paul taylor & mike read 6 degrees. welcome! paul taylor & mike read 6 degrees
TRANSCRIPT
Paul Taylor&
Mike Read
6 Degrees
WELCOME!
Paul Taylor&
Mike Read
6 Degrees
Our Agenda
• The human brain• Thinking
preferences• Introduce a tool• Have some fun
• Whole Brain project to launch our song!
•The human brain
Perspective
In India they worship them.
In Australia they BBQ them.
MAPS filter our view of the world.
How the thinker thinks
Routine
The BrainRIGHT BRAIN LEFT BRAIN
Imaginative AestheticHolistic
Emotional Expressive
LogicalAnalytical
MathematicalOrganizedProcess
The BrainRIGHT BRAIN LEFT BRAIN
Duality = Preference
Reptilian BrainReptilian Brain
Biological/PhysicalBiological/Physical
Reptilian BrainReptilian Brain
Biological/PhysicalBiological/Physical
LIMBIC SYSTEM (Feeling)LIMBIC SYSTEM (Feeling)
Mammalia Brain:Mammalia Brain: Social/Emotional Social/Emotional
Reptilian BrainReptilian Brain
Biological/PhysicalBiological/Physical
LIMBIC SYSTEM (Feeling)LIMBIC SYSTEM (Feeling)
Mammalia Brain:Mammalia Brain: Social/Emotional Social/Emotional
CCEEREBRALREBRAL SYSTEM ( SYSTEM (ThinkingThinking))
HHuuman Brainman Brain:: Why?Why?
LEFT
BR
AIN
RIG
HT B
RA
IN
LIMBIC
CEREBRAL
Our Four Selves
PlannedOrganisedAdministerDetailed
EmotionalInterpersonalExpressive
Talker
LogicalAnalyticalFact-based
Quantitative
Imaginative ArtisticHolistic
Improvisational
Our Four Selves
Upper Right
DA Upper Left
B Lower Left
CLower Right
Logical ThinkingLogical Thinking
Analysis Of FactsAnalysis Of Facts
Processing Processing numbersnumbers
VisualisationVisualisation
ImaginationImagination
ConceptualisatioConceptualisationn
PlPlanning anning ApproachApproach
Organising FactsOrganising Facts
Detailed ReviewDetailed Review
Gut ReactionGut Reaction
Sensory Sensory ResponseResponse
InterpersonalInterpersonal
Default Mode
Upper Right
DA Upper Left
B Lower Left
CLower Right
The language The language of logic and of logic and
reason reason
The language The language of of
imaginationimagination
The language The language of structure of structure and controland control
The language The language of intuitionof intuition
Language
Upper Right
DA Upper Left
B Lower Left
CLower Right
BriefBrief,, Clear Clear,, Precise Precise
DDirect, to the poirect, to the poiintnt
WWell articulatedell articulated
LLogicogic of the of the ideaidea
TTechnical accurechnical accuracacyy
AAlignment with lignment with objectivesobjectives
An overviewAn overview
CConceptual frameworkonceptual framework
Initiative & Initiative & imagination imagination
VVisualsisuals
New ideasNew ideas
CConnection to “big onnection to “big picture”picture”
Step Step bby stey stepp – – unfoldingunfolding
Precedence & proofPrecedence & proof
HHow it will happenow it will happen
RReferences eferences && backgroundbackground
AAlignment with lignment with established established proceeduresproceedures
AAttitude and ttitude and convictionconviction
Personal approPersonal approachach
PeopPeoplle ie immpactpact
Emotional reactionEmotional reaction
Empathy Empathy
Expectations
Upper Right
DA Upper Left
B Lower Left
CLower Right
Being realisticBeing realistic
QuantifyingQuantifying
DDataata
LogicLogic
Deconstructing Deconstructing issuesissues
InfersSpeculationTaking risks
SurprisesConceptualising
RReliableeliable
GGetettingting things done things done
Order Order
EEstablished stablished proceduresprocedures
HelpingHelping
Considering othersConsidering others
Expressing selfExpressing self
InteractionInteraction
Likes
Upper Right
DA Upper Left
B Lower Left
CLower Right
Looks O.K. The Looks O.K. The facts seem to facts seem to
check out. The check out. The numbers add numbers add
up. It could be a up. It could be a go.go.
What a terrific idea! I can see it
ten years from now. I can really
see it working
It’s possible. It’s possible. But I see some But I see some potential risk. potential risk. I’ll wait until all I’ll wait until all the questions the questions
are fully are fully answeredanswered
Oh Wow! It’s Oh Wow! It’s great. I’ve got great. I’ve got tingles all over tingles all over
my bomy bodydy
An Idea
Upper Right
DA Upper Left
B Lower Left
CLower Right
““Why”Why”
““How”How” ““WWho”ho”
““WWhat”hat”
Questions
Upper Right
DA Upper Left
B Lower Left
CLower Right
ThoughtfullyThoughtfully
CCautiouslyautiously SpontaneouslySpontaneously
UnemotionallyUnemotionally
Reacts
Upper Right
DA Upper Left
B Lower Left
CLower Right
RationalRational Visionary
SafekeepingSafekeeping GGutut
Approach
Upper Right
DA Upper Left
B Lower Left
CLower Right
Wants Wants
precise factsprecise factsPrefersPrefers
conceptsconcepts
Wants to see Wants to see the processthe process
Needs to feel Needs to feel
enthusiasmenthusiasm
Overview
Upper Right
DA Upper Left
B Lower Left
CLower Right
NerdNerd
UUncaringncaring
TTech Headech Head
CCalculatingalculating
UUnemotionalnemotional
PPoowwer Hungryer Hungry
NNumber Cruncherumber Cruncher
GullibleGullible
SSoft Touchoft Touch
AA push Over push Over
TTouchy, ouchy, FFeelyeely
BBleeding Heartleeding Heart
Down Side
PickyPicky
FFussyussy
PloPloddderder
UnimaginativeUnimaginative
SStick in the Mudtick in the Mud
Head in the cloudsProcrastinates
A ‘gunner’Last minuteUnrealisticCan’t Focus
Upper Right
DA Upper Left
B Lower Left
CLower Right
FactFactuualal
IIntellectualntellectual
AAcademiccademic
VisualVisual
‘‘StStrreet’eet’
AArtisticrtistic
AdministraAdministrattiveive
OOrganisationalrganisational
PProceduralrocedural
MusicMusicaall
SSocialocial
EEmotionalmotional
‘Smartness’
Teams !!
Team Or Corporate DNA
Dominant
Blue/Left
Dominant Cerebral
PreferenceNOT
Competence
Upper Right
DA Upper Left
B Lower Left
CLower Right
““Why”Why”
““How”How” ““WWho”ho”
““WWhat”hat”
Questions
Upper Right
DA Upper Left
B Lower Left
CLower Right
““Strategise”Strategise”
““OrganiOrganisse”e” ““PPersonaliersonalisse”e”
““Analyse”Analyse”
Planning
Upper Right
DA Upper Left
B Lower Left
CLower Right
““Strategise”Strategise”
““OrganiOrganisse”e” ““PPersonaliersonalisse”e”
““Analyse”Analyse”
Planning
Creativity – time to flex this muscle
The Fantasy Test
DirectorWriter
CameramanArt director
Casting agentWardrobe designerSet designerLocation manager …
What stops us thinking creatively?
The Box
Knowledge
Ignorance
Fear
Rules
Assumptions
Habit
Which of these two lines is longer?
A
B
The What?
The Why?
The Why Not?
Effective Brainstorming
• Don’t be serious
• Capture everything
• Don’t perfect
• Go with the flow
• Listen & respond
• Don’t hesitate
• Never say ‘no’ (say ‘maybe’ instead)
• Take the ego on holiday
Active Listening
1
2
3
Thinking about what to say next - Ego
Listening – Taking mental or written notes
Empathetic Listening – Seek to understand (diagnose, then prescribe)
Creative thinking and innovation are the hormones that will make your business grow.
And everyone of you has a valuable role to play in the process.
Please speak up …….and listen!!
Team Exercise
45 minutes to submit a launch planfor your new single
Whole Brain Project Management
Upper Right DA Upper Left
B Lower Left CLower Right
The Goal
DISCOVERY / ADISCOVERY / ANALYSIS (5mins)NALYSIS (5mins) INITIATIVE / STRATEGISE (20mins)
APPLICATION / ORGANISE (10mins)APPLICATION / ORGANISE (10mins) COMMUNICATION / PERSONALISE COMMUNICATION / PERSONALISE (10mins)(10mins)
Strategic Imperatives:
Project Parameters:
Key Deliverables:
3 to 5 Great Ideas for launching this song to market :
Customer Issues / Barriers:
Team Issues / Feelings:
Key Project Milestones:
SMART: Who / What / When?
DefinitionsCreativity: “The power or ability to invent”
Innovation: “The act of introducing something new”
Our definition today: “Innovation is creativity with a purpose”
Wrap upWhole Brain Thinking can help us prepare,
listen, empathise and communicate.
It can help us to innovate -“The act of introducing something new.”
And encourage us to think differently and creatively.
We all have a creative brain.
What will you do differently as a result of today’s thoughts?
Best Sales PresoPrize
• Hand in your Epping Road Presentations to Microsoft
• The winning team, selected by Microsoft, will each win a Red Balloon Day gift voucher – where you can choose a one of many amazing experiences or gifts
• Announced 29 February 08• Turn it Up!
Thank You