paulclarke

HELLO & WELCOME TO THE PORTFOLIO OF PAUL CLARKEAddress Studio 8 Admiral Court, Lomond Grove, London SE5 7GY Contact [email protected] Mobile 077 69207 365 Studio: 0207 703 1567

AwardsClio Bronze Kinky Afro campaign

Loerie Gold Joe Public website

Loerie Silver Kinky Afro website and banner campaign

Loerie Bronze Ghostpops banner campaign

IVCA Gold Glen Campbell whiskey

IVCA Silver Matinee sound and vision

Kiss FM Student Fashion award

Mondo paper award 1st Student design competition

Paul Clarke Graphic Design & Art Direction

IntroductionPaul Clarke is a London-based graphic designer, educated internationally with South African and European roots.

I have worked with clients across a variety of sectors as a multi- disciplined designer in London, Paris, Finland, United States and South Africa. With skills including branding, marketing, print, illustration and digital, my thought-provoking work delivers a clear and relevant result, regardless of scale or budget.

With over 10 years of experience in this industry, I understand the process of planning and execution from pixels to print. Whether it’s basic HTML front end design or complex flash enhanced graphics and game play, I pride myself on producing agency quality solutions.

When designing for iPhone, GUI or websites, I understand and produce well executed site schematics that present visually pleasing aesthetics across all disciplines.

My conceptual ideas are strong and I play an integral part in any team. I deliver on time and to the briefs requirements, often with award status. My career is about achieving the highest calibre of work, whether its winning awards or designing pro bono.

I aspire to create something new everyday. Travelling, fashion, print-making, digital collage, photography, drawing, painting and screen printing are all among my personal interests.

Recent clients: Adidas, Always, Bushmills, B&H, BT, Energy saving trust, HS&P, Generation Green, British Gas, Honda, Kinky Afro, We Sing Nintendo, Nicorette, Nordic games, Mercedes, Wired productions and Wyborowa.

Sit back and enjoy.

My Studio, home and cave Studio 8 Admiral Court, Lomond Grove, London SE5 7GY

Contact [email protected] Mobile 077 69207 365 Studio 0207 703 1567

Contents

Work

chipofftheblock identity and typeface

Skunk Anansie iPhone app

Honda VFR website launch

We Sing website

Kinky Afro campaign

Plascon Imagine website

Generation Green Storyboard, website and brand identity

Bushmills 1608 Time traveller digital campaign

HS&P website

Adidas Running brochure

Joe Public website

BT Talk trait of the nation microsite

These are a few of my projects that I have worked on recently. I can supply more work on request, please do not hesitate to contact me.


ProjectIdentity

Descriptionchipofftheblock is a personal project that I will be launching in May 2010. I have created a typeface in three different weights which will be available on the website, watch this space www.chipofftheblock.co.uk for further details and great collaborations.

Self promotion


ProjectiPhone app

DescriptionWe were asked to produce an iPhone app to promote the bands up and coming tour dates and new album release. This would includes such features as video streaming, live tour updates, image gallery, discography and Near me functionality.

Skunk Anansie


Honda ProjectNew product launch website/banners

http://www.honda-v4.eu

DescriptionA website launch accompanied with a banner campaign. The website was created to engage the user to interact with a landscape created with the new VF4 bike elements. Data capture was implemented as a promo mechanic, this entered the user into a competition.


ProjectNew product launch website/banners

DescriptionA website launch accompanied with a banner campaign. The website was created to engage the user to interact with a landscape created with the new VF4 bike elements. Data capture was implemented as a promo mechanic, this entered the user into a competition.

Honda


ProjectNew product launch website and iPhone screensavers

DescriptionThe website was created to launch the new We Sing game for Nintendo. The rich media involved integrating flash with HTML which allowed the user to change backgrounds and listen to there favourite songs via the rotating carousel.

WeSing


We Sing ProjectNew product launch website

DescriptionTen iPhone screensavers were created to promote the look and feel of the game and website backgrounds.


Kinky Afro ProjectLoerie Silver New album launchintegrated campaign.

http://www.gloo.co.za/kinkyafro/banner.htm

DescriptionThe initial concept was to promote a Kinky Afro album release. The banner campaign drove traffic to the microsite convincing the user that they were visiting high end flash integrated game. When the user arrived at the site, they were in for a nice surprise!


Kinky Afro ProjectNew album launch integrated campaign.

DescriptionWhen the user arrived at the microsite they were prompted in 80’s DOS commands to continue. The game involved choosing a star to play a bat & ball style retro game. You could also view the TV spots, posters and play snippets of the songs featured on the album.


Kinky Afro ProjectNew Album launch integrated campaign.

DescriptionCommercial ‘Beach’

One of three TV spots created for the album launch. ‘Beach’ was my favourite as the irony contained the true history and lack of compassion that was apparent in the South African 80’s culture.


Kinky Afro ProjectNew product launch website

DescriptionThe album was a CD but reflected a vinyl print to give the illusion of record. The flash drives were embedded into old school cassettes to add to the 80’s flavour.


Plascon ProjectWebsite

DescriptionI had produced a website for Plascon paints. The concept I delivered was a set that built up of the word ‘IMAGINE’.This was built by an army of decorators that changed colours and background appearance. The navigation was painted on and different textures were applied as the user explored further.


Generation Green ProjectWebsite pitch and re-branding

DescriptionI created the storyboards above to visualise the three areas of the site, being: teachers, adults and children. These design treatments were later to be explored within the internal pages of the site.


Generation Green ProjectWebsite pitch and re-branding

DescriptionBritish Gas treatments applied to the Generation Green logo. Colour was applied to lift the British Gas logo and different weights were considered when arriving at the final execution.


Bushmills ProjectWebsite, banner campaign and TV spots

DescriptionThese are some of the templates designed for the Bushmills interactive game. A time machine was created to take the user back to the year 1608 where they could play to win a Macbook air. The site was a great success and achieved a Clio and Loerie gold award.


Bushmills ProjectWebsite, banner campaign and TV spots

DescriptionEmailers and banners were produced to entice the user to the website to play.


HS&P ProjectWebsite

DescriptionA basic HTML template was created to let the work speak for its self. This was the main objective. I have incorporated campaign imagery in the background that would reflect across all HS&P brands to make all templates within the company structure uniform.


Adidas ProjectAdidas running brochure

DescriptionThe ring bound printed running brochure was created to showcase all aspects of the Adidas new running range. A map of South Africa illustrated a runner’s journey, thoughts and experiences. The hand drawn typographic elements were applied to the brochure. Products were showcased on various illustrated backgrounds giving an urban look and feel.


Joe Public Advertising ProjectLoerie Gold Joe Public website

DescriptionJoe Public is a successful advertising company based in Johannesburg, South Africa . They approached the Gloo team in Cape town to conceptualise their website. We decided to take 11 personal items from the owners and staff and place them on the website. These simply gave the user an insight to the people that work for Joe Public.


BT Talk trait of the nation ProjectBT Talk trait microsite

DescriptionThe website was produced to gauge what sort of personality BT customers relate to. Are you a ‘Happy Chatter’ or an ‘Impersonal organiser’. A questionnaire was set up to encourage the user to take part in a quiz to find out their Talk trait. Once the user had entered their details, it was automatically entered into a competition to win a holiday for two. Contact [email protected] Mobile 077 69207 365 Studio 0207 703 1567

Logos and marks ProjectClient logos

DescriptionThese are a few logos and marks I have created for clients.1. Tenacity Financial. 2. Dis’n’Dat Tapas. 3. chipofftheblock 4. Edit Film 5. Thinnk.com digital. 6. Coming soon roundal. 7. SWRD Still waters run deep communications. 8. Lookmumnohands (personal). 9. Free2play Playjam. 10. Britta Asbury Hair specialist. 11. Wemissedthebus (personal). 12. Mojo furniture design. Contact [email protected] Mobile 077 69207 365 Studio 0207 703 1567

Leo Zullo Managing Director at Wired Productions Ltd.“Worked with Paul on the design of a high profile website. He did a great job interpreting the brief and adding a good creative streak with it. Would recommend and most definitely work with him again.” Top Qualities: Great Results, Personable, Creative

Michael SelvaduraiGraphic Designer at Michael Selvadurai design“Paul is an excellent Designer and Art Director with a vast amount of industry experience having worked in South Africa, Europe and America. His approach and thinking never fails to impress, which makes him a very dependable and consistent creative for all things digital.”

René de Labré Digital Media Consultancy & Production Management “A colleague recommended Paul to me, and I found him to be a very capable and conscientious designer who will go the extra mile to ensure that he delivers work that both satisfies the brief, and meets with client approval first time. I can recommend him without hesitation, and know I will defiantly be working with him again in the future.

Top Qualities: Personable, High Integrity, Creative

Scott HamiltonCopywriter at HS&P“Paul is an excellent conceptual designer and art director. I’ve worked closely with him on web design projects for BT and a pitch for British Gas, which we won. More recently he has been an essential part of our permalance team and worked on a multitude of web design jobs for BT and British Gas, as well as a few of our smaller clients when required. He’s a dedicated team player and gets along with everyone hear at Crayon. Grab him if he’s not working for us, he’ll make an excellent addition to your team.”

Neil AldousManaging Director Efficient Future“I hired Paul to design my branding for ‘Efficient Future’ from a very unhelpful brief. Paul was able to extact information from me and delivered branding thats been praised by numerous clients.

I will be briefing Paul in 2010 to design the website and am very excited to see the results....” Top Qualities: Personable, High Integrity, Creative

Jason BrewardManaging Director at StudiostompI found Paul to be an enthusiastic person; with a high level of skill, creativity and knowledge. He is a hard working individual who always delivered quality work, to a high standard with a smile. If you are going to work or contract Paul, you won’t regret it for a moment, I can assure you.deserves.

Luke SturgeonFreelance interactive designer at Luke Sturgeon design“Paul is a pleasure to work with. He is a great designer and encourages the best from the people around him. He is very open other peoples opinions whilst being able to explain his own points of view well and always strives to give his work the attention to detail it deserves.

My Studio, home and cave: Studio 8 Admiral Court, Lomond Grove, London SE5 7GY Contact [email protected] Mobile 077 69207 365 Studio 0207 703 1567

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