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SponsorshipPackage

DYNAMOvs

ChivasSuN. september 4

2016

INTERNATIONALSOCCER MATCH

Featuring

Guadalajara Chivas(Mexico)

and Houston Dynamo (USA)

FAMILY FRIENDLYSPORTS EVENT

Stadium Capacity: 22,00Estimated Attendance:

SELL OUT!

MEDIANational, regional and local

radio, TV & print publications promoting the event. Heavy

digital and social media promotion.

SEGMENTSSports / Soccer

Family Fun

CONTACT

Ernesto “Chuly” Diaz (832) 882-8825

[email protected]

Maria Duran (713) 487-5390

[email protected]

CHULY SPORTS Contact: Ernesto “Chuly” Diaz (832)882-8825 | Sponsorship package version 081516-001

SummaryChuly Sports is proud to present the most exciting international soccer

match of the year! GUADALAJARA CHIVAS (MEXICO) vs HOUSTON DYNAMO (USA).

EXPERIENCE MEXICO’S MOST POPULAR SOCCER TEAM PLAY AGAINST HOUSTON’S

TWO-TIME US MLS CUP CHAMPION!

GUADALAJARA CHIVASAccording to a study by the prestigious agency Euromericans Sports Marketing Spain regarding soccer club preference in Mexico, 44.2% of the supporters identify with Chivas Guadalajara making it the most popular club in the country.

Guadalajara has 11 First Division titles, 7 Campeón de Campeones, 1 InterLiga, 1 Copa Challenger, 4 Copa Oros de Occidente, and 3 Copa México. Guadalajara is one of the founding members of the Mexican First Division and, along with long-standing rivals Club América.

HOUSTON DYNAMOThe Dynamo moved to Houston from San Jose in December 2005 and played their first season in Houston in 2006. The club won consecutive MLS Cup championships in 2006-07 and has been one of the league’s leading franchises, domestically and internationally, since its inception.

Houston became the first Major League Soccer club to secure a point on Mexican soil in the CONCACAF Champions League era. The team is led by Wade Barrett, former MLS player with the Houston Dynamo and San Jose Earthquakes, who was named Interim Head Coach since July 2016 and Matt Jordan who currently serves as General Manager. The team is currently owned by Brener International Group, LLC, in partnership with Olympic boxing champion Oscar De La Hoya, Ben Guill and Forever Silver LLC.

THIS IS YOUR OPPORTUNITY TO SPONSOR ANDFORM PART OF A HISTORIC FESTIVAL EVENT!

SponsorshipPackage

DYNAMOvs


2016


Featuring





SELL OUT!





Family Fun

CONTACT


[email protected]

Maria Duran (713) 487-5390

[email protected]


Why Sponsor?Sponsoring this event is a mutually beneficial partnership. Sponsoring means acquiring prestige, a way to make your brand stand out and reinforce your presence. By sponsoring, your brand becomes part of an event that features two soccer teams that are loved and respected world-wide.

DYNAMO vs CHIVAS represents an effective channel to showcase your brand to a captive audience. Take advantage of the thousands of sports and music lovers in one place, properly prepared to receive any information associated with the event.

Place your brand and position your product above the competition in order to make it “top of mind” by taking advantage of the aggressive and regionally targetted advertisement campaigns that will take place promoting the event.

Your brand obtains positioning with a verytargeted and loyal audience.

Your brand will remain part of the experienceafter the event is over.

The long-lasting effect of affiliation is the positive feeling attendees will take with them which will in turn transfer to your brand.

Present your brand in a positive mannernext to world-wide respected SOCCER TEAMS!


MEDIA & SPONSOR PRINT LOCATIONS

Sample artwork with logo branding possibilities.

Final Media schedules pending.

Flier, poster, newsprint and digital campaigns.

SponsorshipPackage

DYNAMOvs


2016


Featuring





SELL OUT!





Family Fun

CONTACT


[email protected]

Maria Duran (713) 487-5390

[email protected]


SponsorSHIP, continued

Increase awareness of your company’s products and services. Each sponsorship level has benefits for the sponsor built in: field signage, website advertising and digital marketing, social media and tradtional radio, tv and print promotion. Through our sponsorship, your brand will be in front of sports fans, children, parents, coaches, program organizers, players and fans!.A welcomed form of advertising. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, sports sponsorships are a positive and engaging way to market a brand. Your brand will be part of an internationally covered sporting event that is openly and powerfully anticipated! Outstanding value for the dollars invested. When comparing the cost of marketing outlets like print, television and billboard advertising, this sports event sponsorships is a great value and a smart option to include into your brand’s marketing mix.

Build goodwill & UNITYBETWEEN NATIONS. Companies that sponsor international soccer matches make a positive contribution to their community as well. It bridges gaps between cultures and unity through good sportsmanship. Overall this can evoke a community wide feeling that a company understands the impact and importance of soccer for family and youth. This feeling can instill loyalty among a business’ current and future patrons.

SponsorshipPackage

DYNAMOvs


2016


Featuring





SELL OUT!





Family Fun

CONTACT


[email protected]

Maria Duran (713) 487-5390

[email protected]


Stadium Capacity: 22,000Estimated Attendance: A SELL OUT!

HOUSTON RANKS

#2NATIONWIDE

Home to a large Hispanic population, the Houston Dynamo of MLS, the Dash of NWSL, and an NFL stadium that attracts major international soccer events, Houston is a great soccer market.

Houston ranks well across many categories including aggregate attendance (5th) and overall Scarborough attendance (6th). Facebook keyword activity is notably strong with Major League Soccer (5th), Liga MX (2nd), Mexican National Team (4th), and UEFA Champions League (5th). A 6th place ranking for Scarborough soccer television viewership also helps round out an impressive showing for Houston. (Source Giltedge Soccer Marketing)


STATISTICS


Since 1990, when the U.S. qualified for the World Cup final round for the first time in 40 years, and especial-ly since 1994, when the U.S. hosted the world’s most popular sporting event, soccer has taken off in America, settling behind only football, baseball and basketball in nearly all statistical measures of popularity — especially among Latinos and younger players.

Here’s a look at some of the measurements:

34 PercentProportion of MLS viewer base that identifies as Hispanic and/or Latino. (Source: Nielsen)

25.5 PercentProportion of Americans who identify as Latino or Hispanic who name professional soccer as their favor-ite spectator sport. (Source: ESPN/Luker)

24,472,778Number of people who play soccer at some level in the U.S. — second only to China. (Source: FIFA World Football Big Count)

24.3 MillionNumber of U.S. television viewers of the 2010 World Cup Final between Spain and the Netherlands — more than watched the Rose Bowl (24.04 million), the NCAA men’s college basketball championship (23.99 million) or the Winter Olympics closing ceremony (21.4 million). (Source: Nielsen)

3,055,148Youth players officially registered with U.S. Soccer programs in 2014 — up by 89 percent since 1990, the first year the U.S. qualified for the World Cup final round since 1950. M. Alex Johnson — NBC News

19,151Average attendance at Major League Soccer games in 2014. (Source: MLS)

4thSoccer’s ranking as most popular sport to watch on television in the U.S. in January 2015, above ice hockey, auto racing, tennis and golf. (Source: Harris Interactive/Pew Research)

5thRating of the 2014 U.S.-Portugal World Cup game among all televised sports events in the U.S. in 2014, behind the Super Bowl, the NFC and AFC championship games and the BCS college football championship. (Source: Nielsen)

8thU.S. worldwide rank in average attendance for first division-level professional soccer matches in 2014, just behind the Netherlands and ahead of Argentina and Brazil. (Sources: Barclay’s Premier League, Deutscher Fussball-Bund, Federación Mexicana de Fútbol Asociación, Fédération Française de Football, Federazione Italiana Giuoco Calcio, Major League Soccer, Royal Dutch Football Associa-tion, Royal Spanish Football Association)

56 PercentProportion of Americans who identify themselves as Hispanic, Latino or African-American who report following soccer in non-World Cup years. (Source: YouGov Research)

40 PercentProportion of MLS viewer base that is the advertis-er-targeted 34-and-younger demographic. (Source: Nielsen)

SOCCER BY THE NUMBERS

Complied by ALEX JOHNSON for NBC News


SPONSORSHIP LEVEL MAIN TITLE (GOLD) OFFICIAL (SILVER) BRONZE SUPPORT (THANKS) GAMEDAY

BusinessCategoryExclusivity YES NO NO NO NO

INTELLECTUALPROPERTYRIGHTS:PermissiontoutilizeuseofofficialMATCHlogos/branding/marksfor

advertisingandpromotionalpurposesforthespanoftheadvertisingcampaign

and60daysafter.*

YES YES YES YES YES

PUBLICRELATIONS:Brandpresenceonallmediawriteups-Pressrelease

inclusion-PReventsandinterviewsYES YES NO NO YES

RADIO&TV YES YES NO NO NO

ESPNLIVEBROADCASTMENTION YES NO NO NO NO

PRINT:Fliers,Posters&News/PrintadsYES(TOP)-50KFlies/500

Posters&PrintadsYES(MIDDLE)40KFlies/400Posters&Printads

YES(BOTTOM)30KFlies/300Posters&Print

ads

TEXTONLY20KFlies/200Posters&Printads

TEXTONLY5KFlies/50Posters

DIGITALMARKETING:E-mailBlast,website&Socialmediainclusion

YES100%Campaign YES75%Campaign YES50%Campaign YES25%Campaign YES10%Campaign

LEDSIGNAGEONSITE(BroadcastvisibleinUSA,Mexico&LatinAmerica) 5Minutes 3Minutes 2Minutes 1Minute NO

ONSITEACTIVATION(Footprintbasedonactivation) YES(3Booths) YES(2Booths) YES(1Booth) YES(1Booth) YES(1Booth)

ONSITESCOREBOARDADS/STADIUMPAANNOUNCEMENTS YES(10PA) YES(6PA) YES(4PA) YES(2PA) NO

TICKETS 250Tickets 200Tickets 150 100 30

1SUITE-150GA/50MID50PREMIERE

130GA/40MID30PREMIERE

100GA/30MID10PREMIERE 80GA/20MID 22GA/8MID

SUITEPASSES YES NO NO NO NO

MEETANDGREET YES YES NO NO NO

PARKINGPASSES YES NO NO NO NO

INVESTMENT (NET) $100k $75k $50k $25k $10k

*Creativemustbepre-approved

SPONSORSHIP LEVELS

MARKETING

HOSPITALITY

PAYMENTTERMS-100%ADVANCE

Subject to change based on inventory and availability. Packages negotiable.


FUTBOL FAN-FEST & CONCERT

FREEPARKING

LOTCONCERT!*

1PM-5:30PM*Entrance is FREE with

soccer game match ticket.Capacity is limited based on city occupancy

requirements. Entrance will be based ona first come first served basis.

CALL NOW!!!! SPONSORSHIP & BOOTH OPPORTUNITIES AVAILABLE.

FAMILY FUN & ENTERTAINMENT BEFORE THE GAME!

YOUR LOGOPRESENTS

A fun filled pregame experience for fans, visitors and locals to partake in before match kick-off. Located right outside of the BBVA Compass stadium, this FREE to enter event is available with a soccer game match ticket.*

The event features interactive activities, giveaways, food & beverage and merchandise for purchase. The event will open 4 hours before announced kick-off and close 1 hour before announced kick-off.

4 INTERNATIONAL LIVE ARTISTS / DJS / MC / CELEBRITIES & GUESTSWith an atmosphere of live music, food and beverage, tournament décor and other

entertainment, FUTBOL FAN-FFEST IS a fun place to hangout and extends the fan’s interaction ahead of the match.

SponsorshipPackage

DYNAMOvs


2016


Featuring





SELL OUT!





Family Fun

CONTACT


[email protected]

Maria Duran (713) 487-5390

[email protected]


Ernesto “Chuly” Diaz Promotions & MarketingChuly [email protected]@gmail.comTel: 1-(832)882-8825

CHULY SPORTS & MUSIC ENTERTAINMENT, IS A US BASED ENTERTAINMENT AGENCY RESPONSIBLE FOR BOOKING, PRODUCING AND PRESENTING EVENTS THROUGHT THE UNITED STATES SINCE 1990.

NOTES (IF ANY):

Contact

Maria Duran [email protected]: 1-(713)487-5390

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