paul hunter: why moocs and executives dont mix

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1 © 2007-2013 IMD © 2007-2014 IMD DIGITAL LEARNING @IMD 1

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Page 1: Paul Hunter: why MOOCs and Executives Dont Mix

1© 2007-2013 IMD © 2007-2014 IMD

DIGITAL LEARNING

@IMD

1

Page 2: Paul Hunter: why MOOCs and Executives Dont Mix

2© 2007-2013 IMD

Agenda

1. Brief Overview of IMD

2. Digital Learning @ IMD

• Blended Learning

• IMD’s Global Leadership in the Cloud Programs

3. Seven key takeaways from IMD’s Digital Learning Journey

Page 3: Paul Hunter: why MOOCs and Executives Dont Mix

3© 2007-2013 IMD

Agenda

1. Brief Overview of IMD

2. Digital Learning @ IMD

• Blended Learning

• IMD’s Global Leadership in the Cloud Programs

3. Seven key takeaways from IMD’s Digital Learning Journey

Page 4: Paul Hunter: why MOOCs and Executives Dont Mix

4© 2007-2015 IMD© 2007-2015 IMD

WHY IMD?

WE ARE 100% FOCUSED ON REAL-WORLD EXECUTIVE DEVELOPMENT

Page 5: Paul Hunter: why MOOCs and Executives Dont Mix

5© 2007-2015 IMD© 2007-2015 IMD

WHY IMD?

WE OFFER SWISS EXCELLENCE WITH A GLOBAL PERSPECTIVE

Page 6: Paul Hunter: why MOOCs and Executives Dont Mix

6© 2007-2015 IMD© 2007-2015 IMD

WHY IMD?

WE HAVE A FLEXIBLE, CUSTOMIZED AND EFFECTIVE APPROACH

Page 7: Paul Hunter: why MOOCs and Executives Dont Mix

7© 2007-2015 IMD

More than 8,000 executives from 98 countries come to IMD each year

120 global companies choose IMD for their customized programs each year

Our alumni network counts more than 80,000 members and 40 clubs worldwide

Over 34 different nationalities represented in the IMD Faculty and staff

IMD is ranked FIRST in executive education worldwide (Financial Times 2008-2015) and FIRST in open programs worldwide (Financial Times 2012, 2013, 2014 & 2015)

Facts and Figures

Page 8: Paul Hunter: why MOOCs and Executives Dont Mix

8© 2007-2015 IMD

Page 9: Paul Hunter: why MOOCs and Executives Dont Mix

9© 2007-2015 IMD

IMD Values

OPEN COLLABORATIVE PIONEERING

Page 10: Paul Hunter: why MOOCs and Executives Dont Mix

10© 2007-2015 IMD

IMD’s Corporate Learning Network:

Flexible Learning, Global Exchange-grouped into 6 main areas

Executive Education Advisory Council

World Competitiveness

Centre

Learning HubGlobal Knowledge Platform

IMD World Competitiveness Online

Page 11: Paul Hunter: why MOOCs and Executives Dont Mix

11© 2007-2015 IMD

Agenda

1. Brief Overview of IMD

2. Digital Learning @ IMD

• Blended Learning

• IMD’s Global Leadership in the Cloud Programs

3. Seven key takeaways from IMD’s Digital Learning Journey

Page 12: Paul Hunter: why MOOCs and Executives Dont Mix

12© 2007-2013 IMD

2. Digital Learning at IMD

• Blended Learning

• Degree Programs

• EMBA

• Open Programs

• Partnership Programs

Page 13: Paul Hunter: why MOOCs and Executives Dont Mix

13© 2007-2015 IMD

IMD’s Corporate Learning Network:

Flexible Learning, Global Exchange-grouped into 6 main areas

Executive Education Advisory Council

World Competitiveness

Centre

Learning HubGlobal Knowledge Platform

IMD World Competitiveness Online

2. Digital Learning at IMD

Page 14: Paul Hunter: why MOOCs and Executives Dont Mix

14© 2007-2013 IMD© 2007-2013 IMD

IMD’S GLOBAL

LEADERSHIP IN THE

CLOUD PROGRAMS

14

2. Digital Learning at IMD

Page 15: Paul Hunter: why MOOCs and Executives Dont Mix

Global Leadership In the Cloud

programs

IMD’s ‘Global Leadership In the Cloud’ (GLC) Programs are online

learning journeys combining a range of digital input, individual

assignments, virtual group work, personalized feedback from an

IMD program manager, live case studies, peer reviews and a

summative assessment.

Each program is:

• Intensive: approximately 8 weeks duration and requires 4-6

hours’ work per week

• Convenient: develop your global leader skills without leaving

the office

• Flexible: plan your personal learning around your

professional schedule

• Personalized: an action learning assignment embedded in

your current challenges ensures immediate transfer of learning

to your professional context and a measurable ROI

Page 16: Paul Hunter: why MOOCs and Executives Dont Mix

16© 2007-2013 IMD

What makes IMD’s Global Leadership in

the Cloud so successful?

• Personalized feedback from IMD

Your program manager will be your learning partner every

step of your journey, providing feedback and guidance as

you apply the learning to your context

• Individual action-learning project

Every program has an integrated action-learning project

specific to a current business challenge you are facing

• Qualitative interaction with accomplished global leaders

Access to IMD’s GLC programs is exclusively for high-

potential and developing global leaders with a minimum of 6-

10 years experience managing projects, functions or

business units at a regional or country level

• Small–scale cohorts

Each cohort has a maximum of 50 participants providing

sufficient diversity to challenge your assumptions whilst

remaining a truly personalized learning experience

• IMD Executive Education Certification

Successful completion of all assignments, on time together

with the final summative assessment leads to IMD

certification

• Become an IMD Alumnus/Alumna

On successful completion of your GLC you become a lifelong

member of IMD’s worldwide alumni community

Page 17: Paul Hunter: why MOOCs and Executives Dont Mix

Coach personalized feedback

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18© 2007-2013 IMD

GLCs

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19© 2007-2013 IMD

1- GLC Programs Breakdown 2015 - 2016

Leading St r ategic Init iat ives

LSI 2 October 26 - December 19 2015

LSI 1 Apr il 25 - June 17 2016

LSI 2 October 24 - December 16 2016

Being Innovat ive

BI 2 September 14 - November 8 2015

BI 1 May 2 - June 24 2016

BI 2 October 3 - November 25 2016

Lever aging St r ategic Par tner ships

LSP 2 September 28 - November 22 2015

LSP 1 Apr il 18 - June 10 2016

LSP 2 September 12 - November 4 2016

Lear ning Leader ship

LL 2 October 19 - December 12 2015

LL 1 May 2 - June 24 2016

LL 2 October 24 - December 16 2016

Str ategic Thinking

ST 2 October 5 - November 29 2015

ST 1 Apr il 18 - June 10 2016

ST 2 September 19 - November 11 2016

Finance Fundamentals for Execut ives

FFE 2 October 12 - December 6 2015

FFE 1 May 2 - June 24 2016

FFE 2 October 3 - November 25 2016

Pr icing Excellence

PE 1 September 7 - October 31 2015

PE 1 Apr il 18 - June 10 2016

PE 2 September 26 - November 18 2016

Page 20: Paul Hunter: why MOOCs and Executives Dont Mix

20© 2007-2013 IMD

Fabian Kühne

Senior Manager Strategic

Controlling & Systems FM

Daimler AG

The IMD Leading Strategic Initiatives Program in the Cloud was an outstanding

experience for me. An intensive learning process combined with well selected real life

cases study, mixed with group and team exercises, lectured by great teachers and

executives via videos and supported by outstanding coached created a real value and not

only for my own skills, but also had a direct impact in my day to day business. (…)

Vincent Pommier,

Systems Engineering Director

NetApp France

It was very interesting to take some time to think differently about our traditional way of

looking at an industry. (…) It’s key to be able to switch off from our day-to- day job for

a few hours to better feel immersed in the program. Web learning when done properly

is a great alternative to instructor-led training in a formal class room.

Hichem Khadhraoui

Regional Head of Middle East,

Sector Central Tracing Agency

& Protection Division

ICRC

Learning Leadership was more than a course, it was a journey both for our

professional and personal life.

Susann Bhatti

Business Manager/Chief of

Staff Wealth Management

Europe International

UBS AG

(…) Looking back, I acquired a new tool set, which I have the ambition to apply to my

daily business problems, hence contributing to my company's overall success. For

executives, who look for learning opportunities to complement their skills, while

staying full speed on their jobs, this program may have the answer.

Ronald Christen

Country Manager

Global Blue Schweiz AG

"... new learning experience in a virtual environment where participants are

independent of timings and venues to get a maximum out of their invested time… and

it's fun too !"

Henri Navarro

Strategic Planning Manager

Vale

(…) I actually found the course excellent, had doubts about the effectiveness of a web

course, but I saw the professionalism and organization. Really surprised me. You are

all to be congratulated!!!

GLC - Feedback

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24© 2007-2013 IMD © 2007-2014 IMD 24

Learning LeadershipTeam meeting (roleplay)

Being Innovative

Ideas and viruses

Learning Leadership

A challenging conversation (roleplay)

GLC VIDEO DEMOS

Selected content excerptsClick on thumbnail to play video

Page 25: Paul Hunter: why MOOCs and Executives Dont Mix

Intuitive & interactive platform to optimize learning

Horizontal menu with chapter tasks

Week by week progression

Dynamic videos with embedded

animations

Student progress tracker

Individual, Buddy & team assignments

Forums for exchange

Screen capture from the Learning Leadership GLC

Page 26: Paul Hunter: why MOOCs and Executives Dont Mix

26© 2007-2013 IMD

Agenda

1. Brief Overview of IMD

2. Digital Learning @ IMD

• Blended Learning

• IMD’s Global Leadership in the Cloud Programs

3. Seven key takeaways from IMD’s Digital Learning Journey

Page 27: Paul Hunter: why MOOCs and Executives Dont Mix

27© 2007-2013 IMD

7 key takeaways

1. Start at the end

2. Treat executives like executives

3. Change the channel

4. Respect the holy trinity of virtual learning

5. Keep the content fresh and easy to digest

6. Continuously demonstrate ROI

7. Leverage qualified feedback as a catalyst for change

Page 28: Paul Hunter: why MOOCs and Executives Dont Mix

28© 2007-2013 IMD

Back Up

Page 29: Paul Hunter: why MOOCs and Executives Dont Mix

29© 2007-2013 IMD

LEADING STRATEGIC INITIATIVES (LSI)

Enables managers to understand and overcome the key challenges involved in driving strategic change and equips them with pragmatic tools to successfully launch a strategic initiative within their organization.

Bettina Büchel

29

>> Biography

Page 30: Paul Hunter: why MOOCs and Executives Dont Mix

30© 2007-2013 IMD

Sandra BorgesGovernance & Change

Senior Manager Vale

It had been a long time since I have participated in a program as interesting as this. Honestly this program not only met but exceeded my expectations and learning objectives. What I liked most was the well-structured methodology, especially for the implementation phase. All support materials: book, cases, templates, etc., are very good, practical and helpful and complement each other.

Fabian KühneSenior Manager Strategic Controlling &

Systems FM Daimler AG

The IMD Leading Strategic Initiatives Program in the Cloud was an outstanding experience for me. An intensive learning process combined with well selected real life cases study, mixed with group and team exercises, lectured by great teachers and executives via videos and supported by outstanding coached created a real value and not only for my own skills, but also had a direct impact in my day to day business. (…)

Resimate BaloyiSenior Manager, Project,

Structured FinanceMTN

A program for real life challenges, the lessons can be used even before one completes the program Very practical.

Frank RydbirkHead Collaboration and Mobility

F. Hoffmann-La Roche AG

(…) The material provided and discussions we have had during the course has trigger many thinking on my end for how to improve the execution of the strategic initiative which I am leading today. Learnings around stakeholder management and focus and alignment around key milestones and KPI's have already been included in my work. I also found it very useful to be able to take a course and do work when my schedule allows. The outline of work required and dates was well planned and achievable. Having the course go over an 8 week period also helped solidify the topics in my head which is sometimes difficult if only having a few days intense learning and then being back in the flood of day to day business.

Thomas SoerensenOperations Director

Grundfos Brazil

The LSI module was my first experience of a distance learning course and I was somewhat sceptical if this would provide value for me. But after completing the module I have gained some real learnings in the areas I was looking for improvements, in particular regarding stakeholder management and communication. This was a good experience and something I would recommend to anybody wanting to learn or refresh their skills on managing strategic initiatives.

LSI - Feedback

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31© 2007-2013 IMD

BEING INNOVATIVE (BI)

Equips managers to understand the limitations of current managerial models in a world of flux and ambiguity and enables them to incorporate the lessons from successful innovators into their own personal managerial context.

Bill Fischer

31

>> Biography

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32© 2007-2013 IMD

BI - Feedback

Vincent Pommier,Systems Engineering Director

NetApp France

It was very interesting to take some time to think differently about our traditional way of looking at an industry. (…) It’s key to be able to switch off from our day-to- day job for a few hours to better feel immersed in the program. Web learning when done properly is a great alternative to instructor-led training in a formal class room.

Kim Nielsen,Vice President

LEGO System A/S Denmark

This was highly motivating and engaging with everyone leaning into the discussions and co created - great experience

Working with the S curve had me focus on the elements of our own company/product development which for me was a different and new way of using this tool. (…) From this first time the group came together, there we great dialogue and everyone contributed actively. (…)

Guilherme Silva,Country Manager

JTI Cambodia

This week was very insightful as not only we learned a methodology to test some of our ideas but also we had a chance to reflect on some of our past projects and let them be evaluated under this framework. (…)

Ralph Wieskamp,Assistant Vice President,Accounting, Reporting &

AdministrationGlobal Blue Finland

I have also gained new ideas on how to improve interaction in a virtual environment, which is extremely relevant for me as I am working with a team located on three different continents. (…)

Deepen Jhina, Senior Manager, Project & Structured Finance

MTN Group Ltd. South AfricaExcellent program, great content and just the right workload to keep a professional engaged.

Page 33: Paul Hunter: why MOOCs and Executives Dont Mix

33© 2007-2013 IMD

LEVERAGING STRATEGIC PARTNERSHIPS (LSP)

Equips managers with the fundamental tools in leveraging strategic partnerships for competitive advantage through a six stage process of strategizing, searching, selecting, structuring, starting and steering.

James Henderson

33

>> Biography

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34© 2007-2013 IMD

LSP - Feedback

Marcos ChiorboliCorporate Strategy Director

Vale

Strategic partnerships are a must to compete in the real global economy and the IMD/LSP program drives you through a structured approach of the process of thinking, designing and implementing strategic partnerships.

Very well structured with a good balance of theory and practice. Prof Henderson guidance (…), and always very well structured comments on the individual assignments, contributed to my positive experience with the program. (…) The caliber of the participants speaks for themselves.

Dirk AbeelGlobal Head

Business Integration ManagementNestle Nutrition SA

I would like to express my gratitude to the whole team and my colleagues. It was a fantastic 8 weeks.

Edson RibeiroDirector Exploration

Vale

Levering Strategic Partnerships is critical for any individual or company in a global economy, where competition and complexity are increasing every day. This program provides a simple, sound and structured approach to guide you through the process in order to maximize your results.

Merijn van MourikSenior Manager StrategyAccenture Netherlands

LSP is a great training for professionals actively involved in partnerships as well as those embarking on a partnership journey.

Page 35: Paul Hunter: why MOOCs and Executives Dont Mix

35© 2007-2013 IMD

LEARNING LEADERSHIP (LL)

Enables leaders to understand their individual leadership approach, reflect upon their leadership impact and adopt strategies to remain resilient in the face of adversity.

George Kohlrieser

35

>> Biography

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36© 2007-2013 IMD

LL - Feedback

Hichem KhadhraouiRegional Head of Middle East, Sector Central

Tracing Agency & Protection DivisionICRC

Learning Leadership was more than a course, it was a journey both for our professional and personal life.

Karin SchöfeggerManager of Product Owners

Global Blue

The program was offered to me at the exact moment in my career as I just took over the role of a team lead, during a time of change. I could immediately apply very relevant leadership concepts in my day-to-day activities and see the immediate positive effect in my team! The program not only helped me to establish myself as a caring team lead but taught me the importance of keeping a positive mind set, to see myself through the eyes of others and supported me to develop a clear leadership vision of who I’d like to become.

Christoph SchroederBusiness Manager

DuPont Building Innovations Russia & CIS

My biggest learning from this program is that leadership is not only about achieving targets but about continuously building relationships: bonding with people. Showing resilience and coaching as a leader is the best way to lead sustainably teams and even more so build strong teams. I had a great connections with my Buddy during the program, from whom I gained great insights and learnings which I could apply during the program in real business life.

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37© 2007-2013 IMD

STRATEGIC THINKING (ST)

Equips managers with a methodology to complete an industry analysis, examine strategic alternatives, measure strategic risks and make the best strategic choices.

37

Paul Strebel>> Biography

Page 38: Paul Hunter: why MOOCs and Executives Dont Mix

38© 2007-2013 IMD

Susann BhattiBusiness Manager/Chief of Staff Wealth

Management Europe InternationalUBS AG

(…) The program follows a very practical and structured approach, which helped me analyze my business problem and develop my strategic concept step by step. Looking back, I acquired a new tool set, which I have the ambition to apply to my daily business problems, hence contributing to my company's overall success. For executives, who look for learning opportunities to complement their skills, while staying full speed on their

jobs, this program may have the answer.

Ronald ChristenCountry Manager

Global Blue Schweiz AG

"... new learning experience in a virtual environment where participants are independent of timings and venues to get a maximum out of their invested time… and it's fun too !"

Henri NavarroStrategic Planning Manager

Vale

(…) I actually found the course excellent, had doubts about the effectiveness of a web course, but I saw the professionalism and organization. Really surprised me. You are all to be congratulated!!!

Modupe KadriCFO Scancom LTD

MTN GhanaI will be applying the learning here in the choices we will be making to maintain our leadership position in the country. (…) This is the first time I have taken a cloud course and I think its a great way of learning. (…)

ST - Feedback