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Polly Pearson, Principal Pearson Advisory The New Brand Wave

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Page 1: Pearson gravity summit sept 2011 powerpoint

Polly Pearson, PrincipalPearson Advisory

The New Brand Wave

Page 2: Pearson gravity summit sept 2011 powerpoint

Social Media Proficiency

+

Social Leadership Style

... AT WORK

THE NEW BRAND WAVE

Page 3: Pearson gravity summit sept 2011 powerpoint

How many of you are targeting your employees and engaging with them like you would the media, or top customers?

How many would like to, but have hesitant organizations/leadership/lawyers?

Page 4: Pearson gravity summit sept 2011 powerpoint

The Risks.

The Reality.

The ROI.

Page 5: Pearson gravity summit sept 2011 powerpoint

Viral Fly Paper

Page 6: Pearson gravity summit sept 2011 powerpoint

PEARSON ADVISORYEmployment Branding, Social Media at

WorkSpeaking, Coaching, Agency-Partnering

@PollyPearson www.PollyPearson.com

http://www.PollyPearson.com/

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