pawsome.co.in complete pet care destination
TRANSCRIPT
1. Business Overview : What Pawsome offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
Specialist Store (Pet Stores/ Vet Clinics) •High Loyalty•Personal And Expert
Customer Interaction•Varied Range Of
Stocks/Products, {Preferred Channel Of Sales Industry Wise}
•Limited Reach in terms of service
•Customer needs to visit to check new products
Modern Trade Outlet Limited Range Of Stock/ProductsNo Personal/Expert to Customer InteractionOnly Product Oriented Becomes part of the household purchase
E-retail
•High Span Of Service & Delivery
•Convenience of doing the purchase from anywhere any time
•Varied Range Of Stocks/Products
•Non Personalized Interaction
•Information At Your Finger Tips
E Commerce for Pet Care?
+
E-retail for everything Pet Food, Accessories, Grooming Products, Health Products across all category of pets.
Platform to connect Pet Parents Animal Behavioral Expert, Trainers, Vets, Fosters, Spas Salon n more
9th Oct 2014• Zysk E-Commerce Pvt Ltd
Incorporated
3rd Dec 2014• Office Set up
8th Jan 2015• Site development • Brand Tie-ups• Social Media initiated
31st March 2015 • www.pawsome.co.in goes live
Journey So Far
We cover Pet’s across all categories
Pet Assist - database for service pertaining to pet needs (Vet’s,
Trainer’s, Animal Behavior Expert & many more)
Community - we intend to congregate NGO’s & Animal welfare groups
at one location
Blog - we share helpful information & tips for all Pet Parents
Social Media (FaceBook, Twitter & G+) - we share daily pointers to keep
the pet happy n healthy.
We have ‘Pet Parent’ Profile system, which will helps us track customers
better.
Pawsome & Its features
Pet Assist - database for pet service Pawsome Blog – Tips on Pet Care & Also
Content Marketing. Special – Unique Products, Service or
Initiatives
Current Marketing Strategy
All communication is via FaceBook,Twitter,G+, Instagram & Emailer’s.
True to our claim, we’ve targeted pet-specific owners/pet parents with
pet care content which is relevant, topical & consumable.
Pet Parent Blogs – Pawsome Parenting Tails
Adoption Blogs – Pawsome Adoption
We’ve partnered with World For All & have actively collaborated with
them on a successful Pet Adoptathon in Mumbai. We are currently working on a more larger collaboration which gets more
visibility
Communication Data
FaceBook Started on 21st Jan 2015
Current Fan Base – 2240 +
Total Inorganic Reach – 11125
Total Organic Reach – 1162
No of Campaigns done – Site Promotion – 1, Product Promotion - 6
Emailer’s. Started on 21st April 2015
Subscriber Base – 600 + (People who have registered other than FaceBook) No of Campaigns done – 20
Average opening rate – 10
Average click rate - 5
Warehousing
Gives control over product range, product quantity,More control
Helps better logistic chain & ensure timely deliveryMore Satisfied customers
This module cost intensive
Listing
Secondary functionality to the site & supports to add traffic.
Aids better & faster market penetration.
Secondary source of revenue post reaching critical mass.
Business Model
1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
2014• Sales of
Pet Care -Rs.1.8 billion
2019• Forecast
Sales of Pet Care -Rs.2.7 billion.
Market Potential
Market Insight Pet Care are a market is divided into
Dogs
Cats
Birds
Fish
Small Mammals,
Reptile
Following slides will give us snapshot of what this market looks like
Active Sales Channels
Pet Care are products sold across
• Grocery Retail outlet Modern Grocery
Hyper/Super Markets
• Non Grocery Retail outlet Pet Stores
• Non Store Retail outlet Internet Retailing (Gaining steady “Traction & Growth”)
• Non Retail Outlet Veterinary Clinics
Moving ahead we shall see some number for these above categories
1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements
Index
Would like your attention on Other Pet
Food & Other Pet Products
Pawsome also focuses on
Forecast Sale of Other Pet Care 2014-2019
Substantial growth potential Market Size of 34 Cr by 2019
No other dedicated E-commerce Focusing on 50 L + population as of 2014
Unorganized segment of Pet Industry Stand alone & Isolated stores with geographic limitation
Lower logistic cost as product package size under 3Kg.
High margins (50% ^)in comparison to Cat n Dog products.
Lack of competitors focus.
Other Pet Industry - Highlights
For faster & aggressive rate of climb to be the leading Pet Care Destination we need to have these in our arsenal, which are categorized under these
Digital & Technology Advertising
Robust site & upgrades
On-Ground Multi-city presence
Tie-Ups
Product & Services Better & more range of products
Drop step & customer centric services
What do we need
Elaborating further, let take a look at each of them.
Digital & Technology Advertising
SEO - for better visibility
Ad Retargeting – to drive more traffic to the site
Social Media + Emailer’s – More aggressive campaign with higher
spends
Robust site & upgrades
Interface with latest technological builds
Better server n system integrations
Mobile App version of the site
What do we need
On-Ground Research has shown that, inaccessibility, lack of quality service & long due dates, have created a need in the market that is as of yet addressedCurrently the base of operation is in Mumbai with logistic capability across the country, this has limitation both cost & timeline wise
Multi-city presence – this would help solve the above problem
Nodal hubs depending on the regional potential for better distribution
Tie-Ups
With Pet services - better market penetration & making us 1stop solution.
Product & Services Better & more range of products
Drop step & customer centric services
Visiting Vet’s
Vet Chat & many more
What do we need
Primary Revenue Source
• Product Sales across pet segment (Multi Brand)• Food• Accessories• Toys • Pet Insurance
Secondary Revenue Source
• Listing of Services & Service Provider• Vets,• Trainer, • Animal Expert, • Spas n Salon & many more.
• Advertising on site.
Revenue Source
ProjectionsFY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19 FY 2019-20
REVENUES Estimated Product Sales Rs. 12,30,000 Rs. 45,30,000 Rs. 92,70,000 Rs. 1,54,50,000 Rs. 2,30,70,000.00
VET Services - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40
SPA Services - Rs. 47,558 Rs. 1,25,207 Rs. 2,13,911 Rs. 3,55,773.25
PET Training - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40
VET Chat - - Rs. 80,960 Rs. 3,23,838 Rs. 3,23,838.00
Ads on WEB - - Rs. 1,50,000 Rs. 6,00,000 Rs. 6,00,000.00
Acq. Of Stores - - - Rs. 2,71,800 Rs. 13,84,200.00
Total Revenue Rs. 12,30,000 Rs. 46,10,170 Rs. 97,12,024 Rs. 1,70,06,231 Rs. 2,59,77,770.04
EXPENSES Total Estimated Expenses Rs. 9,84,000 Rs. 36,24,000 Rs. 74,16,000 Rs. 1,23,60,000 Rs. 1,84,56,000.00
Net Profit Rs. 2,46,000 Rs. 9,86,170 Rs. 22,96,024 Rs. 46,46,231 Rs. 75,21,770.04
ROI 20.00% 21.77% 24.77% 30.07% 32.60%