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Annual reports

Paul Mundy and Bob Huggan www.mamud.com 2

Annual reports

Publication produced each year Provides info on what org has done May forecast activities in next year

Paul Mundy and Bob Huggan www.mamud.com 3

Annual reports

Most timely, consistent, important and potentially most influential for… Donors

Satisfied investment is paying off Partners and client orgs

Feel good to be associated with success Staff

Show attractive, readable, well-illustrated annual report to family and friends

Paul Mundy and Bob Huggan www.mamud.com 4

Annual reports

3 types of content Technical report of activities Financial report Highlights

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Advantages of an annual report High potential impact Regular appearance creates a positive image Demonstrates financial transparency Climate of confidence inside and outside Helpful in fund-raising Important promotional tool Gives credit to partner orgs and donors Published corporate memory

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Production tips

Before starting, analyse your readers Design content and appearance with them in mind Analyse the year. What were the most significant

achievements? Highlight them Final section

Look ahead Make some safe predictions about the org in next 2-5 years

Avoid jargon and acronyms Tell the org’s story effectively, clearly, creative way Write and design so it is interesting and attractive to

broadest readership

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Distribution

Send with covering letter from Director Letter puts previous year into context Mentions 1-2 major achievements Attract recipients to read the report.

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Remember...

The annual report is often the only regular public awareness tool your key stakeholders get and read

Make sure it shows readers what a fine organisation you have