paws communications final very
TRANSCRIPT
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Elizabeth Davies
Louis Ackerley
Katherine Hesselby
StephHolloway
Adam Burns
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Pragmatic
Pro-Active Energy
Enthusiastic
Creative Flair
Experience
Fun
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Political •Advertising Legislation .•Packaging Laws.
Economic•Recession= Luxury?•Budget.•Brand Loyality?
Social•Positioning the brand in the Easter celebration.•Growing concern for environment.•Recession busting with pleasurable chocolate.•Providing Easter activities
Technological •Using our website is educational•Encourages children to be interactive•Accessing social networking.
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Analysis
Strengths•Market Leader•Strong recognisable brand•Recognised taste•Customer loyalty •Nestle CSR campaign is unique
Weaknesses•Competitive environment•Chocolate is unhealthy•Unethical- Baby water!!•Price•Green issues “Who cares?”•Egg looks smaller
Opportunities • Seasonal events•Global Recession•Social media is cheap•Innovative “green” campaign
Threats •Competitors•Global Recession•People becoming less religious •Obesity epidemic!!
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Method: Questionnaire Conducted: Thursday 15th October
Successful “green” campaigns and their affect.
Communicating “green” messages.
Market test our ideas.
What were we hoping to find out?
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8 points
6 points
6 points
4 points
2 points
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Children up to age of 16
Mothers and Fathers
Extended family and friends
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http://www.wix.com/create/my-account
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•Using the software available to us at our university we used Featuresexec.com to draw up a provisional media list.
•Please refer to your booklets to view the media list.
•This is where we will target our press release and competition.
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May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas
Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets
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Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts
January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists
April- Launch advert Announce winner Bus road show in full swing Evaluation of results
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Website
Local/National coverage
Social Networking
Tour Bus