pccw media overview gs 3
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PCCW MediaPCCW MediaBusiness OverviewBusiness OverviewBusiness OverviewBusiness Overview
Janice LeeJanice LeeManaging Director Managing Director PCCWMedia GroupPCCWMedia GroupPCCW Media GroupPCCW Media Group
[email protected]@pccw.com
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Media Group
• PCCW Media is a leading media and entertainment provider headquartered in Hong Kong, offering a diverse service portfolio
LEADING PAY TVPLATFORM
Hong Kong’s largest
CONTENT LEADERSHIP
Strong production
DIVERSE DIGITAL MEDIA PORTFOLIO
Widest range of digitalHong Kong s largest Pay TV provider with over 55% household
Strong production capabilities for content exploitation globally
Widest range of digital media services including Viu, a global OTT video platform and M HK’penetration and
over 1.3M subsMoov - HK’s most popular music service and
PCCW Media is leveraging its diverse content and platform expertise p p
to expand into the global market2
PCCW Li it d
Media Group at a glance
The Largest Pay TV Operator in HK
PCCW Limited Listed on HKSE (008)
Market Cap: US$4,694M | Revenue: US$ 5,040 M (2015) | EBITDA : US$ 1,523 M (2015) | Profits* : US$ 271 M (2015)
• Continued growing customer base with 1.3M+ subscriber households
• US$25+ ARPU and strong ad sales business
• Offers over 180 local, Asian, and international channels and VOD services; more than
80 EXCLUSIVE channelsPCCW Media
Revenue: US$432M (2015)• Leading content producer of news, entertainment and sports programming
• Quadruple‐play service via 4 delivery platforms: Fixed‐line, Broadband Internet
• International Distribution deals in Singapore, Malaysia, Indonesia, Vietnam, Thailand, Canada, USA
Revenue: US$432M (2015)
EBITDA: US$50M (2015)
Access, TV, Mobile
now TV Player•The biggest OTT service in HK market with over 4.5 million downloads
OTT Video Service in 12 markets• 9M pay subscribers• Over 20 strategic distribution partnerships• HK, India, Middle East, SEA
OTT Multi-Platform Digital Music Service in
HK
HK Free TV Service launched by 2016 April;
Establishing a domestic broadcast operation for one Chinese channel and one English channel on 24/7 basis
Note: * Excluding one‐time gain on disposal3
Positioning Map of Hong Kong’s TV OperatorsPremium Segment
Local/ Mass Content
International/ Niche ContentMid-Affluent
Mass Segment 4
Marketing Leader in Compelling Content and Customer ChoiceCustomer Choice
180+LOCAL and INTERNATIONAL services of which 32 are self‐producedservices of which 32 are self produced
MOVIESNews and Info.Entertainment SPORTS MOVI S20 local and
Hollywood blockbuster movie channels
25 local and international news
channels
ntertainment49 entertainment and lifestyle channels
SPORTS31 mainstream and variety sports channels
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Most Comprehensive Premium Content Line-up
leads market as the one place to get the latest current programs as well as the widest selection
• Over 200 international partners covering live Sports Movies
• More than 80 EXCLUSIVE channels - the MOST in Hong
• Significant content delivered EXPRESS offering Hollywood studios annual
t t f th t i l l f kcovering live Sports, Movies, Western, Asian entertainment, knowledge and kids
• Delivered via channels, On Demand and OTT with now
channels the MOST in Hong Kong, broadcasting over 60,000 hours of contents per month
• FOX Action Movies, OH!K and GEM recently added to the
• Express Drama – same day telecast of US series from all major studios plus popular Korean and Asian
output of theatrical releases from key CP’s - Warner Bros, Universal, Disney, etc.
Player, to meet evolving viewing needs
GEM recently added to the exclusive program portfolio
series• Express Movie On Demand – as early
as same day as DVD on Video Express First
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Improving Customer Experience while Expanding Customer ReachImproving Customer Experience while Expanding
Customer ReachnowTV customers enjoy Best Content Anytime, Anywhere
with On Demand and now PlayerIPTV TV IPTV ANYTIME IPTV ANYWHERE
Customer Reach
IPTV on TV IPTV ANYTIME IPTV ANYWHERE
Extend now TV’s successful content partnerships to pure OTT play, to expand customer reach
Growing range of subscription OTT apps launched:
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Beyond TV – Reaching Segments that will not subscribe to Traditional TV Offeringsubscribe to Traditional TV Offering
All-in-one set top box delivering the most complete set of features – the ONE
h i d t kPOWERED BY
choice consumers need to makeDeveloped by Netvigator and now for best viewing experience
IPTVOTT OSTRUE 4K
ISP
DTT Tuner for Free TV
Introduction of next generation user interface
Personal Video Recording
• Enables customers to access rich content offerings with greatest ease
OTT Video and Lifestyle
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NFC FunctionApps
LaunchLaunched ViuTV channel 99, Viu.tv and ViuTV apps On 31 March, ViuTV has been launched via fixed network
On 6 April, ViuTV channel 99 fully launched via both spectrum and fixed network, providing a 24-hour CantoneseChannel to audienceChannel to audience
Official TV rating will be available after 4 May. Estimated TV rating on April 6: Average prime time approx. 5 ratingpoint, highest point about 8 rating point.
Also launched website (www.viu.tv) and ViuTV app, with total download (up to 23 April) over 920,000; first week (7-13April) total stream views over 8.8mp )
Ep with highest stream views was Travel with Rivals Ep 1 with more than 780K stream views in one week (Sources:Apple App Store, Google Play Store, Google Analytics, ViuTV System Data)
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Media Businesses Drives SynergiesMedia Businesses Drives Synergies
• Over 180 channels.• EXPRESS. COMPREHENSIVE.
ON DEMAND• Best and fastest Hollywood
Mo ies TV Series Sports Kids
• DTT channel 99 to achieve maximum coverage 90% HK
• Channel 99 via 1.4M Now box to achieve interactivity F h Id L l d ti
• 1.2M app download users in HK• 9M subscribers in 12 markets• Vertical of acquired
Korean/Japanese contentF t t i don Movies, TV Series, Sports, Kids.
• Interactivity• Now One Box – Pay TV, DTT
(Free TV), PVR, 4K, OTT
• Fresh Ideas on Local productions• Devise interactive programs via Now
Box for Viu TV channel
• Fastest window• Capture evolving consumer
behavior on OTT
Prop
ositi
o
• Big Screen experience• On demand users for Ch102
grew by 46% while video
PAY TV FREE TVOTT
mpl
e
• 1.2 Million Download • 14M Video Views• 1M Unique Viewers• FAST 4 8 Hours sub titling
• 9 Rating Points• Big Screen - Free. Wide Coverage• Strong promotion engine
1 8M (6 epi) Video Views on Appviews increased by 78%• Month on month subscription
for Asian Entertainment pack increased by 20%
Exa • FAST. 4-8 Hours sub-titling
• No need for dubbing• 1.8M (6 epi) Video Views on App• Dubbing – 3 weeks after pay and
OTT
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Global Service Global Service Localized ExperienceLocalized Experience
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Mass Market : Expanding Global Footprint
Q1 20156
20 carrier partners in 12 markets; Dec 2015: 9M subscribers
Dec 2015 Markets 12
Subscribers: 7.4MMarkets: 6
KUWAITU.A.E. Subscribers: 9M
Markets: 12SINGAPORE
HONG KONG
EGYPT
MALAYSIA
THAILANDOMAN
INDIAKENYAINDONESIA
NIGERIA
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Locally Relevant ContentMost Comprehensive Asian and English Content Hub Localized for our Target Markets
Popular & Extensive New titles on SIMULCAST basis
Fast & Exclusive
Localized Experience
Popular and premium Korean content ‐ Over 10,000 hours per year from 4 Major K‐broadcasters
Fast track localized version ‐8hrs from telecast in English and 24hrs in local languages
Local Content in Every Country
Localization of international content in every country
Local Telco, Billing & Trade
Extensive collection of popular Asian content from India, Malaysia, Indonesia, Turkey, Japan, Mainland
Exclusive window only on VIU
95% of the latest telecast Korean dramas & variety shows
Partnerships in every country
Local Teams & Operations in every country
China and Taiwan. Over 30,000 hours
Asian Pan Regional: Local Languages:English
Asian Pan Regional:Korean, Japanese, Chinese
Local Languages:Tamil, Malay, IndonesianBollywood
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Locally Relevant Product ExperienceLocal Sub‐titling, Magic Moments, Download to View Features Drive Engagement
Subtitling in local language
In DepthIn DepthMeta Tagging of
Content Download & View
Editorial Layer on Content14
Locally Relevant Video DeliveryNetwork Optimized Video Delivery Drives User Acquisition and Retention
Patented Adaptive Streaming Technology
Multi Screen Synchronization
“Better than Pirate Site” Experience
Seamless Transition on Multiple Platforms and Seamless Transition on Multiple Platforms and Seamless Streaming
forSuperior Quality Content
with Devices –View Content Anywhere
Anytime
Devices –View Content Anywhere
Anytime
forRegions with
Low Bandwidth
withDownload‐to‐Stream Capability Available
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Locally Relevant Business ModelA Configurable Freemium Model that is Optimized for Each Market
Advertising Partnerships
Subscription – Premium Content &
Service
Free Streaming& Download -Advertising
Carrier Partnerships
Freemium Model ServiceFreemium Model
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Encouraging Market Encouraging Market Response Since LaunchResponse Since Launch
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Viu Hong Kong (launched in October 2015)
Downloads & Video Views* Positive Customer FeedbackSince Oct 2015 – Feb 2016Since Oct 2015 Feb 2016
Accumulative Download
Monthly Video Views
1,200,000Views
4M+
App Store Top Free#1 Google PlayTop Free
#1 Trending Search on iOS
#1
* Accumulative download figure as of 6 March 2016, monthly video views figure as of Feb 2016
Subscription & advertising partnership
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Viu Singapore (launched in January 2016)
Top Ranking in App StoresJan – Feb 2016
Downloads & Video Views*
Accumulative Download
Monthly Video Views
G l Pl T F#1 A St#2
400,000 ~2M
S b i ti & d ti i t hi
Google Play Top Free#1 App Store#2
Featured as ‘Best New App’ on App Store#1
Subscription & advertising partnership
* Accumulative download figure as of 6 March 2016, monthly video views figure as of Feb 2016 19
Viu Malaysia (launched in February 2016)
Subscription & advertising partnerships
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Viu India (launched in March 2016)
Subscription & advertising partnerships 21
Multi‐Platform Digital Music Service in Hong KongMusic Service in Hong Kong
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Multi-Platform Music Experience Anytime Anywhere
MOOV’s comprehensive music and MV library can be accessed on PC and App
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Our Library
Partnership with international major and local indies
Most comprehensive Kpop and Korean TV drama OST
Livecast of variousmusic eventsGaon K pop Awards Asia Song Festival
LOEN Entertainment、KT Music、CJ E&M、
Bug’s Music、You Who Come From The Stars, The Heirs, It’s Okay It’s Love, 、Fated to Love you and Wonderful Days
Largest MV Concert HubGaon K-pop Awards、Asia Song Festival、MelOn Music Awards、MAMA Music Awards、The Voice of China、I Am A Singer and Taiwan music events
Exclusive MOOV Live
Korean to local lyrics translation
More genreReligious, classical. Chinese opera
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Most Comprehensive KPOP Librarywith latest singles and K-drama OST
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Parallax and Visually Driven InterfaceInterfaceUtilizing the full screen to enhance the visual and audio musicthe visual and audio music experience
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MUSIC EXPERIENCE ON WEARABLE DEVICE
MOOV app on Apple Watch pp ppsince April 2015
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MOOV LIVE
A self-produced digital live series exclusively for MOOV multiplatform subscribers
Unique and personal live music experience with 50 ti t i A iover 50 artists in Asia
Filmed in HD quality 1080p with multi-track sound recordingrecording
Digital live broadcast for further promotion and monetization opportunitiesmonetization opportunities
Overseas StrategyLocalized partnership - to be the Best Local ServiceLocalized partnership to be the Best Local Service
Content Partnership
Monetization / Traffic
Partnership
Direct partnership Partner with
l di t l
p
partnership with local indies and Kpop content providers
leading telcosand media (online / offline partners)
Build the best music catalogue with localized
partners)
Enhanced penetration and
ti ti localized flavor in each market
monetization
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Thank You!Thank You!Thank You!Thank You!
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