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PDF for PackagingJan De Roeck
Marketing Director Packaging Software
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Esko-Graphics todayA proud, one year old global supplier to the printing, publishing and packaging markets
• Annual net end user sales of €162M (2002)• Around 1,100 employees worldwide
– global presence in Europe, North America and Asia/Pacific
• Focusing on technology and workflow innovation– investing 10% on revenue, 20% of staff
• Heavily investing in process re-engineering and business systems– up to 20% on revenue in 2002
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Esko-GraphicsTwo strong heritages
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Printing the key production process for our customers
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Packaging – A Different World
Multitude of substrates, inksMultitude of substrates, inks
Variety of shapesVariety of shapes
Different print technologiesDifferent print technologies
Special finishingSpecial finishing
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Pre-Production
PRE-PRODUCTION
The preparation of all tools required for
volume reproduction
DESIGN PRODUCTION
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Where’s the pain?GraphicDesign
StructuralDesign
Plate-making
RoughLayout forEstimating
Prepress
Proofing &SampleMaking
SampleMaking
ProductPackaging
Specs
FinalLayout
Die & Toolmaking
The individual workflows are non-synchronous and depend on each other
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Packaging Value Chain Players
Die-shopGraphicDesigner
StructuralDesigner Trade-shop ConverterBrand Owner
GraphicDesign
StructuralDesign
Plate-making
RoughLayout forEstimating
Prepress
Proofing &SampleMaking
SampleMaking
ProductPackaging
Specs
FinalLayout
Die & Toolmaking
Play
er
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Packaging Production Tools
Die-shopGraphicDesigner
StructuralDesigner Trade-shop ConverterBrand Owner
GraphicDesign
StructuralDesign
Plate-making
RoughLayout forEstimating
Prepress
Proofing &SampleMaking
SampleMaking
ProductPackaging
Specs
FinalLayout
Die & Toolmaking
Internet ExplorerMS PowerPoint
AdobeIllustrator ArtiosCAD ArtiosCAD PackEdge ArtiosCAD
Play
erTo
ols
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The file format jungle
Die-shopGraphicDesigner
StructuralDesigner Trade-shop ConverterBrand Owner
GraphicDesign
StructuralDesign
Plate-making
RoughLayout forEstimating
Prepress
Proofing &SampleMaking
SampleMaking
ProductPackaging
Specs
FinalLayout
Die & Toolmaking
Internet ExplorerMS PowerPoint
AdobeIllustrator ArtiosCAD ArtiosCAD PackEdge ArtiosCAD
Play
erTo
ols
Convert Convert Convert Convert Convert
TXT
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Proprietary file-formatsWhy did we need them?• Rich vendor-specific (packaging) information• There was no standard exchange format• Unsupported features in PostScript and PDF• Lack of good PDF editing tools
What’s wrong with proprietary file-formats?• Creator-dependency implies risk of data obsoleteness
on the long-term• File-format conversions are error-prone
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What’s the opportunity?Application specific data PDF 1.2
TrappingBarcoding
Inks, lineatures and screeningDie-shape
…
CMYKSpot Colors
Halftone
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What’s the opportunity?Application specific data PDF 1.3
Separation informationBleed
DuotonesColorized TIFF
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PDF is the Opportunity!Application specific data PDF 1.4 – 1.5
For a Packaging workflow, there are no file format limitations anymore.The only limitations are related to the applications!
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Esko-Graphics FastLane• A true PDF compatible workflow• A single source for
– Graphic design information– Packaging Features (trapping, barcodes, die-contour, barwidth
reduction,…)– Dynamic job related Meta-data
Production fileMetadata
PDF for preview only
Metadata
PDF based archive
Metadata
PDF for output to final separationsMetadata
PDF for proofing
Metadata
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Esko-Graphics FastLane
Die-shopGraphicDesigner
StructuralDesigner Trade-shop ConverterBrand Owner
GraphicDesign
StructuralDesign
Plate-making
RoughLayout forEstimating
Prepress
Proofing &SampleMaking
SampleMaking
ProductPackaging
Specs
FinalLayout
Die & Toolmaking
AdobeIllustrator ArtiosCAD ArtiosCAD PackEdge ArtiosCAD
Play
erTo
ols Production file
MetadataProduction file
Metadata
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Visit us in the Adobe Partner Pavillion
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Seven Minutes with a PDF Vendor
• Request for feedback Any comments, suggestions or questions related to
this presentation, this session or this event, please refer to the coordinates below.
• Speaker CoordinatesJan De RoeckMarketing Director Packaging SoftwareEsko-GraphicsTel: +32 9 216 93 24Fax.: +32 9 216 94 63Visit us at: www.esko-graphics.comE-mail: [email protected]
• SeyboldSeybold Seminars303 Vintage Park DriveFoster City, CA 94404Phone: 650-578-6900Hans Hartman [email protected] Cline [email protected]
• Moderator– David Zwang, (203) 743 2275,
[email protected]– Karl De Abrew, +61 3 9686 5522,
• Other Speakers– Susan Barber, 310-891-6064,
[email protected]– Gary Armstrong, 925-931-1641,
[email protected]– Dan Everard, 540-438-1550,
[email protected]– Brendan Hillary, [email protected]– Leonard Rosenthol, 215-629-3700,
• Web resources– Esko-Graphics www.Esko-Graphics.com– DeskPack: www.Deskpack.com– Seybold Publications
http://www.seyboldreports.com/