Market Survey

of Meat Substitutes

Alternative Protein Sources

Morningstar Grillers Crumbles : Angela Braun

Morningstar Grillers Veggie Burger : Meredith Perkins

Gardein Chicken Tender Alternative : Alexis Duxbury

Tofurky Meatless Sausages : Andrew Bush

Seitan Deli Slices : Kristen George

NFS 200 -Applied Food Chemistry

Morningstar Meatless Crumbles V.

Wegaman’s 90/10 ground beef

ProductServ. Size

Weight (g)

Calories (kcal)

Protein (g)

Fat (g)

Sat. Fat (g)

Cholest. (mg)

Total CHO (g)

Sugar (g)

Fiber (g)

Sodium (mg)

90 % lean GB

3 oz. 85 180 22 10 4.5 70 0 0 0 80

As per USDA food database

½ cup

50 88 10 5 1.96 0 0 0 0 33

MS crumbles

½ cup

50 70 9 2 0 0 4 >1 3 220

X 2 1 cup

100 140 18 4 0 0 8 >2 6 440

A closer

look:

Name of Product Ingredients Nature of the protein

Nutrient Claim/Health Claims

Photo Source :MorningStarFarms.com

MAIN INGREDIENTS:Water, Soy Flour, Wheat

Gluten, Soy Protein Concentrate, Corn Oil

Additives give the product flavor, color, texture & nutrients.

Chicory root fiberYeast extract

Black malt powderSalt, spices/flavoring, soy sauce,

Dried cane syrupOnion juice concentrate

Citric acidNiacinamide (Vit. B3)

Xanthan gumIron

Milk, egg whitesB vitamins

A complete protein

Protein substitutes: Soy protein

Wheat gluten

B vitamins added- attracts vegetarian demographic.The

product is marketed as a low-fat, meatless

alternative to ground beef.

Marketing Tactics:● Resealable bag● Low-fat● Meatless● Pre-seasoned

“100 % Vegetarian”● NOT Gluten Free● NOT Vegan● NO Cholesterol

Contains: SOY, EGG, MILK, WHEAT

“Provides 12% of the daily recommended amount of complete

protein”

“75 % less fat than regular ground beef”

● Based on ½ cup serving size● Holds true

If 2x suggested serving size used:● Still 60% less fat than 90% lean

ground beef (6g less)**As per USDA database

Wegman’s 90% lean ground beef

Name of Product Ingredients Nature of the protein Nutrient Claim/Health Claims

Wegmans Brand90% Lean 10% Fat

Ground Beef

Ground beef meat; 90% of which is lean with 10% of it being fat.

NO Water

Phosphates Binders

or other meat sources may be used if the product is

labeled as ground beef.

Photo Source: Wegmans.com

A Complete Protein

Must be cooked to 160 degrees Fahrenheit

Sold in various sizes for convenience

UNseasoned - you can add any

flavorings/spice you desire

None on the label

While the word “lean” may imply that this product is healthier vs. 80/20

ground beef,

there are no official nutrient claims or health claims listed on the product

packaging..

Leaner ground meat products (90/10) simply have less total fat overall

compared to less-lean meat products (70/30, 80/20).

Cost* Analysis: MS Crumbles/90% lean ground beef *Regularly priced items (smallest package available)

Product Price/lb. (average weight per package)

MorningStar Farms Grillers Crumbles $3.99 (0.75lb.)

Wegman’s 90% lean ground beef$4.49/lb. (1.07lb.)

Morningstar Grillers Veggie BurgerV.

Philly Gourmet 100% Beef Patties

Product Serving Size

Weight (g)

Calories (kcal)

Protein (g)

Fat (g) Sat. Fat (g)

Cholesterol (mg)

Total CHO (g)

Sugar (g)

Fiber (g) Sodium (mg)

MS Griller Burger

1 patty 64 130 15 6 1 0 5 <1 2 260

Philly Gourmet

1 patty 73 240 19 18 7 50 0 0 0 40

$6.48(8 patties)

$9.00(8 patties)

Name of Product Ingredients Nature of the protein Nutrient Claim/Health Claims

Textured vegetable protein (wheat gluten, soy

protein concentrate, water for hydration), egg

whites, corn oil, calcium caseinate, contains two

percent or less of modified tapioca starch, onion

powder, canola oil, triglycerides from coconut oil,

hydrolyzed vegetable protein (corn gluten, wheat

gluten, soy protein), dextrose, salt, soy protein

isolate, autolyzed yeast extract, sugar, natural and

artificial flavors from non-meat sources, caramel

color, cultured whey, maltodextrin, garlic powder,

spice, cellulose gum, disodium guanylate, disodium

inosinate, soy sauce (water, soybeans, salt, wheat),

vitamins and minerals (niacinamide, iron [ferrous

sulfate], thiamin mononitrate [vitamin B1], pyridoxine

hydrochloride [vitamin B6], riboflavin [vitamin B2],

vitamin B12), sesame seed oil, celery extract, soy

lecithin.

Marketed as a low-fat, meatless alternative to

a ground beef patty.

Protein Substitutes

Marketing Tactics:● Convenient● Vegetarian● Pre-seasoned● No cholesterol

B vitamins are added to attract a

vegetarian demographic.

“100 % Vegetarian”● NOT Gluten Free● NOT Vegan● Plant Source of protein

Contains: SOY, EGG, MILK, WHEAT

● 57% less fat than regular ground beef

● 15g protein

● NO cholesterol

Morning Star Veggie Burger:

Product Serving Size

Weight (g)

Calories (kcal)

Protein (g)

Fat (g)

Sat. Fat (g)

Cholesterol (mg)

Total CHO (g)

Sugar (g)

Fiber (g)

Sodium (mg)

Tyson Crispy Chicken Strips

3 oz. 84 190 13 8 1.5 25 18 0 0 600

Gardein Seven Grain Crispy Tenders

2 pieces

51 100 8 4.5 0 0 8 0 1 230

Gardein Seven Grain Crispy Tenders V.

Tyson Crispy Chicken Strips

Gardien Equivalent

3.3 pieces

84 165 13 7 0 0 13 0 2 380

The chicken nugget alternative:

Name of Product Ingredients Nature of the protein Nutrient Claim/Health Claims

Photo Source: Gardien.com

water, soy protein isolate*, expeller pressed canola oil*, vital wheat gluten*, methylcellulose, organic ancient grain

flour (KAMUT® khorasan wheat, amaranth, millet, quinoa), yeast extract, garlic powder, natural flavor (from plant

sources), potato starch, sea salt, organic cane sugar, white distilled vinegar,

organic soy sauce, color added, onion powder, pea protein, carrot fiber, beetroot fiber, turmeric and paprika extracts. seven

grain breading: water, enriched wheat flour (wheat flour*, niacin, reduced iron,

thiamine mononitrate, riboflavin, folic acid), rice flour, oat bran, oats, salt, sugar, spices, quinoa flour, amaranth flour, millet flour, KAMUT® khorasan wheat, sea salt,

soy bean oil, leavening (baking soda, cream of tartar), yeast, paprika extract. *Non-genetically engineered soybeans,

wheat and canola.

Marketed as an award winning, meat-free

crispy tender

Protein substitutes

B vitamins are added to attract a vegetarian

demographic.

Marketing Tactics:● Convenient● Meatless● Pre-seasoned

“Certified Vegan”Kosher

Dairy Free

Tofurkey Italian SausageV.

Johnsonville Italian SausageProduct Serving

SizeWeight (g)

Calories (kcal)

Protein (g)

Fat (g)

Sat. Fat (g)

Cholesterol (mg)

Total CHO (g)

Sugar (g)

Fiber (g)

Sodium (mg)

Johnsonville Italian Sausage

1 link 82g 260 14 21 8 60 3 2 0 570

Tofurky Italian Sausage

1 link 100g / 3.5 oz

280 30 14 1.5 0 8 3 1 620

Johnsonville Italian Sausage

1.22 100g 317 17 25.6 9.8 73.2 3.7 2.4 0 695

A closer look . . .

Name of Product Ingredients Nature of the protein Nutrient Claims and Other Claims

Photo Source Tofurky.com

Organic tofu (water, organic soybeans, magnesium chloride,

calcium chloride), vital wheat gluten, expeller pressed

non-GMO canola oil, water, shoyu soy sauce (water,

non-GMO soybeans, wheat, salt, culture), organic soy flour, sundried tomatoes, basil,

granulated garlic, sea salt, spices.

Main Sources of Protein:

● Organic Tofu● Vital Wheat

Gluten

Marketing Tactics:“Good food is kind to people, animals, the

environment, and especially tastebuds.”

Price Comparison

Johnsonville- $1.14/Serving

Tofurkey-$1/Serving

● Excellent Source of Protein● No Cholesterol● Low in Saturated Fat

One serving contains 20% DV for iron making it a high iron product, although it is not claimed on the label.

● Certified Non - GMO● Vegan● Kosher

Listed Ingredients Identical to Johnsonville Italian Sausage:

● Water● Salt● Spices

Seitan Deli SlicesV.

Ham Deli Slices

Product Serving Size

Weight (g)

Calories (kcal)

Protein (g)

Fat (g)

Sat. Fat (g)

Cholesterol (mg)

Total CHO (g)

Sugar (g)

Fiber (g)

Sodium (mg)

Ham Deli Slices 2 slices 56g 80 10g 1.5g 1g 30mg 5g 4g 0g 450mg

Field Roast Deli

Slices(Seitan)

3 slices 52g 100 14g 2.5g 0g 0mg 6g 2g 2g 440mg

Field Roast Vegetarian Deli Slices

Name of Product Ingredients Nature of the protein Nutrient Claim/Health Claims

Photo Source: Fieldroast.com

Filtered water, vital wheat gluten, tomato paste, expeller pressed safflower oil, red wine (red wine, salt), garlic, barley malt, naturally flavored yeast

extract, paprika, sea salt, granulated garlic, lentils,

organic wheat flakes, whole wheat flour, carrageenan (Irish sea moss vegetable extract),

yellow pea flour, spices, natural liquid smoke, and mustard

powder.

Marketed as a vegetarian and ethical

option

Protein substitutes

Marketing Tactics:

● Products you feel good about purchasing

● High end food without the High end cost

“Certified Vegan”● NOT Gluten Free

○ It’s MADE of gluten● Plant Source of protein

“Soy Free”

“Non-GMO”● “None of our products are from

genetically modified farms”

Cost Comparison

(Wegmans)

$3.49

5.5 oz.

(Wegmans - Hillshire Deli Selects)

$3.79

8.0 oz

Field Roast Deli Slices Honey Ham Slices

$0.47/oz$0.63/oz

Referenceshttps://www.webmd.com/vitamins-supplements/ingredientmono-924-NIACIN+AND+NIACINAMIDE+VITAMIN+B3.aspx

https://www.wegmans.com/products/meat/ground-beef-and-poultry/ground-beef/90--lean-ground-beef-family-pack.html#

http://www.tofurky.com/what-we-make/sausages/italian/#flavormenu

https://gardein.com/products/seven-grain-crispy-tenders-2/

https://www.healthline.com/health/food-nutrition/is-yeast-extract-bad-for-me

https://meat.tamu.edu/ground-beef-labeling/

Here are some words to look for:

Soy protein isolate / concentrateTextured vegetable protein

Vital wheat glutenSeitan

Beefless / Meatless Tempeh

TofuVeggie “Meat”

Soy / Soya

Pros:⬦ Cholesterol Free⬦ Added Fiber⬦ Low in Saturated Fat⬦ No Hormones/ Antibiotics⬦ Satisfies moral desires⬦ Gluten-free & vegan options

Cons:⬦ High Sodium Content⬦ Not always a complete protein⬦ May contain GMO soy products⬦ Taste/texture differences

⬦ Our bodies use protein to repair, maintain and grow.

⬦ Enzymes, which facilitate critical chemical reactions in our bodies, are made of protein.

⬦ Essential nutrients (B-vitamins, Fe, Zn, etc.)

⬦ DRI: 0.36g protein/ lb bodyweight

How can I spot them?Pros/Cons of Alternate Sources

Why Meat Substitutes?Why do We Need Protein?

⬦ Protein Bars/ Drink Supplements⬦ Cereals and Pastas with:

● Protein/ “High in protein”

⬦ Plant based “meat” substitutes● Veggie burgers● Chik’N Nuggets● Fakon strips

Common Sources

When & Why Are They Used?

Alternative protein sources appeal to a variety of individuals including vegetarians

and vegans as well as those who are intolerant to gluten, soy, milk, dairy or other

animal by- products. There are various products on the market to accommodate

traditional and even convenient meals which otherwise would have been prepared with an animal meat.These products may be fortified with essential vitamins and minerals to help

incorporate them into a healthy diet.

⬦ Diet and/or lifestyle choices⬦ Nutrition⬦ Ethics

⬦ Religious beliefs⬦ Less saturated fat

Recipe Idea

Sources

While some plant based proteins are incomplete, meaning they do not contain all 9 essential amino acids, many products on the market today have found ingredients that complement each other or are complete in and of themselves.

Some nutrient deficiencies that are fairly common among vegetarians are:

⬦ B vitamins (particularly B12)⬦ Iron and Zinc⬦ Calcium and/or vitamin D⬦ Omega-3s (sometimes)

Nutrient/Health Claims

How Are You Affected?

https://www.mla.com.au/about-mla/Cattle-sheep-goat-industries/cattle-sheep-industry-information/red-meat-nutrition/

https://www.morningstarfarms.com/recipes/wing-wrap-recipe-recipe.htm

http://www.onegreenplanet.org/natural-health/mock-meat-shakedown-are-plant-based-meats-healthy/

https://health.gov/dietaryguidelines/2015/guidelines/appendix-6/

https://www.healthline.com/nutrition/how-much-protein-per-day

INGREDIENTS

1/2 package MorningStar Farms® Buffalo Wings1 package (10 oz.) flour tortillas1 tablespoon taco mix seasoning1 cup low-fat sour cream1 cup shredded Mexican-style cheese1/2 cup sliced green onions

DIRECTIONS

1. Bake MORNINGSTAR FARMS Buffalo Wings per package instructions. Slice wings into bite-size pieces when cooled.2. In a small bowl, stir together sour cream and taco mix seasoning.3. To make wraps, evenly divide and place shredded cheese in the center portion of flour tortilla followed by wing pieces and green onions. 4. Microwave on HIGH each tortilla, open-faced for about 15 seconds per wrap or until cheese is just melted. Top each with a dollop of the sour cream mixture.5. Fold over and roll up. Serve seam side down.

Typically displayed on products package:

“Low-/less-fat!”(#) grams Protein(#) grams Fiber

100% vegan/vegetarian

What is an Alternative Protein?

Things You Should Know