pau serracanta, managing director, dorna sports (moto gp)

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Page 1: Pau serracanta, managing director, dorna sports (moto gp)
Page 2: Pau serracanta, managing director, dorna sports (moto gp)

MotoGP is the pinnacle of motorcycle

racing.

Dorna, 360º Event Management

Dorna is the exclusive

commercial & TV rights holder

since 1992

Dorna is involved and integrated throughout all areas of the

management of the

championship.

Page 3: Pau serracanta, managing director, dorna sports (moto gp)

• MotoGP is the longest running motorsport world championship. It was originally founded in 1949.

• More than 80 riders participate in the 3 categories of the Championship (125cc, Moto2 and MotoGP).

• Legends of the motorcycle world such as Phil Read, John Surtees, ÁngelNieto, Giacomo Agostini, Mick Doohanand Valentino Rossi have previously or currently participate in the championship.

MotoGP: The heritage

Page 4: Pau serracanta, managing director, dorna sports (moto gp)

MotoGP: A tool to reach worldwide markets

18Events

13 Countries

4Continents

8 Months of competition

Page 5: Pau serracanta, managing director, dorna sports (moto gp)

Spectators watchan average of 14

races on TV throughout the

season

MotoGP – Fast Facts

MotoGP class“the TOP of the

sport”

Moto2 class“intermediate

level”

125cc class“young talents”

87 ridersof 23

nationalities

World’s premiermotorcycle

brands

Prototypebikes – Highest

technology

2.3 Mon site spectators

207Countries receive

LIVE TV signal

6,422 hours broadcast in 2010

55 Manual visits to MotoGP.com

Page 6: Pau serracanta, managing director, dorna sports (moto gp)

MotoGP Asian Manufacturers

Asian manufacturers fully involved

Win on Sunday, sell on Monday

Page 7: Pau serracanta, managing director, dorna sports (moto gp)

Asian Riders involved in the Championship

Sarath Kumar

125cc

Zulfahmi Khairuddin

125cc

Ratthapark Wilairot

Moto2

Hiroshi Aoyama

MotoGP

Yuki Takahashi

Moto2

Tomoyoshi Koyama

125cc

Hiroki Ono

125cc

India Malaysia Thailand Japan

Japan Japan Japan

Page 8: Pau serracanta, managing director, dorna sports (moto gp)

European Riders to promote in ASIA

Jorge Lorenzo in Indonesia

Page 9: Pau serracanta, managing director, dorna sports (moto gp)

Asian Sponsors in MotoGP

AirAsia

Petronas

Page 10: Pau serracanta, managing director, dorna sports (moto gp)

Jorge Lorenzo celebration in Sepang

European Sponsors to promote in Asia

Page 11: Pau serracanta, managing director, dorna sports (moto gp)

European Sponsors to promote in Asia

Grand Prix of Japan: Visit Spain Advertising Supports

Page 12: Pau serracanta, managing director, dorna sports (moto gp)

2011 MotoGP TV Status in ASIA

All GP MotoGP race SDD and highlights of Moto2 Channel 9THAILAND

All Races and MotoGP QP LiveStarhub'sSupersportsSINGAPORE

TBCTBCMALAYSIA

All Races LiveNEO

All Races and MotoGP QP Live. 52' Highlights DelayTen Sports

INDIA

All Races LiveG+

1 Hour highlights on delayed basis. Japan GP MotoGP Race LiveNTV

JAPAN

All Races Live, MotoGP QP LiveTrans7INDONESIA

52' Highlights + Races live TBCPCCWHONG KONG

MotoGP Race Live/SDDCSPN

MotoGP Race Live/SDDShanghai TV

MotoGP Race Live/SDDGuandong TV

CHINA

BROADCASTSTATIONTERRITORY

All GP MotoGP QP Live/SDD; MotoGP & Moto2 Races Live; 125cc DelayedESPN STARASIA

Continental Networks

2011 MotoGP TV Status

Page 13: Pau serracanta, managing director, dorna sports (moto gp)

Twin Ring Motegi - Japan

Sepang - Malaysia

Public Attendance at the circuits

Year Day 2 Race DayDay 1 TOTAL

Year Day 2 Race DayDay 1 TOTAL

Page 14: Pau serracanta, managing director, dorna sports (moto gp)

Motogp.com users in Asia

19% of the total visitors come from ASIA

7,84 Pagesseen onevery visit(+66,88% than 2009)

7’31”Averagetime on site(+49,03% than 2009)

From 1/1/2010 to 31/12/2010

Bounce rate% of newvisits

Average time on sitePages/Visit% visits over the

totalArea

31.11%Average ofnew visits(+9,59% than 2009)

32,73%Bounce Rate(-5.54% than 2009)

Page 15: Pau serracanta, managing director, dorna sports (moto gp)

MotoGP Social Networks Relevance in ASIA

Fans

1. Indonesia: 560.7312. Italia: 291.0233. UK: 121.0074. Spain: 96.2985. France: 77.920

6. Greece: 54.4567. Malaysia: 54.4038. USA: 53.9629. India: 44.00210. Australia: 28.251

Relevance

Relevance compared to other channels in each country (0-100)

Page 16: Pau serracanta, managing director, dorna sports (moto gp)

Accredited Media in Japan and Malaysia 2010

Media JPN MAL

Page 17: Pau serracanta, managing director, dorna sports (moto gp)

THANK YOU