pbrl 3150: everything else

Everything Else

PBRL 3150 Social Media for Strategic PRFeb. 21, 2012

Keeping Tabs on Change

• This list will change.• This list will be outdated

tomorrow.• Innovation is an investment. It

takes research, time and understanding.

Everything ElsePBRL 3150 Social Media for Strategic PR

Delicious

• Social bookmarking web service.• Founded in 2003 by Joshua

Schachter.• Bought by Yahoo! in 2008; sold

in 2011; relaunched in Setember 2011.


Digg

• Social news website.• Users can vote stories up or

down.• About 4.3 million monthly U/S/

unique visitors.


Flickr

• Photo (and video) sharing site.• 51M members; 80M unique

users.• Photo descriptions and tags all

become searchable.


Flipboard

• Social magazine application.• Designed to look as if the web

was designed from scratch.• Consume social content in a

magazine-like format.


Foodspotting

• Food reviews and recommendations.• 2 million downloads.• Collected 1M photos in two years.• Provides local deals and specials.


Formspring

• Social Q&A site.• Questions can be asked or

answered anonymously.• 24M users; 3.5M daily visitors.• Top 10 Most innovative social

site.


Foursquare

• Location-based social networking.• “Check-in” at locations and

earn badges, unlock deals.• 10M users; 3M check-ins per

day.


Google+

• 90M members; 400M by Dec. 2012.• Hangouts, sparks, circles, etc.• Segment audience messages.• Direct connect with Google

search.


Groupon

• Deal-of-the-day social buying.• Launched in Nov. 2008 in

Chicago.• 35M users in 300 markets

around the world.• $312M in revenue.


Instagram

• Photo sharing application.• Launched October 2010.• 10M users; 150M photos (Sept

2011)• 2011 Apple “App of the Year”


LinkedIn

• Business-related social network.• 135M users in 200 countries.• De facto tool of professional

networking.• Polling and statistics now

available.


Pinterest

• Pinboard-style photo sharing site.• Connecting people through

“things.”• 11.7M unique users.• 97% of Facebook likes are female.


Posterous

• Simple blogging platform.• Opened in March 2008;

designed for mobile blogging.• Dedicated URL shortener;

preferred platform for ‘lifestreaming.’


Quora

• Q-and-A social site.• Opened to public in June 2010.• Aggregates questions and

answers to topics and allows users to edit.


Reddit

• Social news site; founded 2005.• The “front page” of the

Internet.• Users vote content up or down.


SCVNGR

• Social location-based gaming platform.• Consumer and enterprise

levels.• 1M users; 1,000 companies.


Spotify

• Music-sharing social site.• Tied to Facebook open graph.• Music can be shared, borrowed,

or purchased.


Tumblr

• Microblogging, social network site.• 45M blogs; 13.4M unique visitors.• 50% < 25 years old.• 85% retention rate.• Hosts President Obama’s blog.


Turntable.fm

• Music-sharing social site.• Users create “rooms” where other

users come to listen to music.• Requires Facebook or Twitter

acct.• Launched Jan. 2011.


UStream

• Life-casting, live video streaming.• Established March 2007.• 2M users; 1.5M hours of live

streamed content each month.


Vimeo

• Video sharing site.• 8M registered users; 65M

unique monthly visitors.• High definition platform.• Limited to personal, or artistic

video.


Wordpress

• Free, open source blogging.• Most popular CMS on Internet.• 65M downloads.


Yelp

• Social networking, user review• Founded October 2004• 54M unique monthly users• Does not censor reviews but

does remove suspicious reviews


YouTube

• Video sharing website• Founded Feb. 14, 2005• Sold to Google in 2006 for

$1.65B• 4B videos streamed per day• 2nd largest search engine


Zynga

• Social network game developer• 200M monthly active users• Generates 12% of FB revenue• Farmville, Cityville, Words with

Friends, Mafia Wars


Discussion


pbrl 3150: everything else

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