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FEBRUARY 2010

NEWStExtilEs COOK & EAt

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ChildREn’s iKEA

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1. CHARLOTTA MÄRKE fabric W150cm. White/grey 2. CHARLOTTA TECKNING fabric W150cm. White/grey 3. CHARLOTTA VILD fabric W150cm. White/grey 4. CHARLOTTA BLOCK fabric W150cm. Grey/white 5. CHARLOTTA HIMMEL fabric W150cm. White/grey

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Already at the age of 13, Åsa Ekström decided to become

a “mangaka”, a cartoonist inspired by the Japanese way of

creating comic-strip drawings (manga). After three years

at the Centre for Cartoon studies in Malmö, sweden, and

working as an assistant at a cartoon studio in Japan, she

released her first short 6-page comic in the comic paper

Manga Mania in 2004.

A scary assignment

Even though Åsa has done plenty of publications and

exhibitions since then, designing textiles was a new

experience to her. When iKEA contacted her she almost

panicked. And it got even worse when she was told that no

one was allowed to know about the assignment.

“I started to work with all the doors shut and

at one point I seem to remember doing my

drawings under a blanket!”, she says. But

newly back from Japan with lots of energy

and inspiration in her luggage, the

initial paranoia soon vanished and

was replaced by a great enthusiasm.

A proper mishmash

Manga is kind of a language that is

very efficient for storytelling. “It’s

filled with illustrative artifices that

help mediate feelings in a direct and

straightforward way”, Åsa explains.

“As a cartoonist specialising in Japanese comic strips (manga) with a Swedish touch, the theme for the CHARLOTTA collection suited me perfectly: Japan meets Scandinavia.”

A cultural clash transformed into pure art

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that’s why the drawings are allowed to take up such a great

deal of space in manga comics.

As it does on the fabric ChARlOttA tECKning! “My idea

is that the observer should find his or her own story in the

three panels”, Åsa says. The city is a fictitious mix of well-

known buildings in scandinavia. And there, among the

houses, stands godzilla, the Japanese monster. “It’s Sergel’s

Square in Stockholm that’s getting fried”, Åsa reveals with a

playful smile on her face.

With the motif on ChARlOttA BlOCK, Åsa shows her love

of tokyo, the capital city of Japan. “It’s a great city and

dressed in its garb of neon it becomes almost magic”, she

says.

When Åsa designed ChARlOttA hiMMEl she found her

inspiration in Japanese woodcuts called ukiyo-e. Ukiyo-e

means “pictures of a floating world” and it’s an art form that

has existed in Japan since the seventeenth century.

Just like the other fabrics in the ChARlOttA collection,

ChARlOttA MÄRKE is a mix of scandinavia and Japan. “Here

I’ve mixed Japanese tattooing with Scandinavian motifs. A

girl in manga style dressed in a Swedish folk costume and a

Viking made with an old-world Japanese mask used on stage

in Noh plays as a model”, Åsa explains.

1. CHARLOTTA MÄRKE fabric W150cm. White/grey here sewn as a kimono-inspired shirt. 2. CHARLOTTA HIMMEL fabric W150cm. White/grey here sewn as a kimono-inspired shirt. 3. CHARLOTTA VILD fabric W150cm. White/grey here sewn as a kimono-inspired shirt.4. CHARLOTTA TECKNING fabric W150cm. White/grey here sewn as pillowcase. 5. CHARLOTTA BLOCK fabric W150cm. Grey/white here sewn as wall decoration.

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last ChARlOttA Vild, Åsa’s own favourite. not least

because of “the miracle of origami, Japanese paper art”,

as Åsa puts it. she wanted to mix this ancient, tradition-

bound, art form with something in this context extremely

untraditional, namely scandinavian animals. in Åsa’s opinion

this way of mixing describes the Japanese culture in a very

striking way; tradition alongside new thinking, respect and

disrespect in harmony. “I myself love jellyfish, but it’s very

difficult to fold an origami jellyfish, I know, because I’ve

really tried”, Åsa laughs.

Something for everyone

Åsa want her fabrics to inspire and awake the creativeness

in the viewer. “Perhaps you can do a tea cosy with origami

animals – or cut out a samurai Viking and pin it on a bag.

Why not sew pillowcases from the motifs of CHARLOTTA

TECKNING! If you change place on the pillows the story will

change, too”, brainstorms Åsa.

“I had great fun designing this collection and I hope the

playfulness and joy have rubbed off on the textiles”, she

continues.

Even if younger generations might recognise the source of

the patterns more easily, Åsa is convinced the textiles can

be part of many homes. ′The CHARLOTTA collection is very

diverse and I believe there is something for everyone to

enjoy”.

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CHARLOTTA VILd fabric designer: Åsa Ekström. W150cm. White/grey here sewn as a tea cosy.

“Perhaps you can do a tea cosy with origami animals.”

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hEnnYdesigner Kazuyou nomura

“I was born in Japan, but I’ve lived in Sweden for a long time. So it was

really fun for me to work with a Japanese theme. We share the same

clean, scaled-down shapes and calm colours. With the HENNY collection

I wanted to create a contemporary pattern by combining the textiles

of my youth with the colours and shapes that surround me now. I like

stripes and checks – and blue. Calm colours and designs are well suited

to the bedroom. The friendly patterns help you sleep well.”

designer: Kazuyou Nomura

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1. HENNY RAND pair of curtains W145×L300cm. White/brown/grey

2. HENNY pair of curtains W145×L300cm. White/blue

3. HENNY cushion cover L50×W50cm. White/blue 4. HENNY VÄV quilt cover and pillowcase

Twin, Queen, or King size. grey-blue/white5. HENNY CIRKEL quilt cover and pillowcase

Twin, Queen, or King size. White/grey-blue 6. HENNY bedspread/blanket

W150×L240cm. grey 7. HENNY RUTA quilt cover and pillowcase

Twin, Queen, or King size. White/grey-blue8. HENNY RAND cushion cover L40×W60cm.

White/brown/grey

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REnAtEdesigner Emma Jones

“When I was designing the RENATE collection I was inspired by

springtime; by new buds in bloom, bursting into life with vibrant colour.

I wanted the collection to be happy and inviting, with fields and garlands

of beautiful flowers. I drew and painted flowers in different scales -

some in a free, abstract style, others more detailed. I was particularly

inspired by Dahlias. Their bright colours and bold structures have a

starburst quality and echo the idea of springtime exploding into life.”

1. RENATE FLORA pair of curtains W145×L300cm. Multicolour

2. RENATE LJUV pair of curtains W145×L300cm. White

3. RENATE FLORA quilt cover and pillowcase Twin, Queen or King size. Multicolour

4. RENATE quilt cover and pillowcase Twin, Queen or King size. Multicolour

5. RENATE BLOM cushion cover L65×W65cm. Multicolour 6. RENATE SLINGA quilt cover and

pillowcase Twin, Queen or King size.Multicolour

7. RENATE BLOM quilt cover and pillowcase Twin, Queen or King size. Multicolour

8. RENATE cushion Ø55cm. Pink/multicolour designer: Emma Jones

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Breakfast in bedA good start can make all the difference to

how the whole day will turn out.

1. BÄRBAR tray Designer: S Edholm/L Ullenius. l50×W16cm. Blue-turquoise

2. FÄRGRIK mug 25cl. Blue3. FÄRGRIK 18-piece service Designer: Maria Vinka.

Comprises: Plate Ø27cm, side plate Ø21cm and bowl Ø16, H7cm, 6 of each. Blue

4. VARSE paper napkin 30 pack. Designer: S Edholm/ L Ullenius. l38×W38cm. Assorted patterns

5. LEENDE carafe Designer: Anne Nilsson. 1.2l. 6. HENNY CIRKEL quilt cover and pillowcase Designer: Kazuyo Nomura. twin, Queen or King

size. White/grey-blue 7. LENDA tea-towel 2 pack. Designer: Emma Jones.

W50×L70cm. White/blue

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Kitchen helpers With the right tools, daily cooking will be a lot easier. iKEA

365+ hJÄltE is a highly durable series made for the job. the

handles can be leaned against very hot pot rims without getting

damaged and the edge of the plastic utensils won’t fray even

after being used for a very long time. Plus, the complete series is

dishwasher-safe.

1. IKEA 365+ HJÄLTE balloon whisk Designer: Håkan Olsson. l34cm. stainless steel/black 2. IKEA 365+ HJÄLTE soup ladle Designer: Håkan Olsson. l34cm. stainless steel/black 3. IKEA 365+ HJÄLTE turner Designer: Håkan Olsson. l33cm. stainless steel/black

4. IKEA 365+ HJÄLTE wok spatula Designer: Håkan Olsson. l34cm. stainless steel/black5. IKEA 365+ HJÄLTE stirring spatula Designer: Håkan Olsson. l33cm. stainless steel/black

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sJÖViKdesigner Eva lilja löwenhielm:

“When I designed SJÖVIK table and buffet I wanted to make beautiful

and functional furniture with a modern, Scandinavian look. The table

has simple lines and a very durable surface – and the buffet I see as

the Nordic equivalent of the traditional china cabinet. The pattern on the

doors I borrowed from the round red IKEA PS rug that I also designed.

And inside the buffet, there’s plenty of storage room. These are

practical furniture pieces that are a bit playful at the same time.”

designer: Eva Lilja Löwenhielm

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SJÖVIK buffet W118×d42, h160cm. White SJÖVIK table L195×W98, h74cm. White

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solid wood light on the wallet sVAlBO table and sideboard are made in hardwearing solid wood –

a natural material that can be rejuvanated with a piece of sandpaper

and a fresh finish over and over again.

SVALBO sideboard Designer: Nike Karlsson. W118×d39, h90cm. Pine

SVALBO table Designer: Nike Karlsson. L150×W90, h74cm. Pine

BERTIL chair W41×D50, H87cm. Pine

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turn tidy up time into fun time!With the right set of storage, kids

just might see the fun in putting their

rooms in order themeselves. And as

all storage in the KUsinER series is

foldable, they’re easy to tuck away

when not in use.

the hanging storage is

suspended by a touch-

and-close fastening,

which opens if the child

tries to climb up the net.

1. KUSINER hanging storage with basket L140cm. White 2. KUSINER box 3 pack. Designer: Karin Mannerstål. Blue, green and red 3. KUSINER storage basket 3 pack. Designer: Karin Mannerstål. Ø18cm. Turquoise,

green and red 4. KUSINER bed storage box Designer: Karin Mannerstål. W58×D58, H16cm.

Green5. KUSINER mesh basket with lid Designer: Karin Mannerstål. Ø35, H49cm. Red 6. KUSINER wall baskets, corner Designer: A Huldén/S Dahlman. H110cm. White

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gallery looks without the price

PJÄTTERYD picture W90×H90cm. Heart street. Motif created by Tony Koukos.

PJÄTTERYD picture W90×H90cm. Star. Motif created by Sasha Blake.

VILSHULT picture W140×H100cm. Gilded city. Motif created by Bob Krist.

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VÄTE table lamp Designer: M Vinka/S Heimis. Ø33, H30cm. White

VÄTE table lamp Designer: M Vinka/S Heimis. Ø22, H26cm. White

VÄTE floor lamp Designer: M Vinka/S Heimis. Ø40, H93cm. White

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www.IKEA.ca

MEdIA CONTACTS

Tamara Robbins Griffithnational Public Relations specialist

iKEA Canadat: 905-637-9440 x6237

tamara.robbinsgriffith@ikea.com

images and product loans are availablefor editorial credit. Please contact:

stephanie smithnational Product loans specialist

c/o iKEA Etobicoket: 416-646-8182 x2305

stephanie.smith@ikea.com