1. 1. Calm Customersvintag friends & couples Impulse items near casheregister browsing and touching merchandise atmosphere that makes you feel goodColorful & warmstoreHigh ceiling.. youUnique breathproducts eco Cash register friendlyPackaging Open doors you feel a smell that welcomed a takes you doorknob never away noticed before
2. 2. PayingattentionsometimeshasNegativefeelings notFree delivery neverfelt beforenoticed before..!!!
3. 3. GREAT SMELL BUT WHYWHY WHY so many delicious flowers in an so untidy and disordered store??? the owner said that he is going to give up everything and move to an island...Too slippery
4. 4. In Greece in a cloudy and windy dayvery few wash their carwhy? There is an OPPORTUNITY somewhere hereIn the storeImpulse itemsEmployees are really bored or paid to be waiting so I thought to wash mineBy paying attentionand wondering I gotthe chance to wash mycar in a day that Iprobably wouldntand identify anopportunity
5. 5. A little bit of everything!... WARNING: DO YOU REALLY WANT TO PAY ATTENTION ?small and fully packed dont go unless you have a need for something specificwith merchandise dont go with your kidsdont stay for long because you will get fat and its alsonot good for your health
6. 6. WARNING: DO OBSERVE DO PAY ATTENTIONOne of my favorite stores and so many The Store Windowthings never noticed? How can it be?Have a seatand relax witha book?Where wasthat? An Art point?You can have a tea while browsingthe endless variety of booksor while relaxing with a book.Really?16 round lamp lightsWell, I had never asked beforeA corner of high qualityhanging from the ceilinggourmet organic products next to the cash register and never seenbefore? Was I blind?
7. 7. A yellow light hidden in a minimal modern construction of natural reedLets go to the first floor Two couches to read and relax Was it yellow?A palette that insteadof color has light!A book shelvedisplayLittle colorful puzzle tablesthrough thewhole stair The view from above
8. 8. but apart from the nice atmosphere, the overall feeling that really keeps youin this store and all the things noticed or not.. what makes the differencein every business and every project are the people working thereand for me in this bookstore is EftihiaEftihia is a historian and an archeologist and she is always there for meto ask her advice or opinion. She completes the image of the store andmaybe she is the reason why I never felt the need to observe all those thingsthat I should have of course, and that were so obvious around me in plain sight.
9. 9. Paying attentionand the effect on me Paying attention and really seeingmust be a part of my everyday life, it really gives food for thought. No matter if what you observe will give negative or positive feelings..,the thing is that it will definitely give you something. Something for you to decide,to think over, to laugh, to reject, to remember, to innovate, to excuse, to evaluate, torecognize, to make your life more interesting to find a solution, to challengeyourself, to uncover an opportunity...Thank youChristina Tampourea