peddle emporium
DESCRIPTION
it is a new concept of retail on wheelsTRANSCRIPT
Retail on wheels
ByAli fraz(02)
Jagadeesh singh yadav(09)Pavani geetha.k(45)
The ever changing Indian Retail markets are today a mix of the western influence and strong “Indianess”.
The traditional retailer is changing, with the ever shifting needs & demands of the consumers.
Brands want to innovate and create value retail proposition, which is a combination of Aesthetics, Convenience, Value, ease in execution, Mobility and finally the cost.
We initiate to build retail experiences, experiences that go beyond selling to develop relationship with shoppers
Peddle Shoppe
Makes life easy
Our mission
Providing convenience shopping experience at their Door step with affordable,comfortable,flexible
• Innovation in business
• Retail on wheel concept i.e. to reach the customers on their doorstep
• Size and consumption of Indian retail market
• Saturation in urban market
features Affordable price. Initially, we would offer offers/ discounts to attract people. We focus specially those areas which lack transport
communication. Damage return/ defective return facility available. The vehicle visits a specific area twice a week. Alloy wheels of the vehicles make it cheap and of light
weight. Complimentary items for kids We sell to small retailers. we would initially hire local sales personnel which will
provide job to the villagers.
OUR PRODUCTS ON WHEEL
Packed food items Soft drinks and ice-creams FMCG daily use products Mobile recharge coupons and easy recharge.Grocery items.(vegetables fruits)Readymade eatables.Stationery items(books,pens)
Situation audit
Market analysisCompetitive analysisEnvironmental analysisSwot analysis
Market analysis
Rural India accounts for 55% of private retail consumption much of which is dependent on kirana stores.
Huge growth potential
Retail on wheel can be affected by harsh weather condition
Rural market needs different from urban market needs
Strengths:Shopping convenienceTime factors at working placeIncreasing consumerism.Changing life styles.TechnologyIncrease of disposable income
Weakness:Lack of urbanizationPoor transportation, infrastructureLack of huge investmentsCost of operations is high
Opportunities: consumer habits of buying fresh foods.Expected to increase 27%over next 5-6yearsUntapped marketThreats:Poor monsoonsPrice sensitivity marketThefts Increase in competition
Competitor analysis
• Rivalry from current competitors: high• Bargaining power of suppliers: high• Bargaining power of customers: high• Threat of substitute products: low• Threat of new entrants :low
Environmental analysis
Political factors: changes In government policies. Degree of government interventions Taxation Statutory holidaysEconomic factors: Inflation. Fuel cost. unemployment. Exchange rates
Contd. . . . . .
Social factors: Demographics Lifestyles Role changes Education Work force changesTechnology: Innovations Internet Electric fund New retailing systems
Customer analysis
Growing prosperityIncreasing in sizeable disposable incomeIncreasing potential marketYoung populationLower income levelsHigher proportionate rural expenditureFundamental changes in Indian economy
Strategic opportunity
Market penetrationMarket expansionRetail format developmentDiversification
Evaluation of strategic oppourtunity
Market penetration:Penetrating market to rural areas Market development: franchising,Retail format: retail on wheels Diversification:diversifiyng from grocery to Packed food items,fmcg,daily used
products,recharge cards,eatables,fruits&vegetables
objectives
Increasing sales volumes. Wide expansion to rural areas Profits Satisfaction of customers Image
ALLOCATION OF RESOURCES
human resourcesInventoryTransportationTechnology
Geographic-rural areas, semi-urbanDemographic-house holders, old age
people,youthPsychographic-Daily waged laborsMiddle classCredit based customers
people
price
place
promotion
product
Physical evidence
Target market
Sustainable competitive advantage
Integrative growthCustomer satisfactionCost leadershipDifferentiationFocusTechnological superioritySupplier partner relation ship
Issues and challenges
Unorganized and dispersed Markets.Media for Rural Communication.Low Per Capita Income.Low Levels of Literacy.Availability of duplicate and cheap brands.Poor road connectivityLow penetration in rural