EMPLOYEE ENGAGEMENT

THE MISSING LINK TO

SUSTAINABLE OPPORTUNITY

Think sustainability. Think opportunity. Think Paydirt™

80% of Major Corporations

are Planning to Invest Significantly

in Employee Engagement in 2012

- 2011 survey of sustainability executives conducted by Green Research

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Engagement Trends:

Creating a Culture of Sustainability

“Performance-oriented cultures possess statistically better

financial growth, with high employee involvement, strong internal

communication, and an acceptance of a healthy level of risk-taking

in order to achieve new levels of innovation.”

– Shawn Parr, Culture Eats Strategy For Lunch, Fast Company

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Engagement programs where employees were

the main sustainability advocates were only

half as likely to be very effective as programs

where management or the board of directors

was the main sustainability advocate.

– 2011 study conducted by Brighter Planet

1 Offer Access to Education

• On demand, 5- to 10-minute experience

• e-learning + offline

• Convey the business case

• Demonstrate engaged leadership (CEO video, etc.)

• Paydirt eco-education demo

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Utilize Social Media

• Principles behind social media –

transparency, authenticity, learning

from community – align perfectly

with sustainability

• Liking, sharing or commenting

encourages employees to interact

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Organizations with a method

for employees to share ideas

with each other are more than

six times as likely to have an

engagement program rated by

employees as “very effective.”

– 2011 study conducted by Brighter Planet

• Digital initiatives are easily measurable; access and participation

can be tracked

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3 Make it Personal

• Recognize employees bring their “whole self” to work

• Walmart's personal sustainability initiative was one of the first

large-scale efforts to recognize that engaging employees at a

personal level is key to driving sustainability into the culture

• Employees are looking for tools and resources to help them simplify

their lives and stay healthy and balanced

• Look for unique ways to tie sustainability into other people-centric

corporate initiatives (e.g., volunteerism, diversity, wellness)

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4 Provide Recognition

• Include gamification (game elements like badges, points and

leaderboards to drive participation and behavior change)

• Track individual or team actions and compete for biggest impact

• Pair with a cause (e.g., for each e-learning module completed or

idea submitted, the company donates an item to a food shelf)

• Create and employee stewardship award

• Showcase employee actions in the company’s CSR report,

Intranet or newsletter

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“Every Employee is the Head of Sustainability”

• Engagement campaign launched by Unilever Australia in late 2011

• Aims to engage employees in the company’s aggressive

environmental and business goals

• Every employee received five personalized ‘Head of Sustainability’

business cards along with a ‘job manual’ outlining Unilever’s

business case for sustainability

• Some employees were also featured in posters around the

workplace

"It's the only way to achieve the growth that we have planned over the

next 10 to 30 years. Frankly, we can't do it unless everyone is involved."

– Emma Peacock, Unilever Australia Manager of Corporate Affairs

8 © 2012 Paydirt, LLC