pau serracanta, managing director, dorna sports (moto gp)
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TRANSCRIPT
MotoGP is the pinnacle of motorcycle
racing.
Dorna, 360º Event Management
Dorna is the exclusive
commercial & TV rights holder
since 1992
Dorna is involved and integrated throughout all areas of the
management of the
championship.
• MotoGP is the longest running motorsport world championship. It was originally founded in 1949.
• More than 80 riders participate in the 3 categories of the Championship (125cc, Moto2 and MotoGP).
• Legends of the motorcycle world such as Phil Read, John Surtees, ÁngelNieto, Giacomo Agostini, Mick Doohanand Valentino Rossi have previously or currently participate in the championship.
MotoGP: The heritage
MotoGP: A tool to reach worldwide markets
18Events
13 Countries
4Continents
8 Months of competition
Spectators watchan average of 14
races on TV throughout the
season
MotoGP – Fast Facts
MotoGP class“the TOP of the
sport”
Moto2 class“intermediate
level”
125cc class“young talents”
87 ridersof 23
nationalities
World’s premiermotorcycle
brands
Prototypebikes – Highest
technology
2.3 Mon site spectators
207Countries receive
LIVE TV signal
6,422 hours broadcast in 2010
55 Manual visits to MotoGP.com
MotoGP Asian Manufacturers
Asian manufacturers fully involved
Win on Sunday, sell on Monday
Asian Riders involved in the Championship
Sarath Kumar
125cc
Zulfahmi Khairuddin
125cc
Ratthapark Wilairot
Moto2
Hiroshi Aoyama
MotoGP
Yuki Takahashi
Moto2
Tomoyoshi Koyama
125cc
Hiroki Ono
125cc
India Malaysia Thailand Japan
Japan Japan Japan
European Riders to promote in ASIA
Jorge Lorenzo in Indonesia
Asian Sponsors in MotoGP
AirAsia
Petronas
Jorge Lorenzo celebration in Sepang
European Sponsors to promote in Asia
European Sponsors to promote in Asia
Grand Prix of Japan: Visit Spain Advertising Supports
2011 MotoGP TV Status in ASIA
All GP MotoGP race SDD and highlights of Moto2 Channel 9THAILAND
All Races and MotoGP QP LiveStarhub'sSupersportsSINGAPORE
TBCTBCMALAYSIA
All Races LiveNEO
All Races and MotoGP QP Live. 52' Highlights DelayTen Sports
INDIA
All Races LiveG+
1 Hour highlights on delayed basis. Japan GP MotoGP Race LiveNTV
JAPAN
All Races Live, MotoGP QP LiveTrans7INDONESIA
52' Highlights + Races live TBCPCCWHONG KONG
MotoGP Race Live/SDDCSPN
MotoGP Race Live/SDDShanghai TV
MotoGP Race Live/SDDGuandong TV
CHINA
BROADCASTSTATIONTERRITORY
All GP MotoGP QP Live/SDD; MotoGP & Moto2 Races Live; 125cc DelayedESPN STARASIA
Continental Networks
2011 MotoGP TV Status
Twin Ring Motegi - Japan
Sepang - Malaysia
Public Attendance at the circuits
Year Day 2 Race DayDay 1 TOTAL
Year Day 2 Race DayDay 1 TOTAL
Motogp.com users in Asia
19% of the total visitors come from ASIA
7,84 Pagesseen onevery visit(+66,88% than 2009)
7’31”Averagetime on site(+49,03% than 2009)
From 1/1/2010 to 31/12/2010
Bounce rate% of newvisits
Average time on sitePages/Visit% visits over the
totalArea
31.11%Average ofnew visits(+9,59% than 2009)
32,73%Bounce Rate(-5.54% than 2009)
MotoGP Social Networks Relevance in ASIA
Fans
1. Indonesia: 560.7312. Italia: 291.0233. UK: 121.0074. Spain: 96.2985. France: 77.920
6. Greece: 54.4567. Malaysia: 54.4038. USA: 53.9629. India: 44.00210. Australia: 28.251
Relevance
Relevance compared to other channels in each country (0-100)
Accredited Media in Japan and Malaysia 2010
Media JPN MAL
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