patron=driven acquisition and university presses
DESCRIPTION
Presentation by Becky Sharp of The Johns Hopkins University Press. This presentation covers a survey of university presses with regard to PDA or patron-driven acquisition.TRANSCRIPT
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Uh-oh!: UPs on PDA
Becky Brasington Clark
Johns Hopkins University
November 4, 2010
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Survey of University Presses
To gauge perceptions of impact of patron-
driven acquisition
Online survey to member presses of AAUP
AAUP: 130 members, of which about 100 are
affiliated with U.S. research institutions
Requested one response per institution
Gathered 42 responses
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Five Areas of Concern
PDA and Host Institution's Library
Perceived Impact of PDA
Scholarly Monograph Publication Strategy
Perceived Impact on Scholarly Monograph's
Use In Tenure And Promotion
Ebook Publication Strategy
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Great degree of familiarity
93% of respondents already familiar with PDA
64% from conferences/seminars
47% from colleagues
39% from e-book vendors
14% from wholesalers
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How often have you spoken to your
host institution’s library about PDA?
50%: Never
50%: Occasionally
0%: Frequently
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Is your library participating in PDA?
46%: Don’t know
33%: Yes
21%: No
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Potential Impact of PDA on Sales
54%: Negative
19.5%: Positive
19.5%: No idea
7%: No impact
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What Percentage of Your Sales Come
from Scholarly Monographs?
Scholarly monographs generate more than
40% of revenue for 60% of respondents
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How would PDA impact your output
of scholarly monographs?
56%: We would publish the same number
31%: We would publish fewer
13%: No opinion/no idea
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How would PDA impact your ability
to forecast sales?
68%: It will be more difficult to forecast
12%: No impact
10%: It will be easier to forecast
10%: No opinion/no idea
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Percentage of monographs that are
associated with tenure/promotion
For 39% of respondents, more than 40% of
monographs they publish are associated with
tenure/promotion
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PDA’s impact on the role of
monograph in tenure and promotion
Do you think the widespread adoption of
patron-driven acquisition could have a
negative impact on the role of the scholarly
monograph in supporting tenure or
promotion?
58%: Yes
24%: No
18%: No idea/no opinion
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E-book strategy
How does your press publish its e-books in
relation to its print books?
62.5%: Simultaneously
19%: 60-180 days after print
15.5%: 30-60 days after print
3%: Prior to print
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E-book strategy
If you don’t publish simultaneously, what is
your rationale?
63%: Strategic decision to embargo
56%: Would like to publish simultaneously
but haven’t perfected workflow
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E-book strategy
Has your press opted into patron-driven
acquisition options offered by various e-book
vendors?
57%: No
43%: Yes
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E-book strategy
If no, why not?
77%: Taking wait-and-see attitude
18%: Intend to, but haven’t yet
5%: Don’t intend to