paul rand - graphic designer
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Presentation on the career of graphic designer Paul Rand.TRANSCRIPT
Paul RandBy: Kevin Ong
Early life• Paul Rand was born on
August 15, 1914 in Brooklyn, New York.
• His first name was Peretz Rosenbaum later changed to Paul Rand.
• He painted signs for his father’s store and for school events.
• Attended Manhattan’s Harren High School and took night classes at Pratt Institute
Early career• He started part-time
position creating stock images for a syndicate that supported graphics.
• Self-taught himself about graphic design by reading German magazines.
• Started to create corporate logos.
Paul Rand 4 Principles of Design
• 1. “A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”
• 2. The subject matter of a logo need not match the subject matter of the business it represents. “The only mandate in logo design is that they be distinctive, memorable and clear.”
• 3. Presentation is key• 4. “Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.”
Logo for ABC1962
Logo for UPS1961
Logo re-design for Ford1966
Logo for Westinghouse1960
Logo for Enron1996
Logo for IBM Logo for IBM1956 1972
Example of logo change through time
Did you know?
• Paul Rand was the designer that made the apple logo with Steve Jobs?
Paul Rand’s designs are also unique.
Magazines
Magazine cover Book cover
Greenwood Arts Council magazine cover1996
Magazine cover for apparel
Books • Sparkle and spin
(1957)• Little1 (1962)• A Designer’s Art
(1985)• Failure by Design
(1993)• Design Form and
Chaos(1993)• Listen! Listen!
(1970)• Trademark Design
(1951, unpublished)
Little 1
A Designers Art
Design Form and Chaos
Listen! Listen!
Paul Rand (August 15, 1914-
November 26, 1996)“Simplicity is not the goal. It is the by-product of
a good idea and modest expectations.”
“Everything is design. Everything!”
THANK YOU FOR
LISTENING