peculiarities of pr function of a global business. abb case
DESCRIPTION
https://www.facebook.com/profile.php?id=100004853079357 Author Bardyak OlegTRANSCRIPT
PR-, PR- , 17 2013
© 17 2013 | 2
25
145 000 100
2012 – $39 .
1988 .
1883 1891 .
-,
158 2000 Forbes
© 17 2013 | 3
Power and productivity for a better world
,
.
© 17 2013 | 4
Power and productivity for a better world
, ,
– , .
, .
–.
.
© 17 2013 | 5
...
© 17 2013 | 6
1992.
- ::
205 , , , ,
2012 – 597 . . 500
« »
© 17 2013 | 7
PR–
»
PR-
© 17 2013 | 8
,
PR
-
© 17 2013 | 9
2013
:
Total reach Facebook – 70 000 (27 000 – promoted)
Potential impressions per posting Twitter – +34%
YouTube . 2013 – +100,45%
© 17 2013 | 10
:
© 17 2013 | 11
, « »
© 17 2013 | 12
© 17 2013 | 13
,
2011 :
2012
© 17 2013 | 14
» PR-
PR- -
Co-branding
© 17 2013 | 15
PR-
Co-branding
© 17 2013 | 16
– PR-
© 17 2013 | 17
PR
: 2010
© 17 2013 | 18
– -
-, , PR-
,
© 17 2013 | 19
Go digital:
–
© 17 2013 | 20
PR
PR :
,
© 17 2013 | 21
© 17 2011 | ‹#›