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Paul Druckman International Integrated Reporting Council

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Page 1: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Paul Druckman

International Integrated Reporting Council

Page 2: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has
Page 3: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

3 31/05/2012

The reporting mismatch An illustration for a typical business:

The consequence:

■ Issues central to long term business value aren’t

getting the attention they deserve

■ Capital markets compensate by pricing in risks that

may well be adequately managed

■ Investors focus on the short term because they can’t

get a clear picture of the long term

strategic growth

development plans

business as usual

Business value

strategic issues

forecasts / plans

past performance

Reporting content

Page 4: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

It is not enough to keep adding more

4

0

50

100

150

200

250

300

350

400 Prudential annual report pages - 1850-2008

'Back end' pages

'Front end' pages

Source: Investis research

Page 5: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

BIG DATA – Peter Graf, SAP

“in the last 2 years mankind produced

the equivalent amount of data as

in the time mankind has

existed”

Page 6: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Albert Einstein

“we cannot solve our problems with the same thinking we used to create them”

Page 7: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

INTEGRATED REPORTING <IR>

Page 8: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

The purpose of <IR>

...is to elicit communication about an organization’s strategy, governance, performance and prospects (as distinct from reporting of results). <IR> requires management to take into account all of the factors, and the interconnections between those factors, that affect the organization’s ability (or not) to create and preserve value in the short, medium and long-term.

Page 9: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Professor Mervyn King often borrows words from Victor Hugo noting “Nothing else in the world...is so powerful as an idea whose time has come”. The way in which integrated reporting is capturing the imagination of the world suggests that its time has come.

Page 10: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Discussion paper responses

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Page 11: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Discussion paper responses

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Key points:

• Investor focus

• Business model and value creation

• Definition

• Timeliness

Page 12: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Why should you care about integrated reporting?

1. Communicating vs. Complying

2. Reporting the Intangibles

3. Breaking Down Silos

4. Increasing Transparency

…..even if your organization hasn’t

implemented integrated reporting, you can

demonstrate your leadership capabilities

surrounding this critical issue

Bob Laux, Senior Director of Financial Accounting and Reporting, Microsoft Corporation

Page 13: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Lady Gaga and

<IR>

Source: Jane Diplock

Page 14: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Objectives through 2013

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Page 15: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

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It is vital that <IR> is perceived as part of the solution to today's corporate reporting challenges and does not fall into the "too hard to solve" box for regulators and governments. The IIRC is not coming to the table with an apology, but with solutions.

Page 16: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Pilot Programme by country

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USA 6

Canada 1

Netherlands 12

UK 10

Italy 6

Spain 5

Germany 3

Denmark 2

Russian Fed. 2

Belgium 1

France 1

Sweden 1

Switzerland 1

South Africa 3

Japan 3

China 1

Sri Lanka 1

India 1

Brazil 2

Chile 1

Australia 3

New Zealand 1

Page 17: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

Investor Network

Page 18: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

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Page 19: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

The IIRC will work with other organizations to progress the topic-specific projects

a) Materiality

b) Value

c) Business model

d) Connectivity

e) The Capitals

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Topic Specific Projects

Examples

database

Core architecture

Page 20: Paul Druckman International Integrated Reporting CouncilBIG DATA – Peter Graf, SAP “in the last 2 years mankind produced the equivalent amount of data as in the time mankind has

• Framework Outline

• <IR>framework prototype

• Examples database

• Topic specific reports

Rio+20 Summit

PP Conference 2012

World Bank meetings

• <IR> Draft Framework released for consultation

World Economic Forum

OECD conference

GRI release of G4

PP conference

• <IR>Framework v1.0

G20 Russia Summit

World Economic Forum

OECD conference

PP conference

G20 Australia

2012 1st half 2013

2nd half 2013

1st half 2014