pasadena market update q4 2013

4
A MESSAGE FROM OUR MANAGER: Jeff Maynard In the fourth quarter of 2013, four of the five areas in this market update – Pasadena, Altadena, San Marino and South Pasadena – enjoyed an increase in their average sales price leaving La Canada as the only area that cooled just a bit. Even though average sales price increased in most areas, the units sold in four of the five market areas were lower, with San Marino as the only area with a slight increase from the fourth quarter of 2012. The story these multiple listing service numbers tell is one of supply vs. demand. These real estate markets had tremendous demand, but needed more homes to sell which is reflected in the volume drop from 2012 to 2013 in most areas. Many sellers during this time period enjoyed multiple offers from buyers, which often caused buyers to bid well over the asking price in an effort to beat out their competition. The demand from foreign buyers has remained steady throughout the year for our area. The greater Pasadena area has always benefited from its proximity to downtown Los Angeles. With the relocation of the Lakers and the billions of dollars in redevelopment taking place in Los Angeles, our area makes perfect sense for so many to call home. All data within this document is pulled from the Pasadena MLS. PASADENA BROKERAGE 459 East Colorado Boulevard | t. 626.229.0909 sothebyshomes.com/pasadena Jeff Maynard, Vice President/Brokerage Manager 626.229.0909 | jeff[email protected] PASADENA SINGLE FAMILY HOMES | Q4 2009 2010 2011 2012 2013 Units Sold 225 196 188 298 251 Average Selling Price $762,852 $709,395 $674,286 $739,716 $866,762 Average Listing Price $848,809 $784,839 $717,740 $800,970 $997,117 Discount % 90% 90% 94% 92% 87% Median $605,000 $561,944 $554,500 $563,750 $699,000 Ave DOM 76 96 79 71 52 ABOUT THE AREA Pasadena is a world-class model of a successful urban community, and its distinctive quality of life is exemplified by its unparalleled beauty, culture and diversity. It is home to many scientific and cultural institutions. AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4 MARKET UPDATE | Q4 2013 PASADENA FIVE YEARS OF AVERAGE SELLING PRICES | Q4 0 50 100 150 200 250 300 350 $- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 $1,000,000 2009 2010 2011 2012 2013 Average Selling Price Units Sold $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 2009 2010 2011 2012 2013 Altadena La Canada Pasadena San Marino South Pasadena

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A MESSAGE FROM OUR MANAGER: Jeff Maynard

In the fourth quarter of 2013, four of the five areas in this market update – Pasadena, Altadena, San Marino and South Pasadena – enjoyed an increase in their average sales price leaving La Canada as the only area that cooled just a bit. Even though average sales price increased in most areas, the units sold in four of the five market areas were lower, with San Marino as the only area with a slight increase from the fourth quarter of 2012.

The story these multiple listing service numberstell is one of supply vs. demand. These real estatemarkets had tremendous demand, but needed more homes to sell which is reflected in the volume drop from 2012 to 2013 in most areas. Many sellers during this time period enjoyed multiple offers from buyers, which often caused buyers to bid well over the asking price in an effort to beat out their competition.

The demand from foreign buyers has remained steady throughout the year for our area. The greater Pasadena area has always benefited from its proximity to downtown Los Angeles. With the relocation of the Lakers and the billions of dollars in redevelopment taking place in Los Angeles, our area makes perfect sense for so many to call home. All data within this document is pulled from the Pasadena MLS.

pASAdENA bROkERAGE459 East Colorado boulevard | t. 626.229.0909sothebyshomes.com/pasadena

Jeff Maynard, Vice President/Brokerage Manager626.229.0909 | [email protected]

pASAdENA

SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013

Units Sold 225 196 188 298 251Average Selling price $762,852 $709,395 $674,286 $739,716 $866,762

Average Listing price $848,809 $784,839 $717,740 $800,970 $997,117

discount % 90% 90% 94% 92% 87%Median $605,000 $561,944 $554,500 $563,750 $699,000

Ave dOM 76 96 79 71 52

AbOUt thE AREApasadena is a world-class model of a successful

urban community, and its distinctive quality of

life is exemplified by its unparalleled beauty,

culture and diversity. It is home to many

scientific and cultural institutions.

AVERAGE SALE pRICE | tOtAL SFh SOLd | q4

MARKET UPDATE | Q4 2013pASAdENA

FIVE yEARS OF AVERAGE SELLING pRICES | q4

0

50

100

150

200

250

300

350

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

2009 2010 2011 2012 2013

Average Selling price Units Sold

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2009 2010 2011 2012 2013

Altadena La Canada pasadena San Marino South pasadena

ALtAdENA | LA CANAdA | pASAdENA | SAN MARINO | SOUth pASAdENA

santa barbara

SAN MARINO

ALtAdENA

AVERAGE SALE pRICE | tOtAL SFh SOLd | q4

AbOUt thE AREASited between the Arroyo Seco and Eaton

Canyon, Altadena is rich in architecture and

cultural heritage with its community’s unique

qualities. Significant home styles from modest

Craftsman bungalow to Italianate mansion and

Modernist gems are present.

SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013

Units Sold 105 88 76 107 104Average Selling price $577,711 $542,329 $557,138 $601,930 $695,144 Average Listing price $604,302 $570,514 $593,741 $623,979 $692,932 discount % 96% 95% 94% 96% 100%Median $532,193 $495,000 $500,000 $510,000 $553,250

Ave dOM 69 80 75 60 44

AVERAGE SALE pRICE | tOtAL SFh SOLd | q4

AbOUt thE AREASan Marino has designed its community to be

uniquely residential, with expansive properties,

surrounded by beautiful gardens with wide

streets, and well maintained parkways. this best

exemplifies the charm and character that make

the City an enjoyable place to live and work.

SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013

Units Sold 38 18 31 33 39Average Selling price $1,727,009 $2,213,226 $2,107,945 $1,838,424 $1,998,054 Average Listing price $1,826,634 $2,324,833 $2,288,371 $1,835,327 $1,947,641 discount % 95% 95% 92% 100% 103%Median $1,595,000 $1,699,440 $1,600,000 $1,550,000 $1,818,000

Ave dOM 55 56 88 51 42

0

20

40

60

80

100

120

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2009 2010 2011 2012 2013

Average Selling price Units Sold

0

5

10

15

20

25

30

35

40

45

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2009 2010 2011 2012 2013

Average Selling price Units Sold

sothebyshomes.com/pasadena

SOUth pASAdENA

LA CAñAdA FLINtRIdGE

SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013

Units Sold 27 28 24 39 31Average Selling price $987,714 $843,865 $1,035,592 $1,074,551 $1,143,273 Average Listing price $1,093,132 $875,203 $1,082,450 $1,106,874 $1,144,671 discount % 90% 96% 96% 97% 100%Median $849,000 $823,750 $896,250 $850,000 $915,000

Ave dOM 95 65 62 62 39

AbOUt thE AREASouth pasadena is known for its tree-lined

streets, historic California Craftsman-style

homes and unique small businesses. this small

town atmosphere makes the city one of

California’s most desirable locations and prides

itself on its small town character.

AVERAGE SALE pRICE | tOtAL SFh SOLd | q4

AbOUt thE AREALa Cañada Flintridge is a small and affluent city

in Los Angeles County nestled between the San

Gabriel Mountains and Angeles National Forest

on the north, and the San Rafael hills on the

south. the city is home to descanso Gardens and

NASA’s Jet propulsion Laboratory.

AVERAGE SALE pRICE | tOtAL SFh SOLd | q4

SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013

Units Sold 54 54 33 62 54Average Selling price $1,167,649 $1,277,369 $1,112,862 $1,504,019 $1,480,328 Average Listing price $1,275,019 $1,408,619 $1,185,150 $1,636,173 $1,539,704 discount % 92% 91% 94% 92% 96%Median $963,000 $1,100,000 $1,000,000 $1,170,000 $1,210,500

Ave dOM 108 102 83 75 59

0

10

20

30

40

50

60

70

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

2009 2010 2011 2012 2013

Average Selling price Units Sold

0

5

10

15

20

25

30

35

40

45

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2009 2010 2011 2012 2013

Average Selling price Units Sold

Price: $1,500,000web: 0277117Agents: deborah Maxson

best value for this exceptional

townhouse. Featured are

3-bedrooms and 4-baths, a den,

living room, dining room and much

more. the interior is approximatley

3,966 sq.ft. with only three units in

complex.

Price: $1,088,000web: 0276990Agent: Roberta baron

Escape to your hideaway in the San

Rafael hills. Views to downtown

pasadena. Move-in ready. Featured

are 3-bedrooms and 3-baths.

FEAtUREd pROpERtIES

ON thE MARkEt

PASADEnA, CA

PASADEnA, CA

pUERtO RICO4 br / 4 ba / 1 hf ba $1,850,000

hOUStON4 br / 3 ba / 1 hf ba $1,875,000

NEw yORk1 br / 1 ba $1,645,000

SAN FRANCISCO1 br / 1 ba / 1 hf ba $995,000

In METRoPoLITAn MARKETS

In RESoRT MARKETS

In foREIgn MARKETS

LIStINGS AROUNd thE wORLd IN thIS pRICE RANGE

AT SoThEby’S AUCTIon SoThEbyS.CoM

ThE PInK STARRare English & European Magnificent Jewels13 November, 2013Sold: $84,730,214.30

Songye “Four Horn” Community Power Figurethe Collection of Allan Stone15 November, 2013Estimate: $600,000-$900,000

SANtA FE3 br / 3 ba / 1 hf ba $1,375,000

SOUth AFRICA5 br / 4 ba / 1 hf ba $1,500,306

pALM bEACh2 br / 2 ba $975,000

SANtA yNEz3 br / 3 ba $1,795,000

AUStRALIA2 br / 2 ba Price Upon Request