patient as an asset - mark duman
TRANSCRIPT
Patients as an asset 20th November 2014
Twitter: @MarkDuman
Mobile: + 44 (0) 7824 605 352
Outline
• The Challenge
• Insight
• Information therapy
• Culture
Health Determinants vs. Expenditure
What is a good health service?
Good ‘NHS’ = a healthy me / us
Good ‘NHS’ = big, local hospital?
Fully engaged public?
BMJ. 2003 September 13; 327(7415): 573–574.
We see things as we are, not as they are*
*Talmud Berachot 55b
Person Patient Condition Treatment ‘X’
‘Soft/ Social’ ‘Hard/ Medical’
Person/ Society
‘Professional/ System’
People not body parts…
Problem Solution
The Four Levels of Patient Activation
KPMG
A ‘Personalised’ Health Service?
Past Medical History
Current Medication
Ethnicity/ Communication
Preferences
Health Literacy
Medicines Beliefs
Health Beliefs
“A poison”
“A miracle
cure”
Motivation
Beyond Health
Information: first line therapy?
Info Design
www.wired.com/magazine/
2010/11/ff_bloodwork/all
www.pifonline.org.uk
Changing whose behavior?
Pharmakon (φάρμακον)
Medicine/ Drug
Poison
Measuring Patient Centricity
Take home messages
1. Patient engagement is an imperative
2. Failure to understand patients is damaging healthcare
3. Build solutions with them and clinicians
4. Measure impact beyond that of the product
5. Be honest: get help in any or all of above!
www.health.org.uk/blog www.pifonline.org.uk
THINK NETWORK DO
www.monmouthpartners.com
Patients as an asset 20th November 2014
Twitter: @MarkDuman
Mobile: + 44 (0) 7824 605 352