pbs showcase. let’s get social moderated by: jayme swain
TRANSCRIPT
PBSSHOWCASE
Let’s get social
Moderated by: Jayme Swain
What is social media?
• Participation and interaction• Two-way conversation• Sharing and creating content• Shifting power to the user
• Relevancy• Engage our audience and reach new audiences
• Improve our business• Mission critical
Why is it important?
Today’s session• PBS Engage• How non-profits can use social media
• Lessons learned
PBS Engage
What is it and what can it do for you?
PBS Engage offers:• Advice, ideas, knowledge sharing
• Best practices• Promotion
PBS Engage offers:• Advice, ideas, knowledge sharing
• Best practices• Promotion• Tools
Tools roadmap• Comments• Forums• Chats• User-generated: Text and Video
Social media
Embrace it!
