authorized Dealer), use initial

caps: Pentair or all capitals when required.

PENTAIR LOGO WITH REL ATIONSHIP DESCRIPTOR

Fullcolor [preferred]

RELATIONSHIP DESCRIPTOR

Pentair name in body copy, initial cap:Pentair

Pentair name and relationship descriptorin body copy, initial caps: Pentair

Ovit Pentair qui volupisnisit rem sit autem

Ovit Pentair AuthorizedDealer qui volupis nisit

Pentair name in all capital letters:PENTAIR

Pentair name and relationship descriptor in all capitalletters: PENTAIR [RELATIONSHIP DESCRIPTOR]

OVIT PENTAIR QUI VOLUPISNISIT REM SIT AUTEM

OVIT PENTAIR AUTHORIZEDDEALER REM SIT AUTEM

ONE-COLOR SOLID LOGOS (LIMITED USE)

RELATIONSHIP DESCRIPTOR RELATIONSHIP DESCRIPTOR

Onecolor, black logo Onecolor, reversed logo

PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR 2PARTNER BRAND GUIDE



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To ensure maximum impact, the Pentair logoand relationship descriptor should alwaysstand out from other graphic elements. The

immediate area surrounding the logo hasbeen defined as clear space, which shouldbe kept clear of other graphic elements suchas headlines, text, or imagery.

PREFERRED CLEAR SPACE

The preferred clear space is equal to X,as illustrated on this page. X is equal tothe width of the capital letter E in thePentair logotype.

MINIMUM CLEAR SPACE

In some cases it may not be practical to usethe preferred clear space (e.g., in digitalapplications, signage, etc). In these instances,maintain a minimum area of clear space. Theminimum clear space is equal to half of X.

Important note: Minimum clear space can befurther reduced for specific applications suchas technical drawings.

MINIMUM SIZE

To preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.


Illustrative exampleX

X

X


MINIMUM CLEAR SPACE

Illustrative example

0.5 X

X

0.5 X


MINIMUM SIZE

1.25 31.7mm, 90 px


PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E 3PARTNER BRAND GUIDE



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RELATIONSHIPDESCRIPTOR

The examples on this page demonstrate somecommon mistakes when applying our logo.

- Never modify the logo in any way and onlyuse Pentair approved electronic artwork

- Never remove the relationship descriptor,Pentair wordmark or symbol

- Never lock up a Partner logo, or use itwithin close proximity to the Pentair symbolor wordmark

- Do not link any text to the logo

- Do not shadow, bevel, stretch, or otherwisealter the logo

- Do not recreate the logo from type

- Do not use a TM or with the logo

- Do not use the logo in text

NEVER SEPARATE THE ELEMENTS

Do not separate its elements. The logotype

never appears without the symbol and thesymbol never appears without the logotype.


QUI OVIT VOLUPIS


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Do not remove the logotype

Never remove the Partnerrelationship descriptor

Never place a division, brand,product name, or other copyabove or below the logo

Do not create themed logos

Do not remove the symbol

Never remove the wordmarkor lock up the relationshipdescriptor with the symbol

Never modify the logo colors

Do not create patterns

Never place the logo withinbody text

Do not use a Partner logo within closeproximity to the Pentair logo, symbolor wordmark

Do not modify the position orproportional relationship ofthe logo elements

Do not place the logo on complexpatterns or backgrounds


PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR , I N C OR R E C T U SE 4PARTNER BRAND GUIDE



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To ensure maximum impact, the Pentair logoshould always stand out from other graphicelements. The immediate area surrounding

the logo has been defined as clear space,which should be kept clear of other graphicelements such as headlines, text, or imagery.



MINIMUM CLEAR SPACE



MINIMUM SIZETo preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.

PREFERRED CLEAR SPACE VERTICAL CONFIGUR ATION


MINIMUM SIZE VERTICAL CONFIGURATION

BRAND NAME


X

X

X

X

BRAND NAME


MINIMUM CLEAR SPACE VERTICAL CONFIGURATION


0.5 X

0.5 X

BRAND NAME


1.25 31.7mm, 90 px

PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E V E R T I C A L C ON F I G U R A T I ON 6PARTNER BRAND GUIDE



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To ensure maximum impact, the Pentair logoshould always stand out from other graphicelements. The immediate area surrounding

the logo has been defined as clear space,which should be kept clear of other graphicelements such as headlines, text, or imagery.



MINIMUM CLEAR SPACE



MINIMUM SIZETo preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.

MINIMUM SIZE HORIZONTAL CONFIGURATION

BRAND NAME


X

MINIMUM CLEAR SPACE HORIZONTAL CONFIGURATION


0.5 X

X

0.5 X

BRAND NAME


PREFERRED CLEAR SPACE HORIZONTAL CONFIGURATION

X

X

BRAND NAME



1.25 31.7mm, 90 px

PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E H OR I Z ON T A L C ON F I G U R A T I ON 7PARTNER BRAND GUIDE



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BRAND NAME

BRAND NAME

BRAND NAME


The examples on this page demonstrate somecommon mistakes when applying our logo.

- Never modify the logo in any way and onlyuse Pentair approved electronic artwork

- Never remove the relationship descriptor,Pentair wordmark, Branded Product nameor symbol

- Never use a Partner logo within closeproximity to the Pentair symbol or wordmark

- Do not link any text to the logo

- Do not shadow, bevel, stretch, or otherwisealter the logo

- Do not recreate the logo from type

- Do not use a TM or with the logo

- Do not use the logo in text

NEVER SEPARATE THE ELEMENTS

Do not separate its elements. The logotype

never appears without the symbol and thesymbol never appears without the logotype.


BRAND NAME

QUI OVIT VOLUPIS


BRAND NAME


Lorem Ipsum Dolor


BRAND NAME BRAND NAME


Do not remove the logotype,relationship descriptor orbrand name

Never remove the Partnerrelationship descriptor

Never place a division, brand,product name, or other copy

above or below the logo

Do not remove the symbol

Never use the symbol, BrandedProduct name or relationship descriptorwithout the Pentair wordmark

Never modify the logo colors

Never place the logo withinbody text

Do not use a Partner logo within closeproximity to the Pentair logo, symbolor wordmark

Do not modify the position orproportional relationship of

the logo elements

PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , I N C OR R E C T U SE 8PARTNER BRAND GUIDE



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We use two core brand colors: Pentair Blueand Pentair Green. Our colors play a veryimportant role within our brand identity and

help strengthen brand recognition.

COLOR CONSISTENCY

It is vital that our brand colors look consistentacross all media. When our brand colors areused on-screen they should visually matchour printed colors as closely as possible.Use the RGB (red, green, and blue) breakdownor Hex value indicated here for on-screenapplications. Never match to the colors as

they appear on-screen/monitor or colorprintouts from desktop printers.

The colors shown on this page and throughout these guidelines have

not been evaluated by Pantone, Inc., for accuracy and may not match

the PANTONE

Color Standards. Consult current PANTONE

Publica-tions for accurate color. PANTONE is the property of Pantone, Inc.

PENTAIR BLUE PENTAIRGREEN

Coated StockPentair Blueor PANTONE 7686 CC:100 M:73 Y:0 K:10

Uncoated StockPentair Blueor PANTONE 2945 UC:100 M:50 Y:1 K:15

OnscreenR:12 G:52 B:113Hex:0C3471

Coated StockPentair Greenor PANTONE 369 CC:68 M:0 Y:100 K:0

Uncoated StockPentair Greenor PANTONE 369 UC:55 M:0 Y:95 K:3

OnscreenR:100 G:167 B:11Hex:64A70B

Coated StockC:0 M:0 Y:0 K:0

Uncoated Stock

C:0 M:0 Y:0 K:0OnscreenR:255 G:255 B:255Hex:FFFFFF

Coated StockPentair Dark GrayC:0 M:0 Y:0 K:70

Uncoated StockPentair Dark GrayC:0 M:0 Y:0 K:70

OnscreenR:76 G:76 B:76Hex:4C4C4C

Coated StockBlackC:0 M:0 Y:0 K:100

Uncoated StockBlackC:0 M:0 Y:0 K:100

OnscreenR:0 G:0 B:0Hex:000000

PENTAIR DARKGRAY

copy color

BLACK WHITE

NEUTRAL COLOR PALETTE

PRIMARY COLOR PALETTE

PE N T A I R B R A N D C OL OR S 9PARTNER BRAND GUIDE



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PENTAIR BRANDED PRODUCT NAME

CONFIGURATIONS

There are two approved configurations for

the Pentair logo with Branded Product Nameswith relationship descriptor: vertical andhorizontal. The amount of available space ona marketing piece or layout will influencewhich configuration you choose. Follow theexamples shown here when applying thePentair Branded Product Name configurationto marketing materials.

PREFERRED - VERTICAL CONFIGURATION

The preferred version of the Pentair BrandedProduct Name is the vertical configuration.Use this version whenever possible.

ALTERNATE - HORIZONTAL CONFIGURATION

When space is limited and the verticalconfiguration cannot be applied, use thehorizontal configuration of the PentairBranded Product Name.

Important note: Please contact your Pentair

business representative for approved brandartwork. You may also contact your Pentairbusiness rep to discuss the use of the Pentairlogo, your business relationship description,and how to incorporate Pentairs BrandedProduct Names. All applications of the Pentairlogo on Partner communications must beapproved by your Pentair business contactprior to distribution.

Industrial

SolutionsCatalog

BRAND NAME

AUTHORIZED DEALER

Industrial Solutions Catalog

BRAND NAME

AUTHORIZED DEALER

VERTICAL CONFIGURATION (PREFERRED) HORIZONTAL CONFIGURATION (ALTERNATE)

Always begin by applying the vertical configuration of thePentair Branded Product Name, as shown here

When space is limited and the vertical configuration cannotbe applied, use the horizontal configuration

Industrial

Solutions

Catalog

BRAND NAME

AUTHORIZED DEALER

Industrial Solutions Catalog

BRAND NAME

AUTHORIZED DEALER

Never apply the Pentair logo or brand elements moreprominently than those of your own company

T H I R D-PA R T Y C OM M U N I C A T I ON S , PE N T A I R B R A N DE D PR ODU C T N A M E C ON F I G U R A T I ON S 11PARTNER BRAND GUIDE



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The examples here illustrate appropriate useof the Pentair logo and relationship descriptoron Partner-branded communications.

These examples are for illustrative purposesonly, and are not meant to represent actualthird-party communications.

All applications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.

Data is the lifeblood of your

business. Keep it secure.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet dolore

magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

consequat. Duis autem vel eum iriure dolor in hendrerit in

vulputate velit esse molestie consequat, vel illum dolore.

BRAND NAME

AUTHORIZEDDEALER

AUTHORIZEDDEALER

John Smith

Sales Manager

123 Main Street

Anytown, CA 12345

[email protected]

M: 123.456.7890

F: 123.456.7891

800.000.0000

www.xyzcompany.com

Your data center

security specialists.

Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummyAUTHORIZEDDEALER

Halfpage advertisement

Business card

Note: On business cards, thePentair logo may be reducedsmaller than the minimum size.Always adhere to the approvedclear space requirements

Web banner ad

T H I R D-PA R T Y C OM M U N I C A T I ON S : PR I N T A N D W E B 12PARTNER BRAND GUIDE



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The examples here illustrate appropriate useof the Pentair logo and relationship descriptorwithin Partner-branded environments.

These examples are for illustrative purposesonly, and are not meant to represent actualthird-party communications.

All applications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet dolore

magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

consequat. Duis autem vel eum iriure dolor in hendrerit in

vulputate velit esse molestie consequat, vel illum dolore.

Data is the lifebloodof your businessKeep it safe and secureBRAND NAME

AUTHORIZED DEALER

Graphic panels

Data is the lifeblood

of your business

Keep it safe and secure

BRAND NAME

AUTHORIZED DEALER

Posters

AUTHORIZED DEALER

BRAND NAME

AUTHORIZEDDEALER

Hanging banners

T H I R D-PA R T Y C OM M U N I C A T I ON S : E N V I R ON M E N T S 13PARTNER BRAND GUIDE



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