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Pearson Student Mobile Device Survey 2015 National Report: Students in Grades 4-12 Conducted by Harris Poll Report date: June 2015 Note: This report contains public findings

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Pearson Student Mobile Device Survey 2015 National Report: Students in Grades 4-12

Conducted by Harris Poll Report date: June 2015

Note: This report contains public findings

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Table of Contents

§  Background & Objectives 3 §  Research Methodology 4 §  Executive Summary 7 §  Detailed Findings 15

§  Student Attitudes Towards Tablets and Other Mobile Devices 16 §  Personal Mobile Device Usage and Ownership 23 §  Mobile Device Usage For School Work 29 §  Mobile Device Usage At School 36 §  Using the Internet at School 42 §  Making It Easier to Learn 45 §  Using Mobile Devices in the Future 50

§ Demographic Profile 56 §  Student Profiles 57 §  Tech Users and Tablet Owners 59

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015 2

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Background & Objectives Pearson seeks to better understand how students use technology for learning. The market for tablets, smartphones, and other mobile devices has grown dramatically over the past five years. These mobile devices have the potential to transform learning across all grade levels and to change how learners access course materials. The 2015 Student Mobile Device Survey covered:

§  Current ownership and usage of mobile devices by elementary, middle, and high school students;

§  How elementary, middle, and high school students currently use mobile devices for school work, and how they expect to use them for school work in the future;

§  Students’ attitudes towards mobile devices for learning, with a special focus on tablets;

§  The devices that students feel they learn best on; and

§  Preferences for different types of digital devices when reading, studying, taking notes, and doing other school-related activities.

3

Pearson’s partnership with Harris Poll in examining students’ use of mobile devices began in 2011. This report contains findings available for public release.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Research Methodology: Overview

This survey was conducted online within the United States by Harris Poll on behalf of Pearson between February 17 and March 11, 2015.

Qualified respondents were 8-18 year old U.S. residents who were enrolled in 4th through 12th grades. The survey was conducted among 2,274 students, with 507 elementary school (4th-5th grade) students, 760 middle school (6th-8th grade) students, and 1007 high school (9th – 12th grade) students.

Data were weighted to be representative of the 4th through 12th grade population in the U.S. Figures for age, sex, race/ethnicity, and highest level of parental education (used as a proxy for household income) were weighted where necessary to bring them into line with their actual proportions in the population.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

4 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Research Methodology: Trending and Significance Notes on reading this report

5

§  The Executive Summary references data for mobile device usage and ownership from the 2014 Pearson Student Mobile Device study. The 2014 study was conducted online from February 13 – March 12, 2014, among 2,252 elementary school, middle school and high school students.

§  Significant differences between subgroups at the 95% confidence level are indicated by capital letters (A, B, C).

§  A dash represents a value of zero. An asterisk represents a value greater than zero but less than one.

§  Numbers may not add up to 100% due to rounding.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Research Methodology: Devices Examined Notes on reading this report

6

§  Throughout this report, we mention various mobile devices. Below are the definitions and accompanying images that were provided in the survey.

Standard Smartphone (a cell phone with internet

access, 5 ½ inches or smaller)

Hybrid or “2 in 1” computer (a mobile device that has the

features of a tablet and a laptop, such as a touch screen and a keyboard)

Laptop, notebook or Chromebook

computer

Tablet Large

Smartphone (a cell phone with internet

access, bigger than 5 ½ inches)

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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EXECUTIVE SUMMARY

7 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Most students want to use mobile devices in the classroom more often than they do now. This is especially true for younger students.

§  Seven in ten elementary school students (72%), two-thirds of middle school students (66%) and over half (54%) of high school students would like to use mobile devices more often in the classroom than they do now.

ü  These numbers are nearly identical to the percentages recorded for this metric in 2014.

§  Tablet usage remains high and growing – especially for younger students. §  In 2015, 78% of elementary school students report that they regularly use a tablet, up

from 66% a year ago. At the elementary school level, tablets have replaced laptops as the mobile device that students use most often (78% for tablets vs. 66% for laptops).

§  Two in three middle school students (69%) report using tablets, up from the 58% of middle school students who reported using tablets just last year.

§  Nearly half of high school students (49%) report using tablets, up from the 42% that reported using tablets last year.

8 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Smartphone usage has increased across all grade levels and is most prevalent among older students.

§  In 2015, 53% of elementary school students, 66% of middle school students and 82% of high school students use smartphones regularly. In 2014, these numbers were 44%, 58% and 75%, respectively.

§  Most students who own a smartphone have the standard size phone. The size

of the tablet that students own varies by grade level. §  Nine in ten students (91%) who own their own smartphones own the standard sized phone.

Roughly one in nine (11%) own the large size smartphone, up from 6% a year ago. §  Small tablet ownership is most common among elementary school students (51%), with

two in five middle school students (43%) and high school students (40%) owning a small tablet. By contrast, high school students are significantly more likely than either elementary or middle school students to own a large (10”) tablet (38% vs. 23% vs. 30%).

ü  These numbers are similar to 2014, with the exception that small tablet ownership is down noticeably among middle school students (43% vs. 52% last year).

9 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Laptops remain the most commonly used mobile device for school work. §  Eight in ten students (83%) report using a laptop to do school work during the school year. §  Three in five (58%) use a smartphone and/or tablet. §  High school students are far more likely than either elementary or middle school students to

use their smartphones every week in order to do school work (54% vs. 23% vs. 36%). ü  As with their personal use of smartphones, the vast majority of students at all levels (88%) use the

standard size smartphone for their school work. Use of the large smartphone doubled over the past year (from 6% in 2014 to 12% now).

§  Elementary school students (39%) are somewhat more likely than either middle school students (33%) or high school students (32%) to use the small tablet (7”) for school work. High school students are more likely than either elementary or middle school students to use the large tablet (10”) for their school work (41% vs. 34% vs. 34%)

§  Few students at any grade level (16%) ever use the hybrid or 2-in-1 computer to do their school work.

ü  However, hybrid usage is up significantly from the 11% reported a year ago.

10 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Most students continue to feel that tablets are game changers when it comes to learning. For example: §  Nine in ten (90%) students agree that tablets will change the way students learn in the

future. §  Nine in ten (89%) agree that tablets make learning more fun. §  Eight in ten students (82%) agree that using tablets in the classroom lets them learn in

a way that’s best for them. §  Eight in ten students (81%) agree that tablets help students do better in class.

ü  As with other findings, these percentages are nearly identical to the percentages recorded for these items last year.

§  Most students feel that they know more about tablets and other computers than their teachers. This is true even for elementary school students. §  62% of elementary school students, 72% of middle school students and 77% of high

school students agree with the statement “I know more than my teachers about how to use tablets and other computers for learning.”

11 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Only one in five students attends a school that provides every student with a laptop or tablet. §  19% of students attend a school where laptops or tablets are provided 1:1. §  For students, the most common access to laptops and tablets at school is through

either a computer lab (34%) or a set of shared, in-class computers (24%). Shared, in-class computers are much more common for elementary school students (33%) than they are for either middle school (24%) or high school students (20%).

§  A majority of students (55%) feel that it is important for their schools to provide them with a laptop on a 1:1 basis. ü  This percentage is consistent across all grade levels, although somewhat higher for middle school students

(elementary school: 55% ; middle school: 60% ; high school: 52%).

§  Nearly half of students (48%) feel that it is important for their schools to provide them with a tablet 1:1 – with over half of elementary (54%) and middle school students (56%) and one in three (39%) high school students feeling this way.

12 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  When it comes to using mobile devices in the future, students’ “wish list” for 2016 shows a marked increase for tablets and the hybrid. §  Overall, 61% of students use a laptop, notebook or Chromebook for school at least twice

a week. This percentage is roughly similar to the 63% who say they would like to use a laptop, notebook or Chromebook a lot/a great deal during the next school year.

§  About one in three students (37%) report using a tablet at least twice a week for their school work. This compares to nearly half of students (49%) who say that they would like to use a tablet a lot/a great deal in 2016.

§  41% of students report using a smartphone at least twice a week to do their school work. This compares to the 31% who want to use a standard smartphone and the 25% who want to use the large smartphone a lot/a great deal during the next school year.

§  One in ten students (10%) now report using the hybrid or 2-in-1 computer. By contrast, more than one in three (37%) say that they would like to use the hybrid a lot/a great deal in 2016.

ü  Interest in the hybrid is especially strong among elementary school students when compared to middle or high school students (47% vs. 37% vs. 32%).

ü  African American and Hispanic students looking to 2016 are much more likely than White students to say they want to use a hybrid a lot/a great deal during the next school year (44% vs. 42% vs. 35%).

13 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Executive Summary

§  Looking to the next school year, most students prefer the large tablet for their school work. Interest in the large smartphone has grown substantially over the past year.

§  When asked their preference for 2016, a majority of students in each grade level say that they want to use the large size tablet for their school work: 53% elementary school students vs. 57% middle school students vs. 51% high school students.

§  Nearly half (45%) of students who want to use a smartphone in 2016 want that smartphone to be the large size phone.

ü  Elementary school students are especially interested in the large smartphone (60% of elementary school students vs. 49% of middle school students vs. 36% of high school students).

ü  Last year, 30% of El-Hi students said they wanted to use the large smartphone during the next school year (40% elementary school students vs. 35% middle school students vs. 24% high school students).

14 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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DETAILED FINDINGS

15 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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STUDENT ATTITUDES TOWARDS TABLETS AND OTHER MOBILE DEVICES

16 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Across all grade levels, close to two in five students say they are “early adopters”, among the first to try a new electronic device or gadget.

17

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q705. Which best describes you about electronic devices and technology?

Technology Adoption

I am among the first people to check out a new electronic device or gadget

I usually wait until I see others try new technology, and then I will try it myself

I tend to wait a long time to try new technology 11%

53%

36%

High School (C)

12%

50%

38%

14%

49%

38%

Elementary (A)

Middle School (B)

12%

51%

37%

Total

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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9%

37%

54%

9%

25%

66%

18

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q935. Which of the following best describes how you would like to use mobile devices in class?

Attitudes Towards Mobile Device Usage in Class

High School (C)

Elementary (A)

Middle School (B)

9%

29%

62%

Total

Would like to use mobile devices more often in class

Using mobile devices at the right amount

Would like to use mobile devices less often in class

Most students at all grade levels would like to use mobile devices more often in the classroom. This is especially true for elementary school students. High school students are the most likely to be satisfied with their current usage level.

7%

21%

72% C C

AB

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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19

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q940. How much do you agree or disagree with the following statements?

Attitudes Towards Tablets and Digital Textbooks (% Strongly/Somewhat Agree)

Statement Total Elementary (A)

Middle School (B)

High School (C)

Tablets will change the way students will learn in the future 90% 94% C 92% C 86%

Tablets make learning more fun 89% 95% C 93% C 83%

I would like to use digital textbooks instead of traditional print textbooks so that I wouldn't have to carry so much on my back

84% 86% 85% 81%

Using tablets in the classroom lets me learn in a way that's best for me 82% 88% C 87% C 75%

Tablets help students do better in classes 81% 86% C 86% C 74%

The vast majority of El-Hi students feel that tablets will change the way students learn in the future. They also feel that tablets make learning more fun, help them do better in class, and let them learn in a way that’s best for them. Elementary and middle school students are especially positive about the benefits of tablets for learning.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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20

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q940. How much do you agree or disagree with the following statements?

Attitudes Towards Tablets and Teachers (% Strongly/Somewhat Agree)

Statement Total Elementary (A)

Middle School (B)

High School (C)

My teachers know how to use tablets and other computers to help me learn 83% 90% BC 86% C 78%

I know more than my teachers about how to use tablets and other computers for learning

72% 62% 72% A 77% AB

Across grade levels, most students say they know more about tablets and other computers than their teachers. This is especially true for middle and high school students.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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21

STUDENT ATTITUDES TOWARDS TABLETS AND OTHER MOBILE DEVICES

A Closer Look ...

Parental education and the use of mobile technologies on a 1-to-1 basis in the classroom appear to aid students’ early adoption of new mobile technologies.

§ A closer look by ethnicity shows that Hispanics are somewhat – but not significantly – more likely to consider themselves early adopters of new technologies than either Whites or African Americans (43% vs. 36% vs. 35%).

§ Parental education appears to have an impact on students’ early adoption of technologies, as does a school environment that encourages individual learning.

ü Students whose parents have a college education or more are significantly more likely than those whose parents have a high school education or less or students whose parents have only some college to consider themselves early adopters: 41% vs. 35% vs. 35%.

ü Students whose schools offer them a laptop or tablet in a 1-to-1 setting or who bring their own mobile devices to school are significantly more likely than those who must share computers in the classroom to consider themselves early adopters: 45% vs. 55% vs. 35%.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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22

STUDENT ATTITUDES TOWARDS TABLETS AND OTHER MOBILE DEVICES

A Closer Look ...

§ Eight in ten students across ethnic groups acknowledge the help their teachers give them when fully utilizing the mobile technologies available to them in the classroom: nearly nine-in-ten African American students (89%) agree that “my teachers know how to use tablets and other computers to help me learn” vs. 82% of White students and 84% of Hispanic students.

§ African American students are the most likely to feel that using tablets in the classroom lets them learn in a way “that’s best for me” (87% vs. 81% of White students vs. 82% of Hispanic students).

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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23

PERSONAL MOBILE DEVICE USAGE AND OWNERSHIP

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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24

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q708. Which of the following devices do you regularly use, either at home, at school, or somewhere else?

Device Usage

High School (C)

4%

9%

49%

82%

76%

2%

8%

69%

66%

71%

Middle School (B)

Elementary (A)

5%

10%

78%

53%

66%

Total

3%

9%

62%

71%

72%

None of these

Hybrid or “2 in 1” computer

Tablet

Smartphone

Laptop, notebook or Chromebook

Older students use smartphones more and tablets less. Most elementary and middle school students use tablets regularly, but only about half of high school students regularly use a tablet at home or school.

AB

A AB

BC C

B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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25

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q710. Which of the following devices do you personally own?

Device Ownership

High School (C)

6%

6%

45%

64%

81%

7%

6%

61%

51%

61%

Middle School (B)

Elementary (A)

15%

5%

69%

36%

35%

Total

8%

6%

55%

54%

65%

None of these

Hybrid or “2 in 1” computer

Tablet

Laptop

Smartphone

More than three in five elementary and middle school students own a tablet, while fewer than half of high school students do. Smartphone and laptop ownership appears to increase with grade level.

A AB

BC

A AB

C

BC

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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91% 86% 92% 91%

11% 16% 9% 10%

Total (n=1470) Elementary (A) (n=168)

Middle School (B) (n=471)

High School (C) (n=831)

26

Size of Smartphone Size Currently Owned (Among smartphone owners)

Letters indicate significant differences at the 95% confidence level. Base: Owns smartphone; Q715. What size is the smartphone that you personally own? (Multiple response)

Nearly all smartphone owners have a standard size smartphone. Elementary school students are the most likely to own a large size smartphone.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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27

Size of Tablet Currently Owned (Among tablet owners)

Letters indicate significant differences at the 95% confidence level. Base: Owns tablet; Q725. You said that you personally own a tablet. What size is the tablet(s) that you personally own? (Multiple response)

Small tablet ownership is most common among elementary school students. High school tablet owners are the most likely to own a large tablet.

44% 51% 43% 40%

28% 29%

30% 26%

31% 23% 30% 38%

Total (n=1253) Elementary (A) (n=348)

Middle School (B) (n=451)

High School (C) (n=454)

LARGE (about 10")

MEDIUM (about 8" - 9")

SMALL (about 7")

AB

C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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28

MOBILE DEVICE OWNERSHIP AND USAGE

A Closer Look …

A closer look at usage patterns in 2015 and 2014 shows that usage of both tablets and smartphones (at home, school or elsewhere) remains on the rise across all grade levels. In contrast, use of the hybrid experienced a modest increase over the past year.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

Regularly Use Year Elementary Middle School High School

Tablets 2015 78% 69% 49%

2014 66% 58% 42%

Smartphones 2015 53% 66% 82%

2014 44% 58% 75%

Hybrids 2015 10% 8% 9%

2014 4% 6% 6%

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29

MOBILE DEVICE USAGE FOR SCHOOL WORK

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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84%

42%

42%

17%

16%

58%

58%

83%

Hybrid or '2-in-1' computer

Smartphone

Tablet

Laptop, notebook or Chromebook computer

Has Never Used Has Ever Used

30

Letters indicate significant differences at the 95% confidence level. Base: Total n=2274 Q805. During this school year, how often do you use any of the following devices to do school work? (Never, a few times a year, a few times a month, 2-3 times a week, 4-5 times a week, every day)

Ever Uses Mobile Device for School Work (Among All Students)

Three in five students have used tablets or smartphones to do their school work during the school year.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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84%

42%

42%

17%

5%

21%

16%

22%

10%

37%

41%

61%

Hybrid or '2-in-1' computer

Tablet

Smartphone

Laptop, notebook or Chromebook computer

Never A few times a month or less 2 - 3 times a week or more

31

Letters indicate significant differences at the 95% confidence level. Base: Total n=2274 Q805. During this school year, how often do you use any of the following devices to do school work? (Never, a few times a year, a few times a month, 2-3 times a week, 4-5 times a week, every day)

Mobile Device Usage for School Work (Among All Students)

Two in five students use smartphones or tablets every week to do their school work.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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32

Letters indicate significant differences at the 95% confidence level. Base: Elementary: n=507; Middle school students: n=760; High school students: n=1007 Q805. During this school year, how often do you use any of the following devices to do school work? (Never, a few times a year, a few times a month, 2-3 times a week, 4-5 times a week, every day)

Mobile Device Usage for School Work (By Grade Level)

Middle School (B)

High School (C)

Elementary (A)

82%

48%

37%

18%

7%

17%

23%

24%

12%

36%

40%

59%

Never

Few times a month or less

2 times a week or more

87%

58%

37%

21%

4%

19%

20%

29%

9%

23%

44%

50%

Hybrid or '2-in-1'

computer

Smartphone

Tablet

Laptop, nottebook or Chromebook

computer

Never

Few times a month or less

2 times a week or more

85%

31%

48%

15%

5%

15%

20%

17%

10%

54%

32%

68%

Never

Few times a month or less

2 times a week or more

79% 83% 85 A%

64% C 63% C 52%

42% 53% A 69% AB

13% 19% A 15%

Weekly smartphone usage is highest among high school students. Elementary and middle school students are more likely than high school students to use a tablet every week for school work.

BC C A AB

AB C C

C C C A AB

B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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33

Size of Tablet for School Work (Among tablet users)

High school students are the most likely to use a large tablet. Elementary school students are the most likely to use the small tablet. Middle school students are equally likely to use any size of tablet.

Letters indicate significant differences at the 95% confidence level. Base: Ever uses a tablet for school work; Q808. You said that you have used a tablet for schoolwork this year. What size is the tablet that you use most often for schoolwork?

34% 39% 33% 32%

29% 27% 33% 27%

37% 34% 34% 41%

Total (n=1328) Elementary (A) (n=315)

Middle School (B) (n=480)

High School (C) (n=533)

LARGE (about 10")

MEDIUM (about 8" - 9")

SMALL (about 7")

B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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9%

11%

7%

6%

39%

20%

7%

80%

8%

8%

7%

7%

32%

32%

6%

84%

9%

10%

7%

7%

36%

25%

6%

82%

Total

Middle School (B)

High School (C)

10%

7%

8%

8%

37%

24%

6%

83%

10%

7%

8%

10%

30%

30%

4%

83%

10%

7%

8%

9%

34%

27%

5%

83%

34

Most Preferred Device for School Work Activities (Among students grades 6 and up)

Digital (Net)

Smartphone

Tablet

Laptop, notebook or Chromebook computer

Hybrid or “2 in 1” computer

No preference among digital formats, but prefer

digital over print

Print

No preference between digital or print

Doing projects with other students

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=1767; Middle school: n=760; High school: n=1007 Q1010. Which format or device would you most prefer to use for the following activities?

Laptops and tablets are the preferred formats when collaborating with other students or doing homework.

C

B

Doing homework on your own

C

B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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35

MOBILE DEVICE USAGE FOR SCHOOL

A Closer Look …

Hispanic students are taking much greater advantage of the mobile technologies available to them than other students.

§ Hispanics students are much more likely than either African American or White students to say that they use the following at least twice a week for school work:

ü A smartphone: 55% vs. 45% vs. 37%.

ü A tablet: 47% vs. 38% vs. 35%.

ü A hybrid: 16% vs. 10% vs. 9%.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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36

MOBILE DEVICE USAGE AT SCHOOL

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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8% 12%

12%

34%

24%

10% 1-to-1 tablet program

1-to-1 laptop program

BYOD (students supply own comuters)

Computer lab

Student sharing of in-class computers or tablets None

1-to-1 LAPTOP/TABLET (NET) 19%

37

 Providing Computers to Students

Elementary School

(A) Middle School

(B) High School

(C) Base: 507 760 1007

1-TO-1 LAPTOP/TABLET (NET) 14% 19% A 22% A BYOD (students bring their own computers) 8% 13% A 13% A Students share a set of in-class computers 33% BC 24% 20% Computers or tablets available in a central computer lab 37% 33% 34%

None of these 9% 11% 10%

(N=2274)

Providing Computers to Students

Q807. Which of the following best describes the computers or tablets you use at school?

One in five students say that their school provides either a laptop or tablet on a one-to-one basis. This number drops to one in seven for elementary school students

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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38

High School (C)

Middle School (B)

Elementary (A)

Total

Roughly half of students think it is “extremely important” or “very important” for schools to provide each student with a laptop. Half of elementary and middle school students feel this way about providing students with tablets.

Letters indicate significant differences at the 95% confidence level. Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q950. How important do you think it is that your school provides a laptop for each student? Q955. How important do you think it is that your school provides a tablet for each student?

How Important for School to Provide Each Student With … % Saying Extremely/Very Important

54%

55%

56%

60%

39%

52%

48%

55% A Laptop

A Tablet

C

C C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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39

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q897 On a typical school day, which of these do you use at school for school work? Please select all that apply.

Daily Usage of Mobile Devices

High School (C)

17%

3%

20%

31%

52%

25%

3%

28%

14%

47%

Middle School (B)

Elementary (A)

30%

4%

30%

5%

42%

Total

22%

3%

25%

20%

48%

None of these

Hybrid or “2 in 1” computer

Tablet

Smartphone

Laptop, notebook or Chromebook

computer

Roughly eight in ten students use laptops or other mobile devices every day at school. High school students are much more likely than other El-Hi students to use a smartphone. On the other hand, elementary and middle school students are more likely to use a tablet.

A

A AB

C C

C C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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40

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q897 On a typical school day, which of these do you use at school for school work? Please select all that apply.

Number of Mobile Devices Used Daily

Most students use only one mobile device at school on an average day.

Mean Number of Devices Used

Total – 1.2 Elementary – 1.2 Middle School – 1.2 High School – 1.3 A

3%

16%

64%

17%

3 - 4 Devices

Two Devices

One Device

None of these

High School (C)

Middle School (B)

Elementary (A)

Total

3%

13%

62%

22%

3 - 4 Devices

Two Devices

One Device

None of these

1%

8%

61%

30%

3 - 4 Devices

Two Devices

One Device

None of these

3%

12%

61%

25%

3 - 4 Devices

Two Devices

One Device

None of these C C

AB

A

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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In 2015, smartphones and tablets rival laptops for daily usage at school, among those students who use more than one mobile device. African American and Hispanic students are much more likely than White students to feel it is important for their schools to provide each student with either a laptop or tablet for use at school.

§ Students who use 2 or more mobile devices during a typical school day primarily use laptops (73%), followed very closely by smartphones (68%) and tablets (66%). Few use hybrids (13%).

§ Students who use only one device during a typical school day are more than two-and-a-half times as likely to say that the device is a laptop than a tablet (59% vs. 24%) and nearly four times as likely to say that the device is a laptop than a smartphone (59% vs. 15%).

§ African American and Hispanic students are much more likely than White students to say that it is important for their schools to provide each student with a laptop (68% vs. 60% vs. 51%) or a tablet (57% vs. 55% vs. 44%) for use at school.

41

MOBILE DEVICE USAGE AT SCHOOL

A Closer Look …

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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USING THE INTERNET AT SCHOOL

42 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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43

Letters indicate significant differences at the 95% confidence level. Base: Total Students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q745. Do you have wireless internet access (Wi-Fi)…?

Wireless Internet Access % Saying “Yes”

High School (C)

Middle School (B)

Elementary (A)

Total

Nearly all students – across all grade levels – have Wi-Fi access to the Internet at home. Wi-Fi access at school is much lower, especially for elementary school students.

54%

93%

65%

98%

78%

95%

68%

96% At home

At school

AC

A AB

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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4%

65%

15%

16%

10%

15%

33%

11%

41%

47%

13%

29%

Never

A few times a month or less

2 - 5 times a week

Everyday

44

How Often Do You Need to be Connected to the

Internet to Do School Work?

3%

53%

7%

9%

18%

15%

33%

16%

37%

55%

13%

40%

Never

A few times a month or less

2 - 5 times a week

Everyday

Middle School (B)

High School (C)

10%

73%

12%

23%

12%

20%

35%

9%

43%

32%

6%

25%

Never

A few times a month or less

2 - 5 times a week

Everyday

Elementary (A)

5%

61%

11%

14%

14%

16%

33%

13%

40%

48%

11%

33%

At home

On the way to school (i.e., in a

bus or car)

At school

Never

A few times a month or less

2 - 5 times a week

Everyday

Total

Letters indicate significant differences at the 95% confidence level. Base: Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q875. How often do you need to be connected to the Internet to do your schoolwork when you are in the following places?

About one in ten students say they need daily Internet access even while on the way to school in order to do their school work.

C C AB C

BC C AB AB A

A

BC BC A AB B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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MAKING IT EASIER TO LEARN

45 Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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46

Brand of Tablet Total Elementary (A)

Middle School

(B)

High School

(C) Standard smartphone (a cell phone with Internet access, 5 1/2 inches or smaller) 17% 9% 14% A 24% AB

A large smartphone (a cell phone with Internet access, bigger than 5 1/2 inches) 8% 5% 8% 9% A

Tablet 38% 56% BC 46% C 24%

Laptop, notebook or Chromebook computer 30% 22% 25% 37% AB Hybrid or ''2 in 1'' computer (a mobile device that has the features of a tablet and a laptop, such as a touch screen and a keyboard)

7% 8% 6% 7%

Which Format or Device Do You Enjoy Most?

Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q1117. Which format or device do you enjoy most?

Of the mobile devices available to them, elementary and middle school students most enjoy working on a tablet. High school students most enjoy working on their laptops, notebooks or Chromebooks.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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47

Format/Device Total Elementary (A)

Middle School

(B)

High School

(C) Laptop, notebook or Chromebook computer 35% 31% 33% 38% AB

Tablet 32% 41% C 37% C 25% Hybrid or ''2 in 1'' computer (a mobile device that has the features of a tablet and a laptop, such as a touch screen and a keyboard)

8% 8% 8% 7%

Standard smartphone (a cell phone with Internet access, 5 1/2 inches or smaller) 4% 3% 2% 5% B

A large smartphone (a cell phone with Internet access, bigger than 5 1/2 inches) 3% 1% 3% 3%

I learn the same using any of these devices 17% 14% 15% 18%

I do not learn well using any of these devices 2% 1% 1% 4% AB

Which Format or Device Do You Think You Learn Best On?

Total students: n=2274; Elementary: n=507; Middle school: n=760; High school: n=1007 Q1115. Which format or device do you think you learn best on?

El-Hi students feel they learn best using laptops and tablets. About one in six feel they learn the same using any device.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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48

How Often Do Download Content Onto Your

Smartphone to Use Without a Wi-Fi or Cellular Connection?

Letters indicate significant differences at the 95% confidence level. Base: Grades 6 and up and Uses Smartphone: Total students: n=1346; Middle school: n=510; High school: n=836 Q1205 How often do you download content onto your smartphone to use without a Wi-Fi or cellular connection?

High School (C)

17%

30%

25%

15%

15%

30%

26%

18%

Middle School (B)

Total

16%

30%

25%

16%

Never

At least once per month

2 times or more per week

At least once a day

About two in five middle and high school students download content every week onto their smartphones to use later when they are not connected to the internet.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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49

Letters indicate significant differences at the 95% confidence level. Base: Total Students: (Smartphone n=1612/Tablet n=1421); Elementary: (Smartphone n=268/Tablet n=402); Middle school: (Smartphone n=508/Tablet n=520); High school: (Smartphone n=836/Tablet n=499) Q1406. You told us that you regularly use a smartphone or tablet. Do you use any learning apps on these devices?

Use Learning Apps on Device % Saying “Yes”

High School (C)

Middle School (B)

Elementary (A)

Total

The majority of students – especially elementary and middle school students – use learning apps on their tablets. Students are less likely to use learning apps on their smartphones.

50%

69%

43%

60%

41%

50%

43%

59% Tablet

Smartphone C

BC C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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50

USING MOBILE DEVICES IN THE FUTURE

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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56%

46%

45%

29%

16%

18%

23%

17%

23%

22%

25%

31%

37%

49%

63%

Large Smartphone

Standard Smartphone

Hybrid or '2-in-1' computer

Tablet

Laptop, notebook or Chromebook computer

A Little/Not at All Some A lot/A great deal

51

Letters indicate significant differences at the 95% confidence level. Base: Total students n=2274 Q900. Next school year, how much do you want to use each of the following devices to do school work?

Desire to Use Mobile Devices for School Work

Students’ “wish list” for 2016 shows a marked increase for tablets and, especially, hybrids.

Currently Uses Device 2X a

Week or More

61%

37%

10%

41%

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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52

Letters indicate significant differences at the 95% confidence level. Base: Elementary: n=507; Middle school students: n=760; High school students: n=1007 Q900. Next school year, how much do you want to use each of the following devices to do school work?

Desire to Use Mobile Devices for School Work (By Grade Level)

42%

53%

47%

22%

16%

21%

20%

24%

25%

24%

37%

27%

29%

52%

60%

A Little/Not at All

Some

A lot/A great deal

Middle School (B)

High School (C)

Elementary (A)

37%

52%

49%

19%

16%

16%

19%

21%

19%

25%

47%

29%

30%

61%

60%

Hybrid or '2-in-1' computer

Large Smartphone

Standard Smartphone

Tablet

Laptop, notebook or Chromebook computer

A Little/Not at All

Some

A lot/A great deal

52%

61%

43%

38%

16%

15%

17%

23%

22%

18%

32%

22%

34%

40%

66%

A Little/Not at All

Some

A lot/A great deal

The desire to use a hybrid next year is especially evident among elementary school students.

BC AB A

C C AB

AB C BC

C C

B

AB

C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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53

Letters indicate significant differences at the 95% confidence level. Base: Wants to use smartphone for school work at least a little Q922.You said that you are interested in using a smartphone for schoolwork next year. What size is the smartphone that you are interested in using for schoolwork?

Elementary and middle school students show a strong desire to use large smartphones for school work in the future.

What Size Smartphone to Use? (Among those who want to use a smartphone next year)

55% 40%

51% 64%

45% 60%

49% 36%

Total (n=1631) Elementary (A) (n=345)

Middle School (B) (n=530)

High School (C) (n=756)

A AB

BC C

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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54

What Size Tablet to Use? (Among those who want to use a tablet next year)

Students across all grade levels strongly prefer the large size tablet.

Letters indicate significant differences at the 95% confidence level. Base: Wants to use tablet for school work at least a little. Q907. You said that you are interested in using a tablet for schoolwork next year. What size is the tablet that you are interested in using for school work?

18% 16% 18% 18%

29% 31% 26% 31%

53% 53% 57% 51%

Total (n=1893) Elementary (A) (n=456)

Middle School (B) (n=673)

High School (C) (n=764)

LARGE (about 10")

MEDIUM (about 8" - 9")

SMALL (about 7")

B

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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55

USING MOBILE DEVICES IN THE FUTURE

A Closer Look …

The desire to use future mobile technologies in the classroom is stronger among African American and Hispanic students.

§ African American and Hispanic students appear much more interested in expanding their use of mobile technologies than White students. For the 2016 school year, African American and Hispanic students are more interested than White students in using:

§  A hybrid (44% vs. 42% vs. 35%)

§  A standard size smartphone (36% vs. 38% vs. 28%)

§  A large smartphone (32% vs. 27% vs. 23%)

§  A tablet (52% vs. 51% vs. 47%), although the difference between White students and students of color is less pronounced for tablets than for other mobile devices.

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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56

DEMOGRAPHIC PROFILE

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Demographic Total

Elementary (A)

Middle School (B)

High School (C)

Base: 2274 507 760 1007

Gender

Male 51% 51% 53% 50%

Female 49% 49% 47% 50%

Grade 4th – 5th Grade 21% 100% - - 6th – 8th Grade 35% - 100% -

9th – 12th Grade 44% - - 100%

Race/Ethnicity

White 60% 61% 61% 59%

Black/African American 15% 14% 16% 15%

Hispanic 16% 18% 17% 15%

Other 1% * 1% 1%

Highest Level of Parental Education

High school or less (including job training after high school) 34% 34% 35% 32%

Some college/Associate degree/Job training after high school 32% 29% 30% 34% A

College degree 22% 22% 22% 21%

Some graduate school/Graduate degree 13% 15% 13% 13%

57

Letters indicate significant differences at the 95% confidence level.

Student Profile

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Total Elementary

(A) Middle School

(B) High School

(C)

Base: 2274 507 760 1007

School Type

Public school 86% 87% 84% 86%

Private or parochial school 8% 8% 9% 8%

Home-schooled 6% 5% 7% 5%

School Location

Urban 30% 27% 35% AC 28%

Suburban 39% 37% 37% 43% B

Rural 30% 36% BC 29% 29%

Type of Classes

Taking an online course this year 16% - 13% 19% B

Took an online course in the past 14% - 9% 17% B

Never took an online course 74% - 80% C 68%

Region

East 21% 20% 21% 21%

Midwest 23% 22% 22% 24%

South 33% 32% 34% 32%

West 23% 25% 23% 23%

58

Letters indicate significant differences at the 95% confidence level.

Student Profile

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Demographic Uses

2 – 4 Devices (A)

Uses

1 Device (B)

Uses 0 Devices

(C)

Owns Tablet

(D)

Does Not Own Tablet

(E)

Base: 373 1385 516 1253 1021

Gender

Male 50% 51% 53% 53% 49%

Female 50% 49% 47% 47% 51%

Grade 4th – 5th Grade 13% 20% A 28% AB 26% E 14% 6th – 8th Grade 32% 34% 39% 38% E 31%

9th – 12th Grade 55% BC 45% C 33% 36% 55% D

Race/Ethnicity

White 60% 59% 64% 59% 62%

Black/African American 12% 16% 15% 14% 15%

Hispanic 19% 16% 14% 18% E 14%

Asian or Pacific Islander 5% C 4% C 2% 4% 3%

Highest Level of Parental Education

High school or less (including job training after high school) 29% 34% 35% 33% 34%

Attended College or College Degree 54% 52% 55% 53% 53%

Attended Graduate School or Graduate Degree 17% C 13% 10% 14% 13%

59

Letters indicate significant differences at the 95% confidence level.

Tech Users and Tablet Owners Profile

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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Demographic Uses

2 – 4 Devices (A)

Uses

1 Device (B)

Uses 0 Devices

(C)

Owns Tablet

(D)

Does Not Own Tablet

(E)

Base: 373 1385 516 1253 1021

School Type

Public school 83% 86% 88% 87% E 84%

Private or parochial school 13% BC 8% 7% 8% 9%

Home-schooled 5% 6% 5% 4% 7% D

School Location

Urban 34% C 31% C 25% 32% E 27%

Suburban 44% 39% 38% 38% 42%

Rural 22% 30% A 38% AB 30% 31%

Type of Classes

Taking an online course this year 25% BC 17% B 6% 17% 15%

Took an online course in the past 24% BC 14% B 6% 14% 13%

Never took an online course 59% 72% A 89% AB 73% 74%

Region

East 18% 20% 23% 21% 20%

Midwest 18% 23% A 25% A 22% 24%

South 33% 33% 31% 32% 34%

West 31% BC 23% 20% 24% 22%

60

Letters indicate significant differences at the 95% confidence level.

Tech Users and Tablet Owners Profile

Pearson Student Mobile Device Survey: Grades 4 through 12 June 2015

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