paul mundy and bob huggan 1 messages and slogans

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Paul Mundy and Bob Huggan www.mamud.com 1 Messages and slogans

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Page 1: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 1

Messages and slogans

Page 2: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 2

Which is the better slogan?

While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative Written by an NGO

executive

Written by an advertising specialist

Page 3: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 3

International Livestock Research Institute (ILRI)

Message Animal agriculture to reduce poverty, hunger and

environmental degradation in developing countries

Slogan Better lives through livestock

Page 4: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 4

World Agroforestry Centre (ICRAF)

Message Improving human welfare by alleviating poverty,

improving food and nutritional security, and enhancing environmental resilience in the tropics

Slogan Transforming lives and landscapes

Page 5: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 5

International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) Message

Helping developing countries apply science to increase crop productivity and food security, reduce poverty, and protect the environment, with a focus on the semi-arid tropical areas of the developing world, where low rainfall is the major environmental constraint to agriculture

Slogan Science with a human face Sowing the seeds of success in the semi-arid

tropics

Page 6: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 6

Caribbean Food and Nutrition Institute (CFNI)

Message ?

Slogan ?

Page 7: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 7

Bahamas Ministry of Health

Mission statement To ensure that the highest quality of services for

health promotion protection and care are accessible to all persons of the Bahamas in order to achieve optimal health

Message ?

Slogan ?

Page 8: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 8

Belize Ministry of Health

Mission statement We envision a national health care system which is based

upon: equity, affordability, accessibility, quality, sustainability, in effective partnership with all levels (sectors) of government and the rest of society in order to develop and maintain an environment conducive to health

Message ?

Slogan ?

Page 9: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 9

JamaicaMinistry of Health

Message ?

Slogan Better health, wellbeing and quality of life for all

Page 10: Paul Mundy and Bob Huggan  1 Messages and slogans

Paul Mundy and Bob Huggan www.mamud.com 10

GuyanaMinistry of Health

Message Improving the physical, social and mental health

status of all Guyanese by ensuring that health services are as accessible, acceptable, affordable, timely and appropriate as possible given available resources and enhancing the effectiveness of health personnel through continuing education, training and management systems.

Slogan ?