PEESTLE AND DEMOGRAPHIC OF MAURITIUSINTRODUCTIONPESTLE analysis is a strategic tool that helps organisations to explore/anticipate external influences on their organisation or department from several perspectives. It can be used to review a strategy or position, the direction of the organisation/area of responsibility, a marketing proposition, or future business and product development initiatives.

PESTLE analysis is an acronym of the following:Political factorsEconomic influencesSociological trendsTechnological innovationsLegal implicationsEnvironmental factorsJohn's set does Political and EconomicLinda's does Social and Technological, andSusan's Environmental and Legal - Emma's suggestion as a means of starting off - though at some stage we can and should all comment on and enhance, edit work as a wholeThese factors refer to external forces acting on the organisation and understanding these forces is vital when making strategic decisions. In order to carry out a thorough PESTLE analysis on your organisation/area of responsibility, you should start by considering the following:

What external forces might impact on our organisation?

Political factorsYou should consider existing and forthcoming government regulations and legal issues that define both the formal and informal rules under which your organisation must operate, such as:tax policy (e.g. tax rates and incentives)employment laws (e.g. minimum wage, maximum working hours and safety legislation)environmental regulationstrade restrictions and tariffsgovernment term and changehome and international pressure groups (e.g. Greenpeace)political stability (e.g. war, civil unrest)

Economic influencesFactors affecting the purchasing power of potential customers and cost of capital that your organisation/area of responsibility might have to consider include:economic growthinterest ratesexchange ratesunemployment rate and skill level of workforceseasonality and weather issues

Sociological trendsDemographic and cultural factors affecting customer needs and the size of potential markets might include:population growthage distributionattitudes towards career, family and healthlifestyle trends such as leisure interests and worklife balanceconsumer attitudes and opinions

Technological innovationsYou may wish to consider the impact of changes in technology that could affect your organisation/area of responsibility, such as:automationtechnological influences (e.g. email, the Internet)rate of technological changeimpact on costassociated/dependent technologies

Legal implicationsYou will also want to look at the effects any legal and international legislation may have on your organisation/area of responsibility, e.g:employment law, relating to health, data protection, race, sex, disability, employment rights, employment relationsconsumer law, such as description of goods, sale of goods, and safety of goodscorporate law, such as company law, and fair trading.

Environmental factors

As part of your PESTLE analysis, it is important to assess the impact of local, national and international environmental issues, eg:global warmingpollutionunsustainable developmentmethodologies and processes (farming, nuclear power)stakeholder power and influence

Essential ingredients for successful PESTLE analysisIdentifying the external forces is only the first stage in the analysis. Like SWOT, PESTLE is only useful if your findings are analysed and action points are agreed as a result. These must be related to your organisation or area of responsibilitys wider aims and requirements. All too often, PESTLE is used as an end in itself, meaning that little results from performing the technique other than wasted time.

A thoroughPESTLEanalysis should therefore comprise the following stages:

1.Identification What external factors have a potential impact on your organisation/area of responsibility?2.Verification Which factors are more likely to have a real impact on your organisation/area of responsibility? Have you missed anything?3.Observation Which of these factors are having the most significant impact right now?4.Projection Which of these factors are likely to increase/decrease in importance over the next few years? What other factors might arise that you have not yet considered?5.Planning What actions can be undertaken as a response to these factors, both current and potential future ones?6.Implementation Undertake action to counter the adverse effects of the appropriate/relevant factors.OBJECTIVE1 To study Peestle analysis 2 To understand current demographic ratio

Significance

CHAPTER 2HISTORY OF MAURITIUSMauritius was uninhabited until 1598, and had much unique wildlife and plant life. There were Dutch settlers from 1638 until 1710. The French took formal possession in 1715 and sent settlers from 1721; the French East India Company governed the island, called le de France, from about 1767. Slaves were brought in from Madagascar, Mozambique and other parts of Africa.The island was captured by the British in 1810, during the AngloFrench war, and renamed Mauritius. Together with its dependencies, including Seychelles and Rodrigues, the island was formally ceded to Britain under the Treaty of Paris (1814). At the time slavery was abolished, in 1834, there were 68,616 registered slaves in the country. After abolition, indentured labourers were recruited, mainly from India, to work in the expanding sugar industry. More than 200,000 Indian labourers arrived between 1840 and 1870. They were later joined by a small number of Chinese traders. The population swelled from 100,000 in 1835 to 371,000 by the end of the century.From 1810 until they were separated in 1903, Mauritius and Seychelles were administered as a single British colony by a Governor and British officials.The independence movement had its roots in the labour movement which, in the late 1940s, campaigned for the transfer of political power to Mauritians. In 1947 the franchise was extended to every literate adult. A measure of democratic self- government followed, with a general election in 1948 and the first legislative council. Universal adult suffrage was introduced in 1959.Negotiations for political autonomy in the 1960s were led by Seewoosagur Ramgoolam. Elections were held in 1967, which were won by a pro-independence alliance of Ramgoolams Labour Party and two smaller groups, the Independent Forward Bloc and the Muslim Action Committee. A new constitution granting internal self-government was then introduced. Mauritius became an independent state and joined the Commonwealth on 12 March 1968.Alarmed by the growing strength of the socialist Mouvement Militant Mauricien (MMM), led by Paul Brenger, and union strikes, the government of Ramgoolam refused to allow the general election due in 1972. A state of emergency was declared and MMM and union leaders imprisoned.In the 1976 general election, Labour retained power by forming an alliance with the Parti Mauricien Social Dmocrate (PMSD). But in 1982 the MMM, in alliance with Labour breakaway group the Parti Socialiste Mauricien (PSM), won all the elected seats in the National Assembly. In government, the MMM was less radical than it had been in the early 1970s, but the MMM/PSM alliance broke up within a year. Anerood Jugnauth, Prime Minister and MMM President, then broke away from the MMM to form a new party, the Movement Socialiste Mauricien (MSM), which formed an alliance with Labour and the PMSD. The new alliance won the elections of 1983, leaving the old MMM in opposition. The Organisation du Peuple Rodriguais again won the two Rodrigues seats and joined the new government.In 1984, Jugnauth dismissed a number of ministers, most of them members of the Labour Party, and the coalition government split. Those Labour MPs who continued to support the government formed the Rassemblement des Travaillistes Mauriciens (RTM). In an early general election called in June 1987, the MSM/PMSD/RTM coalition unexpectedly won a comfortable majority. The PMSD left the alliance in 1988, and the MMM came into the alliance in its place.The alliance of MSM and MMM were returned to power in 1991; it held firm until 1993 when MMM leader Paul Brenger was dismissed from the cabinet and took part of the MMM with him to form an alliance with the Labour Party. Meanwhile, the constitution was amended to make Mauritius a republic on 12 March 1992.The Labour PartyMMM alliance won a sweeping victory at elections held in December 1995, leaving the country with only a token parliamentary opposition. Labour Party leader Navinchandra Ramgoolam became Prime Minister and Brenger Deputy Prime Minister and Minister of Foreign Affairs. The government introduced privatisation policies, despite strong opposition from the MMM and unions. Brenger and other MMM members resigned from the coalition to rejoin the opposition in June 1997

CHAPTER 3PESTLE ANALYSISMauritius is considered to be an upper middle income, peaceful, and modern market. The countrys economy is expected to reach $15.7 billion by 2018. The country has grown more rapidly compared to the other countries in the region as a result of economic diversification. Mauritius benefits from its highly developed service sector and profitable manufacturing sector.

This report includes an in-depth analysis of the macroeconomy of Mauritius, as well as the nations political scenario, and social and technological analysis. The study provides knowledge on the leading and emerging industries in the country.

The report outlines that the country faces a challenge from its high dependence on European countries, which account for two-thirds of Mauritian exports. Any change in demand from these countries will have a serious impact on the export performance of Mauritius. In addition, the countrys fiscal deficit exceeds the governments target rate, which increases risk.

The study provides an overview of the Mauritian economys major drivers. Geostrategic location of Mauritius adds an edge to the economy. It is located in the Indian Ocean betweenAfrica, Asia, and Australia providing easy access to these markets and promoting international trade. Mauritius receives a significant amount of foreign direct investment (FDI). Special tax treatments given to countries have increased FDI in Mauritius.

The report provides an in-depth PESTLE analysis of economy of Mauritius and provides an insightful SWOT analysis of the country. Using this study, investors can easily understand the strengths, weakness, opportunities, and threats in the Mauritian economy. The country has made optimum utilization of its resources to foster a strong economy.

This unique report will provide you with valuable information, insights and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In todays stringent economy, you need every advantage that you can find.

Features of This Report:To make business, investment, and strategic decisions, you need timely, useful information. This market report fulfils this core need and is an indispensable reference guide for multinational materials suppliers, product manufacturers, investors, executives, distributors, and many more that operate in this market.

Some of the features of PESTLE Analysis of Mauritius 2013 include:- Trend and forecast for key macroeconomic variables that are useful to make major investment decision- Analysis on economic activity, investment environment, and trade structure of the country- Major industries in Mauritius and its contribution to GPD- Trends in savings, investments, and consumptions- Analysis of Political, Economic, Social, Technological, Legal, and Environmental scenarios as well as their impact on different industries- Analyses on geographical importance and social structure such as labor quality- Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Mauritius

Benefits of Report:

The core competency is in market research and management consulting. In the last 14 years, the author has worked on hundreds of market and economic research studies. The author market reports offer the following benefits:

- Enhance your global growth strategy with key economic and potential industry analysis- Fine-tune your business expansion planning and market development with analysis of domestic demand analysis and demographics structure analysis - Explore business opportunities with the analysis of leading industry, potential sector analysis and by understanding strength, weakness, opportunity, and threat of the country- Know the business environment of the country using reports PESTLE analysis and their impact on industry. Also included is Foreign Direct Investment and Trade structure analysis.

BIBILIOGRAPHYhttp://thecommonwealth.org/our-member-countries/mauritius/historyhttp://flp409.pbworks.com/w/page/8080544/PESTLE%20-%20Introduction