pasadena market update q4 2013
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A MESSAGE FROM OUR MANAGER: Jeff Maynard
In the fourth quarter of 2013, four of the five areas in this market update – Pasadena, Altadena, San Marino and South Pasadena – enjoyed an increase in their average sales price leaving La Canada as the only area that cooled just a bit. Even though average sales price increased in most areas, the units sold in four of the five market areas were lower, with San Marino as the only area with a slight increase from the fourth quarter of 2012.
The story these multiple listing service numberstell is one of supply vs. demand. These real estatemarkets had tremendous demand, but needed more homes to sell which is reflected in the volume drop from 2012 to 2013 in most areas. Many sellers during this time period enjoyed multiple offers from buyers, which often caused buyers to bid well over the asking price in an effort to beat out their competition.
The demand from foreign buyers has remained steady throughout the year for our area. The greater Pasadena area has always benefited from its proximity to downtown Los Angeles. With the relocation of the Lakers and the billions of dollars in redevelopment taking place in Los Angeles, our area makes perfect sense for so many to call home. All data within this document is pulled from the Pasadena MLS.
pASAdENA bROkERAGE459 East Colorado boulevard | t. 626.229.0909sothebyshomes.com/pasadena
Jeff Maynard, Vice President/Brokerage Manager626.229.0909 | [email protected]
pASAdENA
SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013
Units Sold 225 196 188 298 251Average Selling price $762,852 $709,395 $674,286 $739,716 $866,762
Average Listing price $848,809 $784,839 $717,740 $800,970 $997,117
discount % 90% 90% 94% 92% 87%Median $605,000 $561,944 $554,500 $563,750 $699,000
Ave dOM 76 96 79 71 52
AbOUt thE AREApasadena is a world-class model of a successful
urban community, and its distinctive quality of
life is exemplified by its unparalleled beauty,
culture and diversity. It is home to many
scientific and cultural institutions.
AVERAGE SALE pRICE | tOtAL SFh SOLd | q4
MARKET UPDATE | Q4 2013pASAdENA
FIVE yEARS OF AVERAGE SELLING pRICES | q4
0
50
100
150
200
250
300
350
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
2009 2010 2011 2012 2013
Average Selling price Units Sold
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
2009 2010 2011 2012 2013
Altadena La Canada pasadena San Marino South pasadena
ALtAdENA | LA CANAdA | pASAdENA | SAN MARINO | SOUth pASAdENA
santa barbara
SAN MARINO
ALtAdENA
AVERAGE SALE pRICE | tOtAL SFh SOLd | q4
AbOUt thE AREASited between the Arroyo Seco and Eaton
Canyon, Altadena is rich in architecture and
cultural heritage with its community’s unique
qualities. Significant home styles from modest
Craftsman bungalow to Italianate mansion and
Modernist gems are present.
SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013
Units Sold 105 88 76 107 104Average Selling price $577,711 $542,329 $557,138 $601,930 $695,144 Average Listing price $604,302 $570,514 $593,741 $623,979 $692,932 discount % 96% 95% 94% 96% 100%Median $532,193 $495,000 $500,000 $510,000 $553,250
Ave dOM 69 80 75 60 44
AVERAGE SALE pRICE | tOtAL SFh SOLd | q4
AbOUt thE AREASan Marino has designed its community to be
uniquely residential, with expansive properties,
surrounded by beautiful gardens with wide
streets, and well maintained parkways. this best
exemplifies the charm and character that make
the City an enjoyable place to live and work.
SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013
Units Sold 38 18 31 33 39Average Selling price $1,727,009 $2,213,226 $2,107,945 $1,838,424 $1,998,054 Average Listing price $1,826,634 $2,324,833 $2,288,371 $1,835,327 $1,947,641 discount % 95% 95% 92% 100% 103%Median $1,595,000 $1,699,440 $1,600,000 $1,550,000 $1,818,000
Ave dOM 55 56 88 51 42
0
20
40
60
80
100
120
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2009 2010 2011 2012 2013
Average Selling price Units Sold
0
5
10
15
20
25
30
35
40
45
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
2009 2010 2011 2012 2013
Average Selling price Units Sold
sothebyshomes.com/pasadena
SOUth pASAdENA
LA CAñAdA FLINtRIdGE
SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013
Units Sold 27 28 24 39 31Average Selling price $987,714 $843,865 $1,035,592 $1,074,551 $1,143,273 Average Listing price $1,093,132 $875,203 $1,082,450 $1,106,874 $1,144,671 discount % 90% 96% 96% 97% 100%Median $849,000 $823,750 $896,250 $850,000 $915,000
Ave dOM 95 65 62 62 39
AbOUt thE AREASouth pasadena is known for its tree-lined
streets, historic California Craftsman-style
homes and unique small businesses. this small
town atmosphere makes the city one of
California’s most desirable locations and prides
itself on its small town character.
AVERAGE SALE pRICE | tOtAL SFh SOLd | q4
AbOUt thE AREALa Cañada Flintridge is a small and affluent city
in Los Angeles County nestled between the San
Gabriel Mountains and Angeles National Forest
on the north, and the San Rafael hills on the
south. the city is home to descanso Gardens and
NASA’s Jet propulsion Laboratory.
AVERAGE SALE pRICE | tOtAL SFh SOLd | q4
SIngLE fAMILy hoMES | Q4 2009 2010 2011 2012 2013
Units Sold 54 54 33 62 54Average Selling price $1,167,649 $1,277,369 $1,112,862 $1,504,019 $1,480,328 Average Listing price $1,275,019 $1,408,619 $1,185,150 $1,636,173 $1,539,704 discount % 92% 91% 94% 92% 96%Median $963,000 $1,100,000 $1,000,000 $1,170,000 $1,210,500
Ave dOM 108 102 83 75 59
0
10
20
30
40
50
60
70
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
2009 2010 2011 2012 2013
Average Selling price Units Sold
0
5
10
15
20
25
30
35
40
45
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2009 2010 2011 2012 2013
Average Selling price Units Sold
Price: $1,500,000web: 0277117Agents: deborah Maxson
best value for this exceptional
townhouse. Featured are
3-bedrooms and 4-baths, a den,
living room, dining room and much
more. the interior is approximatley
3,966 sq.ft. with only three units in
complex.
Price: $1,088,000web: 0276990Agent: Roberta baron
Escape to your hideaway in the San
Rafael hills. Views to downtown
pasadena. Move-in ready. Featured
are 3-bedrooms and 3-baths.
FEAtUREd pROpERtIES
ON thE MARkEt
PASADEnA, CA
PASADEnA, CA
pUERtO RICO4 br / 4 ba / 1 hf ba $1,850,000
hOUStON4 br / 3 ba / 1 hf ba $1,875,000
NEw yORk1 br / 1 ba $1,645,000
SAN FRANCISCO1 br / 1 ba / 1 hf ba $995,000
In METRoPoLITAn MARKETS
In RESoRT MARKETS
In foREIgn MARKETS
LIStINGS AROUNd thE wORLd IN thIS pRICE RANGE
AT SoThEby’S AUCTIon SoThEbyS.CoM
ThE PInK STARRare English & European Magnificent Jewels13 November, 2013Sold: $84,730,214.30
Songye “Four Horn” Community Power Figurethe Collection of Allan Stone15 November, 2013Estimate: $600,000-$900,000
SANtA FE3 br / 3 ba / 1 hf ba $1,375,000
SOUth AFRICA5 br / 4 ba / 1 hf ba $1,500,306
pALM bEACh2 br / 2 ba $975,000
SANtA yNEz3 br / 3 ba $1,795,000
AUStRALIA2 br / 2 ba Price Upon Request