paul mccartney and subtle signals: applications to new product development
Post on 19-Oct-2014
118 views
DESCRIPTION
Paul McCartney and Subtle Signals: Applications to New Product Development John, Paul, George, and Ringo continuously synchronized their efforts. Subtle signals helped Paul McCartney and the other Beatles coordinate their musical efforts during performances on the Ed Sullivan Show under conditions of extreme noise in 1964. To improve your development performance, evaluate your approach to: ▪ Requisites to Coordination ▪ Subtle signals ▪ Feedback ▪ Feed forward ▪ Impressions ▪ Representations of reality ▪ Mismatches An appropriate analysis will suggest additional investment opportunity areas such as theory and practice. You will have insights to discern the valuable subtle signals from the spurious. Strive to improve your agility so that you can learn faster than the speed of the market and faster than competitors. Analogous concepts can be applied to improve Development Experience [DX] in new product development. Created 27 February 2014. Produced by Mark A Hart, NPDP, OpLaunchTRANSCRIPT
1
Mark A Hart, NPDP
1
Paul McCartney and Subtle Signals:Applications to New Product Development
2
Requisites to Coordination
• Individually, John, Paul, George, and Ringo were proficient musicians
•As a group, the Beatles practiced together for years
•Musically, they knew what to expect
•They did not rely on a technology that they could not control
•They did not rely on delayed feedback from others
2
3
Feed Forward
•Use information accumulated in the past to influence the future
•Benefits from the involvement of proficient practitioners
•Training precedes performance
•A control signal that is transmitted from a source to a destination
3
4
Prominent Signal
• Discernible sounds such as the crash of a cymbal or the rumble from the bass drum
• Facial expressions of the other musicians including mouth movements
• Movements of fingers, arms, and feet of the other musicians
• Interactions with the environment such as instantaneous interaction of the performance and reactions from the crowd
4
Subtle Signals• Crowd noise
5
Feedback
•Uses information about current results to influence operation in the present
•Modifies a system based on interim results
•Changes the system output
•May be referred to as closed-loop feedback
5
6
Judiciously Incorporating Subtle Signals
• Valuable subtle signals may not be available when they would be the most useful
• Valuable subtle signals may be overlooked by novices
• An individual musician may not have the capacity to discern valuable subtle signals from the spurious subtle signals
• The value of amplifying a particular signal by a specific amount is assessed by the nature of the results and the interaction with the environment
6
7
Incorporating the appropriate subtle signals enabled the Beatles to be proficient performers in environments with nearly overwhelming undesirable noise.
7
8
Coordinated Efforts of Camera Operators
•Camera operators were proficient individually
•They formed a cohesive team. •They framed every shot without being
able to hear the coordinating instructions from the director.
8
9
MismatchThe differences of “our mental images/impressions and the reality it is supposed to represent”
(John Boyd, Conceptual Spiral, 1992, 25)
9
10
Impressions and Representation of Reality
10
11
Impressions
•May be faulty or incomplete
• Impressions are built on assumptions
•Biases influence impressions
• Individual observations may be misleading
•Errors may be unknown.
11
12
Representations of Reality are Influenced by:
•Observations•Feedback from decisions•Feedback from actions•Interactions with the environment
12
13
Because representations of reality may be faulty or incomplete, approaches should be developed to detect and correct mismatches
13
14
Address and Improve Mismatches
14
1515
OODA Loop Sketch adapted from Boyd’s “The Essence of Winning and Losing” 1995
Mismatches and the OODA Loop Sketch
1616
Rapid feedback and feed forward capabilities minimize the propagation of mistakes
17
Proficient craftsman can incorporate selected subtle signals appropriately to achieve valuable results nearly instantaneously.
17
18
Use of Mismatch Approaches
•Situations that include preparation, performance, and retrospective phases
•Situations with long delays between analysis, plans, actions, and consequences
18
19
Contributions to Mismatches
•Prominent signals•Subtle signals•Noise •Interactions
19
20
Applications to Development Experience
•Requisites to Coordination•Subtle signals•Feedback•Feed forward•Impressions•Representations of reality•Mismatches
20
21
Recommendations
•Invest in opportunity areas such as theory and practice
•Learn to discern valuable subtle signals from the spurious
•Improve your agility so that you can learn faster than the speed of the market and faster than competitors
21
22
Developing Winners: Assimilating the Insights Encapsulated in Boyd's OODA Loop
22
www.Developing-Winners.com
23
Paul McCartney and Subtle Signals:
Mark A Hart
23
www.OpLaunch.com
Twitter: @OpLaunch
27 February 2014
Applications to New Product Development