Graphic Design 1Assessment 3 -Tea Packaging

Pastor Stoute – S2798690

Crystal Tea

Brand Name

The final brand name is Crystal Tea, this name is symbolic as it represents the high quality and unique experience in which this particular tea provides its consumers. In society crystals are recognised as desirable and of high value, Subsequently these portrayed values are both qualities in which the product wants to portray to consumers.

The typography chosen to represent the Crystal Tea Brand is Formal Script. This particular font was appropriate as setting an elegant, and sophisticated tone will play a major selling point of this company’s product. The formal script is very fluid and graceful in nature and allowed the products name to be manipulated into an image as shown in the next slide.

The Logo design utilises attributing colours to clearly distinguish each flavour through visual recognition. This method of marketing is very successful and is further excelled by using Complementary Pairs of colours in each design.

As previously mentioned the formal script typography has been manipulated to create a tea leaf. Another aspect of the design is the Lens flare. The lens flare is both aesthetically pleasing and also represents the glimmer on a polished crystal and the notation of perfection. Although only recognisable by loyal consumers, the logo typography is also encased by the brands initials C.T.

Evolution of Logo Design

NAME hERE

Final Logo Designs – Three Flavours

Red Berry

Lemon Grass

Wild Sweet Orange

Tea Package Net

Score Lines

Cut\remove

12cm

Tea Package Layout

Red Berry

The visual hierarchy of all three layouts is intended to draw the consumers eye to the logo. This is done by positioning the logo in the directly in the centre, and further by using a gradient of colours.

Visual Hierarchy

Tea Package Layout

Wild Sweet Orange

Lemon Grass

Mock Ups

Mock Ups

Mock Ups

Pastor Stoute – S2798690