paul flanagan_creativemobile_getting discovered
TRANSCRIPT
Creative Mobile – 2010
A team of 3, no connections or experience No money Wrong region Focus on Android
Drag Racing is the signature title
175 million downloads Organic downloads +100K a day on Google Play Passionate user community, amazing longevity
Drag Racing metrics: usage
Drag Racing for Android is our biggest title with: +11 M active installs +7 M MAU +1 M DAU +3.5 M sessions per day
Drag Racing metrics: audience
Gender: 75-80% male Age:
13-17: 32% 18-24: 33% 25-34: 23% 35-54: 10% 55+: 2%
Drag Racing metrics: geography
Top regions by sessions and active users: US: 33% Europe: 26% Russia: 13% Asia: 20% Middle East, South America: 7-8%
Nitro Nation Game Series Three chart-topping racing games, six+ primary variants Over 169 M downloads on Google Play and iTunes Over 2.5 billion game sessions played
Title Original release Players to date*
Drag Racing (Android) April 2011 120 million
Drag Racing (iOS) October 2011 15 million
Drag Racing (Windows Phone 8) June 2013 2 million
Bike Edition (Android) April 2012 20 million
Bike Edition (iOS) December 2012 2 million
Drag Racing 4x4 (Android) September 2013 12 million
TOTAL 171 million
* Numbers by Flurry – industry-leading app analytics solution