patriot threads college ambassador program

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America’s Brand – Classic Southern Style with a Patriotic Flair

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Page 1: Patriot Threads College Ambassador Program

America’s Brand – Classic Southern Style with a Patriotic Flair

Page 2: Patriot Threads College Ambassador Program

The Story Behind Patriot Threads • Patriot Threads was founded by a 17 year-old student named Brady Fernandes. Raised in the

South, Brady saw a need in the marketplace for high-quality clothing with a patriotic flare that would also represent a classic Southern style It was really very simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love of Country, Southern culture and the College lifestyle to create an iconic brand that you would be proud to wear. This became the brand Patriot Threads. Brady also has a passion for helping others and was inspired to donate a portion of all sales to charities that wounded veterans and other worthy charities that support those who have sacrificed so much when serving our country.

• The Patriot Threads brand combines an outline of the USA with a Bow-Tie across the center which represents Southern style while also honoring those who served our country.

Page 3: Patriot Threads College Ambassador Program

Patriot Threads Ambassador Program

Page 4: Patriot Threads College Ambassador Program

Patriot Threads Ambassador Program The Patriot Threads Ambassador program, founded in 2015, is a collection of Ambassadors at selected schools. While the interests and hobbies of these students range from Greek life, to student government to collegiate athletics, they are all linked by their passion for the Patriot Threads brand and lifestyle. Armed with a thorough understanding of our brand, products and customers, ambassadors represent Patriot Threads through unique and exciting events at their schools and within their communities.

Page 5: Patriot Threads College Ambassador Program

Patriot Threads Ambassador Program (P-TAP)

Q: WHAT IS THE PATRIOT THREADS COLLEGE AMBASSADOR PROGRAM (P-TAP)? The Patriot Threads College Ambassador Program was founded with the goal of increasing brand awareness through student participation in on campus events. College Ambassadors will be responsible for wearing Patriot Threads apparel and merchandise to a wide range of student events. Q: WHAT ARE THE RESPONSIBILITIES OF AN AMBASSADOR? While not employees of Patriot Threads, we ask ambassadors to host multiple, high-visibility events on campus each semester. In return for product we ask ambassadors to submit a synopsis of each event including photos and an event description for internal use. You will also be responsible to promote our social media sites to help grow their following and agree to share our website so that students know where to order online or direct them to our local retailers. Q: WHAT ARE THE BENEFITS OF BEING AN AMBASSADOR? While each experience is different for College Ambassadors, the largely self-motivated role is good work experience for students interested in PR or Marketing as well as developing basic social and sales skills. Q: AM I ELIGIBLE? Ambassadors must be in their second semester of freshman year or older to apply. To apply please send complete the form below and include your contact information including your home and college address and mobile phone number. (also include phone number of the college admissions office so we can easily verify your enrollment). Please also include your expected year of graduation, along with a summary of what events/activities you would host if accepted as an Ambassador, and how much time you would be able to devote weekly to representing our brand. Finally - copy and paste a link to your Face Book and Instagram pages (required). We have a limited number of openings on each campus. If you are chosen you will be notified by email and given further instruction as to next steps in the process. www.patriotthreads.org [email protected]

Page 6: Patriot Threads College Ambassador Program

Patriot Threads Target Market 1. College/HS Students – like the Bow-Tie

look and the matching school/state colors. We will be recruiting ambassadors at Fraternities/Sororities to represent us at major universities in each state.

2. Veterans – we support veteran charities with a portion of each sale so our brand appeals to everyone who was a veteran, or supports them. We have a line called Lady Patriot which is unique in industry.

3. All College Sports Fans – We match the color of the University and outline the state on the US map.

4. Anyone Following Elections– politically Patriotism is at an all time high and people are looking for clothes that make a statement.

Page 7: Patriot Threads College Ambassador Program

Social Media – Ambassadors will help promote and grow our following

• We have a website with an online store www.patriotthreads.org launched Veterans Day 11/11/15

• Twitter

Primary https://twitter.com/Patriot_Threads 150 Hype Accthttps://twitter.com/followingcraig 700+

• Face Book – https://www.facebook.com/Patriot-Threads-765828100230724/ 200

• Insta-Gram - @Patriot_Threads 50

Page 8: Patriot Threads College Ambassador Program

CUSTOMIZE BY STATE & MATCH LOCAL COLORS

We use only the highest quality Comfort Color Pocket T-Shirts and can customize by shirt color and logo color by store. We can also supply in Men’s, Women’s, and Child Sizes with minimum orders per style. Allow 6 weeks for initial order.

Page 9: Patriot Threads College Ambassador Program
Page 10: Patriot Threads College Ambassador Program

Patriot Threads Accessories (4 week lead time)

• Pens

• Koozies

• Posters

• Mugs

• Stickers

• Game Day Blankets

• Wooden Coasters

Page 11: Patriot Threads College Ambassador Program

Patriot Threads Accessories (6 week lead time)

• Croakies

• Flags

• Sweatshirt & Fleece Blankets

• Spirit Jerseys

• Lanyards

Page 12: Patriot Threads College Ambassador Program

Thank You – and God Bless America www.patriotthreads.org Contact Brady/Craig Fernandes 865-805-3238 Retail T-Shirt (Unisex SS With Pocket ) $28.00 T-Shirt (Unisex LS With Pocket) $35.00 Can Koozie $3-$5 Bottle Koozie $7.00 Patriot Thread Pens $4.00 Small Stickers 2.5” x 2” $2.00 Large Oval sticker 3” x 5” $3.00 Stretch Ladies Head Band $20.00 Base Ball Cap – Universal size –Embroidered $30.00 Game Day Blankets w/Velcro close & handle $40.00 Flags - One Sided 3’ by 5’ Flags with 2 Grommets $60.00 Lanyards $12.00 Sweatshirt Blankets 50 x 60” $60.00 Fleece blankets 60” x 80” $80.00 Pennant/Spirit Jerseys $60.00 Ladies Pink Knit Hats $28.00 Ladies Zip Up Colorado Micro Fleece Jacket $69.00 Mugs 12 oz two color $12.00 Wall Posters 3’ x 4’ reinforced rip resistant $30.00 Wooden Coasters $5.00 Croakies $9.00

Page 13: Patriot Threads College Ambassador Program

Current Retail Locations

Alumni Hall Tuscaloosa, AL

Hound Dogs Knoxville TN

Alumni Hall, Turkey Creek Knoxville TN

Uncle Lem’s Knoxville TN

Page 14: Patriot Threads College Ambassador Program