paul mundy and bob huggan 1 messages and slogans
Post on 21-Dec-2015
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Paul Mundy and Bob Huggan www.mamud.com 1
Messages and slogans
Paul Mundy and Bob Huggan www.mamud.com 2
Which is the better slogan?
While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative Written by an NGO
executive
Written by an advertising specialist
Paul Mundy and Bob Huggan www.mamud.com 3
International Livestock Research Institute (ILRI)
Message Animal agriculture to reduce poverty, hunger and
environmental degradation in developing countries
Slogan Better lives through livestock
Paul Mundy and Bob Huggan www.mamud.com 4
World Agroforestry Centre (ICRAF)
Message Improving human welfare by alleviating poverty,
improving food and nutritional security, and enhancing environmental resilience in the tropics
Slogan Transforming lives and landscapes
Paul Mundy and Bob Huggan www.mamud.com 5
International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) Message
Helping developing countries apply science to increase crop productivity and food security, reduce poverty, and protect the environment, with a focus on the semi-arid tropical areas of the developing world, where low rainfall is the major environmental constraint to agriculture
Slogan Science with a human face Sowing the seeds of success in the semi-arid
tropics
Paul Mundy and Bob Huggan www.mamud.com 6
Caribbean Food and Nutrition Institute (CFNI)
Message ?
Slogan ?
Paul Mundy and Bob Huggan www.mamud.com 7
Bahamas Ministry of Health
Mission statement To ensure that the highest quality of services for
health promotion protection and care are accessible to all persons of the Bahamas in order to achieve optimal health
Message ?
Slogan ?
Paul Mundy and Bob Huggan www.mamud.com 8
Belize Ministry of Health
Mission statement We envision a national health care system which is based
upon: equity, affordability, accessibility, quality, sustainability, in effective partnership with all levels (sectors) of government and the rest of society in order to develop and maintain an environment conducive to health
Message ?
Slogan ?
Paul Mundy and Bob Huggan www.mamud.com 9
JamaicaMinistry of Health
Message ?
Slogan Better health, wellbeing and quality of life for all
Paul Mundy and Bob Huggan www.mamud.com 10
GuyanaMinistry of Health
Message Improving the physical, social and mental health
status of all Guyanese by ensuring that health services are as accessible, acceptable, affordable, timely and appropriate as possible given available resources and enhancing the effectiveness of health personnel through continuing education, training and management systems.
Slogan ?