pdfversion
TRANSCRIPT
Project Vision
“Drive the Customer Experience to the next level”
“Central touchpoint for en8re customer experience”
Big Idea
Tuesday, 23 September 14
Project Vision
Brochure Website Sales & Marke8ng Tools Integra8on Customer Journey
Big Idea
?- -
Tuesday, 23 September 14
Details
“How do I help my customers achieve their goals on my website while s8ll achieving mine?”
Tuesday, 23 September 14
CJ: Practical Implications
Facetime / Skype / Online Chat
Development Update / Direct Contact to Site Manager / Interior Add Ons
Foster Community / Encourage Customer Advocacy
Platform to communicate with local community
Customer Interaction
Customer Portal
After Sales
Community Consultation
Tuesday, 23 September 14
Search Engine Marketing: Case Study 1
Start-‐up Funeral Home Business in Glasgow to u8lise the web as the most cost effec8ve means to drive traffic and business to their website. Budget was limited but client willing to take on board recommenda8ons. Addi8onal challenge to ensure visibility and project a sense of being an established provider in the local market.
Challenge:
Deployed a clear content strategy to improve depth and importance of the website. Addi8onal benefit of projec8ng a sense of tradi8on drove the op8misa8on strategy. Over 65% of enquiries generated via the website, with traffic growth of 22% over the last two years. Limited link building involving limited local PR and reciprocal links with local business.
Resolution:
Tuesday, 23 September 14