pathable: a social network for conferences and events
DESCRIPTION
See exactly how Pathable can build an on-line community for your conference or event, step-by-step.TRANSCRIPT
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Script / Timings• Intro / Agenda overview (5 min)
– Brett acts as Emcee, says hello and welcome, introduces Jordan
• How social media can benefit you (5 min)– Viral marketing inexpensive way to “spread the
word”– Sense of community / networking at event means
more renewals
• Twitter (10 min)– What is it– Seesmic Desktop
• Monitor Multiple Twitter Accounts• Saved searches
– Hootsuite• Scheduled tweets• Monitor click-throughs
• Pathable + Certain (20 min)– What is Pathable– Demo
• Register for Certain event, get e-mail from Pathable• Profiles: Complete profile, see recommendations,
tweets / feeds, Twitter friends, schedule• Building connections: Search for tags, Tag-based
conversations• Schedule: View conference schedule, build personal
schedule, synch with Outlook, download session materials
• Mobile: View iPhone version• Community continues• Host tools / Certain integration
• Q & A (5 min)
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If Enhancing the
Attendee Experience Using Social Media
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Today’s AgendaToday’s Agenda
• Why Bother?• Social Media Tools
– Twitter– Hootsuite– Pathable + Certain
• Q & A
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Viral MarketingViral Marketing
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Viral MarketingViral Marketing
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Community AttachmentCommunity Attachment
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Attendees want to networkAttendees want to network
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More networking means renewalsMore networking means renewals
New people met
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Meeting people is HARDMeeting people is HARD
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Your ToolboxYour Toolbox
• E-mail• Your web site• Blogs• Twitter• LinkedIn / Facebook• Pathable
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TwitterTwitter
• Send and receive short messages to “followers”• A “tweet” is a short (140 char) message sent to
anyone listening• “Follower” is anyone
who has signed up to listen to you
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TwitterTwitter
A typical tweetA typical tweet
Type your tweet hereType your tweet here
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HootsuiteHootsuite
DemoDemo
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Hash TagHash Tag
• Short way to mark messages as relevant to a topic or event– #wec09 – MPI’s WEC 2009 conference– #sxsw – South by Southwest festival– #MD10 – MPI’s MeetDifferent 2010– #mpi – MPI– #eventprofs – Relevant to event professionals
• No “official” list (but check hashtags.org)
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Hash Tag ExampleHash Tag Example
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Applying Twitter to the EventPromotion
Applying Twitter to the EventPromotion
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Applying Twitter to the EventCustomer Service
Applying Twitter to the EventCustomer Service
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Applying Twitter to the EventBroadcasting
Applying Twitter to the EventBroadcasting
• Examples– Keynote beginning– Open seats in the back– Summarize activity for those who can’t attend
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PathablePathable
DemoDemo
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Get StartedGet Started
• Twitter: twitter.com• Seesmic: seesmic.com• Tweetdeck: tweetdeck.com• Hootsuite: hootsuite.com
• Pathable: – pathable.com– Doug Schulze - [email protected] / 866 809.0252 x706– Mention Certain Webinar