peer reviewed updates for medical practitioners …medicine. paediatrics todaybrings the most...

Medicine Today…

MEDIA KIT 2016

Launch issue

November 2

016!

PaediatricsPEER REVIEWED UPDATES FOR MEDICAL PRACTITIONERS

A MEDICINE TODAY PUBLICATION

S

Today

Paedia


Paedia


triPaedia


tri

PEER REVIEWED UPDATES FOR MEDICAL Paedia

PEER REVIEWED UPDATES FOR MEDICAL Paedia

PRACTITIONERSPEER REVIEWED UPDATES FOR MEDICAL triPaedia

cTcsdcoiT dcsoTToricTo

saysdaysd

Backed by more than 50 years of editorialexcellence…

Medicine Today (formerly Modern Medicine) has beencontinuously published in Australia since 1957. Its publisherslaunched Paediatrics Today to provide a topic-specific,focused publication for GPs and other specialists.

Paediatrics Today delivers a dedicated paediatric-specificenvironment to showcase products directly to a targetedaudience. Written and peer reviewed by specialists for aGP audience, the editorial content provides authoritative,practical clinical information and is commissioned followingdiscussions with the Editor-in-Chief, the Medicine Today

Editorial Advisory Board and other senior consultants. Allinvited authors hold senior roles in their respective fields ofmedicine.

Paediatrics Today brings the most important clinicalinformation to the forefront of doctors’ minds in a peerreviewed publication devoted to child health.

Paediatrics Today Editor-in-Chief

Dr Chris ElliotBMed(Hons), FRACP

Editor-in-Chief

Paediatrics Today

BiographyDr Chris Elliot is a General and DevelopmentalPaediatrician in Sydney. He works both in the publicsector as a Staff Specialist at St George Hospital,and in the private sector. As a hands-on parenthimself, Dr Elliot is committed to practical, usefulhealth communication and teaching.

He is a Conjoint Lecturer at UNSW Australia, anAdvanced Paediatric Life Support Instructor and a member of the Editorial Board of the Journal

of Paediatrics and Child Health. He has writtenpopular articles on child health for Fairfax Media and The Conversation and contributes regularly to the open-access medical education websiteonthewards.org.

Visit www.drchriselliot.com.au for more information.

2 PAEDIATRICS TODAY TELEPHONE 02 9908 8577 FACSIMILE 02 9475 0645

What is Paediatrics Today and why does it matter to both GPs and paediatricians?

GPs are often the first point of contact for parents of sick children. For parents, a trusted GP can feel like oneof the most important members of their family. GPs are, however, being asked to manage increasinglycomplex child health conditions, either alone or in a shared care role with specialists and paediatricians. Theprevalences of behavioural problems, developmental conditions such as autism, allergies and obesity areincreasing. There are new approaches to managing old conditions such as anxiety and depression, andfrequent changes are occuring in familiar areas such as immunisation schedules. More children with complexcongenital problems are living to adulthood and their GPs are required to support their transition frompaediatric to adult specialist services. The challenges of staying up-to-date are considerable.

Paediatrics Today helps the Australian GP to readily access and consider up-to-date clinically relevantinformation from specialists in the paediatric field. Reader-friendly presentations, including feature articles,perspectives and case studies, are used to support primary care health professionals in continuing to provideexcellent care for the children in their practices.

PaediatricsToday

4 REPRINTS IN DERMATOLOGY TELEPHONE 02 9908 8577 FACSIMILE 02 9475 0645

Editorial Advisory Board … behind thescenes

Having major input into the Paediatrics

Today peer review process, commissioningprogram and author suggestions, theMedicine Today Editorial Advisory Board hasa vital role in maintaining the journal’s higheditorial standards.

Advertising Standards

Advertisements submitted to Paediatrics

Today are subject to editorial approval andhave no influence on editorial content orpresentation. Advertisers are responsible forensuring that advertisements comply withCommonwealth and State and Territory lawsand any industry code of conduct.

Editorial PolicyPaediatrics Today is a peer reviewed clinicaljournal and the editorial content iscompletely independent of advertising. Alleditorial material is embargoed beforepublication.

DermatologyReprints in

What our peer review process means to you…

Providing accuracy, credibility and independence, thepeer review process is an indispensable part ofMedicine Today’s editorial process. Borrowing fromthis proven method, every article published inPaediatrics Today has been rigorously peer reviewedby a minimum of two expert consultants and by onegeneral practitioner, who represents our mainreadership.

The reviewers provide instructive comments,suggestions and recommendations on the suitabilityfor publication of each article. Authors receive detailedreports requesting revisions and responses to thecomments before articles are accepted for publication.

The result is a consensus on each Paediatrics Today

topic – meaning you can be sure your productmessage is delivered in the most credible, authoritativeenvironment available to reach your target audience.Every article is a basis for action, providing doctorswith the most relevant, insightful and accurateconsensus information achievable.


PaediatricsToday

Managing paediatric painIn general practice

FEATURES

Recognition and management of IgE-mediated food allergy

in children

Recognising childhood depression and anxiety

disorders

Puberty disorders

Autism spectrum disorders

PERSPECTIVES

PaediatricsToday

MAY 2016 VOL 1 NO 1A MEDICINE TODAY PUBLICATION

PEER REVIEWED UPDATES FOR MEDICAL PRACTITIONERS

Laryngomalacia: when is treatment needed?

The use of probiotics and supplements in children

GP’s approach to parents asking for vaccination exemptions

Management of childhood obesity

Space Rate ($)

DPS 15,480

Junior DPS/Fireplace 11,820

Full page 7880

2/3 vertical 7100

1/2 horizontal* 5910

1/2 junior 5520

1/2 vertical 5120

1/3 horizontal* 4340

1/3 vertical 3550

4 Colour Display Advertising

All quoted rates are GST exclusive

Issue Booking Deadline Material Deadline

November 2016 06 October 13 October

General Practitioners 21,894

Paediatricians 1441

Immunologists & Allergists 133

Miscellaneous subscribers 491

Advertisers/agencies 609

TOTAL 24,568

Booking & Material Deadlines 2016

Circulation

4 REPRINTS IN DERMATOLOGY TELEPHONE 02 9908 8577 FACSIMILE 02 9475 0645

Position LoadingsIFC, OBC an additional $2000 (ex GST)

Note: where IFC is booked as spread, loading applies

on second page only, i.e. an additional $2000.

Fixed inserts*2pp fixed insert: $10,244 (ex GST)

4pp fixed insert: $20,488 (ex GST)

*printing additional, can be quoted on request.

Trading TermsAgency commission of 10% is paid to advertising

agencies for all accounts settled within 30 days from

the end of the month of invoice.

* 1/2 and 1/3 page horizontals are available as nonbleed adsonly, except when purchased as double page spreads.

DermatologyReprints in


Booking and delivery of material:Prue Anderson, Group Sales & Marketing ManagerSarah Wylie, Sales Manager Paediatrics Today

Suite 3, 134 Military Road, Neutral Bay NSW 2089PO Box 1473, Neutral Bay, NSW 2089 Telephone: 02 9908 8577 [email protected]@medicinetoday.com.au

PaediatricsToday

Mechanical SpecificationsPaediatrics Today prefers ad material via Quickcut, a serviceprovider for electronic delivery of digital files that has provento be the most effective method of receiving and trackingyour ad. As Quickcut provides the facility to check for errors,Paediatrics Today recommends that you use this service toavoid print errors.

Material delivery • Quickcut – visit www.quickcut.com.au for more

information• Via email (up to 15 MB only) to:

[email protected]@medicinetoday.com.au

• CD

Material instructions• Publication name (Paediatrics Today)• Issue date• Key number• Ad size• Special instruction/positioning

Electronic File Requirements (Hi-res Acrobat PDF only)Hi-res PDFs must be supplied with a minimum of 3 mmbleed and visible crop marks. Colour bars, crop marks andregistration marks must be at least 5 mm away from trim.

CHECK LISTScreen• Four colour – 133 lines per inch

Colour• Hi-res PDFs must be supplied in CMYK • RGB, PMS and Spot colours must be converted to

process colour• Total ink weight should not exceed 310% with a 90%

black maximum

Images• CMYK• JPG or TIFF format• High-resolution required, minimum of 300 dpi at 100%

scaling• Black and white line art, minimum 1200 dpi at 100%

scaling• All transparencies must be flattened

Type• Postscript fonts or outline fonts should be used – do not

use Truetype fonts• All fonts should be embedded• All live copy must be kept 10 mm from all edges• Any type less than 10 pt bold is not suitable for reverse

printing • Body copy text that is black should be set to 100% black,

not a 4 colour makeup of black• Solid black background areas should have an additional

30% of cyan tint to provide additional densityProofs• Supply a 3DAP digital colour proof of the artwork at

100%.

Note. Paediatrics Today cannot be held responsible forcolour discrepancies in print if there are inaccuracies inelectronic files supplied to us or if an industry standard proofis not provided.If further technical information is required, visit:www.3dap.com.au

Although the internal production process may verify thatmaterial is within specification, the onus is placed firmly onthe tradehouse/sender to supply material to specification. Itis also a requirement that advertising material is delivered ontime so quality control measures can take place. Latematerial may miss these checking procedures that couldpick up possible problems/errors.

Important Notes for Designers of Double PageSpreads (DPS) – Saddle Stitched• DPS must be supplied as two single pages, left and right• Include 3 mm bleed on all edges• Avoid running type across the gutter on a DPS• Spacing of letters in headings or large text should clear the gutter • All live copy must be kept at least 10 mm from outer edges

All live copy should be 10 mm from all edges

253 mm x 192 mm

Trim size 414 mm

DPS Template

3mm Bleed all edgesSpine trim

AVOID RUNNING TYPE ACROSS GUTTER

Trim size 207 mm

Trim size 273 m

m


PaediatricsToday

Ad sizes (Depth x width)DPS Trim size 273 mm x 414 mm

Bleed size 279 mm x 426 mm

Type 253 mm x 374 mm

Full page Trim size 273 mm x 207 mm



2/3 page vertical Trim size 273 mm x 132 mm



1/2 page horizontal *† Trim size 125 mm x 174 mm

Bleed size –


1/2 page junior * Trim size 185 mm x 132 mm



Junior fireplace * Trim size 185 mm x 264 mm





Type 253 mm x 85 mm

1/3 page horizontal *† Trim size 80 mm x 174 mm

Bleed size –

Type 80 mm x 174 mm

1/3 page Trim size 90 mm x 414 mm

horizontal DPS * Bleed size 93 mm x 426 mm

Type 80 mm x 374 mm



Type 253 mm x 55 mm

1/6 page vertical ‡ Trim size 120 mm x 55 mm

Bleed size –

Type 120 mm x 55 mm

Cameo Trim size 75 mm x 55 mm

Bleed size –

Type 75 mm x 55 mm

* Not available for PI.† Available as nonbleed ad only, except when purchased as a spread. ‡ Available for PI only.

Journal Size

Trimmed size is 273 mm deep x 207 mm wide, saddle stitched. Include 3 mm bleed on all edges. All live copy must be kept at least 10 mm from outer edges.

Advertisement SizesSee list of ad sizes on this page. Other sizes may be availableupon application.

Full Page273 x 207

1/2 Horizontal125 x 174

DPS 273 x 414

1/2 Horizontal DPS132 x 414

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttext-

texttext

texttext-

text

-texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttext-

texttext

texttext-

text

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

ext

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttext-

text

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext-

texttext-

texttextt

exttext-

texttext-

texttextt

exttext-

text

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext-

texttext-

texttextt

exttext-

texttext-

text

texttext

texttext

texttext

text-

text-

texttext

texttext

texttext

texttext

text-

text-

texttext

text-

text-

texttext

text-

text-

texttext

texttex-

txttext

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext-

texttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttexttext

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext-

texttext-

texttextt

exttext

texttext-

texttext-

texttextt

ext

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttext-

text

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

exttext-

texttext-

texttextt

exttext-

texttext-

texttextt

exttext-

texttext-

text

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttextt

exttext

texttext

texttext

texttext-

texttext-

texttextt

exttext-

texttext-

texttext-

texttext-

texttextt

exttext-

texttext-

texttextt

exttext-

texttext-

texttextt

exttext-

texttext-

texttextt

ext

texttext

texttext

texttext

texttext-

texttext-

texttext

texttext

texttext

texttext

texttext-

texttext-

texttext-

texttext

texttext-

text

Junior Fireplace185 x 264

1/2 Junior185 x 132

1/3 Horizontal80 x 174 1/3 Horizontal DPS 90 x 414

1/3 Square134 x 114

Cameo75 x 55

1/3Vertical

1/6

120 x55

2/3

Vertical273 x 132

1/2 Vertical

273 x

102

273 x

72


PaediatricsToday

peer reviewed updates for medical practitioners …medicine. paediatrics todaybrings the most...

Documents