innovative ideas keep your business fresh - life of riley ... releases/bir-may2016...listening to...

his issue brings youreports from sixshows/special events.

From the global mega-show CosmoprofBologna to theInternational Beauty

Show New York, which celebrates its 100thanniversary next year, to the local StateBeauty Supply/RDA events that don’trequire a plane ticket, to the specializedNailpro Pasadena show for nail techniciansand the International Esthetics, Cosmetics& Spa Conference New York for estheticsand spa professionals, there’s truly an eventfor everyone.

Of course, you still have time to registerfor two of the biggest events of the year—Premiere Orlando and PBA BeautyWeek/Cosmoprof North America. Howmany shows have you attended this year? Doyou find them valuable for your business?Please share your experiences on ourFacebook page.

Regards,

by Mike NaveEDITOR

MAY 2016volume 19 issue 5

Guest column cont. on page 2

Keune honors distributor excellence 4Cosmoprof Bologna sets records 6Beauty Bus Foundation raises $270,000 9IBS/IECSC rock New York City 10Nailpro draws 1,700 to Pasadena 18Lavacqua Final Rinse lets hair shine 21At Life of Riley, success runs in the family22Nanokeratin System helps hair heal 24Balmain brings luxury fashion to salons 26PBA announces Beauty Pitch finalists 32

This is your industry’s newsletter, andBIR welcomes your feedback!

Mike Nave, editor818-225-8353 | [email protected]/BeautyIndustryReportfacebook.com/MikeNaveBIR

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A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ

Mane St.highlights

Innovative ideas keepyour business freshBy Cozy Friedman

re you green and growing or ripe androtting? That question has guided me inbusiness for the past 21 years. It always

brings me to the conclusion that the onlything constant in life is change, and that fallstrue for every industry, including beauty.Things are changing at a breakneck speed.

Influences from the evolution in onlineshopping to the power of digital are changingthe face of the beauty business. With theserapid changes that are contributing to ournew world order, you need to be sure thatyou’re constantly upping the ante to stayrelevant.

But how? What’s the key to generatingfresh innovative ideas? Can you teach an olddog new tricks? I’m happy to say that after 21years in business, I’ve been able to boil itdown to four basic principles: 1. A little idea can grow into a big idea.

It’s easy to get caught up in trying to figureout what the next big idea is and forget thatwith an open mind and some creativity, alittle idea can be your next big idea. Forexample, I offer classes in my children’ssalons for dads who want to learn how tomanage their daughters’ hair. When I took astep back, I realized that there was a largeropportunity. I incorporated SoCozy, my lineof kids’ hair care products, into the programso that I wasn’t just teaching dads the skills,but also supplying them with the tools to doso. My Dads’ Styling Power Tools Kit is nowavailable nationwide, has received atremendous amount of press and has goneviral on social media. It was a wonderfulunexpected twist for what started out as asmall idea.2. Just Say No. It takes a great amount of

self-discipline not to jump on every greatidea that comes your way. Each idea must becarefully evaluated, so you can focus your

A

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TextureMedia and global market researchfirm Phoenix Marketing Internationalpartnered for the fifth year to deliverTextureTrends 2016, a 200-page reportproviding a comprehensive assessment ofthe textured-hair market. It provides detailedand actionable market intelligence for bothbrands and retailers. The report draws frommore than 5,000 consumers, including morethan 500 straight-haired consumers, andexplores many areas of purchasing behaviorand product usage, including awareness,spend, retail preferences and brand loyalty.

The textured-hair category shows thetransformative power of the consumer toreshape an entire market. It's not surprising,considering the category was created bywomen increasingly frustrated by the lack ofproducts for their wavy, curly and coily hair.More than 60% of the population hasnatural curls, coils or waves—with morepeople embracing their natural texture everyday. Findings include:

• The textured-hair consumer spends onaverage $37.00 a month on product—20%more than straight-haired consumers.

• 50% continue to buy even after they'vefound their Holy Grail product.

• 77% cocktail products regularly. • 47% rank reviews as the most important

purchasing consideration of a new product. • 44% rank ingredients as the top

purchasing consideration of a new product. • 50% say a sample encouraged them to

purchase a product. • 54% consider shea butter as the most

desirable ingredient, followed by argan oil. • 11% of coily consumers rank frizz as a

concern; 46% rank it as their top concern. • 42% of women with coily hair wear

their hair natural most often.Visit texturemediallc.com,

naturallycurly.com or follow Texture Mediaon Instagram, Facebook, Twitter & YouTube.

2 MAY 2016

The Beauty Industry Report Visit bironline.com

attention on the more lucrative opportunities.I came very close to opening a salon forteenagers, since I hated watching kids growout of my salons. However, after carefulanalysis, I realized that rather than start fromscratch with an entirely new business, itwould be more beneficial for me to openadditional children’s salons. It would havecaused too much strain on my resources andit would have, in turn, negatively impactedboth businesses.3. Use your ears. The best source for new

ideas? Your boots on the ground—youremployees. Listening to customer feedbackand requests is crucial to success. It can alsohelp pave your business’s way forward. Youneed to actually hear what people are sayingabout your products and your company. 4. Gather and learn. Staying on top of the

trends and news in our industry is essential.Being in the know opens up avenues that youcan apply to your own business. We addedbraid bars in my salons to leverage the braidtrend, and it continues to be a goodadditional stream of revenue.

The bottom line? Embrace change andenjoy it. Your business depends on it.

______________________________Cozy Friedman, beauty veteran, is the founder of

Cozy’s Cuts for Kids, the firstchildren’s hair salon; co-founderof SoCozy Salon Formulas forKids and author of TheComplete Guide to Girls’ Hair.For more information, checkout socozy.com or reach her [email protected].

BIR invites you to become a Guest Columnist andgive us your take on a relevant topic. Forconsideration, please send us your thoughts in about475 words, plus a one-paragraph author bio and yourheadshot no smaller than 300 dpi at 5 x 7 inches [email protected]. We will edityour column for style and space.

Guest column cont. from page 1

Kline recently identified makeup’s newpower trends for 2016. In 2015, retail sales ofmakeup in the United States soared to $13.2billion, which is the largest growth for themarket since 2011. Kline’s soon-to-be-published edition of “Cosmetics & ToiletriesUSA” pinpoints that such stellar growth ofthe makeup market is partly attributed toviral trends initiated by celebrities and socialmedia makeup artist influencers.

Kline recently attended The MakeupShow, a professional makeup artist event inNew York City. This event solidified that themakeup industry continues to be shaken bysocial media makeup artists, as well as thealarming rate that trends go viral on theinternet. With the first half of 2016 quicklycoming to an end, its team takes a look atthe makeup trends they saw at the recentevent, as well as other trends driving marketgrowth in 2016.Face makeup—It’s all about color

correctors. While professional makeupartists have known about the secret of colorcorrectors for years, 2016 marks the year thatthe trend goes viral among the masses due tothe power of the internet. Color correctorscome in a variety of different shades likepurple, blue, green, apricot, yellow and red,and are used to conceal dark circles, as wellas yellowness or redness of the skin. Somenew product launches in the market in 2016include Smashbox’s Color Correcting Sticks,Lancôme’s Cushion Compact ColorCorrectors and Cover Fx’s Correct Click.Eye makeup—Will consumers ever be

tired of the smoky eye look? One trendthat never seems to go out of style is thesmoky eye look. Of course, there are newways to wear the smoky eye, and newproducts are developed to enhance thetrend, but the smoky eye remains one oftoday’s staple trends in eye makeup. InSpring/Summer 2016, the look is all aboutcreating intense eyes with bold eyeliners andpigmented eyeshadows, particularly withblue and glittery hues. Burberry launches itsprecision Eye Colour Contour RetractablePen, while NARS launches its glittery andneutral/blue hued NARSissist ToujoursL’Amour Eyeshadow Palette.

Lipsticks and lip glosses—Liquidlipsticks have staying power. Super-boldand pigmented lips remain a staple of today’sselfie culture. Liquid lipsticks are fusionsbetween glosses, oils and stain formulas,which hydrate the lips with oils and arepackaged in a typical lipgloss tube. Theseproducts are also considered bold and long-lasting enough to be a lipstick. Some newproduct launches include MAC’s VersicolourStain, Maybelline’s Vivid Matte LiquidLipstick, Lancôme’s Juicy Shakers andTarte’s Tarteist Lip Crayon.Nail polishes—Celebrity and influencer

endorsements attempt to revive thecategory. The nail polish category, which hada rough year in 2015, experiences newlaunches supported by collaborations/endorsements with celebrities in an attemptto revive itself in 2016. Sinful Colorscollaborates with celebrity Kylie Jenner tolaunch a 20-piece nail polish collectioncalled the King Kylie Collection. KylieJenner’s Lip Kit infamously sells out inminutes every time she releases new batches.The brand’s move to bring millennials onboard seems like the perfect recipe for salesgrowth. In addition, Revlon brings on socialmedia influencer Chelsea King as its first-ever Revlon Nail Expert.

These trends alone have created muchhype on social media sites like Instagram andYouTube, foreshadowing that 2016 will beanother year for strong growth of makeupsales in the United States. For more insights,visit klinegroup.com/blogs.

The BBB Winner of Distinction prize in thePersonal Services and Products category goesto NovaLash. The awards recognizebusinesses and non-profits in the GreaterHouston Area for their achievements andcommitment to overall excellence andquality in the workplace.Sophy Merszei, CEO, NovaLash

commented,“We arethrilled towin thisprestigiousaward forthe secondyear in arow. Qualitydoes not justhappen. It isthe result of

thoughtful, ongoing concern, sincere effortand skillful execution by a talented team. Iam very proud of my team.” Visitnovalash.com.

More than 1,100 people attended CosmeticExecutive Women’s 22nd Annual CEWBeauty Insider Awards, the celebration ofthe top beauty launches of the year, in NewYork City. There, 43 awards across 37categories were presented to the teamsbehind the year's most innovative products.

Pro beauty was well-represented withfinalists and winners. First, there was a three-way tie for Hair-spiration (Hair Style/HairCare category) between Bumble andbumble’s Don’t Blow It (H)air Styler,Drybar’s Triple Sec 3-in-1 and Living Proof’sBlowout. Then, Butter LONDON’s PatentShine 10x Nail Lacquer and Essie’s GelSetter tied at the top of the Nailed It (NailProduct category). Other winners from thepro beauty channel included Hair ColoringProduct—Oribe Hair Care Airbrush RootTouch-Up Spray, Shampoo/Conditioner—Living Proof Perfect Hair Day (PhD) DryShampoo, Hair DIY Style/Hair Tools—T3Micro Pro Professional Hair Dryer and IndieBeauty Award—Color Wow.

Winners and finalists are featured in anonline consumer-facing Beauty InsiderAwards Digital Magazine on cew.org. Theinteractive magazine features videos, beautytrend articles and clickable icons to allowreaders to purchase products. See more athttp://www.cew.org/eweb/DynamicPage.aspx?webcode=cbifullstory&r01key=570a902b-4a96-4669-9b34-177e0271d788#sthash.XE7XwApW.dpuf

MAY 2016 3

News cont. on page 4

From left: Novalash’s BethFetzer, COO; Sophy Merszei,CEO, and Vanessa Max,product development

coordinator; accept the BBBAward of Distinction.


4 MAY 2016


Congratulations to the man in the cowboyhat, Gordon Logan, CEO/founder of SportClips Haircuts, who was honored with the

International SalonSpaBusiness Network’s2016 LifetimeAchievement Award.Gordon has volunteeredhis time and talents toISBN for more than twodecades, serving in a

leadership role and currently chairing ISBN’sgovernment relations committee.

In those roles, he has led ISBN throughmajor industry transitions and cultivateddeep working relationships with key playersin the professional beauty industry, as well aswith local and regional operators. Together,they are creating a united front to addressthe challenges faced by the industry:licensing de-regulation, gainful employmentcriteria for schools and inconsistentstandards that make it difficult for somestylists to move from state to state, to namea few. He has pushed the industry to becomemore involved in the political process and topro-actively present solutions that makesense for our industry and for the public.

“There is no greater honor than to receiveISBN’s Lifetime Achievement Award from myfriends and associates,” says Gordon. “To bein the same company as Chuck Penzone,Henry Pelusi and Sy Finkelstein is humbling,to say the least. I am honored to have servedon the ISBN board for 12 years and aspresident for four. I plan to continue to workfor and with ISBN to help us meet thechallenges we face, and I am confident thatwe will be successful. The future of ourprofessional salon industry depends on it!”

He adds, “I have been active in ISBN sincethe early 1990s and cherish the friendshipsthat I have been fortunate enough todevelop over the years, and the lessonslearned from the accomplished memberswho are so willing to share have been aboost to my career and my ability to buildSport Clips into the dominant system it istoday, with more than 1,500 locations in all50 states and 5 provinces in Canada.”

Rhoda Olsen, ISBN’s president and CEOof Great Clips, Inc., is a big fan. “Gordon hasan unwavering commitment to theprofessional beauty industry and has workedtirelessly on behalf of all of us,” she says.“Even though we are competitors, he helpedme to understand the common issues weface and how important it is that we worktogether. And as we have worked together,we have become great friends andcontinually learn from one another.”

As the founder and CEO of Sport Clips,Gordon pioneered a concept in which menand boys can enjoy their groomingexperience. Prior to opening Sport Clips, heowned and operated salons throughoutTexas. Since 2011, he has served on the VFWFoundation Board, which directs thecharitable efforts of the VFW for active-dutyservice men and women and veterans. Hewas elected to the board of theInternational Franchise Association in 2013and is the immediate past chairman of theIFA VetFran committee. He also served onthe Board of Visitors for SouthwesternUniversity from 2010 to 2013. In 2015, he wasnamed an EY Entrepreneur of the Year forCentral Texas, Vetreprerneur of the Yearand an Austin Business Journal Best CEOAward winner for 2015.

Prior to becoming a salon owner, Gordonserved as an Aircraft Commander in the U.S.Air Force (1969-1976), after which he workedas a financial planning and control consultantwith Price Waterhouse & Co. (1976-1980). Heis a graduate of MIT (BS, 1968) and TheWharton School of Business at the Universityof Pennsylvania (MBA with Honors, 1976).

While he has been honored by everyorganization and industry he’s served, Gordonsays he’s having too much fun to slow down…too much. “Franchising is especially rewardingin that we are able to provide a frameworkfor our franchisees, a proven business systemthat can help them achieve their lifestyle andfinancial goals,” he explains. “Plus, providingcareer opportunities for stylists who are theheart and soul of Sport Clips gives me greatsatisfaction.” Reach him [email protected]. Visitsalonspanetwork.org and sportclips.com.

Keune Haircosmetics recently hosted itsNorth American distributors at its home inAtlanta to present the plan for continuinggrowth, thank them for their support andshare the strategies for mutual continuedsuccess. They also attended the debut ofLuxurious Minimalism, Keune’s 2016 GlobalTrend Collection, and a festive awards dinner.

“In our search for True Beauty, we look fortrue partnerships and we share success,” saidGeorge Keune, Jr., CEO, KeuneHaircosmetics North America, whose familyfounded Keune in the Netherlands morethan 90 years ago and still owns thecompany. “We are grateful for ourdistributors and loyal to their partnership inreaching our long-term goals.”

“We’re building a can-do, proactive cultureof excellence for our color-strong, full-service, professional-only brand,” added

AndrewBiazis, chiefoperatingofficer. “WehavedoubledKeune’s salesfrom 2012through2016. We’veincreasedourdistributorsalon

consultant count by 140 and our store countby more than 100. Simultaneously, we’vealmost quadrupled our corporate NorthAmerican team since 2012 in order tosupport our distributors and salons in thefield with the marketing support, educationand sales tools they need to create a strongrelationship with our mutual customers.”

In honoring Keune’s top distributors, MarkWebber, vice president of sales, added, “OurDistributor Performance and Recognition

News cont. from page 3

Gordon Logan

Honored with the PromotionsParticipation Award was

Gorgeous Distributors. Fromleft: George Keune, Jr.; RachelWhite, owner, Gorgeous

Distributors; Andrew Biazis.

Awards honor our business partners whohave excelled in front of their peers for a jobvery well done. We appreciate their effortsand we know that our outstanding double-digit growth each year for the past threeyears is a result of the collective hard workof our entire professional sales andeducation family.” Visit keune.com/na.

MAY 2016 5


Salon Service Group was honored as Keune’sTop Distributor for 2015. From left: ShaneHanson, SSG vice president; Jody Pontrello,

Keune regional sales manager; CaseyCampbell and Kerrie Dameron, SSG educationcoordinators; George Keune, Jr.; Gino Barbo,

SSG president/CEO; Andrew Biazis.

Paramount Beauty Distributors waswelcomed to the New Distributor Club. Fromleft: George Keune, Jr.; Paramount Beauty’sBrandon Robertson, regional sales manager;Evan Feingold, president; and Jeffrey Hagler,CEO; Andrew Biazis; and Donna Maggi,Paramount Beauty general sales manager.

Twin State Salon Supply was honored withthe Retail Growth award. From left: GeorgeKeune, Jr.; Twin State’s Eddie Gwin, generalsales manage, and Keith Wykle, generalmanager/owner; and Andrew Biazis.

Life of Riley Salon Supply received the ColorGrowth award. From left: Robbie Hunter,

Keune regional sales manager; Kelly Huether,Life Of Riley president; Gina Brown, Life OfRiley area manager/sales & education;

George Keune, Jr.; Andrew Biazis.

National Salon Resources received the MPRAchievement award for the greatest

percentage growth above their 2015 minimumpurchase requirement. From left: Jody

Pontrello, Keune regional sales manager; NSR’sTyler Hicks, marketing/purchasing manager,and Michael Hicks, CEO; Andrew Biazis and

George Keune, Jr.

Keune recognized Salon Services & Supplies asone of its distributors with highest sales. From

left: Ron Westfall, Keune regional salesmanager; George Learned, vice president,sales, SSS; George Keune, Jr.; Sydney Berry,

president, SSS; Andrew Biazis.

Premier Beauty Supply was honored as one ofKeune’s distributors with highest sales. Fromleft: Linda Addis-Mellum, Premier Beautydirector of sales; Jody Pontrello, Keune

regional sales manager; Andrew Biazis; SteveCohn, Premier Beauty president; George

Keune, Jr.

Keune recognized European Image SalonSuppliers as one of its distributors with

highest sales. From left: Andrew Biazis; DavidSlaick, EISS president; Pam Slaick; George

Keune, Jr.

Salon Accessories received the Nitron Awardfor its five-spoke efforts. From left: AndrewBiazis; Sam Guglielmino, Salon Accessoriesowner/partner; Kelly Lush, Keune brand

manager; George Keune, Jr.

Left: Keune honored Canada’s Modern BeautySupplies with its Embrace the Brand award.From left: Yves Henrichon, Keune’s regionalsales manager; Fran Bigelow, Modern BeautyOntario sales manager; Mike Jomaa, Modern

Beauty CEO; Andrew Biazis and GeorgeKeune, Jr.


osmoprof Worldwide Bologna, one of theworld’s top tradeshows for the beauty

industry, drew 250,000 international visitors atits 49th annual show. This year’s edition had2,510 exhibitors from around the world,representing a 5% increase over the previousrecord set last year. The show ran from March18-21 at the massive BolognaFiere ConventionCenter in charming and historic Bologna, Italy.

The show occupied 18 separate exhibitionhalls covering more than 1,180,000 square feetof exhibition space, plus another 215,000square feet of outdoor facilities, includingseveral innovative exhibitions such as tentparlors and a double-decker London busserving as a men’s hair salon. That is in additionto the adjacent Cosmopack, dedicated to thebeauty supply chain, and which itself drew21,900 visitors. The Green sector increased itsexhibition space by more than 22%, hair andfurniture sectors grew by more than 8%, andthe nail exhibitors expanded by 4% this year.The Extraordinary Gallery niche innovators’booth space expanded by nearly 40%.

Business was brisk throughout Cosmoprofthis year. The USA Pavilion, spanning twoseparate halls, was popular with exhibitors.Companies in the USA Pavilion includedAmerican International Industries, which hadone of the largest and most active booths,with strong presentations of popular productlines like ArdellLashes, Clean +Easy and EZFlow.At ProlocksUSA, LisaMinuto showedthe company’shabit-forminghair care line,Crack.

The USAPavilion alsohosted a livelyreception thatfeatured remarksby industry dignitaries such as DuccioCampagnoli, president of BolognaFiereCosmoprof; U.S. Commercial Services Senior

Commercial Officer Todd Avery; ProfessionalBeauty Association Board Chairman ReubenCarranza and ICMAD President Pam Busiek.

Men’s grooming continued to have agrowing presence, as exemplified by AII’sWoody’s Quality Grooming line, as well as a

large booth byPennellificio Omega, anative of Bologna, featuringits extensive Omegashaving brush products. Onthe women’s side, anotherexhibitor that generatedexcitement was Paperselfof London, demonstratingits wearable paper-arteyelashes with wildlycreative designs. Veganproduct lines showed stronginterest, including EmaniVegan Professional

Cosmetics, led by Michelle Doan, whichsigned several distributors, and ZerranInternational, helmed by Steven Sauté, both

of which werelocated in theCaliforniaPavilion.

In its fifthconsecutiveyear, theCaliforniaPavilion greatlyexpanded itsfootprint andpresence atCosmoprofBologna,featuring twofull islands for19 exhibitors.The CaliforniaPavilion is atrade mission sponsored by the non-profitorganization California Trade Alliance, ascenterpiece of a California State Trade andExport Promotion Package that supportsCalifornia businesses wanting to launch orexpand their international business.

Said Cesar Arellanes, organizer for CTA,“The buyer visits to the California Pavilion havesignificantly grown in both numbers andquality, as we continuously promote theCalifornia Brand at international shows andthrough our partners like the U.S. Departmentof Commerce. The California Pavilion standsout to become a high priority for manyinternational buyers, who report it is a primespot to see the newest trends, innovativeproducts and brands.” David Sheen of Jon Davler, Inc. agreed,

adding, “We have exhibited with the CaliforniaPavilion since its inception and our sales havegrown tremendously. Exhibitors are notcompetitors like other pavilions. Exhibitors atthe California Pavilion work together as a team,which strengthens our business.” David’s booth,LASplash Cosmetics, demonstrated itsstrength by being among the busiest in theshow. As he welcomed both distributors andprivate label customers, David added, “Thesuccess of our patent-pending waterproofliquid lipstick has been so strong that they are

CCosmoprof Bologna 2016 sets records by Eric S. Engel


6 MAY 2016

Cosmoprof Bologna 2016 by the numbers

Attendance: 250,000

Exhibitor count: 2,510

The show floor: 18 exhibition halls encompassingnearly 1.2 million square feet, plus 215,000 squarefeet of outdoor facilities.

U.S. representation: 71 companies represented inthe two U.S. Pavilions; 19 exhibitors in theCalifornia Pavilion.

26 country and group pavilions, including Korea,China, Taiwan, Poland, Germany, Colombia, France,Greece, Belgium, Spain, Pakistan, Turkey, Malaysia,Australia, Singapore, Japan, New Zealand, Oceania,United Kingdom, Israel, Peru, United ArabEmirates, Thailand, Holland, and two USAPavilions.

See you next year: Cosmoprof Bolognacelebrates its 50th anniversary on March 17-20,2017.

More info: cosmoprofbologna.com

Fernando Fischbach shows off the CaliforniaMango brand, which he acquired last year.

Jim Ajmal showedMillionaire Beverly Hills andHollywood Style USA atCosmoprof Bologna.

MAY 2016 7

expanding into a new state-of-the-art facility toaccommodate the company’s growth.”

Some of the success must be attributed tothe CaliforniaPavilion’sinnovativebooth design,which keptthe exhibitorsfront-facingandaccessible tobuyers. Thecenter of theCaliforniaPavilion wasdedicated toa well-organizedcentral loungesponsored by Conkle, Kremer & Engel,Professional Law Corporation for exhibitors tomeet with distributors and buyers. Privatelunches catered by some of Bologna’s best andafternoon wine and cheese made the showmuch more enjoyable and productive forCalifornia Pavilion participants, who avoidedlong food service lines. Sandra Medina ofPositive Global Sales found the lounge“indispensable because it was a place whereCalifornia exhibitors could step away from thebooth to have side bars, grab a quick bite, andget to know the other exhibitors better.”

There were many Country Pavilions inCosmoprof Bologna, but the outsized influenceof California beauty and personal care productsmanufacturers is evidenced by the fact that the

California Pavilion remained the only state-centered pavilion, reaffirming its bright overheadbanner declaring “California—A State of Beauty.”

FernandoFischbach reportedthat CaliforniaMango had a verysuccessful event,and remarked,“TheCalifornia Pavilion isa very pleasantplace to be. There isan accessiblelounge, and thegraphics and boothdistribution is just

right. The pavilion isvisible from faraway—it really standsout, and it attracts

people just by its name.”

Steve Wallace of Medicool agreed. As hedemonstrated Medicool’s nail appliances andaccessories to buyers, he commented, “The

CaliforniaPavilion hasbecome adestinationpoint for visitorsof CosmoprofBologna, whichcreatesautomaticsuccess formanufacturerswith the foot

traffic frompotentialcustomers itdraws. Cesar doesa great job.”

At the show, CK&E attorneys Mark Kremerand Eric Engel supported the California Pavilionexhibitors and assisted beauty industryparticipants with vetting distribution partners,negotiating distribution agreements, counselingbrand protection, including trademarks underU.S. and international trademark laws andaddressing regulatory concerns. Mark confidedto Beauty Industry Report that for the secondstraight year at Cosmoprof Bologna, he assisteda client in removing counterfeits of its productsthat were exhibited by a foreign exhibitor.

California companies glowed at theCalifornia Pavilion, with virtually all of themreporting that they achieved or exceeded theirgoals for Cosmoprof Bologna, and manyreporting remarkable results.

Cosmoprof Bologna cont. on page 8

Selfies go international, as Cesar Arellanes,organizer for the California Trade Alliance;Cindy Ma, U.S. Commercial Services; PattySchmucker, American Made Beauty; and

Isreal Segal have some fun.

Mark Kremer and Eric Engel of Conkle, Kremer& Engel, Professional Law Corporation,

advised California Pavilion exhibitors on sitewith vetting potential distribution partners

and counseling brand protection.

Carlos Vasquez, Robert Luke and SandraMedina meet with Positive Global Sales’

Denmark Distributors.

Members of The California Pavilion worked together to help each other grow their businesses.


Daily Concepts and AfterSpa, sister bath-and-body specialty lines, shared a busy boothled by brothers Emilio and Leo Smeke. Emiliosaid, “Our goal for 2016 Cosmoprof Bolognawas to solidify our European distribution andcontinue opening the doors to the markets wetargeted since the inception of Daily Concepts.We were able to consolidate our distributionand strengthen our strategic partnership in theNetherlands as a hub to all of Europe. We aresuper happy that AfterSpa grew sales all overItaly with LLG Group, Limoni e La Gardenia.”

Organic sunscreen product innovator Coolahad a very crisp and popular booth, headed byDavid Lester. David reported that Coola hadvery productive meetings with its newdistributor in Spain and its Italian distributor toshare goals and strategies for those markets, andhad leads on new distributors for a wide arrayof countries, including Slovenia/Croatia, CzechRepublic, Finland and even Columbia. PGS

presentedIT HairCare andMane ‘nTail, amongits brands.CommentedSandraMedina ofPGS, “Withsuch an arrayof globalexhibitors, itwas not only beneficial but advantageous tostand out by exhibiting through the CaliforniaPavilion. Upon our return to California, we havebeen able to strengthen our distributionthrough both new and existing partnerships,which makes attending the show worthwhile.”

Others that made strong showings at theCalifornia Pavilion included J.Cat Beauty underthe leadership of Victor Chang, who reportedcontinuing strong interest in its matte lipsticks;La Femme Cosmetics led by Peter Yang; andInfiniteAloe Skin Care led by Jason Toms.Chris Amato at Cosmedx presented its privatelabel services and highlighted its Regina-C Goldskin care line. LeChat Nail Care Productsshowed its complete nail care line. Jim Ajmal ofValley of the Sun Cosmetics had both aMillionaire Beverly Hills booth in the USA

Pavilion and a Hollywood Style USA booth inthe California Pavilion.Cosmoprof Bologna returns for its golden

50th anniversary on March 17-20, 2017.Eric S. Engel is a California lawyer with

Conkle, Kremer & Engel, PLC, who hasrepresented members of thebeauty industry for morethan 30 years. CK&E is a full-service law firm dedicated tohelping its clients in thebeauty industry growdomestically andinternationally. CK&Eprovides its beauty industryclients with legal services inbrand protection and IP,contracts, litigation andarbitration, regulatorycompliance, employment,

insurance, independent sales representative,supplier and distributor relations, among otherareas. Reach Eric at 310-998-9100 [email protected]. Visit conklelaw.com.

ICMAD hosts annual Cosmoprof partyThe Independent Cosmetic Manufacturersand Distributors hosted its annual cocktailreception and its American BeautyNetworking Reception with the U.S.Commercial Services, the ProfessionalBeauty Association and MasterpieceInternational, which provided theopportunity to meet and network withinternational buyers, beauty industryassociations and other U.S. companies. ICMAD

images left top and directly below.

8 MAY 2016

The Beauty Industry Report Visit bironline.comCosmoprof Bologna cont. from page 7

American International Industries exhibited EZFlowand other brands in the USA Pavilion.

Victor Chang gives a thumbs up at theJ.Cat Beauty booth.

At the ICMAD reception: from left: Mary Ptak,Masterpiece International; Sharon Blinkoff,Locke Lord; Reuben Carranza, PBA; Dr. RobbAkridge, Clarisonic; Pam Busiek, ICMAD; LindaMarshall, Elysee Cosmetics; and Greg Peterson.

from left: Reuben Carranza, PBA chairman;Steve Sleeper, PBA executive director; PamBusiek, president & CEO, ICMAD; and Tony

Michalski, senior international tradespecialist, U.S. Commercial Service.

below: Meanwhile, on the show floor, FHIBrands’ president/CEO Shauky Gulamanidid hair non-stop to demonstrate theresults that can be achieved with his

company’s products and tools.

he 7th Annual Beauty Bus Foundation’sBeauty Drive, a family-friendly fundraiser at

the Skirball Cultural Center in Los Angeles,offered an afternoon of complimentary beautyservices, fab food stations, a kid’s corner, silentauction and men’s lounge. Among the event’ssponsors from pro beauty included John PaulMitchell Systems, Beauty Collection andCreative Age Publications. A team of artistsfrom Blushington, makeup artists fromGlamSquad and John Paul Mitchell Systems

hairstylists allofferedcomplimentaryservices. Theevent raisedabout $270,000for the BeautyBus Foundation,which hasdelivered dignity,hope and respiteto clinically orterminally illmen, womenand children andtheir caregiversthrough beautyand groomingservices andproprietary

products since 2009.The event honored Lynn Bider, one of

Beauty Bus Foundation’s first volunteers anddonors. Since the foundation’s inception, BeautyBus volunteers have delivered 8,500 individualservices to 5,000 homes. Lynn’s daughterMichelle was an elementary school friend ofMelissa Marantz Nealy, in whose memoryBeauty Bus was founded. Lynn has been atireless supporter and advocate of Beauty Bus,since seeing how beauty treatments made adifference to Melissa when she was sick.

“Having Lynn Bider as our honoree brought anew community of supporters to Beauty Bus!How wonderful to have Lynn’s gracious andwarm hospitality at our event,” says RobinKeefe, Beauty Bus CEO.

Adds Wendy Marantz Levine, founder,"With the generous support of the beautyindustry, we were able to give our supporters atBeauty Drive a small taste of what our clientsexperience when they get their hair, makeup,nails, brows and lashes done. Beauty Bus usesbeauty as a vehicle to restore dignity to ourchronically and terminally ill clients and theircaregivers when families need it most."Deborah Carver, president/CEO, Creative

Age Publications, is a big fan. “I support theBeauty Bus Foundation because it brings joy topeople who are very, very ill and the caretakerswho give a good deal of their lives to caring fortheir loved ones. Our industry makes peoplebeautiful, even if for only a few hours a month!”

Jay Halaby, president, Jay Halaby andAssociates, was on hand to lend support. “Ihave never seen an organization that touchesmy heart in such a great way,” he says. “Theservices provided by Beauty Bus affect theclients like no other. To feel like a human beinginstead of a patient for an hour is so important.When I was introduced to the Beauty Busseveral years ago, I knew that I had to be a partof this terrific organization. As a result, I am nowa member of the Board of Directors and a hugesupporter. It is a great way for the beautyindustry to give back."

Last year’s Beauty Drive honoree, ShawnTavakoli, owner/CEO of the BeautyCollection Apothecary and Beauty Stores,adds,“Beauty Busspeaks to usdirectly, aswe all havethe samepassion forbeauty. Thisis the onlyorganizationI know ofthatstemmedfrom beautyservices andcalls onclients inneed. Ithelpsremind us the importance of what we do eachday and appreciate each moment.”

Shawn concludes, “I support Beauty Busthrough service purpose donations, sponsorshipsupport and the Beauty Drive. There are manyways to become involved—even for those withlimited time. It doesn’t take much to spread theword and get more industry pros involved.”

To volunteer, make a donation and helpdeliver hope through beauty to the ill and theircaregivers, visit beautybus.org. For moreinformation, call 310-392-0900 or [email protected].

MAY 2016 9

Celebrity hairdresser DeanBanowetz (right), a past

Beauty Drive honoree, wason hand to honor Lynn

Bider.

2016 Beauty Bus Foundation Drive raises $270,000

T

from left: Wendy Marantz Levine andhonoree Lynn Bider welcome BIR’s SusanSilo-Nave and Mike Nave to the 2016Beauty Bus Foundation’s Beauty Drive.

from left: BIR’s Susan Silo-Nave and MikeNave (right) catch up with Nailpro’s

Competition Director Jewell Cunninghamand Creative Age Publications’ CEO

Deborah Carver.

from left: Matthew Zarcufsky,Beauty Bus Foundation

Chairman, and Robin M. Keefe,Beauty Bus CEO, with BIR’s Susan

Silo-Nave and Mike Nave.


10 MAY 2016


he International Beauty Show New Yorkdrew more than 65,200 beauty

professionals from across the world March 6-8, 2016. Aisles were packed with passionateattendees looking to increase their skills, boosttheir careers and stock up on salon necessities.Produced by Questex, presented by AmericanSalon Magazine and staged at the Jacob JavitsConvention Center in New York City, IBS NewYork drew more than 500 hair, nail, makeupand salon business companies from across theglobe. IBS New York is the longest runningprofessional beauty event in the country. It isco-located with the International Esthetics,Cosmetics & Spa Conference.

“IBS and IECSC New York have againdemonstrated that the beauty industry isflourishing,” said Liza Wylie, vice president,Beauty, Spa & Wellness Events.

Main Stage rocks hairEmceed by Chad Clark, the Main Stage hostedpowerful performances by some of theindustry’s hottest artists, including CharliePrice, Jack Bayne, James Harris & DwightEubanks, Lisa Yamasaki, Raphael Perrier,Tanju Kurt & Avi Ram, Ted Gibson and theHairbrained Team.

Celebrated artists, including CherryPetenbrink, Daren Kenny & Kieron Price, SallyRogerson and Sarah Potempa, performedvignettes featuring cutting-edge techniques andthe products used to create the latest styles.

More than 100 educational classes helpedbeauty professionals learn new techniques inhair care, men’s grooming, nail care, makeupapplication and business-building. Moreproduct-focused classes were added to theprogram this year, featuring innovative productsand tools that boost bottom lines.

Educational Highlights:• The Hairbrained team hosted a Teach In,

which was a continuation of their Main StageMaster Jam to create an up-close and personalforum to connect with professionals

• Celebrity stylist Marco Pelusi unlockedhis secrets to achieving full-bodied, rich reds.

• The Clipper Guy, Ivan Zoot schooledbarbers on how to increase profits and achievesuccess in men’s grooming.

• Makeup artist Adamme Sosademonstrated how to apply the perfect retroclassic makeup usable for a variety of events.

• Nail artist Lauren Wireman explainedhow to get noticed in the nail industry andstand out from the competition.

• Mainentrance Artistic Creative DirectorsDJ Riggs and Berry Bachen provided strategiesfor following trends to increase client loyaltyand create new service opportunities.

• Major League Barber hosted the SuperBarber Cutting Competition and Summit anddrew top talent for a fierce barber battle.

The third annualHairbrained VideoAwards party tookplace in conjunctionwith IBS New York.The awards honoredextraordinaryfilmmakers whorepresent theessence of the hairindustry throughfilm. Learn moreabout the categoriesand view thewinning videos athairbrainedvideoawards.com.

On to the show floorFrom Rusk to Eve Pearl Beauty Brands toGelish, hundreds of hair, makeup and nailcompanies unveiled the latest trends andoffered essential products necessary to coif,beautify and enhance clients. Theshow floor boasted top companies,including Alfa Parf, Amika,Babyliss Pro, Dreamcatchers HairExtension, Hotheads HairExtensions, La-Brasiliana, LayriteMen’s Grooming Products, MicaBeauty, Obliphica Professional,Pibbs, Product Club, TurboPower and Wahl.

Celebrity hairstylist Ted Gibsonunveiled his longawaited collection ofhair styling productsentitled Starring. The collectionincludes five products—RunwayReady Volumizing Mist (SRP$48.00), ShowStopper VolumeGelee ($38.00), BeautifullestPowerball Styler ($62.00),Supersexy FoamingMousse ($52.00) andFixed on Your

Finishing Spray ($42.00).The Starring collection is a

labor of love from Ted, who tookmore than two yearsto cultivate the lineafter testing it on hisA-list celebrity clients,models and in-salonguests. Many monthswere also put intocreating the signaturescent, which features fig as thekeynote. Meteorite or star dust ineach product provides hairconditioning and mineral protectionand promotes keratin production.

Ted says, “I’m a lover of cinema,fashion and all things beauty. I love

to create iconic images with hair. Withthis collection, I wanted to create a line of

IBS and IECSC rock NYC with star power By Mike Nave

T

Star power was everywhere at IBS New York,as Model/Actress Kim Alexis showed her lineof wigs and hair extensions. from left: Alan

and Esther Tobias, owners of Fortune Wigs Inc.;Kim Alexis, Fortune Wigs Spokesperson; and

BIR’s Mike Nave.

Ted Gibson on the Main Stage.

MAY 2016 11

IBS/IECSC New York cont. on page 12

styling products that would become a staple inboth the hairdresser’s and the consumer’sarsenal of tools. I set out to create the ultimatego-to collection of styling products that wouldallow for anyone to be able to create whateverlook they desire easily—to be able to feelconfident enough to be the star of their ownmoment and life.”

Best known for coiffing some of Hollywood’stop starlets, Ted has worked with celebritiesincluding Jessica Chastain, Gabrielle Union,Angelina Jolie, Brie Larson, Carey Mulligan andLupita Nyong’o. His work has appeared inVogue, Harper’s Bazaar, Elle, Marie Claire, VanityFair, Cosmopolitan, Rolling Stone and Allure andbackstage at runway shows such as Chanel,Prada, and Dolce & Gabbana. Ted owns aFlatiron salon in NYC. Visit tedgibson.com.

Under the category of “Celebrity Sightings,”Model/Actress Kim Alexis appeared at IBS

New York tointroduce the KimAlexis line ofhand-selectedhuman hair wigsand extensions(SRPs $250.00 to$350.00,depending onlength). The linefeatures the all-in-one layered hairextension, whichis a simple andeffective way tocreate longer,

fuller, more beautiful hair in minutes. The goal isto provide the finest quality products, sowomen of all ages can feel beautiful and befilled with self confidence.

“At Kim Alexis Hair, we understand that awoman's hair defines the woman and empowersher,” explained Kim. “We take our hair qualityvery seriously, and we combine that with themost pleasant customer experience in theindustry.” The line is available to consumers inhigher end wig salons, hair loss centers andbeauty salons. Reach Kate Koslovski, vicepresident of sales, at [email protected] fortunewigs.com and kimalexishair.com.

Also bringing star power to the IBS floor wasJanet Zeitoun, the founder, president and head

of product development for her SOTAH (Stateof the Art Hair) line. Products are currentlyavailable at exclusive salons in Beverly Hills andon sotahhair.com. Janet is seeking salonsinterested in carrying her line.

Janet has been a celebrity hair stylist formore than 30 years with a client list that hasincluded Natalie Cole and Denzel Washington,

and she worked extensively with the lateMichael Jackson. In addition to travelling theworld with her celebrity clients, her work hasbeen featured in Vogue, Harper’s Bazaar, Elle,Marie Claire, InStyle and other publications.She’s styled hair for some of the most iconic,award-winning celebrity music videos, films andeditorial photo shoots.

1,500 barbers and stylists from aroundthe world gathered at the legendaryWebster Hall for Barbercon powered byBarbershopconnect.com, the ultimatebarbering networking event. Spectatorswere educatedand entertainedby some of theindustry’s eliteeducators,representingbrands such asGibs Grooming,Hattori Hanzo,Johnny B.Haircare,Graffetch andBlack Solutions.United Kingdom-based barbersKevin Luchmun and Alan Beak introducedthe audience to hair cutting techniques andstyles happening in London.

Barbercon creator and host Lee Resnick(Barbershopconnect.com) presented awardsin various categories such as Best Female

Barber,For TheLove OfTheCraft,Best Fade#NoFilter and

manymore. TheBarbercon

Inspirational Award was presented to Jorge"GeeWheelz" Sierra, who has been cuttinghair his whole life from a wheel chair.

Barbercon raffled off a custom-made

Mr. Beauty BarberChair, a set ofLexani Car Rims anda gift basket fromeach vendor to raiseover $1,600.00 tohelp barber JorgeSierra build ahandicappedaccessible bathroomfor his barbershop.

Famous Bronx, NYrap artist Fat Joestopped by to get ahaircut on stage and talk about the valuebarbers have in the community. The craftof barbering has evolved into a professionfor which people 18 to 35 years old havebeen learningfrom bothwhat’s taught inthe classroom,as well aswhat’s seenonline.

“Barberconcelebrates thebarber,” saysLee. “It’s anopportunity tomeet thebarbers behindthe work seenon social media and share ideas, techniquesand products.” Adds Gibs Groomingfounder Brian “Gib” Long, “The event gaveus the chance to shake hands with thebarbering community, which has supportedus since the inception of our brand.”

Reach Lee Resnick [email protected].

Barbercon plays to a sold-out audience of 1,500 stylists/barbers

Lee Resnick presents theMr. Beauty LifetimeAchievement Award.

Photo: Stephen EsguerraPhoto.

Rapper Fat Joe gets a cutfrom his barber Get Rich.Photo: Stephen Esguerra

Photo.

Nomad the Barberreceived the Love ofthe Craft Award.Photo: StephenEsguerra Photo.

The UK’s Kevin Luchmun sharesbarbering techniques. Photo:Stephen Esguerra Photo.

A human-hair wig fromthe Kim Alexis line.

12 MAY 2016


“I knew there was something missing in theproducts I was using on my clients,” Janet told

BIR. “I made itmy mission tofind the solutionand provide forall people andmultiple hairtypes, includingthose withchemicallytreated hair,

extensions, wigsand weaves theanswer tobeautiful,

hydrated, and manageable hair. I spent mycareer shopping and researching in every hairand beauty shop while I traveled the worldwith clients. I continued to search for what Iknew people needed. From the streets ofEurope to the salons and shops in NYC and LA,I could not find what I knew people neededfor truly hydrated, manageable on-the-go hair.So, I invented it. Today, SOTAH offers hydrationand manageability to everyone, regardless oftheir hair type, color or texture.”

IBS New York was Janet’s first trade show. “Iloved meeting and speaking to all the people,including other hair and beauty professionals,”she says. “I loved discussing and seeing thecurrent hair trends and hearing clients’ needsas I walked around and as they visited mybooth. Trade shows like IBS do so much toeducate and connect us all. The students whovisited on the last day were a joy and a truepleasure to meet and speak to. I love passingon information, while hearing their questionsand thoughts. It was truly inspiring.”

SOTAH includesSOTAH ConditioningShampoo (SRP

$22.00), whichleaves the hairsmooth andmanageableimmediatelyupon rinsing.Just a smallamount of

SOTAH Moisture Boost Conditioner (SRP$22.00) will help repair damaged hair and

provide instant hydration. SOTAH Oil/CrèmeTherapy (SRP $26.00) can be applied to wet ordry hair for maximum hydration. “It’s beingcalled the new magic product and a favorite ofmy clients,” says Janet. “Imagine, if you will, acream/oil based product that hydrates the hairwithout appearing oily or greasy. Your hairtexture changes immediately. It is trulyremarkable!” Products are free of harsh sulfatesand parabens, so they’re color-safe.

SOTAH products work on natural hair,weaves and extensions, and will leave virginhair, chemically treated hair and processed orcolored treated hair hydrated, moisturized andfeeling alive again. SOTAH will also helprelaxed, colored or keratin results last longer.

SOTAH’s Twitter, Facebook and Instagramprovide an open forum for discussion abouthair. If your salon picks up the line, Janet mightjust drop in to surprise your team!

SOTAH is a proud sponsor of JanetJackson's “UNBREAKABLE” tour. Reach co-founders Janet or Talun Zeitoun [email protected] or [email protected] sotahhair.com.AG debuted its texture collection. Products

include Cleansing Cream foam-free hair wash(SRP $24.00),Sea Sprayfor a beachywave finish(SRP $24.00),TextureGloss forundonedefinition

(SRP $24.00) and Dry Wax matte finishing mist(SRP $26.00). Each product is enhanced withAG's Sea Complex, an infusion of threenaturally texturizing and clarifying seaweedextracts—giant sea kelp, bladderwrackseaweed, Irish moss, dulse seaweed—plusseaberry oil. Contact Kate Lollar, marketingmanager, at [email protected]. Visitaghair.com.Amazon Series introduced Keracai, a

leave-in conditioner with 20% protein content,and previewed the Remedy (kit includesClarifying Shampoo, Remedy Treatment for10 applications, Acai Oil and 8.5-oz. Shampooand Conditioner/salon $85.00), a smoothinganti-frizz kit, which launches this summer.

Remedy uses glycolic acid found in sugar caneas the active agent to reduce frizz or straightenhair, depending on the application. It is a fastand effective system that can be washed thesame day. Although it has an acidic base, it hasa balanced pH that does not damage the hairstrand. Reach Karina Vaguez, vice president ofsales, at [email protected]. Visitamazonseries.us.Dennis Bernard continued to roll out its

4Plex Molecular Bonding System (Try-meKit/1-3 applications/salon $9.98, 4-oz Kit/salon$45.00, 16-oz. Professional Kit/salon $139.95).The 4Plexrepairs thedamaged andbroken bondsfrom within, asit tightens andseals the cuticle.It works withoutany changes inthe colorformula andthere’s no needto boost the developer. Processing timeremains the same, so there’s no increase in theservice time. Reach Gina Davino, manager, [email protected]. Visitdennisbernardprofessionalhaircare.com.

The new Herbalisté hair care line uses aunique technology to extract medicinal herbsfrom healing plants. The herbal extracts inHerbalisté products have been shown toresolve various hair and scalp conditions,rehabilitate damaged hair and nurture healthy,

IBS/IECSC New York cont. from page 11

BIR’s Mike Nave (second from left) withCanYouHandleBar’s Brian Furby, Doug Geigerand Adam Barraclough. The company’s all-

natural beard oil and Beard Dry Oil are leave-in conditioners that keep facial hair healthy

and moisturized.

SOTAH’s Founder JanetZeitoun shows her haircare line to BIR’s Mike

Nave.

lustrous and beautiful hair. Products are free ofsalts, SLS and parabens and safe for color-treated hair. They’re not tested on animals.

The line includes Herbal Shampoo forNormal to Oily Hair (16.9 oz. SRP $20.00),Herbal Shampoo for Dry Hair (16.9 oz./SRP$20.00), Herbal Shampoo Anti-Dandruff (16.9oz./SRP $20.00), Herbal Hair Conditioner(16.9 oz./SRP $21.00) and Herbal Hair MaskFor Dry and Damaged Hair (16.9 oz./SRP$25.000. For additional information, reachYaniv Shapira, vice president of internationalsales and business development, at+972-54-455-4006 or [email protected]. Visitherbalist-professional.com.

New Curlisto Lotion Plus (8 oz./SRP$26.00, 16 oz./SRP $38.00, 32 oz./SRP $60.0050% off salon pros discount available withminimum purchase) is designed for styling hairnaturally curly. This water-based, alcohol-freestyling lotion activates the curl memory of thehair shaft for defined, soft and frizz-freeresults and soft curls with extra hold, whichdifferentiates from other styling lotions.

Hydrolyzed soy protein soothes,conditions, and strengthens hair. Panthenol

prevents breakage, as it promotes flexibilityand elasticity. Rosemary leaf extract stimulateshealthy hair growth and scalp circulation.Retinyl palmitate enriched with antioxidantsprevents dryness and frizz. Christo, the global artistic director of

Curlisto Systems, has taught the trademarkedCurlisto Diametrix Cutting Technique of curlyhair at IBS New York for the past 6 years.Christo will again offer free cutting classes atPremiere Orlando at RoomW224D on June 5 and 6.Christo’s Curlisto CertifiedSalon and Curlisto CertifiedStyling Bar are now availablefor salon professionals whowant to join the fast growingdemand of salonsspecializing in curly haired-clients. For additionalinformation, reach NatalieLin, marketing director, at212-997-8810 [email protected]. Visitcurlisto.com.

Tool timeJaguar showed new shears. ThePerfect model (salon $248.00)features a classic design thatcomes in 5-, 5.5- and 6-inchlengths with gold-plated handlesfor a traditional feel duringcutting. The Xenox design (salon$352.00) is available in 5.5 and 6inches with 22 carat gold plating.Slightly curved blades providefor smooth cutting, whileangled finger rings ensureoptimum ergonomic fingerpositioning. ContactDenise Bruno, businessdevelopment manager [email protected] jaguar.us.com.Pink Pewter’s new Carbon Styling

Comb (SRP $20.00) has a special handle to addconvenience for creating updos and braids.The handle rests comfortably in the user’shand, which eliminates the need tocontinuously pick up and put down the comb.Its tight bristles easily lift and add volume. It’s

heat- and chemical-resistant. [email protected], call888-214-5678 or visitpinkpewter.com.

Purecode launched its newprofessional straighteningiron, the Titanium Infuse Prowith Argan Oil InfusionTechnology and 10 ml of PurecodeHeat Protector Serum to fill theentire tank (SRP $299.00). Thestraightening iron optimizes thenurturing benefits of argan oil andselect skin care ingredients by heat-sealing Purecode Heat Protector Serum(80 ml/SRP $16.99) directly onto the hair forsmooth, shiny, luminous results, while shieldinghair from thermal damage, so you canstraighten as often as you like.

“Beautiful hair shouldn’t be a chemistryproject,” says Purecode CEO TiffanyMontanti. “Natural argan oil protectsand nourishes the hair, so we looked

for ways to make it work even better.We hit on the ideal combinationwith our serum that complements

the structure of human hair andthis advanced flat iron thatseals it in. Together, theycreate smooth, luminous,

healthy looking hair day after day, withoutoverdrying. ”

Available in shimmering matte gold orclassic salonblack,TitaniumInfuse Pro hasa temperaturerange from300 to 450degrees andmaintainsconsistentheat. Itfeatures a2-hour autoshut off. Whether you’re going for a sleek,straight look or smooth, bouncy waves, it’seasy to get the results you want. Reach NancyShadlow, director of sales and marketing, [email protected]. Visitpurecodeusa.com.


Christo, the global artistic director ofCurlisto, will be teaching cutting classes at

Premiere Orlando.

MAY 2016 13

14 MAY 2016


Be in Beauty debuted its IonicStraightening Brush (SRP $89.99), Iontechnology allows for a smoother,longer-lasting finish with brilliantshine, as it keeps the hairhydrated, and free of tangles andfrizz .

In addition, Be In Beauty’sQwik-Clean Brush (SRP$24.95), a self-cleaninghygienic hair brush thatlaunched last year, released atropical collection. Distribution opportunitiesare available. Contact Roni Josef, CEO, at702-682-5169 or [email protected] beinbeauty.com.

Created by CelebrityStylist Sarah Potempa,the Beachwaver Prorotating curling iron (SRP$199.00) provides easy,professional quality waves inminutes. The left, right and gobuttons control the directionspecific to the side you are curling.The Beachwaver Pro has the ability tocreate three different types of curls,depending on the preferred style, thanksto two rotation speeds (high and low). Theiron features a 6.5-inch gold-infused ceramictourmaline barrel with a 1-inch width thatheats to 310 to 450 degrees. Reach MelissaWescott for wholesale opportunities [email protected]. Visitbeachwaver.com.

The Fume Iron is the flat iron system(below) that enhances the keratin andstraightening experience, as it removes 99% ofkeratin treatment fumes (white/salon $995.99,black/salon $1,095.99). This patentedtechnology is manufactured by Bijo Sante in

Montreal, who are experts in air purificationsystems.

Quieter than a blow-dryer, the Europeanblower provides amazing extraction power fora safer environment and better air quality freeof harmful or toxic fumes. The Fume IronWand features vents that channel the fumesinto the flat iron and away from stylists andclients. Titanium tourmaline plates minimizeheat damage for smooth, straight and shinyresults. It features five temperature settings towork with any straightening treatment.

The bio-activated coconut carbon filterabsorbs chemicals linked with straighteningtreatments. It removes fumes from bothformaldehyde-free and original formulas. Itlasts 40 treatments and is easily replaceable. House of TrendSpotters, in collaboration

with top manufacturers, will be launching newtechnology brands like the Fume Iron andeducation for the pro beauty industry. CarlosCintron, CEO/creative director, and ElizabethBoyle, vice president, created the company toinspire hairdressers and enhance the salonexperience for both stylists and clients. ReachCarlos at [email protected].

Reach Elizabeth [email protected].

Visit fumeiron.com andhouseoftrendspotters.com.

Sam Villa launched a series ofnew products. The Sam VillaSignature Series Shears 7-

inch Dry Cutting Swivel Shear(salon $450.00) is made of 100%Japanese molybdenum alloycompression-forged for strength anddurability. This dry-cutting shear isperfect for shear-over-comb, drycutting, compressed/condensedcutting,or anything else that requiresmore leverage. This new versionfeatures a swivel handlefor more dynamic cuttingpositions while relievingstress on the body.

The Sam Villa ProfessionalIonic Dryer – Limited EditionSoft Metallic Purple (salon$174.95) is an award-winning lightweight ionicblow dryer that delivers powerful airflow, iswhisper quiet and weighs less than 1 pound. It

helpscreate brilliant shine, reducesstatic/frizz and generatessmooth sleek finishes with thebuilt-in ceramic/tourmalineion generation.

The Sam Villa Artist SeriesPolishing Paddle Brush (SRP$49.95) is an all-in-one brush thatcombines the speed of a paddlebrush with the highly polishedfinishing power of a natural boar bristle brush.Its premium air cushion with FlexSensetechnology contours to the scalp for softcomfortable styling. It’s great for detangling,wrap drying and creating a flawless high-shinefinish. Contact Lya Navarra, customeradvocacy, at 888-812-1115, ext. 3., [email protected]. Visit samvilla.com.

Ideal for beauty pros who work on location,the Vincent Large Mastercase (19 1/4 inches x6 1/4 inches x 15 inches/SRP $149.50) has anelevating, tilting clipper tray for easy access. Itholds up to six clippers. The tray, with roundnotches, slightly comes out of the case toavoid cord tension and to keep the clipperssafe from any cord damage. It includes aremovable compartment with six tall sectionsfor combs, shears or other tools, and 12 shortsections for attachment combs, with foampadded lids and two locked latches with keys.It also features four leather shears holders anda zippered mesh pocket. It’s available in silverand black. A smaller version (11 1/2 inches x 4inches x 10 inches/SRP $59.95) is also available.Reach Bryant Yoo, president, [email protected]. Visit sewicob.com.


Lustria debuted its premium Jewelry Tats(pack of two designs/SRP $18.00). Founded byKiKi Han, creative director, Lustria aims to be

the firstpremium bodyaccessories andtattoos brandto target bothEastern andWesternmarkets.

KiKi showed10 collectionsinspired bydestinationsaround the

world. One of the best sellers, New York CityLove, was inspired by the hip, modern andenergetic downtown neighborhoods of NYC.Each collection features elements of theculture from which it originated.

Also new are Stackable Jewelry Tats(salon kit/$90.00). Complete a client’sblowout look with Jewelry Tats for a night out.They make perfect service add-ons.

Lustria Jewelry Tats are quick and easy toapply. Cut tats to desired size, peel theprotective top sheet, press face-down ontoskin and use a spray bottle or cloth to wetpaper. After 20 seconds, simply peel offpaper and repeat! To remove, wipe awaywith baby oil or makeup remover, or pressclear tape on skin and peel away. Inks arenon-toxic. Reach KiKi at [email protected] the company out on Instagram andFacebook @Lustria.co or visit lustria.com. Eleccio showed its professional gel-like 5-

free nail polish (.45 fl. oz. bottle/ SRP $7.99) in46 beautiful shades. It has a glossy finish witha quicker drytime, as well asa 40% longerwear time. Thepatented brushprovides asmoothapplication,reducingstreaking.Reach AnhTruong, sales manager, at [email protected] eleccio.com.

Dip Into Pretty, a division of BluSandBeauty LLC, showed its new, patent-pending,Pedi Spacers (one set with a convenient travelbag for storage/enough for both feet/SRP$12.99). They are individual, silicone-based toe

separators with fun andfashionable bling. Theseparators are individualand the bases are made outof silicone. They’re availablein 22 different styles,including gems, flowers,partytreats

and pearls.Pedi Spacers are

comfortable, easy to walkwith and can be worn withor without flip flops. Theycan be cleaned with anytype of cleaner. To learnmore, reach Katrin de Haen, partner andpresident, at [email protected]. Visitdipintopretty.com.Babe introduced Babe Lash EnhancingLiquid Eyeliner (1.5-ml tube/SRP 417.48)as the perfect pairing to Babe Lash’sEyelash Serum and VolumizingMascara. The Liquid Liner is formulatedwith pentapeptides, a renowned anti-aging ingredient, to enhance lashes for ayouthful appearance. The Enhancing

Liquid Liner lasts up to 24 hours,has a pointed tip applicator, is

quick-drying, waterproof, and works with thebody’s natural lash-growing process. For moreinformation, contact Derrick Porter,president, at [email protected] babethings.com.Eyelashi’s Luxury Mink Fur Strip

Eyelashes (SRP $29.00 to $67.00) are madewith 100% cruelty free mink fur with a cottonband for comfort. They look natural, soft andfluffy. Reusable, theylast up to 30 wears.The packaging can beused for safe keepingof the lashes.

Place them by theregister at salons orbeauty stores for greatadd-ons and easy

upsells. For more information, contactJoanne A. Lai, founder, [email protected]. Visit eyelashi.com andminklashpack.com.Rebel’s Refinery introduced Capital Vices

Collection Skull Lip Balm (5.5.grams/SRP$7.99). This all-natural formula featurescoconut and sweet almond oils to moisten,

nourish andprotect lips,

whilevitamin Eprovides

essential antioxidants. Did we mention it’sunisex?

The one-of-a-kind packaging is embossedwith the words “Be All My Sins Remember’d”on the bottom from when Hamlet was holdingthe skull. The 12-pack of balms also turns intoa counter-top merchandising displayer. Formore information, reach Dustin Stern [email protected]. Visitrebelsrefinery.com.Rosa Massimo showed Thee Glitter Lips

by Rosa Massimo and the Hatoraage by RosaMassimo. Rosa tells BIR, “Thee Glitter Lips(30 applications/5-ml cosmetic glitter pot and5-ml cosmetic glitter adhesive/SRP $15.00)does what it says on the tin. Unlike othersimilar products, it lasts a minimum of 8 to 10hours. You can eat and drink as normal, youcan even kiss! It stays on. Then, it removeseasily with a cosmetic wipe.”

The Hatoraage (SRP $45.00) is a bespokemust-have hair salon tool that makes it easy toachieve the Balayage trend. It saves on productwaste and time and makes the colorist’s lifeeasier. Rosa is seeking distributors for thisinnovative tool.

Rosa added, “We are looking to bring oursalon brand to New York City shortly, as wesee there is a huge gap in the market for whatwe offer. We are looking for a salon manager,and then to build a team of stylists whom Iwill train. If you’re interested, get in touch withme right away.”

For more information about the productsor NYC salon and team, contact Rosa Massimoor Jas Sahota, directors, [email protected]. Visitrosamassimo.com to view the beautiful colorsof Thee Glitter Lips.


MAY 2016 15

16 MAY 2016


Talking skin and body care at IECSCThe International Esthetics, Cosmetics andSpa Conference celebrated its 14th year inNew York, March 6-8, 2016 at the JavitsConvention Center, with record-breakingattendance and sales. The three-day event,produced by Questex, LLC. and presented byAmerican Spa magazine, welcomed more than15,300 spa and wellness professionals. IBS NewYork attendees visited the exhibit hall at noadditional charge to shop the newest in spa,skin care and wellness at the largest spa andwellness show in New York City.

The first of three IECSC events taking placethis year, the New York edition’s increase inattendance and exhibitors built excitement forthe upcoming Las Vegas and Florida events.The show attracts spa owners, managers,estheticians, cosmetologists, massagetherapists, medical estheticians and doctorswho want to learn about the newest trends inthe spa industry, as well as purchase productsfrom more than 250 exhibitors. Thosecompanies featured facial treatments, skincare, retail products, cosmetics,equipment/furniture, nutrition and healthproducts, microdermabrasion equipment,massage products, aromatherapy, spa clothing,electrolysis/hair removal, laser equipment, spadécor, medical spa equipment and more.

The educational program featured morethan 90 classes. Spa professionals attended theSpa Business Conference that featured sessionsdesigned to educate spa owners, directors andpractitioners on how to become moreproficient in all aspects of spa operations;CIDESCO Section USA certification classes;Advanced Business Seminar; MakeupWorkshop and Advanced Education Workshop.Plus, more than 60 Product Focused Classesfeaturing business-building content and thelatest in spa treatments and techniques wereincluded with exhibit hall admission.

Show floor Exhibitors included new and innovative brands,as well as industry leaders such as Repêchage,Éminence Organic Skin Care, Revitalash,Satin Smooth, GMC Skin Care USA, PCASkin, FarmHouse Fresh, Image Skincare,HydraFacial MD - Edge Systems LLC andnumerous others.

“We’ve been coming to IECSC New York forthe past seven years. What I love most aboutthe show is that it blends spa and salon,”stated Shannon McLinden, CEO ofFarmHouse Fresh. “Our booth always hasgreat traffic and we meet such wonderfulpeople. The FarmHouse Fresh booth is busyfrom the start of the show to the end!”

“As first time exhibitors, we had fantasticexposure to the perfect target audience forour product,” said Heidi Lerner whointroduced her new product, TheOriginalMakeUp Eraser, at IECSC NY. “Theevent was well organized and we were able toreceive the services we needed with ease.”Bodipure introduced Keratin Gloves and

Socks, the first waterless, all-in-one hand andfoot treatment to incorporate keratin, a keyprotein found in skin, hair and nails (KeratinGloves/45.99 single pack, $49.99 12-pack

display kit;Keratin Socks/$5.99 single pack,$49.99/12-packdisplay kit;Combo Pack—One pair Gloves& Socks:/$9.98pack, $86.9912- pack).

Theexclusive formulation in Keratin Gloves andSocks includes keratin to strengthen nails andskin; urea to moisturize deeply; copaiba oil,which provides antiseptic, anti–fungal andanti-inflammatory benefits; vitamin E, whichprovides anti–aging and antioxidant benefits;and lipex PreAct, which works as a UVprotectant. Together, they strengthennails, moisturize skin, soften cuticles andprovide extra pampering in the salon, at-homeor while traveling.

In the salon or spa, the gloves and socksupgrade any mani-pedi treatments. They’re alsoperfect for use during facials, massages, spatreatments and hair styling. They save money,as there’s no need for water, massage lotion orcuticle oil. They’re also perfect for mobilesalons, podiatrists and dental practices. ReachJonathan Yoo at [email protected]. Formore information, visit bodipure.com andkeratingloves.com.

Repêchage featured its Hydra 4 Red-OutFacial With Micro Silver and Anti-Oxidantsand Mineral Face Shield.

The Repêchage Hydra 4 Red-Out Facialwith Micro Silver and Anti-Oxidants (kitcontaining 5completetreatments/salon$125.00) is aprofessional facialtreatmentformulated to helpcalm conditionssuch asrosacea, aconditioncharacterizedby chronically inflamedand irritated skin. Research hasfound that rosacea is caused by skin microbesthat thrive in bacteria present on the skin.Micro Silver is an important antibacterialingredient found in the Red-Out Facial.Combined with the rich blend of vitamins,minerals, trace elements, amino acids and anti-oxidants in seaweed, this Repêchage treatmentcreates the ideal environment for healthy skin.Repêchage Hydra 4 Red-Out Calming

Cleanser with Micro Silver forHypersensitive Skin (6 fl. oz./salon cost$24.75) foams to cleanse sensitive skin gentlyand effectively. It normalizes skin bacteria thatis responsible for red, irritated and sensitiveskin conditions, including rosacea. This all-natural formula combines eco-certifiedseaweeds and powerful anti-oxidants to helprestore, balance and protect skin. Micro Silver,a clinically proven ingredient, sootheschronically inflamed and irritated skin, whileanti-oxidants and anti-inflammatories such asquercetin and rutin help further calm skin.Repêchage Hydra 4 Red-Out Serum with

Micro Silver for Hypersensitive Skin (1 fl.oz./salon price $42.50) calms and nourishesskin. This light-weight serum combines skin-revitalizing seaweed and Micro Silver withpowerful anti-oxidants and anti-inflammatories, such as quercetin and ruti, tohelp calm sensitive and hyper-sensitive skinconditions including rosacea. A natural herbalaroma from green tea relaxes the senses.

“As a skin care product manufacturer and


esthetician, it has been my mission to create afacial and product line that would addressboth hypersensitivity and rosacea,” said LydiaSarfati, president and founder of Repêchage.“Our new Hydra 4 Red-Out Facial and at-homeproducts incorporate new ingredients thatwork in conjunction with our nutrient-richseaweeds to treat these conditions, calm theskin and reduce redness.”Mineral Face Shield (2 fl. oz./salon $27.50)

is a light-weight mineral-based cream with zincoxide, a natural physicalsunscreen, and anti-oxidant

seaweed, rich in vitamins,minerals, amino acids andpolysaccharides, to provide anti-oxidant protection and lock inmoisture to skin. The oil-freecream helps protect skin frompollution, climate changes andthe environment and is gentleeven on the most sensitive skintypes. The perfect pre-makeup

prep, leaves skin smooth and soft,never greasy.

Lydia also gave BIR a sneak peek at theproducts she planned to launch at her 18thAnnual International Conference in NYC.

The new Repêchage Fusion Express Barand Spa Masks with NutriceuticalOrganic Actives (12 treatments perbox/salon price $150) is a restorative,relaxing facial treatment that providesnutritive benefits to the skin whilestimulating the senses. With delectable andaromatic Nutriceutical Organic Flavor Activessuch as chocolate,matcha, vanilla andmixed berry, thesefresh, customizedfacials are likesmoothies forthe skin and aremade with thevery highest qualityingredients culled from the culinaryworld.

Clients will love the delicious aromas whilereaping the physical and emotional benefits ofsensory stimulation from light facial massageand a calming, custom-blended face mask,leaving skin looking and feeling smooth.

Repêchage Sensory Fusion Face and BodyMoisturizer is a soothing cream that offers arich soufflé of natural and organic coconut oil,aloe vera, chamomile and vanilla and rooibostea extract steeped in a laminaria seaweedcomplex to deliver soft, smooth skin. Thedelicious, subtle scent will relax and calm thesenses day and night.

The Repêchage Sensory Fusion Face andBody Wash features all-natural castile soapbased on olive, coconut and palm oilscombined with the Repêchage exclusiveLaminaria complex. This gently foaming washis perfect for skin of all ages, lightly scentedwith the uplifting aroma of aḉai berry.

For more information, contact SusanVindics, vice president of national businessdevelopment, at 201-549-4200 ext. 234, [email protected], www.repechage.com.Grande Naturals introduced GrandeLIPSHydrating Lip Plumper (.05 oz./SRP$26.95). Its ultra-hydrating formulainstantly plumps and improves lipappearance in 3 to 5 minutes and servesas a long-term treatment after extendeduse. After 30 days of usage applied twotimes daily, you will see increases inhydration (51%), plumpness (15%),firmness (13%), and softness (11%). Youcan apply this product alone or withother products and experience thesame benefits.

In addition, GrandeLIPS is nowavailable in six gorgeous colors in

addition to original clear. They include PaleRose, Lust Red,Midnight Purple,Sunset Orange, BarelyThere and Hot Fuchsia!New Beauty recentlyrecognized it with anaward for the Best LipPlumper. Reach MarcTull, customer servicemanager, [email protected] and visitgrandewholesale.com.LASHX Lash Cleanse (SRP $35.00)

thoroughly cleans lashes of oil and bacteriawithout compromising the life of theextensions. It is 100% oil- and glycol-free, soit’s safe for lash extensions. This gentle lash

cleanser features moisturizing ingredients likepure aloe, silk fibers and chamomile extractsto help keep extensions .and natural lasheslooking healthy and lush. The formula is alsoinfused with panthenol/pro-vitamin B to helpstrengthen eyelashes. Reach ChristinaFigueroa, brand manager, at 310-855-3305 [email protected]. Visitmakeupmandy.com.Supracor, the originator of fusion-bonded

honeycomb technology, showed a new two-sided facial sponge (SRP $12.00) with one sidefor the face and the other for the body. Use itto cleanse, exfoliate and massage the skin.Reach Steven Landi, business developmentmanager, at 408-432-1616, ext. 257, [email protected]. Visit supracor.com.

Next up are IBS and IECSC Las Vegas onJune 25-27 at the Las Vegas Convention Center.More than 21,000 beauty prod are expected toattend. Visit ibslasvegas.com and iecsc.com/lv.

Celebrating its 25th year, IECSC Las Vegashas a special celebration lined up for this year’sevent, including a Silver Passport program andAnniversary Party. The tradeshow will featureproducts and services from more than 600 ofthe top skin care and wellness companies anda conference program with more than 138 freeclasses.

IECSC Florida will return to Fort Lauderdaleon October 23-24, 2016 at the Broward CountyConvention Center. The 2016 show marks its19th year and features more than 5,500attendees, 200 exhibiting companies and anexpanded conference program. Visitiecsc.com/fl.

IBS New York celebrates its 100thAnniversary March 12-14, 2017, when IBS andIECSC return to the Jacob Javits ConventionCenter. Visit ibsnewyork and iecsc.com.

MAY 2016 17

See you next year for the 100th Anniversary!

MAY 2016 SPECIAL INSERT

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SATURDAY JULY 23, 2016 | LAS VEGASA NIGHT CELEBRATING BEAUTY ENTREPRENEURS

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The Professional Beauty Association’s

& Keynote Address

THE ULTIMATE CUSTOMER SERVICE EXPERIENCES U N D A Y , J U L Y 2 4 , 2 0 1 6 | 7 : 0 0 A M - 9 : 4 5 A M | L A S V E G A S , N V

Scot t McKain is an internationally known authorit y who helps organizations create distinction in every phase of their business. As the 2016 Professional Beauty Association (PBA) Business Forum Keynote Speaker, McKain will discuss “The Ultimate Customer Service Experience,” and will teach par ticipants what it takes to create undying loyalt y and endless referrals.

SCOTT MCKAINFOUNDER & CEO OF THE DISTINCTION INSTITUTE

JOIN PBA’S EXECUTIVE DIRECTOR, STEVE SLEEPER, AS HE PROVIDES ATTENDEES WITH A CLOSER LOOK AT THE ASSOCIATION’S 2016 GOALS AS WELL AS PLANS FOR THE FUTURE.

VISIT PROBEAUTY.ORG/BEAUTYWEEK FOR DETAILS & TICKET INFORMATIONConnect � th us! #PBABEAUTYWEEK

MAY 2016 SPECIAL INSERT



ailpro’s nails-only show in Pasadena, CA,last month attracted more than 1,700attendees, who came to see more than 40

exhibitors ranging from Akzéntz to YoungNails. The other half of the show was devotedto nail competitions and education. Thecompetition schedule included 3-D Nail Art,Soak-off Gel Manicure, Salon Success and ItsAll About The Bling! Classes featured NailSalon Best Practices, Diabetes and theImplications for a Pedicure, Japanese Nail Artand many more.

Says Deborah Carver, president/CEO ofCreative Age Publications, “SouthernCalifornia nail pros are thrilled that our nails-only show has returned to Pasadena.Attendees lined up early to get into the event;we easily had 600 pros in the door in the first20 minutes!"

The Nail Competitions were organized andsupervised by Jewell Cunningham, worldwideNailpro competition director, who said,

“NailproPasadena wasa verysuccessfulcompetitionfor us. Wehad morethan 100entries withcompetitorsfrom fourcountries.That wasimpressive.”

Thelargestexhibitor on

the floor wasAmericanInternationalIndustries,

which showcased 10 of its tops brands—Checi,China Glaze, EverGlaze, EzFlow, Gelaze,Gena, IBD, Nail Tek, ProLinc and Seche. Forinformation, reach Mark Moesta, vicepresident of professional sales, [email protected]. Visit aiibeauty.com.

Available in three different styles, Checi ProAutoclave Foot Files (SRP $10.99) are perfectfor getting rid of calluses and dry skin. All

Checi Foot and Hand Filescan be used with orwithout water, whichmakes it even easierto take care of handsand feet quickly. Thetop selling Dual-SidedFoot File combinesthe grit and benefitsof the Medium FootFile and Coarse Filewith a much largerabrasive area andworks on severely roughfeet and cracked heels.

Attendees scooped upChina Glaze’s newsummer 2016 collection,Lite Brites (0.5 fl. oz./SRP$3.75), featuring 12 newbold neon creams andshimmers that are a nod to

the audacious spirit andoutspoken style of the1980s.

EzFlow featured its HD Acrylic Powderscollection. Focusing on the principles of thefour Cs—chemistry, clarity, color andcreativity—EzFlow’s HD Acrylic Powdersfeature time-release technology that delivers

plasticizers throughencapsulatedmicrospheresto continuallyadd strengthand durabilityduring the lifeof the nailenhancement.Opticalbrightenersand UV filters

enhance andprotect the colorof the finishednail, makingwhites brighter,

pinks more intense and clear shades crystalclear. Available in 0.75 oz. up to 98.2 oz., themost popular 4-oz. jar has a suggested salonprice of $21.95.

It was a rainbow of color, as EverGlazeoffered all 48 shades (0.5 fl. oz./SRP $5.00) ofits extended wear lacquer system. Developed

18 MAY 2016

Nailpro draws 1,700 pros to Pasadena ShowN

Nailpro Executive Editor Stephanie Lavery(left) presents the first raffle prize of theday to Mirna Gutierrez from Thomas

Beauty Salon in Bakersfield, CA.

Jewell Cunningham has servedas the Nailpro competitiondirector for many years.

Lite Brites (above) from China Glaze feature12 new bold neon creams and shimmers.

The new CheciPro Autoclave

Foot File

EzFlow’s HD Acrylic Powderscontinue to add strength anddurability during the life ofthe nail enhancement.

as a 2-step system using Active Lacquertechnology to deliver up to 10 days’ wear, and

a flawless, chip-defiant finishand intense shine, EverGlazeis self-fusing and does notrequire a UV/LED light orbase coat. Gelaze showcased 23

newer shades of its ChinaGlaze colors that salonprofessionals andconsumers love, now in a

long-lasting gel formula(0.5 fl oz./salon $15.00).Just in time for springand summer, brightand bold favoritessuch as flirtatious pinkcream Neon & On &On is available in the

high-shine, long-lastinggel polish. Its Gel-in-Base-in-One formulationis a 2-in-1, 100% gel polish, with the base coatbuilt right into the polish. Gelaze delivers alonger-lasting manicure in fewer steps thantraditional gel with reduced cure times under

your choice of a UV or LEDlamp. You’ll save steps, timeand money. Gena debuted the PediSpa

Detox System. This four-stepsystem effectively utilizesactive charcoal in fourpedicure products that

cleanse, smooth, soften andcondition. For centuries, charcoal

has been used to neutralize odors and absorbimpurities. The naturally porous surfaceattracts dirt and oil like a magnet, drawingodor causing bacteria and grime from deepwithin pores. Included in the system are BlackCharcoal Foot Soak, Purifying Scrub,Nourishing Mask and Emollient Crème. Eachproduct is blended with black charcoal and thefinest emollients and extracts for a pedicurethat will leave you light on your toes. It’savailable in a convenient Intro Kit that includes4-oz sizes of all Detox products (SRP $19.95).

A top-sellerfor ibd was itsnew LED/UVPink BuilderGel (2 oz./salon $46.95).The pinkbuilder gel isnow LED-and UV-curable for faster, beautiful nails. Thenew formula has the same leveling propertiesand viscosity as the current ibd Builder Gels,which are also LED/UV curable and available inClear, Clear Builder and Intense White Builder.

This soft, natural-looking pink is greatfor completingthe perfectFrenchmanicure.

Lighterspring polishcolors aregorgeous andfresh but showevery ridge,bump andotherimperfection

on the nail. Nail TekFoundation (0.5 fl oz.

SRP $9.99) fills these unsightly ridges and naildamage while strengthening thenatural nail. Available infour formulationsdeveloped by nail type—normal, healthy; soft,peeling; hard, brittle; andweak, damaged—thisbase coat is a specialblend of strengtheners,conditioners, micro-fibers and natural fillers.Together, they create a

smooth surface thatincreases polishadherence for a long-lasting manicure. Itsmoothes uneven nailsurfaces and masks nailimperfections for healthy, beautiful nails.

To get feet ready for the warmerweather—aka sandal season—ahead,attendees stocked up on ProLinc Dry HeelEliminator (4 fl. oz./SRP $9.99). Thisnutrient-rich therapeutic cream formulapenetrates deeply to heal and prevent dry,cracked heels, replenishing and maintainingskin’s natural moisture balance.

MAY 2016 19

Nailpro Pasadena cont. on page 20

All 48 shades of EverGlaze offer up to 10 days of chip-resistant wear.

Gena’s new PediSpa Detox System uses activecharcoal to cleanse, smooth, soften and

condition feet.

Kellie DeFries (aka the Crystal Ninja) is theinventor of the Crystal Katana nail art

tool.

20 MAY 2016


Seche Vite showed its award-winner topcoat (0.5 fl. oz./SRP $9.99). Its patentedformula penetrates through the nail lacquer to

the base coat,forming a singlesolid coatingover the nailplate for a muchmore durablefinish. It’sguaranteed notto yellow andleaves nailsresistant tochipping.

But wait, there’s more!Belava debuted its Trio Foot Spa

(salon/$149.00). This three-piece foot spa unitincludes a bowl base unit with built-in heat

and vibration withseparateswitches.The pedicuretub insert is

removable foreasy emptying

and filling withwater. Finally, the fitted disposable linersprovide for a sanitary pedicure soak. It fits upto a man’s size 13 foot. At 4 pounds, it islightweight, includes an AC/DC adapter andhas a 6-month warranty. Reach NatalieZolotnik, principal, operations and marketing,at 818-903-5548 or [email protected]. Visitbelava.com.Young Nails introduced Onto the Next, a

travel-friendly cream nail polish remover (2 fl.oz./SRP $5.95). Thelavender-scented nailpolish removercomes in aconcentrated creamformula that sits onthe nail bed topenetrate and breakdown layers of polishfor quick and easyremoval. ReachFelicia Jayes, vicepresident of sales, at

[email protected]. Visit youngnails.com.

Jessica introduced the Zenspa Pedicure.With a refreshing lemongrass scent, productsremove the toughest callouses and cuticlebuildup, as they exfoliate rough,calloused skin and hydrate dry,cracked heels.

Blue lotus flower providesantioxidant protection,purifies to help skin feelfresh and vibrant,and contains naturalalpha hydroxy acidsthat help to exfoliatethe outer layer ofskin and calms withanti-inflammatoryproperties. Water lilyroot helps regulate the skin’s pH. Bambooshoot firms and fights free radicals.

The system includes Awaken RevitalizingFoot Soak Crystals (16 oz./salon $21.00, 64-oz.refill/salon $47.80), Restore Cuticle andCallous Remover for Feet (2 fl. oz./salon$5.90; 8.5 fl. oz./salon $11.00), HeavenSilkening Foot Lotion (16.5 fl. oz./salon$22.00, 32 fl. oz./salon $33.50, 64 fl. oz./salon$59.90), Intense Hydrating Heel Repair Crème(2 oz./salon $9.30, 15 oz./salon $18.50, 64-oz.refill/salon $51.80) and Refresh Foot Spray(8.5 fl. oz./salon $11.00). In addition, Jessica’sRevive Microdermabrasion Foot Scrub(2 oz./salon $9.30, 16 oz./salon $24.00, 64-oz.refill/salon $60.00) removes dry skin andrestores a healthy glow.

Reach Joey Brown, vice president sales, [email protected]. Visitjessicacosmetics.com.

New Essie Apricot CuticlePeel (above, 4 fl. oz./SRP $12.50)is a potassium hydroxide

formula that works as a smart acid to hydratewhile removing dead skin. It softens overgrowncuticles for easy removal. It allows for avirtually waterless manicure—only a tiny bit isneeded to neutralize acid, saving time, stepsand money. In addition, Essie has revamped itsentire nail care collection with color-codedpackaging that allows you to identify clients’needs. New to the range are a primer/colorcorrector and a topcoat. Reach Joe Glynn, vicepresident of sales, at [email protected].

Visit essie.com.Backscratchers introduced 24

bright, vibrant Acrylic DippingColors that can be dipped, pouredor sprinkled on, depending on the

desired effect. The long-wearingcolors apply thin, yet are strong and can bemixed to create new shades. Combine themwith Backscratchers’ Divine Designs Glitterto add sparkle. Dipping colors come in .5-oz

jars (salon$13.30) and innew .33-oz.sprinkle-tops(salon $6.95).Glitter is also

available in the new .33-oz. sprinkle-topcontainers. Contact Michael Megna, CEO, [email protected]. Visitbackscratchers.com.

Nailpro Sacramento takes place September11, 2016. The next Nailpro Pasadena takes placeApril 30, 2017. Reach April Menendez [email protected]. Visitnailprosacramento.com andnailpropasadena.com.

Nailpro Pasadena cont. from page 19

from left: Gino Trunzo, director of education for Essie, talksabout the new Apricot Cuticle Peel with Nailpro AssociateEditor Taylor Foley and Nailpro Assistant Editor Dana Loth.

tellario D’Urso and Geppe Enfiomusi bothcome from Sicily, whose geography is

dominated by Mount Etna, the largest andmost active volcano in Europe. Whenever theywent back to visit their families, Stellario’s andGeppe’s wives and daughter observed that theywere having “their best hair days ever.”Conversely, when their relatives came to theUnited States, they noticed that their hair wasmuch less manageable than when they werehome. Stellario and Geppe set out to see ifthey could make a connection.

They traced the effect to the mineral-richwaters collected from this volcano, which theylearned can be used to enhance hair quality,health andbeauty. Afterresearch andtesting, Lavacquawas born. Thisnatural producttaps the powersof ancientnatural resourcesto provide aneverydaysolution tomost commonhair problems.

When Geppe told Beauty Industry Reportabout Lavacqua during a recent trip to NewYork, we knew we had to give our readers theopportunity to get in on the ground floor withwhat we see as the next big hit for professionalhair care. Read on for the story.BIR: Welcome, Stellario and Geppe. Thedevelopment of Lavacqua is very exciting foran industry that thrives on what’s new andwhat’s next. What’s the story?Stellario D’Urso (SD): Thanks, Mike.

Lavacqua was born with the mission ofexploring the benefit of volcanic waters as theypertain to the care of hair, particularly coloredand treated hair. It takes centuries for water toflow through the Earth’s surface and finallycollect in the aquifers from which we draw it. Ifthose layers happen to be near volcanoes, thewater, on its journey, accumulates preciousminerals that enhance its properties.

Minerals such as iron, selenium, copper andzinc are invaluable to add shine, brilliance andpliability to any hair type, but especially tocolored and chemically treated hair. Not allvolcanic waters have the same combination ofminerals, but with the help of qualifiedgeologists, we have identified the correctsources from various locations in the world.Those waters are the basis of our first product,Lavacqua Final Rinse (16 oz./salon $15.00/SRP$29.99). Sprayed onto the hair after cleansing, iteliminates the dulling effects of other mineralsand additives normally present in city waters,while restoring hair’s natural beauty. BIR: How is Lavacqua superior to regularwater when it comes to daily hair care?SD: Great question! Washing with regular

tap water subjects hair to impurities andchemicals that dull color and reduce pliancy.Chlorine and calcium are the worst offenders.Lavacqua’s water is naturally filtered on itsjourney through layers of volcanic soil and lava,making it naturally pure. Its use as the very lastrinse before styling breaks down and removesimpurities, and its mineral content enhancesshine, brilliance and silkiness.

But we did not stop there. Concerned withthe overall health of the hair and scalp, we alsoformulated a botanical cocktail. Thyme,coltsfoot, yarrow, birch bark, horsetail, nettle,rosemary, peppermint, honey and vinegar in theright blend promote hair strength, stimulatefollicles and naturally soften and condition hair.BIR: But we’ve always been led to believethat minerals build up in the hair.Geppe Enfiomusi (GE): Zinc, copper, iron

and selenium are trace elements and areessential minerals to the body. In our volcanowater, they are found in their purest form,which makes them non-accumulative, meaningthey do not build up in the hair. In fact, theyaid in the removal of minerals like calcium,which is often found in hard water, that dobuild up in the hair.BIR: What came next?SD: We manufactured a small batch of

product that was extensively tested byhairdressers across the United States. Theresults were unanimously positive and the

benefits were clear andimmediate. We knew wewere on to somethingand started developingthe brand story,positioning and packaging.Now, we are seekingexclusive distributors witha strong appetite forinnovative products.BIR: What are your long-term plans?SD: By the end of our

first year, we plan to havesecured a nationalnetwork of exclusivedistributors. By the end ofyear 3, we will havelaunched complementaryproducts and securedinternational distributionin key European, SouthAmerican and Asianmarkets. By the end ofyear 5, we will have

established Lavacqua as the world-wide leaderin volcanic-based hair care.BIR: What is your story? GE: I started as a hairdresser and then

became a salon owner. Today, I am president ofPiermarco Group Imports, a distributor ofprofessional products in New York and NewJersey. For Lavacqua, I will manage sales,distribution and commercial activities, plusproduct development with Stellario.SD: I’m a marketing executive with 30-plus

years’ experience in consumer products. I amthe CEO and am responsible for marketing,communication and branding, plus sourcing. BIR: What’s next?SD: We are working to instill the benefits of

volcanic water in other products. Our team ofgeologists is locating waters in volcanic regionsaround the world to provide unique properties.

To learn more about distributionopportunities, contact Stellario D’Urso, CEO, [email protected], or Geppe Enfiomusi,president, at [email protected]. Call844-885-2266 and visit lavacqua.com.

Lavacqua Final Rinse restores hair’s natural beauty

S

from left: Stellario D’Urso,CEO, and Geppe Enfiomusi,

president, founders ofLavacqua

MAY 2016 21

Lavacqua FinalRinse leaves hairwith enhancedshine, color,pliability andbrilliance.


n this age of technology and smartphones,Life of Riley Salon Supply is building

business the old-fashioned way—with a heavyemphasis on face-to-face communications withall of its business partners, from manufacturersto its sub distributors to salon owners, stylistsand other beauty professionals. Whiletechnology is part of the equation in deliveringcustomer service, all of Life of Riley’s sellingpoints are locally owned and family-owned,with a team who concentrates on building one-on-one relationships at every point of theprocess..

Can this approach still work today? You bet!In fact, in less than 3 years, this growingdistributorship is thriving. It’s already expandedto eight states, including Florida, where it’sheadquartered, along with Georgia, North andSouth Carolina, Alabama, Mississippi, Tennesseeand Louisiana. Beauty

IndustryReport hasbeen trackingthis dynamiccompany’sprogress sinceday one, so weare delightedto catch upwith presidentand co-founderKellyHuether foran update.BIR:Welcome,Kelly. What’s the story behind Life of Riley?Kelly Huether (KH): Thanks, Mike. Life of

Riley is a professional beauty distributorshipfounded less than 3 years ago by myself, BobLarson and Randy Ridenour.

I am very lucky to have co-founded Life ofRiley with my life-long friend Bob. We metduring our first jobs out of college and havebeen philosophically aligned about business for31 years. Bob is from Iowa and I'm from South

Dakota, so we like to think ourMidwest Values and work ethichave served us well. We know ifwe treat our employees right,they will treat the customersright and everything gets easierfrom there. To that end, whenour business partners orcustomers call, they can talkwith a principle stakeholderwithin 24 hours. Randy prefersto take the more silent generalmanager role and worksdiligently to make the internalmachine run smoothly.

We are constantly looking to add salespeople, sub distributors or store owners tocover the current eight states more thoroughlyand then later expand to others. BIR: Your distributorship has a unique name.KH: Life of Riley implies living the good life.

We are committed to being easy to do businesswith. The company is named after my daughter,Riley. When you include your daughter’s namein your company, you want it to stand for highvalues and superior service. We believe thenext generation of salons and stylists will havea new set of challenges to confront, and wewant to be beside them every step of the way.BIR: I knew you when you worked for a bignational distribution company. Why leave?KH: Lifestyle, business philosophies and

timing. While I had a fun and long ride, I wasalso living on an airplane. Plus, it seemedincreasingly more difficult to connect with thesalons we served. Combine that with the factthat I became a father at a later age than most,and I wanted to be at home more. I got mystart in the beauty industry as the owner of afamily-owned beauty supply in Montana, and Iloved it. The timing was right to start one again,as my daughter, Riley, had just turned three.

At the same time, another distributor hadmade the tough decision to consolidatewarehouses and move its warehousing andoperations out of Florida. That made for areadily available work force that has reallyhelped us create a world-class internal

operation that has easily handled our rapidgrowth and will continue to for years to come.

The people who became available to us atthat time were the best of the best. Ourcustomers and sub distributors constantlypraise us for the smiles they feel on the otherend of the phone. Our general manager,internal team and area sales managers are thebest I have worked with in my 26 years in theindustry. Plus, our salon consultants care forand about their salons like no others.BIR: How does it work with sub distributors?KH: Our sub distributors buy at a discount

from salon price, and they service the salons intheir local markets via their store fronts andtheir own outside salon consultants. Thebeauty of sub distribution is that they can buyweekly from us and have their orders shippedto arrive the same day each week. That cangreatly reduce the amount of inventory theycarry and allows them to staff accordingly. Themodel is proven and has worked for over 50years now.BIR: Who makes ideal partners for you?KH: Ideal partners are entrepreneurial and

have it ingrained in their souls to treat thecustomer right, no matter what the situation.We kid that we can teach anything but a smile,so we look for people who want to out-servicethe competition. If that means delivering ordersto salons, doing special in-salon educationevents or anything it takes to gain theconfidence of the salons we serve, we all win.

At Life of Riley, success is all in the family

I

Bob Larson, Kelly Huether andRandy Ridenour founded Life ofRiley Salon Supply less than 3years ago. It’s already taken off

to great success.

22 MAY 2016

Life of Riley stores feature a magnificent hair color wall.

For existing distributors, we have become thefrosting on their cake, and in many cases, joiningus as sub distributors was just what they neededto regain profitability. In some cases, we havehad folks who love the salon but want a newstep in their careers, so they are pursuing a Lifeof Riley store in their backyard or in some cases,extra space they have in their current salon.BIR: What are some of your key brands?KH: We are fortunate to have a very broad

portfolio of brands to keep the one-stopshopping mantra possible. For example, fromday one, we have represented Alfaparf Milano,Keune, Tressa, JKS, Yellow Color, Crack, MitchStone Essentials, Young Nails and more. Overthe past 2.5 years, we have hooked upwith up-and-coming brands such asColorProof, Pai-Shau, MacadamiaProfessional, 18.21 ManMade,Neuma, Uniq One, Agadir, BosleyProfessional and many others. BIR: What makes Life of Riley SalonSupply so successful? KH: We have been very fortunate

in connecting the dots betweenmanufacturers and the salons weserve. Over the years, I have helpedconnect some of the industry'smanufacturers with many of theexecutives who are now the number2, 3 or 4 person at those companies.Without even knowing it, I was paying it forward.

At Life of Riley, we believe that the industrystill loves to do business with family-ownedcompanies. We connect brands through locallyowned companies with the salons they serve.BIR: How do you make those connections? KH: We have four ways to reach our markets:

1. Through our 32 outside salon consultants;2. Via our company showroom with more tocome; 3. With our sub distributors—some whocarry the Life of Riley name and some who haveretained their heritage names; and 4. Via locallyowned stores servicing their local geographyonly (stores within salons).

In general, many salons have extra space thatwas once dedicated to their nail business,massage business or facial business. In manycases, they have not been able to retainemployees in those categories but still have thespace. We creatively work with them to cordonoff a section that can be dedicated to a Life of

Riley Store Front. They agree to pay our DSCscommission when another salon shops there,and we are off to the races.

We expect to open several more of theseStores within Salons this year. Our brands knowof our unique model and have been very patientin growing with us. It takes a more advancedBusiness Development Manager to call on Lifeof Riley and our four channels, and we arefortunate to have some of the best of the bestworking with us.

In addition, we have been very good at takingbrands that previously did 90% or more of theirbusiness in Caucasian salons and connectingthem with locally owned, culturally specific

distributors. For example, we have three Latino-specific sub distributors and two Asian-specificsub distributors who previously had no luckattracting brands because they were not bigenough. By partnering, those sub distributors canplace weekly orders with us and concentratetheir efforts on sales out instead of makingfreight, etc. with various manufacturers.BIR: How do you help your employees andsub distributors succeed?KH: We offer a wide array of sales support,

starting with a very close connection to themanufacturers we serve. To make sure thateveryone is on the same page, we provide aworld-class magazine that concentrates on salesto and through salons. Then, we broadcast oursales meetings via a live video stream that canbe watched live or at a later date.

We back up our claim of offeringunbelievable service with same-day shipping toour sub distributors and salons. Our fulfillment

rates exceed a 98% fill rate. Plus, we provide agreat mix of core brands and sundry items thatmake Life of Riley a one-stop shoppingexperience for more than 5,700 skus.BIR: What's your biggest challenge?KH: Like most distributors, the ramp up that

it takes for a DSC to make a living as we expandis never quick enough. We support them, but wehave had more turnover than we'd like.

Similar to what I found at my previousemployer, in the markets in which we havemultiple channels of distribution, it’s a challengeto determine who has the rights to service asalon once it’s been opened. In some of ourmarkets, our DSCs and sub distributors work

hand-in-hand, while in other markets,they struggle. We encourage all to worktogether, and in most cases, it works.BIR: You put on a huge production atPremiere Orlando. What’s up this year?KH: We invest almost our full year’s

marketing budget to do Premiere right.This year, we are launching six brands, fiveof which do not compete in any waywith our existing portfolio. We believe inthe Work Hard/Play Hard philosophyand our employees like the challenge. BIR: What’s next?KH: The sky’s the limit. Our

infrastructure, combined with our moveto a much larger location in September,

will set the tone for unlimited growth. We willsaturate our eight states and then look for theright opportunities to expand through subdistribution. We have 20 inquiries from peoplewanting to be part of the Life of Riley family,and we will selectively narrow those down tothe right candidates and the right opportunitiesto expand.

Our brands have been very supportive of ourgrowth, and there are many more lined up to getinvolved. We have even had inquiries fromcurrent distributors of brands we represent, asthey, too, sometimes want the security ofowning their own business while being part ofsomething bigger. In general, we are flexible andwe have options for folks who want to own orbe part of something special in the future of ourgreat industry.

Contact Kelly Huether, president/co-founder,at 727-865-4145, ext 101, [email protected]. Visit lifeofrileyss.com.

MAY 2016 23

The new South Tampa showroom opened on May 2.


Nanokeratin System pioneers global bio technologyast year, Beauty Industry Report met TalOryon, the U.S. CEO for Nanokeratin

System Laboratories, a global bio-technological pioneer, focused on researchingand developing innovative convalescencetechnologies to control and heal the hair. Wewere intrigued by Tal’s new approach toprofessional services. The company offers avariety of professional smoothing andrecuperationtechnologies, hair-bonding technologies,afro hair technologies,complementary home-care products andinnovative hair brushes tokeep hair looking healthy,smooth and beautiful. Toget all the details, werecently sat down withTal and Amir Segev,Nanokeratin SystemInternational’s founderand president, to learnmore about what thiscompany offers todistributors and salons inthe United States. BIR: Welcome, Amir andTal. How didNanokeratin Systemget its start?Amir Segev (AS):

Thanks, Mike. I began my career as a hairstylist.During my 35 years working behind the chair, Isearched for a product or technology toaccomplish the results I desired withoutcompromising the health of the hair.

Not finding any up to my standards, Iestablished my own company. I instructed myR&D team to pioneer innovative technologiesand formulate new products for salon servicesthat keep the hair fiber as healthy as possible.Their goal was to study how natural healthyhair acts, so we can provide damaged hair withwhat it needs to heal itself from the inside inorder to return to a natural, healthy state. Thatis what Biomimicry means.

After developing products under theNanokeratin System brand and marketing themsuccessfully in 28 countries since 2010, today,my goal is to introduce theseinnovative technologies andproduct ranges to hairstylists inNorth America, so they can providelong-lasting salon services thatcreate beautiful, healthy hair. BIR: What sets NanokeratinSystem apart in a crowdedmarketplace?Tal Oryon (TO): It’s important

for us to adhere to the higheststandards in every aspect of ourbusiness. For example, as acosmetic producer, we complywith the strictest medicalstandards in all aspects of ourproduct development, including Research &Development, production, quality assuranceand all logistics such as storage, packaging andshipping.

From a technology standpoint, NanokeratinSystem Laboratories have developed andformulated pioneering patented Biomimetictechnologies that are applied within all ofNanokeratin System’s innovative ranges forin-salon and complementary home-careservices. We study thenatural hairprocesses tounderstandhow natural,healthy hairacts, so wecan providedamaged hairwith the toolsandconditions itneeds toheal itselffrom the inside and return back to its natural,healthy state.

Nanokeratin Systems Biomimetic particlesand polymers perform enzyme alike affinity tothe hair’s structure, which means they generate

processes, as biological enzymes do, in order tostimulate and enable inner self recuperationsby damaged hair.

The company is results-oriented, with ournanoSmooth series benefits lasting 100 days orlonger, while our nanoKplex series providesinsurance for healthy hair during and after in-

salon chemical processes. In addition, our

patented, award-winning packagingstands out on theshelf, helping bothdistributors and

stylists start animmediatedialogue withtheir customers.

One ofNanokeratin

System’s corevalues isembracing andsupporting our

distributors as true partners along their path tomutual successful collaboration.

Finally, our products are used and embracedby top hairdressers around the world.BIR: What product lines do you offer?

L

24 MAY 2016

nanoSmooth—Nanokeratin System’s signature smoothingsystem—includes Reenhance Refining Shampoo, Refine &

Invigorate Conditioner & Rejuvenate Refining Mask.

Amir Segev,NanokeratinSystem Intl.founder andpresident

Tal Oryon, CEO,NanokeratinSystem U.S.

The evoKin Afro Hair Series includes Pro Retexture TextureReformer and for home use, Restructure Texture Controllerand Refortify Texture Enchancer. Together, they control

texture for a smooth finish.

TO: Nanokeratin System Laboratories havedeveloped and formulated the following series,based on patented Biomimetic technologiesthat benefit both in-salon treatments and home-care products.1. The nanoSmooth Series is our signature

smoothing system based on our patentedNK3000S Biomimetic technology. Biomimeticparticles enter the gaps between hair cuticles,closing the cuticles and forming a solid innerlayer to enable the hair to heal and recuperatenaturally. The nanoSmooth series includes an in-salon professional range and a complementaryhome-care range to prolong the results of theservice for 100 days or longer. It leaves the hairhealthy, elastic, lustrous, silky and manageable.

nanoSmooth offers three in-salon services:• The Recuperation Treatment helps

recuperate damaged hair following coloring,bleaching and any in-salon chemical process.

• The Soft Smoothing Service gentlychanges the hair’s texture, reducing andsmoothing frizz. It also provides the benefits ofthe Recuperation Treatment.

• The Complete Smoothing Servicesmoothes the hair, leaving it silky soft withoutfrizz. It also provides the benefits of theRecuperation Treatment.2. The nanoKplex Hair

Bonding Series takes hairbonding to a new level. Itbuilds, multiplies,reinforces and stabilizesall hair bonds asdisulfide (sulphur) andvan der Waals. Thisadvanced, 2-stagein-salon hairrecuperation serviceand 2-stagecomplementaryhome-care systemleaves even the mostchemicallydamaged hairhealthy, elastic,lustrous, silky andmanageable. Based on patented M460PBiomimetic technology, nanoKplex integratesfresh milk and allows the hair to heal itself backto its natural state during and after in-salonchemical processes.

NanoKplexenables hair torecuperate itselfby finding singlesulphur bondsand cross-linkingthem backtogether to formdisulfide bondsduring and afterchemicalprocesses,includingcoloring,bleaching,highlights, Japanesestraightening,chemical straightening and chemical permanentcurling. In addition to preventing hair bondsfrom breaking and rebonding separated bonds,nanoKplex features highly substantive polymersthat perform enzyme alike affinity to the hair’sstructure, stimulating and enabling selfrecuperation by damaged hair from the insideand out.3. The softSmooth Series is an at-home

natural soft smoother for all hair types andtextures. It’s based onpatented SM156ABiomimetictechnology forprogressive hairsmoothing withevery use withoutheat. softSmoothbuilds the outerfoundation and a solidinner layer to sealnourishing nutrientsinside the hair, enablingits self recuperation.Continuous use ofsoftSmooth enhanceshair’s fiber alignment and

frizz control, and helpsrelax curly and wavy hair.The result is hair that’s

soft, smooth, frizz-free, healthy, elastic, shiny,silky and manageable.

softSmooth features highly substantivemicro-polymers performing enzyme alike affinityto the hair’s structure. It reduces friction

between hair strands for freedom of movement.It enters the gaps between cuticles, then closesthem to form a solid inner layer to sealnourishing nutrients inside the hair, enablinginner fluent nourishment from roots to tips. Italso cross-links, creates, multiplies and stabilizesall hair bonds as disulfide (sulphur) and van derWaals). In addition, it knits hair fiber back to its

hydrophobic state tominimize waterand dirt adhesion.

4. The evoKin Afro Hair Series, based onpatented AF7851R Biomimetic technology, is forprofessional and home-care comprehensiveconvalescence and texture reforming. 5. The nanoXon Series helps purify the scalp

and hair, thickens and strengthens the roots andencourages hair growth, thanks to patentedNX6671E Biomimetic technology.6. The Befri Brush is a patented, ergonomic,

kinematic new-generation brush that detangles,conditions and strengthens hair.

To learn more, contact Tal Oryon,Nanokeratin System USA CEO, at office646-663-1333, cell 347-659-2310 or [email protected]. Visitnanokeratinsystem.us.

MAY 2016 25

The nanoKplex Hair Bonding Series includes Rebond Bond Builder andReinforce Bond Enhancer in-salon treatments, plus Refresh Balancing Shampoo

and Retain Sustainer for home use to reinforce the treatments’ results.

softSmooth smoothes the hair with every use forfrizz control and a smooth finish.

The Befri Brush

26 MAY 2016

The Beauty Industry Report Visit www.bironline.com

Balmain brings luxury fashion to North American salonsick up any beauty or fashion magazine andyou’ll see the hottest models and celebritiesfrom the Kardashian-Wests to Brigitte Bardot

to the Queen Bey (Beyoncé) herself have joinedthe #BalmainArmy, wearing looks from theFrench haute couture fashion house BalmainParis. If that doesn’t ring a bell, you mightassociate the name Balmain with the wigs andhair extensions used as fashion accessories onrunways aroundthe world.While hairextensions arestill a part ofthe professionaldivision, todaythe companyalso hasintroduced aluxury designerlabel of haircare and styling products to consumers throughqualified salons,.

When Beauty Industry Report learned thatour friend Nancy Carroll had joined BalmainHair Couture to connect it with NorthAmerican distribution, we rang up StewardGuliker, owner/CEO, to learn more.BIR: Welcome, Steward. Please share thehistory of BalmainHair with our readers.Steward Guliker

(SG): Thanks, Mike. It’sthe story of my family.In 1974, my father, DickGuliker, created arange of hairpieces tocomplement Mr.Balmain’s clothingcollection. In 2000, thecompany becameBalmain Hair, the beauty division of the BalmainParis house of fashion. Although they remaintwo separate companies, they are essentially“married.”

In 2011, my brother Richard and I took overthe ownership and leadership of Balmain Hair.Together with Balmain Paris, we developed a

line of hair styling and care productsneeded for backstage at the runway shows.BIR: Tell me about your history in NorthAmerica.SG: Honestly, we went through a huge

learning curve. Initially, our support systemfor our U.S. business was based on theEuropean model. That was a mistake. Welearned that we needed to support the U.S.business with a U.S. business model, whichled us to engage Nancy Carroll as ourdirector of business development. Shebrings years of industry experience to thecompany. Today, Balmain Hair offers aglobally recognized luxury fashion brand tosalons through independent distributorsacross North America.BIR: In a crowded marketplace, what isBalmain Hair’s point-of-difference?SG: The primary point-of-difference is our

direct connection to and backstage focus withthe House of Balmain Paris. The Balmain Hairproducts are designed to align with the fashionas presented each season on the runway. In thisway, Balmain Hair connects hairdressers directlyto the runway and latest fashion trends thatenable them to create the most coveted stylesfor their clients.

The hair designs and trends are developedby Nabil Harlow of New York and Paris, whoworks in tandem with Olivier Rousteing, headdesigner at Balmain Paris, to present styles thatfinish the runway looks. Our styling and careproducts are produced in Scandinavia underthe White Swan standards.BIR: What are your newest products?SG: We recently launched the Styling

Couture line in the United States. This small butcompact line achieves manageable, soft, shiny,healthy looking hair.

The range includes Dry Shampoo (75 ml/$19.90, 300 ml/SRP $38.00), Silk Perfume(50 ml/SRP $19.90, 200 ml/SRP $44.00), ArganMoisturizing Elixir (20 ml/SRP $17.00, 100 ml/SRP $45.00), Session Spray Strong (75 ml/$19.90, 300 ml/SRP $38.00), Session SprayMedium (300 ml/SRP $38.00), Volume MousseStrong (300 ml/SRP $40.00), Texturizing Salt

Spray (50 ml/SRP $19.90, 200 ml/SRP $38.00),Pre Styling Cream (150 ml/SRP $38.00),Texturizing Volume Spray (200 ml/SRP$44.00), Styling Gel Strong (100 ml/SRP$38.00), Matt Paste (100 ml/SRP $42.00),Shine Wax (100 ml/SRP $42.00) and Matt ClayStrong (100 ml/SRP $42.00).

All products contain Balmain’s signaturefragrance. Argan elixir and silk protein are key todelivering the best benefits. Each productsupports styles from the catwalk to thesidewalk. With each bi-annual fashion housecollection, Balmain Hair launches a new trendcollection with technical instruction for thesalon professional.

We also offer beautiful gift sets, including aLuxury Care (SRP $50.00) or Styling (SRP$56.00) Cosmetic Bag, a Styling Gift Set (SRP$198.00), a Hair Perfume Gift Set (SRP $64.00),a Moisturizing Care Gift Set (SRP $122.00) anda Volumizing Care Gift Set (SRP $114.00).BIR: What’s next?SG: See us at Cosmoprof North America,

Booth 32017 to find out!To learn more and/or set up a meeting at

Cosmoprof North America, contact NancyCarroll, director of business development/Balmain North America, at 678-575-3779 [email protected]. Visitbalmainhair.com.

P

Brothers Richard, art director,and Steward Guliker, CEO,

lead Balmain Hair.

The Balmain Styling Couture Range supports thelooks created for the fashion runways.

Nancy Carroll,director of business

development

MAY 2016 27

State Beauty Supply and RDA Pro Marthosted its Discover Beauty Shows on April3-4 in St. Louis and April 10-11 in Grapevine,Texas, with a record number of attendees(8,000 in St. Louis, 6,000 in Texas)experiencing their favorite brands, attendingeducational opportunities and meeting theirfavorite celebrity stylists.

Additionally, the shows featured a recordnumber of classrooms and included morethan 15 mainstage presentations from RuthRoche, Sam Villa, Ben Mollin, Jen Planck,Guy Tang, Chrystopher Benson, WayneGrund and Leah Freeman. Many new StateBeauty Supply/RDA ProMart brands such aslabel.m, Malibu C, Verb, El Patron, V76 byVaughn and Artistic Nail Design exhibited.

“We will continue to build on the successof this year’s Discover Beauty Shows inproviding attendees what they want inupcoming events,” said Paul Palladino, vicepresident of State Beauty Supply and RDAProMart. “We are entering into a very excitingtime both for the industry and our company.Our reach and ability to provide experiencesthat truly grow beauty professionals’businesses are expanding exponentially.”

To date, State Beauty Supply/RDAProMart has provided than 100 educationalevents to help beauty professionals growtheir businesses this year.

State Beauty Supply/RDA ProMart has 525sales consultants and 271 stores. Its vision isto be an inspirational partner in thedevelopment and success of beauty pros byproviding the best brands, education andbusiness-building support. Its commitment tothe industry extends to proactively fightingdiversion and protecting authorized channelsof distribution. Brands distributed by StateBeauty Supply and RDA ProMart includeAlterna, Bioelements, Bio Ionic, CreativeNail Design, Essie, FHI, Hempz, Kenra,L’ANZA, label.m, L’Orèal Professional,Matrix, Mizani, Moroccanoil, Nioxin,Olaplex, Pravana, Product Club, Pureology,Redken 5th Avenue NYC, Sam Villa,Sebastian, Joico, Sexy Hair, Surface, Tressa,Young Nails and other fine brands. Visitstate-rda.com.

American International Inc., a manufacturerand distributor of innovative, quality beautyand skin care products, and Gerry Udell,Inc., exclusive sales and marketing agentscovering the Northeast United States forsome of the most prestigious lines andbrands in the professional beauty field,recently celebrated their long-termrelationship in Los Angeles. Gary Udellindicated that the Ryzman and Udell familieshave had a business and personal relationshipfor more than 36 years. During that time,both the product marketer and themanufacturers’ rep firm have experiencedtremendous growth, including the nextgeneration joining both businesses.

Said Gary, “Zvi Ryzman, AII’s CEO, is theultimate entrepreneur and AII continues tobe one of the largest and most successfulcompanies in our industry. Zvi and theRyzman family continue to innovate withintheir own brands, as well as via acquisitions,to help expand their product reach. AII is oneof the pioneers and leaders in the nail,waxing and eyelash categories, which hasenabled distributors to increase their share ofthe beauty market.”

AII represents such iconic brands asArdell, Gigi, Body Drench, Clubman, Seche,Supernail, Clean and Easy, IBD and ChinaGlaze. For more brands and details, visitaiibeauty.com. For more on Gerry Udell, Inc.,visit gerryudell.com.

After big changes in repdom last year, KevinVan Nest, principal of Van Nest Company, aDallas-based beauty manufacturersrepresentative group serving the West,Southwest and Southeast United States,recently checked in with BIR for an update.

“Over the past year, VNC has seen a lot ofchanges and change is good,” says Kevin. “Weare rock steady. We continue to showdouble-digit growth in the Southeast,Southwest and the West Coast, and will bestrengthened by the training of great peoplewho will carry us far into the future. Withtoday’s consolidated markets, there are moremanufacturers than there are salesrepresentatives. There is plenty of room forall of us to work and grow our businesses. AtVNC, we will continue to provide the sameexcellent service to our manufacturers andcustomers that they expect from us.”

To that end, Van Nest Companywelcomes veteran beauty rep Kenny Rogersto its southwest sales team. As a rep in theSouthwest, Kenny will handle key accounts inand around the Dallas and Houston areas.Also new to the Dallas office is GriseldaMendoza, who boards as key accountmanager. Justin Van Nest will be handlingthe CosmoProf account. Finally, JohanaRiojas has joined the customer service team.

“At the new Van Nest Company, we allwork together,” explains Kevin. “We have puttogether a dynamic team that will grow andsupport our business and the business of ourmanufacturers and customers. Having a groupthat works well together and is able to bringdifferent aspects of the beauty business tothe table makes us all stronger.”

Recently, Van Nest Company added fournew manufacturers to its line card across allthree territories. “We are always looking fornew brands, and in this day and age, newcategories to grow with,” says Kevin. “Thebeauty business is ever-changing, whichkeeps us on our toes. We are always lookingfor the new game-changing product line. Acompany that wants to work fast and havefun is typically a great fit for us.”

In fact, having fun is key. “We feel like wenever go to work, as we all love what we do,”




from left: Gary Udell, AII’s Zvi Ryzman,Glenn Udell, Gerry Udell and AII’s Rafi

Ryzman.

he adds. “The beauty business is fun andcolorful and always has been. That’s why weall still have the passion for it. At VNC, wehave more than 100 years in the beautyindustry combined from all different aspectsof the business. That distinguishes our repfirm in the industry.”

See the VNC team at Booth 33253 atCosmoprof North America. Reach Kevin at972-247-3330 or [email protected]. Visitvncsales.com.

The Kirschner Group, Inc. has a newregional office in Minnesota. It is located at12701 Whitewater Drive, Suite 180,Minnetonka, MN 55343, just a few miles fromthe previous location and is home for thesales and marketing managementdepartments, as well as Northeast,Southeast, Southwest and Midwest sales andsupport. The Kirschner Group’s headquartersremain in Valencia, CA. Reach the new officeat 800-328-4353. Visit kirschnergroup.com.

Keune Haircosmetics North America hastapped Jamezell Ottinger as its new director

of special markets. In thisposition, he will identify,cultivate and develop newbusiness relationships withindependent regional chainsalons, cosmetologyschools and key marketleader salons; strengthenrelationships with keypartner salons; develop

Keune’s National Market Leader Salonexpansion plan; create and implement theKeune Concept Salon strategy and buildKeune’s partnerships with cosmetologyschools, including taking the Keune Academyconcept national. In addition, he will developand strengthen Keune’s relationships with

leading industry associations, including theAmerican Association of CosmetologySchools, the American Board of CertifiedHaircolorists, the Career EducatorsAlliance, Intercoiffure North America, theInternational Salon/Spa BusinessNetwork, the Professional BeautyAssociation and Club Intrigue. He reportsdirectly to Andrew Biazis, COO.

Jamezell’s multi-faceted career spans 40years in the beauty industry as a senior salesand marketing executive, salon owner andhair stylist. He has developed creative brandpartnerships with both regional and nationalchain salons, as well as with cosmetologyschools, and helped facilitate multipleacquisition and integration efforts.

Most recently, he was a strategic partnerwith Arium International, Inc., a start-upprofessional salon brand that grew to amillion-dollar salon retail brand during his 20months with the company. Prior to that, heserved as president of sales for MacadamiaNatural Oil, senior vice president of globalsales for SEDU professional tools, vicepresident of international business for NioxinInternational and vice president of nationalaccounts for Sebastian International.

Jamezell earned his B.A. from GeorgiaState University. He is a licensed hair stylistand co-owns a salon in the Atlanta area.Reach him at [email protected]. Visitkeune.com/na.

The American Association of CosmetologySchools has hired Adam Nelson as its newexecutive director, effective July 1. Adamreplaces Jim Cox, who is retiring after 17years in the role.

Adam, who will work from Washington,DC, has more than 20 yearsof non-profit and corporateexperience in developingand executing award-winningpublic affairs campaigns indiverse industries. The AACShome office will remain inScottsdale. For moreinformation, visit

beautyschools.org.

Chatters Limited Partnership has appointedprofessional salon industry veteran Phil

Horvath to its Board ofDirectors. As a boardmember, he willparticipate in quarterlybusiness reviews andsetting the direction andstrategy for the largestretailer of professionalhair products and one of

the largest providers of hair services inCanada.

“Chatters has aggressive growth plans forCanada, and we believe Phil’s experience inthe hair and beauty sector will greatly helpChatters develop the systems, proceduresand policies needed to execute our growthplans successfully,” says Jason J. Volk,president and CEO.

Phil is a lifelong beauty professional withstrategic, leadership, visionary, financial,operational and team-building skills. For thepast 17 years, he led the salon division ofUlta Beauty, with almost 900 stores/salonsin 48 states. Prior to joining Ulta Beauty, heworked for the Supercuts division of RegisCorporation, after serving as office and fieldmanager. He began his professional beautycareer at Denver-based Calco Hair, Inc, withsalons in Colorado and Northern California,holding the positions of office and fieldmanager, then vice president, then president.

Finally, Phil served as president (2001 to2003) of the International SalonSpaBusiness Network, the only professionalassociation focused on driving success forinternational, national and regional multi-unitsalons and spas. Visit chatters.ca.

Barry McCaffrey has joined Naturopathicaas senior vice president of spa sales. In thisnew role, he will oversee the Naturopathicawholesale division and will be responsible forsales and marketing strategy, partnerrelationship management and businessdevelopment in the spa channel. Barry willlead the Naturopathica sales team inbusiness development, education andtraining across the Americas.

28 MAY 2016



JamezellOttinger

Adam Nelson

Phil Horvath

MAY 2016 29

“Naturopathica’s authentic, modernapproach to wellness is in step with theneeds of today’s consumer who searches forhonest solutions for healing, balance andsimplicity in their daily lives,” states Barry.“Naturopathica is where cleancosmeceuticals meet healthy ingestibles,where education is the cornerstone of theguest experience. I’m thrilled to bringNaturopathica’s stellar products andconcepts to market, giving professionalsacross the nation a powerful wellness edge inthe competitive spa arena.”

Barry has 25 years of experience in the spaand wellness industries, having previouslyheld senior roles with Clarisonic, Clarins,Comfort Zone and Repêchage. He earnedhis BS in Marketing from the Fashion Instituteof Technology and is a member of theInternational Spa Association.Visit naturopathica.com.

CND (Creative Nail Design, Inc.) recentlyannounced that legendary Vietnamese-

American actress,philanthropist andLifetimeAchievement Awardsrecipient, Kieu-Chinh, is the officialbrand ambassadorfor new CreativePlay Nail Lacquer.The reveal occurred

during I Heart CND,presented at the BestLil’ Nail Show in

Texas on Sunday, April 24.CND and Houston-based distributor

Nationwide Nail Supply joined forces withthe first annual Best Lil’ Nail Show in Texas, athree-day industry event consisting of 28education workshops and a tradeshow, tohost a day of shopping, education and funfor salon owners and nail professionals. Inaddition to the big announcement, I HeartCND attendees enjoyed an opportunity tomeet both Kieu-Chinh and CND Co-founder& Style Director Jan Arnold.

Best known for her role in the film, “The

Joy Luck Club,” Kieu-Chinh has worked in themotion picture industry for nearly sixdecades. Following the end of the VietnamWar in 1975, she became a refugee andmoved to the United States under thegenerosity and sponsorship of actress andpioneer of the Vietnamese-Americanprofessional nail movement, Tippi Hedren,who ultimately helped Kieu-Chinh findsuccess in Hollywood.

Kieu-Chinh has appeared in more than 100film and television shows, including“M*A*S*H,” “Dynasty,” “NCIS: Los Angeles” and“Journey From The Fall.”

Today, she is president, co-founder andco-chair of the non-profit organization,Vietnam Children’s Fund. Since its inceptionin 1993, VCF has built 50 schools in Vietnamthat provide education for more than 25,000students annually.

“CND is the perfect partner for mebecause of their ongoing commitment to theVietnamese-American community and thenail industry as a whole,” said Kieu-Chinh. “I’mdelighted to help spread the word about theexciting new product line. In my industry, Ineed to change my nail color quickly andeasily with every role or event. Whether Iwant a glamourous look or a playful one,there is a Creative Play Nail Lacquer shade tosuit every need!”

Deborah Summa joins the Kirschner Group,Inc. as a sales executive covering the

Southwest territory, whereshe will join Bobby Jonesin servicing customers.Deborah brings with her awealth of experience inboth distribution andmanufacturing within thebeauty industry. Previously,she has served as territorymanager for DePasquale

Companies, Goldwell, Phyto and ABCOSalon Services, and most recently asnational account executive for the DirectBeauty Express division of CosmoProf.Reach her at [email protected] kirschnergroup.com.

MetriColor LLC was recently issued a patentby the U.S. Patent Office for a disruptivetechnology invented by Stephen D'Amico,master hair stylist and national platformeducator from Manhattan Beach, CA.

The manually operated MetriColortechnology represents a significant paradigmshift from existing methodologies used todispense hair color and developer and ispositioned to bring significant value andbenefits to hair color companies and salons.

In the salon, stylists can generateconsistent colors/shades for their clients,due to the precise extraction of quantities ofhair dyes offered by the packaging system.Salons can save approximately 25% on haircolor costs associated with hair color/developer waste, as the patented systemfacilitates complete evacuation of hair dyefrom the package and prevents unwanteddegradation of hair dye in the packagecaused by oxidation. In addition, the systemoffers an elegant and simple way for haircolor/developer containers to be organizedand accessed by stylists at the color station.

For hair color manufacturers, the cost ofthe patented packaging system is significantlyless than the current cost of hair dyepackaging, thereby offering instant savings.The manufacturer will gain significant marketshare by opening more salon doors as thedistributor of the MetriColor dispensing andpackaging system. The carbon footprintassociated with the patented packagingsystem is significantly smaller than that ofconventional hair dye packages due to loweramounts of energy being required tomanufacture/transport/store the hair dyepackages, thereby qualifying manufacturersfor lucrative carbon tax credits.

Hair color manufacturers interested infurther information can reach Sal D'Amico,president, at [email protected].

CND’s Jan Arnold(right) welcomesKieu-Chinh.

DeborahSumma


30 MAY 2016

The Beauty Industry Report Visit www.bironline.com

Peter Coppola is ready to disrupt the beautyshow status quo at Premiere Orlando withtheir Hair Show Half Pipe and salon-readyeducation at Booth 3755. In addition, you’llhave the opportunity to watch runway andplatform styling and barbering shows, learnabout Peter Coppola’s Diversity ThruTexture techniques, enter to win one of sixcustom barber or stylist chairs and meetnext-generation stylists who will mentor withthe #CoppolaCrew all weekend!

Peter Coppola Beauty believes in givingback by mentoring and motivating the nextgeneration of stylists. To that end, as part ofits InSchoolPro initiative, 15 cosmetologystudents from Sachem High School East inFarmingville, NY, and Newfield High Schoolin Seldon, NY, will be paid to experience allfacets of beauty from working with modelsbackstage to learning how to sell products atthe booth to discovering the nuances of thepro beauty world. Prior to graduation, PeterCoppola’s InSchoolPro exposes beauty andwellness students to advanced education,products and tools, so once they embarkupon a career path, they have increasedtheir earning potential as noviceprofessionals.

"Any time we have the opportunity towork with the next generation of stylists,we view it as a privilege,” explains StevenLightfoot, artistic director and vicepresident of product development. “Wehope to impart the positive aspects ofbeing a stylist and help form the best futurefor students. I’m looking forward to meetingthe newest additions to the #CoppolaCrew."Schools and students are invited to [email protected] for moreinformation.

Headlining the Hair Show Half Pipe daily,Steven will share his Diversity Thru Texturetechniques, including the Peter Coppola non-formaldehyde Smoothing and RefinishingTreatment, which makes daily styling forwomen and men faster and easier. Thecompany’s simple, versatile Styling Line andSmoothing/Refinishing Treatment work forall hair types, all hair textures, all sexes, allpeople who want great hair. Peter Coppola’s

Education—and culture—take the sameapproach. In addition, educators—AshleyCoartney, Styling Guru, and DeshonicaKerrie, Texture Hair Extraordinaire; BrianHursen, PC Groomsman/Master Barber, andPope the Barber, PC Groomsman andMaster Barber, will share expert techniquesthroughout the show.

What about that Half Pipe? “Skateboardinghas always been a part of street culture,”explains Tara O’Brien, vice president ofbrand development. “It brings all types ofpeople together to celebrate street style. Justlike the barbershop, the salon and now, thePremiere Orlando show floor. We invitePremiere Orlando attendees to relax, getcomfortable and join us at the Half Pipe totalk hair!” Visit petercoppola.com.

Blonde, gray and silver hair are prone tobrassy and yellow tones. In an effort tohelp eliminate them, Sudzzfx introducesBlondeAmbition Luxury BrighteningShampoo. (10.1. fl. oz./salon $11.49). Freeof sulfates and hidden sulfates, it is richin FXulites Complex to help restorehealthy hair from the inside out whiledefending it from daily environmentalstresses. ColourFix3 Complex helpsprovide maximum protection againstcolor loss to ensure ultimate colorretention.

Says J. Aris Koroyan, founder andCEO, “While BlondeAmbition can be used

with most bleach services to help negateyellow and brassy tones, professionals canalso use it in between bleach and toner tohelp increase the effect of the toner. It canalso be used to tone highlights, ombré andbalayage services, as it won’t affect thedarker sections.”

BlondeAmbition pours out of the bottlean intense dark blue. Once the productlathers and is massaged into hair, the latherturns sky blue, indicating that it is ready to berinsed out. Use up to twice per week onprocessed hair and up the three times perweek on gray or silver hair. For moreinformation, call 888.SUDZZFX or visitsudzzfx.com.

Raw Curls, a natural and organic hair carerange created specifically for textured hair,adds Wavy Swavy, a cleanser and

conditioner designed forthe specific needs of wavy

hair. Both are free ofsilicone, sulfate,alcohol, paraben,wheat and GMO andare not tested onanimals.

The Wavy SwavyCleanser (16 oz./SRP

$30.00, 32 oz./SRP $50.00) is similar to ano-poo, a gentle alternative to shampoo. Itsgentle lather, formulated without sulfates,cleanses the hair and scalp, yet leaves hairsoft and silky when dried.

The Wavy Swavy Conditioner (16 oz./SRP $30.00, 32 oz./SRP $50.00) has a mediumconsistency that delivers conditioning andmanageability to hair without weighing itdown. It leaves the hair soft and silkysmooth, yet provides beautiful curl support,definition and noticeable volume. It can alsobe used as a leave-in conditioner.

“I saw a void in the market for healthyproducts to support the wavy-haired clientwith a looser curl pattern,” says MelanieNickels, founder, Raw Hair Organics/RawCurls. “Their needs are not the same ascoiled or tightly curly hair.” Contact KenNickels at 239-322-7896 [email protected]. Visitrawhairorganics.com.

Nearly 200 members of the internationalSexy Hair education and sales team gatheredin Southern California for the company’sannual 2016 Sexy Hair Team Experience.Attendees were immersed into thecompany’s culture and provided with hands-on training sessions to fine-tune theirprofessional skills.

On the final day, attendees werechallenged to step outside of their comfortzone by dining in the dark. During thisactivity, they engaged and learned abouttheir environment using only their senses ofsound, smell, touch, taste and smell. At a


MAY 2016 31

time when people are bombarded withinformation, this allowed attendees to“power down” all the visual andtechnological stimulation and rely on othersenses to communicate and engage. Guestsdined in total darkness and were served byvisually impaired wait staff.

In addition to personal growth training,attendees were introduced to new Sexy Hairproducts and the 2016 Sexy Hair CaliforniaDreamin’ haircut collection, inspired by thesun, surf and fun of the California coast.

The company’s annual Red Party was heldat the newly opened Sexy Hair SantaMonica Academy, a multi-award-winningeducation training facility located near theworld-renowned Santa Monica Pier. Thatsame evening, several education teammembers were recognized for theiroutstanding work with the company. Sharon Hart received the Award of

Excellence. Named as Rising Stars wereChasity Bogard,Marc Mapileand AmyRobinson.Finally, TammyCountermanwas recognizedas regionaleducationalmanager of theyear.

“The hands-on sessions and dynamicgroup experiences were designed to helpempower, educate and inspire educators tothink outside of the box,” says StephaniePolansky, director of education. “The resultwas this profound experience that helpedincrease their self-confidence in front of agroup, expand their knowledge-base andhelp them map out their career paths withSexy Hair.” Visit sexyhair.com.

SoCozy introduces Boing productsfor curly-haired kids. SoCozyBoing Curl Shampoo (10.5 fl. oz./SRP $12.95) removes dirt andbuildup while reinforcing andpreserving curls’ natural moisture

balance. This ultra-hydrating cleanser reducesbreakage and improves elasticity. SoCozy

Boing Curl Conditioner(10.5 fl. oz./SRP $12.95) softensand moisturizers even the mostdry, unruly curls. It conditionsand detangles without weighingcurls down to prevent breakageand frizz. SoCozy

Boing Curl Gel-Cream (4 fl. oz./$12.95) is a creamy formula thatcreates soft, touchable curls. It hasthe holding properties of a gel forperfectly defined, frizz-free locks.Reach Cozy Friedman, founder, [email protected]. Visithttps://socozy.com.

Babo Botanicals launches three sunscreenswith formulations based on non-nano zincoxide. Sheer Zinc SPF 30 Continuous Spray

Sunscreen for extra sensitive skin(6 fl. oz/SRP $22.00) is a

fragrance-free, hypo allergeniclightweight spray that offers 80minutes of water/sweatresistance. Super Shield SPF 50

Sport Stick (6 fl. oz/SRP $15.95) is afragrance-free, non-nano zinc, non-greasy,100% natural sunscreenfortified with organic

shea butter, avocado and jojoba oils. It offers80 minutes of water/sweat resistance. Nutri-Soothe SPF 15 Lip Treatment (.15 oz/SRP:$9.95) softens, protects, heals and smootheslips. It features 70+% certified organic sheabutter, cocoa seed butter, avocado andjojoba oils. They’re available at SalonCentricstores. Reach Kate Solomon, founder, [email protected]. Visitbabobotanicals.com.

Renee Albera launches YouVeeShield, thefirst disposable skin protector for hands andfeet to block 99.9%of UV light emittedfrom UV/LED naillamps during thecuring of gel polish.Unlike mostprotective glovesfound in nail salons toprotect the skin, YouVeeShield protectorshave FDA-approved ingredients that blockthe rays, protecting skin from unnecessaryexposure, which can lead to premature aging,wrinkles and sunspots. Reach Renee Albera,founder/CEO, at [email protected] youveeshield.com.

As a part of 2nd Street Beauty’s Beauty forLife initiative, a portion of all sales in-store

and onlinetotaling $25,000were donatedto the USCNorrisComprehensiveCancer Centerfor Breast

Cancer Research. The official check presentation took place

at 2nd Street Beauty’s Flagship store inBelmont Shore, CA. The owners of 2ndStreet Beauty, Richard and Arlene Freeman,plus Carmy Peters and Lauren Yoshida fromthe USC Norris Comprehensive CancerCenter, participated (above). Reach MariaElena Malovos, marketing and events, [email protected].

Sharon Hart receives theAward of Excellence.

Flashback to Don Johnson—Miami is the Most Facial HairFriendly City in America, says anannual study by Wahl, whichrefers to itself as the OfficialSponsor of Facial Hair. Roundingout the top 5 were WashingtonD.C., last year’s winner; Dallas;Atlanta and Austin, TX. VisitOfficialSponsorOfFacialHair.com.

Beauty Industry Market AccessLunch & Learn Sessions startJune 3. Topics/dates include June3—Developing Brand EquityThrough Legal Protection, June10—Build the Right Product at theRight Price for Success, June 17—Navigating the Digital BeautyWorld and June 24—InternationalTrade Mission Success.

Programs take place at TheWellness & Beauty LearningCenter in Torrance, CA. Ticketscost $100.00. Sponsors includeUniversal Companies, AmericanMade Beauty, PerformanceBranding Services, KovnerCompanies and the CaliforniaTrade Alliance.

Reach Patty Schmucker at310-802-7880,[email protected] beautyindustryprogram.com.

Congratulations to the six semi-finalists in the Beauty Pitch 2016competition. In the StartupBusiness Category, semi-finalistsinclude Alexandria Professional,The Brush Guard, FlipIt! CapCompany, Hey Honey, pur~lissebeauty, LLC and SunlightsBalayage.Established Businesses

scoring semi-finalist nods includeDafni, Jenu High Tech Beauty,P3Pure, Peter Lamas, Vanity GirlHollywood and Whish.

Three companies from eachcategory will be named asfinalists on Wednesday, June 8.They will advance to the liveBeauty Pitch competition onSaturday, July 23, which kicks offPBA Beauty Week/CosmoprofNorth America during Inspire.For Beauty Pitch 2016 and Inspireregistration details, visitprobeauty.org/beautyweek.Tickets can be purchasedseparately for each event.

OliviaJordan,thereigningMiss USA,recentlystoppedby FaroukSystemsinHouston

for aguided tourof thecompany’soffices,warehouse

facilities and the CHI Lone StarCollege—North Harris School ofCosmetology by none other thanCEO/Founder Farouk Shami!Farouk Systems Inc. has sponsoredthe Miss USA, Miss Teen USA andMiss Universe pageants for thepast 11 years and providescontestants for all three pageantswith the company’s tophairstylists, along with CHI andMiss Universe products andtools. During Olivia’s visit, FoxNews interviewed her and Farouk:https://m.youtube.com/watch?v=lDDBfbxh-Xc&feature=youtu.be

Visit farouk.com.

Cosmoprof North America hasannounced an expandedcollaboration with EVINE Live, anominichannel retail experience(evine.com) offering uniquebrands and products tocustomers nationwide. Returningfor the fourth year in a row,EVINE Live will hold onsiteauditions alongside two othermajor shopping channels as partof the CPNA TV ShoppingAuditions. Like the exhibitorswho found remarkable successlast year—100% Pure, Spoolies,Salon in a Bottle and EcoTan—2016 attendees will have theopportunity to meet key EVINELive merchants. Throughout the3-day event on the show floor,they will introduce their brandsto buyers and learn how to workwith this unique retailer.

Anyone looking to understandmore about what it takes to workwith EVINE Live can attend a free30-minute conference session onJuly 26.

CPNA will take place July24-26, 2016 at the Mandalay BayConvention Center in Las Vegas.For information, registration andupdates, visitcosmoprofnorthamerica.com.

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Farouk Shamiwelcomes Miss USAOlivia Jordan to hisheadquarters in

Houston.


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