pecha kucha talk on how to manage the media/press to bring your business to 2.0
DESCRIPTION
Pecha Kucha Talk on How to Manage the Media/Press to bring your business to 2.0. The event is held 19 Aug, 7.30pm at Bobby's@Cuppage. It has 18 points on how to work with the media/press for your business story.TRANSCRIPT
How to work with the media & the press to bring your business to 2.0?
DIY Public Relations for smart SMEs
Founder, Ideamart (S) Pte LtdFounder, Ardor LLPManaging Agent of Romancing Singapore (2005-2007)Spirit of Enterprise Award 2008 - Honouree
Let’s Get to Know Everyone “If you are featured on front page of
the biggest newspaper in your country, how do you want the headlines to be like?”
“If you have a photograph printed in the front page, what caption would you like to see?”
Get to know the media peopleGet to know the media peoplewho are important towho are important toyour program your program and “be-friend" themand “be-friend" them
Keep updated lists of all media people with whom you deal with
Send all material to the mediaSend all material to the mediain time to meet their deadlinesin time to meet their deadlines
GREATphotos
Be sure all information you useis accurate
Always tell the truth to the media. Always tell the truth to the media. If you can't tell the truth, don't talk and If you can't tell the truth, don't talk and don't get caught "not talking" or don't get caught "not talking" or saying "no comment."saying "no comment."
Admit you don't knowthe answer to a question, andArrange to get the required information, or Refer them to someone who can answer the question
Be "low key" not "hard sell"Be "low key" not "hard sell"in your media relationsin your media relations
Realize that you have Realize that you have no control over no control over
the content, the content, format, timing, format, timing,
or size/time or size/time of PR messagesof PR messages
Always return reporters' calls promptlyAlways return reporters' calls promptly
Keep your word whenKeep your word whenyou promise to giveyou promise to giveyour story exclusivelyyour story exclusivelyto a reporterto a reporter
Keep your sound bites under 30 Keep your sound bites under 30 seconds.seconds.
When a feature is turned down,try pitching elsewhere
When a feature is used, When a feature is used, rework it with a new angle and rework it with a new angle and
try to place it with another media/press.try to place it with another media/press.
Use photography or visuals to enhanceUse photography or visuals to enhancethe possibility of a story being run.the possibility of a story being run.
Be sure a "cut line" or caption Be sure a "cut line" or caption with with
every photo or graphic you every photo or graphic you releaserelease
If you are misquoted, If you are misquoted, don't hesitate to let the media don't hesitate to let the media
know and know and suggest they run a retractionsuggest they run a retraction
Do not say anything to the Do not say anything to the media media
"off-the-record""off-the-record"
Do not be a pest by repeatedly Do not be a pest by repeatedly calling the media to see if calling the media to see if
your story has been acceptedyour story has been accepted