past, present, future – 30 years of trend...

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2014 Business bible: The Trend Management Toolkit: A Practical Guide to The Future is published by Palgrave Macmillan. 2015 Trend Cards: The first edition of the Kjaer Global Trend Cards launches. Past, Present, Future – 30 years | © 2016 kjaer-global.com Past, Present, Future – 30 Years of Trend Management 2003 “Tomorrow’s People”: The Times magazine features Kjaer in cover story about top UK futurists. 2012 4P Business Model: At The Economist’s Big Rethink conference, Kjaer delivers a keynote on the 4P business model of People, Planet, Purpose, Profit. 2016 China: Chinese edition of The Trend Management Toolkit. 2013 Co-authors two books: Kjaer co-authors ‘There is a Future‘ in the OpenMind series by BBVA and ‘Vision 2030’ by T-Mobile Time to Think 2005-2006: Conference is held in collaboration with Copenhagen Institute for Future Studies. 2004 Goodwill Ambassador: Anne Lise Kjaer is appointed Copenhagen Goodwill Ambassador. 1995 BTCG: Kjaer joins the prestigious British Textile Colour Group. 1999 The Illuminati: Arena magazine publishes interview with Kjaer on the iGeneration. 2001 Trend methodology: Kjaer Global develops its unique Trend Management tools and multidimensional methodology. 2002 Hugo Road: Kjaer buys its first London work/ live space to house the 16-strong multidisciplinary team. Kjaer Global is established: Founded in Denmark in 1988 by Anne Lise Kjaer, the company soon relocates its headquarters to Hamburg, Germany. 1995 WEB 1.0: Kjaer buys its first computer and joins the Internet. 1989 Hamburg studio: The studio delivers trend and colour intelligence primarily to the design sector. 1999 Sydney keynote: Anne Lise Kjaer delivers first international keynote in Sydney – setting her on course to become one of the world’s most sought after futurists. 1994 Trend Antenna: Kjaer Global publishes its first trend forecasting book for the fashion industry. 1998 Global Influences: The first Global Influences book is published, marking a shift in focus towards delivering business trend intelligence and inspiration across all industries. 1992 London studio: Well established internationally, Kjaer Global moves to the UK and opens a studio in east London. 2005-2006 Trend management: Kjaer Global cements reputation as the ‘go to’ trend strategy and ideas agency through successful collaborations with Toyota, Sony, Nokia and IKEA. 2008 Trend blog: The Global Influences trend blog is launched. 2009 The Networked Society: Kjaer features as one of top 20 thinkers in Ericsson’s The Networked Society documentary. 2011 Copenhagen: Nordic division under leadership of former London office associate Louise Loecke Foverskov. 1988 2016 Futurist Academy: Online Kjaer Academy launches officially, teaching skills such as trend mapping and scenario planning. 2018 1988 - - 1989 - - 1990 - - 1991 - - 1992 - - 1993 - - 1994 - - 1995 - - 1996 - - 1997 - - 1998 - - 1999 - - 2000 - - 2001 - - 2002 - - 2003 - - 2004 - - 2005 - - 2006 - - 2007 - - 2008 - - 2009 - - 2010 - - 2011 - - 2012 - - 2013 - - 2014 - - 2015 - - 2016 - - 2017 - - 2018 2006 Network organisation: Kjaer Global relocates to Highgate and becomes a network agency. The team includes social sciences, technolog, the arts, marketing specialists, as well as design thinkers and strategists. 2004 FT on Kjaer’s vision: “as fertile as Dali’s only she creates social prototypes based on nascent trends” says Financial Times. 2005-2006 Persona Books: The last two Global Influences print titles focus on people’s real needs and wants in the 21st century. 2003 Time to Think: First Time to Think thought leadership conference is held at the Danish Design Centre. 2015 Top 7 futurist: Huffington Post lists Kjaer as among the top seven futurists in the world. 2015 The future of luxury: Independent luxury report to 2030 is presented at Volvo’s global press conference London. 2015 Amsterdam: Netherlands office led by social anthropologist Timo Mashiyi-Veikkola. 2003 Trend Atlas: For an automotive futures project, the first Trend Atlas is created to envision the world in 2025. 2015-16 University of Cambridge: Kjaer gives several lectures at the University of Cambridge.

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Page 1: Past, Present, Future – 30 Years of Trend Managementkjaer-global.com/.../2016/04/Trend-Management-Kjaer...2012 4P Business Model: At The Economist’s Big Rethink conference, Kjaer

2014 Business bible: The Trend Management Toolkit: A Practical Guide to The Future is published by Palgrave Macmillan.

2015 Trend Cards:The first edition of the

Kjaer Global Trend Cards launches.

Past, Present, Future – 30 years | © 2016 kjaer-global.com

Past, Present, Future – 30 Years of Trend Management

2003 “Tomorrow’s People”: The Times magazine features Kjaer

in cover story about top UK futurists.

2012 4P Business Model: At The Economist’s Big Rethink conference, Kjaer delivers a keynote on the 4P business model of People, Planet, Purpose, Profit.

2016 China: Chinese edition

of The Trend Management

Toolkit. 2013 Co-authors two books:

Kjaer co-authors ‘There is a Future‘ in the OpenMind series by BBVA

and ‘Vision 2030’ by T-Mobile

Time to Think 2005-2006: Conference is held in collaboration with Copenhagen Institute for Future Studies.

2004 Goodwill Ambassador: Anne Lise Kjaer is appointed

Copenhagen Goodwill Ambassador.

1995 BTCG: Kjaer joins the prestigious British Textile Colour Group.

1999 The Illuminati: Arena magazine publishes interview with Kjaer on the

iGeneration.

2001 Trend methodology: Kjaer Global develops its

unique Trend Management tools and multidimensional

methodology.

2002 Hugo Road: Kjaer buys its first London work/

live space to house the 16-strong multidisciplinary team.

Kjaer Global is established: Founded in Denmark in 1988 by Anne Lise Kjaer, the company soon relocates its headquarters to Hamburg, Germany.

1995 WEB 1.0: Kjaer buys its first computer

and joins the Internet.

1989 Hamburg studio: The studio delivers trend and colour intelligence primarily to the design sector.

1999 Sydney keynote: Anne Lise Kjaer delivers first

international keynote in Sydney – setting her on course to become one of the world’s most sought after futurists.

1994 Trend Antenna: Kjaer Global publishes its first trend forecasting book for the fashion industry.

1998 Global Influences:The first Global Influences book is published, marking

a shift in focus towards delivering business trend

intelligence and inspiration across all industries.

1992 London studio: Well established internationally, Kjaer Global moves to the UK and opens a studio in east London.

2005-2006 Trend management: Kjaer Global cements reputation as the ‘go to’ trend strategy and ideas agency through successful collaborations with Toyota, Sony, Nokia and IKEA.

2008 Trend blog: The Global Influences

trend blog is launched.

2009 The Networked Society: Kjaer features as one of top 20 thinkers in Ericsson’s The Networked Society documentary.

2011 Copenhagen: Nordic division under leadership of former London office associate Louise Loecke Foverskov.

19882016 Futurist Academy:

Online Kjaer Academy launches officially, teaching

skills such as trend mapping and scenario planning.

2018

1988 - - 1989 - - 1990 - - 1991 - - 1992 - - 1993 - - 1994 - - 1995 - - 1996 - - 1997 - - 1998 - - 1999 - - 2000 - - 2001 - - 2002 - - 2003 - - 2004 - - 2005 - - 2006 - - 2007 - - 2008 - - 2009 - - 2010 - - 2011 - - 2012 - - 2013 - - 2014 - - 2015 - - 2016 - - 2017 - - 2018

2006 Network organisation: Kjaer Global relocates to Highgate and becomes a network agency. The team includes social sciences, technolog, the arts, marketing specialists, as well as design thinkers and strategists.

2004 FT on Kjaer’s vision: “as fertile as Dali’s only she

creates social prototypes based on nascent trends”

says Financial Times.

2005-2006 Persona Books: The last two Global Influences print titles focus on people’s real needs and wants in the 21st century.

2003 Time to Think: First Time to Think thought leadership conference is held at the Danish Design Centre.

2015 Top 7 futurist: Huffington Post lists Kjaer as among

the top seven futurists in the world.

2015 The future of luxury: Independent luxury report to 2030 is presented at Volvo’s global press conference London.

2015 Amsterdam:Netherlands office led by social anthropologist Timo Mashiyi-Veikkola.

2003 Trend Atlas: For an automotive futures project, the first Trend

Atlas is created to envision the world in 2025.

2015-16 University of Cambridge: Kjaer gives several lectures at the University of Cambridge.