paul hunter: why moocs and executives dont mix
TRANSCRIPT
1© 2007-2013 IMD © 2007-2014 IMD
DIGITAL LEARNING
@IMD
1
2© 2007-2013 IMD
Agenda
1. Brief Overview of IMD
2. Digital Learning @ IMD
• Blended Learning
• IMD’s Global Leadership in the Cloud Programs
3. Seven key takeaways from IMD’s Digital Learning Journey
3© 2007-2013 IMD
Agenda
1. Brief Overview of IMD
2. Digital Learning @ IMD
• Blended Learning
• IMD’s Global Leadership in the Cloud Programs
3. Seven key takeaways from IMD’s Digital Learning Journey
4© 2007-2015 IMD© 2007-2015 IMD
WHY IMD?
WE ARE 100% FOCUSED ON REAL-WORLD EXECUTIVE DEVELOPMENT
5© 2007-2015 IMD© 2007-2015 IMD
WHY IMD?
WE OFFER SWISS EXCELLENCE WITH A GLOBAL PERSPECTIVE
6© 2007-2015 IMD© 2007-2015 IMD
WHY IMD?
WE HAVE A FLEXIBLE, CUSTOMIZED AND EFFECTIVE APPROACH
7© 2007-2015 IMD
More than 8,000 executives from 98 countries come to IMD each year
120 global companies choose IMD for their customized programs each year
Our alumni network counts more than 80,000 members and 40 clubs worldwide
Over 34 different nationalities represented in the IMD Faculty and staff
IMD is ranked FIRST in executive education worldwide (Financial Times 2008-2015) and FIRST in open programs worldwide (Financial Times 2012, 2013, 2014 & 2015)
Facts and Figures
8© 2007-2015 IMD
9© 2007-2015 IMD
IMD Values
OPEN COLLABORATIVE PIONEERING
10© 2007-2015 IMD
IMD’s Corporate Learning Network:
Flexible Learning, Global Exchange-grouped into 6 main areas
Executive Education Advisory Council
World Competitiveness
Centre
Learning HubGlobal Knowledge Platform
IMD World Competitiveness Online
11© 2007-2015 IMD
Agenda
1. Brief Overview of IMD
2. Digital Learning @ IMD
• Blended Learning
• IMD’s Global Leadership in the Cloud Programs
3. Seven key takeaways from IMD’s Digital Learning Journey
12© 2007-2013 IMD
2. Digital Learning at IMD
• Blended Learning
• Degree Programs
• EMBA
• Open Programs
• Partnership Programs
13© 2007-2015 IMD
IMD’s Corporate Learning Network:
Flexible Learning, Global Exchange-grouped into 6 main areas
Executive Education Advisory Council
World Competitiveness
Centre
Learning HubGlobal Knowledge Platform
IMD World Competitiveness Online
2. Digital Learning at IMD
14© 2007-2013 IMD© 2007-2013 IMD
IMD’S GLOBAL
LEADERSHIP IN THE
CLOUD PROGRAMS
14
2. Digital Learning at IMD
Global Leadership In the Cloud
programs
IMD’s ‘Global Leadership In the Cloud’ (GLC) Programs are online
learning journeys combining a range of digital input, individual
assignments, virtual group work, personalized feedback from an
IMD program manager, live case studies, peer reviews and a
summative assessment.
Each program is:
• Intensive: approximately 8 weeks duration and requires 4-6
hours’ work per week
• Convenient: develop your global leader skills without leaving
the office
• Flexible: plan your personal learning around your
professional schedule
• Personalized: an action learning assignment embedded in
your current challenges ensures immediate transfer of learning
to your professional context and a measurable ROI
16© 2007-2013 IMD
What makes IMD’s Global Leadership in
the Cloud so successful?
• Personalized feedback from IMD
Your program manager will be your learning partner every
step of your journey, providing feedback and guidance as
you apply the learning to your context
• Individual action-learning project
Every program has an integrated action-learning project
specific to a current business challenge you are facing
• Qualitative interaction with accomplished global leaders
Access to IMD’s GLC programs is exclusively for high-
potential and developing global leaders with a minimum of 6-
10 years experience managing projects, functions or
business units at a regional or country level
• Small–scale cohorts
Each cohort has a maximum of 50 participants providing
sufficient diversity to challenge your assumptions whilst
remaining a truly personalized learning experience
• IMD Executive Education Certification
Successful completion of all assignments, on time together
with the final summative assessment leads to IMD
certification
• Become an IMD Alumnus/Alumna
On successful completion of your GLC you become a lifelong
member of IMD’s worldwide alumni community
Coach personalized feedback
18© 2007-2013 IMD
GLCs
19© 2007-2013 IMD
1- GLC Programs Breakdown 2015 - 2016
Leading St r ategic Init iat ives
LSI 2 October 26 - December 19 2015
LSI 1 Apr il 25 - June 17 2016
LSI 2 October 24 - December 16 2016
Being Innovat ive
BI 2 September 14 - November 8 2015
BI 1 May 2 - June 24 2016
BI 2 October 3 - November 25 2016
Lever aging St r ategic Par tner ships
LSP 2 September 28 - November 22 2015
LSP 1 Apr il 18 - June 10 2016
LSP 2 September 12 - November 4 2016
Lear ning Leader ship
LL 2 October 19 - December 12 2015
LL 1 May 2 - June 24 2016
LL 2 October 24 - December 16 2016
Str ategic Thinking
ST 2 October 5 - November 29 2015
ST 1 Apr il 18 - June 10 2016
ST 2 September 19 - November 11 2016
Finance Fundamentals for Execut ives
FFE 2 October 12 - December 6 2015
FFE 1 May 2 - June 24 2016
FFE 2 October 3 - November 25 2016
Pr icing Excellence
PE 1 September 7 - October 31 2015
PE 1 Apr il 18 - June 10 2016
PE 2 September 26 - November 18 2016
20© 2007-2013 IMD
Fabian Kühne
Senior Manager Strategic
Controlling & Systems FM
Daimler AG
The IMD Leading Strategic Initiatives Program in the Cloud was an outstanding
experience for me. An intensive learning process combined with well selected real life
cases study, mixed with group and team exercises, lectured by great teachers and
executives via videos and supported by outstanding coached created a real value and not
only for my own skills, but also had a direct impact in my day to day business. (…)
Vincent Pommier,
Systems Engineering Director
NetApp France
It was very interesting to take some time to think differently about our traditional way of
looking at an industry. (…) It’s key to be able to switch off from our day-to- day job for
a few hours to better feel immersed in the program. Web learning when done properly
is a great alternative to instructor-led training in a formal class room.
Hichem Khadhraoui
Regional Head of Middle East,
Sector Central Tracing Agency
& Protection Division
ICRC
Learning Leadership was more than a course, it was a journey both for our
professional and personal life.
Susann Bhatti
Business Manager/Chief of
Staff Wealth Management
Europe International
UBS AG
(…) Looking back, I acquired a new tool set, which I have the ambition to apply to my
daily business problems, hence contributing to my company's overall success. For
executives, who look for learning opportunities to complement their skills, while
staying full speed on their jobs, this program may have the answer.
Ronald Christen
Country Manager
Global Blue Schweiz AG
"... new learning experience in a virtual environment where participants are
independent of timings and venues to get a maximum out of their invested time… and
it's fun too !"
Henri Navarro
Strategic Planning Manager
Vale
(…) I actually found the course excellent, had doubts about the effectiveness of a web
course, but I saw the professionalism and organization. Really surprised me. You are
all to be congratulated!!!
GLC - Feedback
21© 2007-2013 IMD © 2007-2014 IMD 21
GLC VIDEO DEMOS
Introduction to programsClick on thumbnail to play video
Pricing Excellence (PE) Strategic Thinking (ST)
Learning Leadership (LL) Being Innovative (BI)
Leveraging Strategic Partnerships (LSP)
Leading Strategic Initiatives (LSI)
22© 2007-2013 IMD © 2007-2014 IMD 22
GLC VIDEO DEMOS
Selected content excerptsClick on thumbnail to play video
Being Innovative
Race to the South PoleStrategic Thinking
How industries sometimes evolve
Leading Strategic Initiatives
Think it throughFinance Fundamentals for
Executives Capital budgetingPricing Excellence
The pregnancy test
Learning Leadership
What’s your leadership style?
23© 2007-2013 IMD © 2007-2014 IMD 23
GLC VIDEO DEMOS
Selected content excerptsClick on thumbnail to play video
Leveraging Strategic
Partnerships Search, Screen,
Select
Being Innovative
iPod reviewStrategic Thinking
Performance moves
Learning Leadership – The
Journey (sample syllabus)
Learning Leadership
The bonding cycle
Being Innovative – S curves
(sample individual assignment)
24© 2007-2013 IMD © 2007-2014 IMD 24
Learning LeadershipTeam meeting (roleplay)
Being Innovative
Ideas and viruses
Learning Leadership
A challenging conversation (roleplay)
GLC VIDEO DEMOS
Selected content excerptsClick on thumbnail to play video
Intuitive & interactive platform to optimize learning
Horizontal menu with chapter tasks
Week by week progression
Dynamic videos with embedded
animations
Student progress tracker
Individual, Buddy & team assignments
Forums for exchange
Screen capture from the Learning Leadership GLC
26© 2007-2013 IMD
Agenda
1. Brief Overview of IMD
2. Digital Learning @ IMD
• Blended Learning
• IMD’s Global Leadership in the Cloud Programs
3. Seven key takeaways from IMD’s Digital Learning Journey
27© 2007-2013 IMD
7 key takeaways
1. Start at the end
2. Treat executives like executives
3. Change the channel
4. Respect the holy trinity of virtual learning
5. Keep the content fresh and easy to digest
6. Continuously demonstrate ROI
7. Leverage qualified feedback as a catalyst for change
28© 2007-2013 IMD
Back Up
29© 2007-2013 IMD
LEADING STRATEGIC INITIATIVES (LSI)
Enables managers to understand and overcome the key challenges involved in driving strategic change and equips them with pragmatic tools to successfully launch a strategic initiative within their organization.
Bettina Büchel
29
>> Biography
30© 2007-2013 IMD
Sandra BorgesGovernance & Change
Senior Manager Vale
It had been a long time since I have participated in a program as interesting as this. Honestly this program not only met but exceeded my expectations and learning objectives. What I liked most was the well-structured methodology, especially for the implementation phase. All support materials: book, cases, templates, etc., are very good, practical and helpful and complement each other.
Fabian KühneSenior Manager Strategic Controlling &
Systems FM Daimler AG
The IMD Leading Strategic Initiatives Program in the Cloud was an outstanding experience for me. An intensive learning process combined with well selected real life cases study, mixed with group and team exercises, lectured by great teachers and executives via videos and supported by outstanding coached created a real value and not only for my own skills, but also had a direct impact in my day to day business. (…)
Resimate BaloyiSenior Manager, Project,
Structured FinanceMTN
A program for real life challenges, the lessons can be used even before one completes the program Very practical.
Frank RydbirkHead Collaboration and Mobility
F. Hoffmann-La Roche AG
(…) The material provided and discussions we have had during the course has trigger many thinking on my end for how to improve the execution of the strategic initiative which I am leading today. Learnings around stakeholder management and focus and alignment around key milestones and KPI's have already been included in my work. I also found it very useful to be able to take a course and do work when my schedule allows. The outline of work required and dates was well planned and achievable. Having the course go over an 8 week period also helped solidify the topics in my head which is sometimes difficult if only having a few days intense learning and then being back in the flood of day to day business.
Thomas SoerensenOperations Director
Grundfos Brazil
The LSI module was my first experience of a distance learning course and I was somewhat sceptical if this would provide value for me. But after completing the module I have gained some real learnings in the areas I was looking for improvements, in particular regarding stakeholder management and communication. This was a good experience and something I would recommend to anybody wanting to learn or refresh their skills on managing strategic initiatives.
LSI - Feedback
31© 2007-2013 IMD
BEING INNOVATIVE (BI)
Equips managers to understand the limitations of current managerial models in a world of flux and ambiguity and enables them to incorporate the lessons from successful innovators into their own personal managerial context.
Bill Fischer
31
>> Biography
32© 2007-2013 IMD
BI - Feedback
Vincent Pommier,Systems Engineering Director
NetApp France
It was very interesting to take some time to think differently about our traditional way of looking at an industry. (…) It’s key to be able to switch off from our day-to- day job for a few hours to better feel immersed in the program. Web learning when done properly is a great alternative to instructor-led training in a formal class room.
Kim Nielsen,Vice President
LEGO System A/S Denmark
This was highly motivating and engaging with everyone leaning into the discussions and co created - great experience
Working with the S curve had me focus on the elements of our own company/product development which for me was a different and new way of using this tool. (…) From this first time the group came together, there we great dialogue and everyone contributed actively. (…)
Guilherme Silva,Country Manager
JTI Cambodia
This week was very insightful as not only we learned a methodology to test some of our ideas but also we had a chance to reflect on some of our past projects and let them be evaluated under this framework. (…)
Ralph Wieskamp,Assistant Vice President,Accounting, Reporting &
AdministrationGlobal Blue Finland
I have also gained new ideas on how to improve interaction in a virtual environment, which is extremely relevant for me as I am working with a team located on three different continents. (…)
Deepen Jhina, Senior Manager, Project & Structured Finance
MTN Group Ltd. South AfricaExcellent program, great content and just the right workload to keep a professional engaged.
33© 2007-2013 IMD
LEVERAGING STRATEGIC PARTNERSHIPS (LSP)
Equips managers with the fundamental tools in leveraging strategic partnerships for competitive advantage through a six stage process of strategizing, searching, selecting, structuring, starting and steering.
James Henderson
33
>> Biography
34© 2007-2013 IMD
LSP - Feedback
Marcos ChiorboliCorporate Strategy Director
Vale
Strategic partnerships are a must to compete in the real global economy and the IMD/LSP program drives you through a structured approach of the process of thinking, designing and implementing strategic partnerships.
Very well structured with a good balance of theory and practice. Prof Henderson guidance (…), and always very well structured comments on the individual assignments, contributed to my positive experience with the program. (…) The caliber of the participants speaks for themselves.
Dirk AbeelGlobal Head
Business Integration ManagementNestle Nutrition SA
I would like to express my gratitude to the whole team and my colleagues. It was a fantastic 8 weeks.
Edson RibeiroDirector Exploration
Vale
Levering Strategic Partnerships is critical for any individual or company in a global economy, where competition and complexity are increasing every day. This program provides a simple, sound and structured approach to guide you through the process in order to maximize your results.
Merijn van MourikSenior Manager StrategyAccenture Netherlands
LSP is a great training for professionals actively involved in partnerships as well as those embarking on a partnership journey.
35© 2007-2013 IMD
LEARNING LEADERSHIP (LL)
Enables leaders to understand their individual leadership approach, reflect upon their leadership impact and adopt strategies to remain resilient in the face of adversity.
George Kohlrieser
35
>> Biography
36© 2007-2013 IMD
LL - Feedback
Hichem KhadhraouiRegional Head of Middle East, Sector Central
Tracing Agency & Protection DivisionICRC
Learning Leadership was more than a course, it was a journey both for our professional and personal life.
Karin SchöfeggerManager of Product Owners
Global Blue
The program was offered to me at the exact moment in my career as I just took over the role of a team lead, during a time of change. I could immediately apply very relevant leadership concepts in my day-to-day activities and see the immediate positive effect in my team! The program not only helped me to establish myself as a caring team lead but taught me the importance of keeping a positive mind set, to see myself through the eyes of others and supported me to develop a clear leadership vision of who I’d like to become.
Christoph SchroederBusiness Manager
DuPont Building Innovations Russia & CIS
My biggest learning from this program is that leadership is not only about achieving targets but about continuously building relationships: bonding with people. Showing resilience and coaching as a leader is the best way to lead sustainably teams and even more so build strong teams. I had a great connections with my Buddy during the program, from whom I gained great insights and learnings which I could apply during the program in real business life.
37© 2007-2013 IMD
STRATEGIC THINKING (ST)
Equips managers with a methodology to complete an industry analysis, examine strategic alternatives, measure strategic risks and make the best strategic choices.
37
Paul Strebel>> Biography
38© 2007-2013 IMD
Susann BhattiBusiness Manager/Chief of Staff Wealth
Management Europe InternationalUBS AG
(…) The program follows a very practical and structured approach, which helped me analyze my business problem and develop my strategic concept step by step. Looking back, I acquired a new tool set, which I have the ambition to apply to my daily business problems, hence contributing to my company's overall success. For executives, who look for learning opportunities to complement their skills, while staying full speed on their
jobs, this program may have the answer.
Ronald ChristenCountry Manager
Global Blue Schweiz AG
"... new learning experience in a virtual environment where participants are independent of timings and venues to get a maximum out of their invested time… and it's fun too !"
Henri NavarroStrategic Planning Manager
Vale
(…) I actually found the course excellent, had doubts about the effectiveness of a web course, but I saw the professionalism and organization. Really surprised me. You are all to be congratulated!!!
Modupe KadriCFO Scancom LTD
MTN GhanaI will be applying the learning here in the choices we will be making to maintain our leadership position in the country. (…) This is the first time I have taken a cloud course and I think its a great way of learning. (…)
ST - Feedback
39© 2007-2013 IMD© 2007-2013 IMD
SF
39
Nuno Fernandes