1. Product Design
Presented By:
Richard McCann
Portfolio Product Management

2. Bio: Richard McCann
8+ yrs in Product Management
15+ yrs in managing web solutions
Primarily focused on B2B SaaS applications
3. Todays Format
Ido a quick recap of Product Design, and get everyone jazzed up
You provide hilarious, insightful, memorable stories for all of us to learn from (no pressure)
We all avoid the #fail tag from lucky folks twittering with their new Ipads
4. Product Design
Defined:
Taking a concept from initial idea to actualization
Techniques and Tools that help paint the picture
Mockups, Prototypes, Storyboards
Making the idea tangible
Iterative Process
Tools:
Wireframe of a new web application
Cardboard in the shape of an Ipad
3D Rendering of a engine part
Plastic model of a new vacuum
Use Cases
5. Design and Modelling
Use the tools that works for you and the idea
Storyboard vs. Mockup vs. Physical Model
Stay Focused, Solve the original challenge
Who? What is their Goal? What is stopping them?
No construction signs! No fillers! No Weather!
Dont recreate the wheel on the basics.
Usability is paramount. Dont over-engineer.
Google Search, Iphone, Craigslist, Salesforce, Xbox
6. Get Feedback
Be able to talk every element of your design.
Show everyoneUse multiple techniques to validate the design
Surveys (pictures/demos)
Beta groups
Customer Focus Groups, 1:1 Sessions (Clients, Experts)
Run Scenarios at it. Carry it around with you
Capture the new ideas the design generates.
Be willing to throw it all away and start again
7. Your turn
Question 1:
Youve are about to extent your product for the Ipad.
What techniques & tools would you use to design the product?
8. You again
Question 2:
You just finished your first prototype of the Ipad Product Configurator.
How and where do you get your feedback?
9. Last time, I promise
Question 3:
If you were talking to a junior Product Manager, what tools/techniques would you recommend in Product Design ?
What would you recommend they steer away from?
10. Thanks
Twitter: therealrichardm
Linkedin: http://ca.linkedin.com/in/rmccann
Email: rmccann26@gmail.com