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ENTERPRISECARRIER MANAGEMENT

Peak 2019: The Headlines

No surprise that Black Friday sales continue to grow year on year BUT what was different about 2019?

This year saw retailers extend promotional events across several days or weeks, avoiding the single day sales spike typically seen over Black Friday.

Black Friday isn’t going anywhere

The rise of ‘Black-vember’

This led to...

What’s next?Coming soon: Peak 2020

Improved delivery performance

Stretching out the discount period relieved pressure on carriers - improving delivery performance and

making customers happier!

But what they do want is convenience – delivery at a time and place to suit them

Click & Collect saw a surge in popularity – up by 30% from last year

As peak continues to evolve in new and interesting ways, what can you take from peak 2019 that will lead you to an even bigger and better 2020?

Want to find out more?

What was everyone buying?Beauty continued to dominate but menswear shot down the leader board.

Top trends:

The environment

Charitable donations

Anti-Black Friday (i.e. Why wait for Black

Friday?)

Gamification

App exclusives

Bargain hunters are in a rush for the discount - but not for the delivery

Customers are often happy to wait for their delivery and don’t always want it next day

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GFS can help you plan for your next peak - Find out more by contacting us here

or calling on 08456 044 011