SAVOR Asian Fusion CuisinePackaging RedesignValery Herman

There is no branding

Nothing is consistent

Menu, website, business card, and front sign– all different

BRANDING?

DINNER TIME!What I ordered two separate times

What I took home both times

PACKAGING:

Doesn’t advertize them

Everything thrown in

Lots of excess material

It doesn’t look as good as it tastes

GOALS:

A better way to carry the food home, using less material

Packaging solution with no glue

Minimize excess waste

Make package unique to the restaurant

SKETCHES:Experimented with stacking, wrapping

up, and compartmentalizing.

MOCK-UPS:

DESIGNS:Working from their original logos:

INTERIOR:

Packaging can fold down flat and function as an eating surface

THE SOLUTION:Minimizes waste

More environmentally friendly

Individualizes restaurant

More aesthetically appealing

Carry food using less material

Made to fit existing food containers

Double-functions as eating surface