patterson fdn super camp chicago sep 2011
TRANSCRIPT
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Screenshot of Placeblogger
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Placeblogger World HQ! (now with free coffee)
Cambridge, MA
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Startup Math
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Motherhood + blogging = startup
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This child NEVER SLEPT
This child NEVER SLEPT
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OMG this is so boring
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Started a community site for Watertown God’s gift to
local blogging
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Jay Rosen
That’s Jay Rosen
How many local sites are there? Photo: JD Lasica
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Antarctica A Lot, Really, Really A Lot
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My first venture capitalist: eBay
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New Year’s at our house That’s
Dick Clark
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42,000 people
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I go to work for the Boston Globe on the strength of H2otown
I Still Don’t Realize I Have A Startup, So I Go To Work for The Boston Globe
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People tell me, You should apply for the Knight News Challenge
That’s Eric Newton
newschallenge.org
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Jay Rosen
He says ask for $200,000
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To my eternal surprise they give it to me
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Site Startup Capital
Tech at launch
Phase 2 tech
Phase 2 financing
Exit/ Uniques
Blogher >$10k Movable Type Drupal NBCi, Venrock $5M
Eventual Acquisition 18M uniques
Television Without Pity
>$10k BBforum, Plone MT, Prospero Bootstrap, Advertisers
Acquired by Bravo for $1M 1M uniques
TechCrunch
>10k Wordpress WPMU Bootstrap, ads, conferences
Acquired by AOL for $25M
1.8M uniques
You don’t really need that much money
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We win, but I still don’t realize I have a startup
I am so stupid I Still don’t Realize I have A startup So I go and Start Another one
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Do not stick your head in there
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$10,000
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$200,000
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And I *still* don’t realize I have a startup, until
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Four years six months nine days and thirteen hours after I launched my first site,
my kid comes to visit me in Boulder
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That’s Rowan Williams
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My mommy has a startup and it’s really cool and she came out to Colorado and we got to ride on a plane and I’ve never been on a plane before I live in Massachusetts but we don’t have any mountains Do you live here? Do you like it here?
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Screenshot of Placeblogger
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And that’s when I realized I had a startup
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Things I would not get asked if I was a man
(a very select subset)
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Your husband is rich, right? Your husband is rich, right?
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Oh, then your husband must be Mr. Mom, right?
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But what about your children?! But what about your children?!
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#$Q@A#$!!!
#$&@?!
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Losers.
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HAVING A STARTUP IS LIKE HAVING ONE LONG EXISTENTIAL CRISIS
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How to tell the good startup ideas from the bad ones
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Don’t do anything for free that you wouldn’t do for free indefinitely.
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WHAT CAN I DO WITHOUT ANYONE’S
ASSISTANCE OR PERMISSION?
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Everything about something!
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“Good tests kill flawed theories; we remain alive to guess again.”
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Never start a company when you can start a
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4100
1422
800
Independent local news sites drama6cally outnumber both tradi6onal dailies and VC/founda6on backed news startups such as Patch or Bay Ci6zen
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1422
800
But only 4% of independent local news & community sites have a rate card
164
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When we began looking in 2007 1 in 8 Americans lived in a city or town with a placeblog
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Now that number is 1 in 2
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Funding Risk Growth Venture funded High Fast Growth -‐>
Flip or Die Business Loans Moderate Moderate
Growth Grants High Variable, but
limited exit Bootstrap Mid Very Slow
Growth
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You don’t need to do it forever
Succession planning
Pets
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Carving out time
Universal gas law
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M T W T F
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M
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MONEY
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F
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FUTURE
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T W T
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Prospecting
The minimum number
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Get Excited & Make Things
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Thanks! Lisa on LinkedIn:
linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams
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