pecha kucha kd final
DESCRIPTION
Presenting at Pecha Kucha last Fall was one of my favourite speaking gigs ever. Normally I get asked to speak on sustainability + strategy stuff in the vein of consumers insight, innovation, defining a brand\'s sustainability story etc. For Pecha Kucha, it was simply: what\'s your story? what drives and inspires you? I riffed off my friend, NYC based artist Craig Damrauer\'s The New Math: Equations For Living.TRANSCRIPT
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
1
Ci is a sustainability marketing consultancyand think tank established in 2003.
We look through the lens of sustainability touncover opportunities that deliver on businesspriorities.
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
2
How we work.
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
3
Who we work for
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
4
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
5
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
6
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
7
x
The Beginning: circa 1999
MADISON AVENYC
HERSHEYTWIZZLERSKIT KATREESES
+ KIDS = DILEMMA
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
8
+
The Beginning
COMMUNICATIONSSTRATEGIST
SELLINGJUNK TO KIDS
= PUSHER
PROFIT
MORE + UNNECESSARY
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
9
The Beginning
(HELP! + SO NOW WHAT?)Ci
COMMITMENT TO SUSTAINABILITYPERSONAL + PROFESSIONAL
=
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
10
The Beginning
PAYING THE RENT + STILL LOVE BARNEYS
FEAR + PROCRASTINATION= MORE
PUSH(ING)
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
11
The Beginning
ENTREPRENEURSHIP =(OPTIMISM +NAIVETE)
LINE OF CREDIT
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
12
The Beginning
Ci =POSSIBILITY + BELIEF + BUSINESS AS A LEVER
ENTREPRENEURSHIP x STRONG FINGERNAILSFIVE YEARS
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
13
Driven By
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
14
We’re experiencing a cultural shift.It’s not just the pendulum changing direction.
The pendulum is changing shape.
“We’re living in the American Dream and we’re drowning in it.Marketing has done a great job and it’s getting better”
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
15
Driven + Inspired By
POSSIBILITY =ANYTHING x COMMITMENT
NOTHING
CONSIDERATION + ACTIONS +IMPACT
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
16
Driven + Inspired By
AUTHENTICITY = INSIDE VOICE + OUTSIDE VOICE
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
17
Driven + Inspired By
INTEGRITY = (AGREEMENT + HANDSHAKE) - LAWYERS
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
18
+
Driven and Inspired By
CURIOSITY CURIOSITY = CAREER355
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
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Driven and Inspired By
EXPERIENCE = (TEACHERS + MISTAKES + LESSONS)X
GINKO BILOBA
Vancouver, October 2008 Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH.THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
20
Driven and Inspired by
CHANGING THE EQUATION
www.morenewmath.com
www.itshappening.org
www.assortedbitsofwisdom.com