pass the wd-40: running your communications program like a well-oiled machine
DESCRIPTION
Presentation slides from February 23, 2011 MCN Communications and Technology conference.TRANSCRIPT
Pass the WD-40!Running your communications
program like a well-oiled machine
February 23, 2011
Ruth Patton, Communications DirectorJenna Hartwig Wade, Communications Specialist
.
Today’s agenda
• What an editorial calendar can do for you
• The groundwork: research– Search topics– Online conversations–Website traffic
• General principles, inc. examples (good/bad)
• Creating an editorial calendarThe only boring slide
Your question isn’t stupid
Who are you?
The editorial calendar
Consistency/Dependability
Support
Data-assisted planning
So…where do you start?
Audience
Goals
The big picture
Zooming in
What’s online?
google.com/alerts
Google alerts
Google Insights for Search
global warming vs. climate change
Social media
socialmention
socialmention
Facebook ads
Twitter search
Twitter search
Hashtags.org
Your peeps
Google analytics
Social media metrics
Ask!
Brand consistency
Consistent voice/tone
General – keep it connected
Connect
Integrate
Breadcrumb
?
Content sources
Your editorial calendar
Oily
Story category Spring Summer Fall Winter
Letter from the executive director
Article 1
Article 2
Article 3
Donor profile #1
Donor profile #2
Quarterly newsletter
Oily
Weekly social media calendarBlog Facebook Twitter YouTube Flickr
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Later…
Oily
Oilier
Oilier
Even oilier
Even oilier
Even oiliermonths
Oiliest
Our experience
Our experience
Our experience
Ruth Patton, [email protected] Hartwig Wade, [email protected]
www.fresh-energy.org@freshenergy
facebook.com/freshenergy