pecha kucha marketing anotomy
DESCRIPTION
Ceci est une présentation PECHA KUCHAque j'ai effectué sur base du livre Marketing Anatomy de Nicolas RiouTRANSCRIPT
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MARKETING ANATOMYPECHA KUCHA
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IntroductionLes conso ne réagissent plus aux stimuli
d’antanLes marques perdent la maîtrise de leur
communicationperte de crédibilitéUtilisation des nouveaux outils de com.
et mener en dialogue horizontal
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Guerilla Store
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Les mythes
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Les archétypes
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Un nouveau ciblage
Depuis les années 60
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Un nouveau ciblage
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Le Marketing Générationnelle
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DE LA VALEUR SUPPLÉMENTAIRE
Le cinéma Aventure à Bruxelles
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