partnership promotions - ride metro · metro’s bus service is the backbone of our system, with...
TRANSCRIPT
Partnership Promotions
01 About METRO
02 Why Partner with METRO
03 Opportunities
04 Contact Us
Partnership PromotionsPartnership Promotions01 About METRO
VisionThrough collaborative relations and innovative approaches, METRO will be an industry leader in delivering timely and efficient service that is transformative by providing multi-modal interactions for communities to connect to everyday work and life opportunities.
MissionMETRO’s mission is to provide safe, clean, reliable and friendly public transpor-tation services to our region.
Why METRO?METRO is the backbone of our region — moving people to jobs, health care, education, recreation, and all of the opportunities our region offers. Providing 116.8 MILLION rides in 2018. With 1/3 of the Downtown area’s employees using METRO to get to work everyday.
We serve the region’s major employment centers and our neighborhoods, and we are a vital partner in welcoming visitors, promoting safety, and helping with natural disasters.
BUS 59.5 MILLION
RAIL 19 MILLION
PARK & RIDE 7.7 MILLION
PARATRANSIT 1.9 MILLION
VANPOOL 1.9 MILLION
HOV/HOT 26.5 MILLION
116.8 million rides and counting
METRORailMETRORail consists of three light-rail lines: the Red Line, Green Line (East End) and the Purple Line (Southeast), totaling more than 22 miles of rail, with 19 million rides in 2018. Our fleet consists of 76 light-rail vehicles.
Red Line (North Line) - This 13-mile Red Line travels from NRG Park to the Texas Medical Center, Museum District, Downtown, Northline with 25 stations.
Green Line (East End Line) - This 3.3-mile travels along Harrisburg from the Magnolia Transit Center through the Historic East End to entertainment and business destinations with 9 stations.
Purple Line (Southeast) - This 6.6 mile section travels from downtown along Capitol and Rusk to popular destinations such as Texas Southern University and the University of Houston with 10 stations.
Local BusMETRO’s bus service is the backbone of our system, with 114 fixed routes, 8,964 stops, 2,143 shelters, 21 Transit Centers and 59.5 million rides in 2018.
METRO operates over 950 local buses daily and navigates through a 1,300 sq mile service area. 22 of our local routes are high-frequency routes arriving less than every 10-15 minutes. These routes are on Houston’s busiest streets.
BellaireBeechnutRichmondLong Point/CavalcadeShepherdPost OakTelephone/HeightsKirby/PolkGessnerBroadwayHardy - KelleyHardy - LeyScott Airline/Montrose
FondrenBissonnetBellfortMLK/LockwoodWestheimerAntoine/WashingtonNorthshore ExpressWestpark ExpressHarwin ExpressMemorial City ExpressWilcrest ExpressMemorial ExpressBellaire Quickline
METRO High-frequecy Routes
Rider Facts• More than 60% of METRO riders have used
the service for more than 3 years
• More than 60% of local bus Riders have been using the service for more than 3 years
• More than 50% of METRORail riders have started riding in the last 6 years.
• Nearly 70% of METRO riders use the service 5 – 7 days a week
• More than 60% of riders use METRO rail 5-7 days a week
• Nearly 75% of Park & Ride passengers use the service 5 days a week
• 60% of METRO Rail riders use the service for work or school
• 78% of METRO Riders are employed with 63% having full time employment
• 85% of METRO riders us the METRO Q Card to pay for fares
METROR I D E R P R O F I L E S
20-34
65+
35-50
51-64
5-15
16-19
1.4%
7%
39.5%
32.5%
15%
4.5%
AGE
47.4%52.5%Male Female
GENDER
RACE/ETHNICITY
Caucasian
Hispanic/Latino
Black/African American
Asian
22.4%
6.3%
43.1%
24.5%
CHOICE RIDERS
60.8%
39.2%NO
Could use vehicle to make trip
YES
18.7%
LESS THAN $16K
14%
$40K-$53,999
12.6% 14.3%
$54K-$80,999 $16K-$23,999
14.3%
$24K-$31,999
12.2%
$32K-$39,999
9.2% 4.7%
OVER $100K $81K-$99,999
ANNUAL HOUSEHOLD INCOME
ENGLISH SPEAKING
Very Well61.1%
Well20.7%
Not Well14.5%
Not at All3.7%
9.7%
17.7%25.4%
22%19.4%
123456+
HOUSEHOLD SIZE
.8%
1%
34.3%
.04%
6.6%25.2%
NUMBER OF VEHICLES IN HOUSEHOLD34.4% –
2%
METRORailR I D E R P R O F I L E S
20-34
65+
35-50
51-64
5-15
16-19
2.1%
8.8%
40.8%
31.5%
12.2%
4.6%
AGE
44.2%55.8%Male Female
GENDER
RACE/ETHNICITY
Caucasian
Hispanic/Latino
Black/African American
Asian
29.8%
5.9%
36.5%
36.5%
CHOICE RIDERS
79.2%
20.8%NO
Could use vehicle to make trip
YES
22.6%
LESS THAN $16K
14.1%
$40K-$53,999
13.1% 13.1%
$54K-$80,999 $16K-$23,999
12.8%
$24K-$31,999
12.1%
$32K-$39,999
7.3% 5%
OVER $100K $81K-$99,999
ANNUAL HOUSEHOLD INCOME
ENGLISH SPEAKING
Very Well70.9%
Well17.5%
Not Well9.7%
Not at All1.9%
7.1%
27.9%25.3%
19.5%15.1%
123456+
HOUSEHOLD SIZE
5.1%
33.6%
4.5%1.0%
2.2%6.7%
23.2%
NUMBER OF VEHICLES IN HOUSEHOLD28.8% –
METRO Local BusR I D E R P R O F I L E S
20-34
65+
35-50
51-64
5-15
16-19
2.1%
8.8%
40.8%
31.5%
12.2%
4.6%
AGE
46.9%53%Male Female
GENDER
RACE/ETHNICITY
Caucasian
Hispanic/Latino
Black/African American
Asian
16.2%
3.7%
50.1%
26.7%
CHOICE RIDES
42.5%
54.8%NO
Could use vehicle to make trip
YES
21.7%
LESS THAN $16K
14.7%
$40K-$53,999
10.4% 17.5%
$54K-$80,999 $16K-$23,999
17.3%
$24K-$31,999
14%
$32K-$39,999
2.4% 2.8%
OVER $100K $81K-$99,999
ANNUAL HOUSEHOLD INCOME
ENGLISH SPEAKING
Very Well52.2%
Well24%
Not Well18.9%
Not at All5%
10.6%
16.5%23.5%
23.12%19.9%
123456+
HOUSEHOLD SIZE
6.3%
34.3%
.04%
6.6%25.2%
NUMBER OF VEHICLES IN HOUSEHOLD34.4% –
1%
2%
METRO Park & RideR I D E R P R O F I L E S
20-34
65+
35-50
51-64
5-15
16-19
.2%
1.2%
22.6%
41.3%
31.3%
3.4%
AGE
55.7%43.8%Male Female
GENDER
RACE/ETHNICITY
Caucasian
Hispanic/Latino
Black/African American
Asian
39.4%
19.8%
20.3%
17.6%
CHOICE RIDES
87.9%
10.9%NO
Could use vehicle to make trip
YES
1.5%
LESS THAN $16K
10%
$40K-$53,999
22.2% 1.93%
$54K-$80,999 $16K-$23,999
3%
$24K-$31,999
4.12%
$32K-$39,999
43.8% 13.4%
OVER $100K $81K-$99,999
ANNUAL HOUSEHOLD INCOME
ENGLISH SPEAKING
Very Well88.1%
Well10.2%
Not Well15%
Not at All.2%
10.2%
9.8%29.8%
21.2%24.3%
123456+
HOUSEHOLD SIZE
4.8%
18.8%
17.7%52.1%
NUMBER OF VEHICLES IN HOUSEHOLD 1.7% –
1%
7.1%
1.5%
ADDICKS C
LOD
INE RD
BarkerReservoir
AddicksReservoir
HermannPark
Memorial
Buffalo BayouPark
Keith-WiessPark
MasonPark
BaylandPark
Terry HersheyPark
Park
BrockPark
To El Dorado P&R,248, 249 To Bay Area P&R andSpace Center Houston:246, 249
To Downtown: 244, 246, 247, 249Some trips via Eastwood TCTo TMC: 297
To Baytown P&R: 236
To Kingwood P&R:255, 259To Townsen P&R:256, 257, 259
To Downtown:255, 256, 257, 259
To Downtown: 212Some trips via N Shepherd P&R
To Cypress P&R: 217, 219
To Downtown: 214, 216, 217, 219Some trips viaNorthwest TC
To Downtown: 236
To Downtown: 202, 204, 209, 283Continuing to Greenway Plaza, Uptown: 283
To Downtown: 262, 265, 269To TMC: 292
To TMC:170
To Missouri City / SH 6 P&R:170
To Downtown,Kuykendahl: 283
Non-Metro ServiceWoodlands Express operates three Park & Ride lots with service to the Texas Medical Center, Greenway Plaza and Downtown.
Non-Metro ServiceFort Bend County Express operates Park & Ride service to the Texas Medical Center, Greenway Plaza and Uptown/Galleria with a connection at West Belfort Park & Ride for Downtown service.
To Downtown: 221, 222, 228, 229To TMC: 298Some trips via Northwest TC
To Kingsland P&R:221, 228, 229, 298To Grand Parkway P&R:222, 229
Non-Metro ServiceHarris County Transit provides local service in Baytown that connects to the METRO Baytown Park & Ride at San Jacinto Mall.
To Downtown: 261
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40
40
8810
67
75
58
76
30
5
80
3265
82
63
46
40
29
47
9
153
68 84
26
108
36
20
96
99
44
102
102
102
102
102
86
86
86
86
86
44
44
85
85
85
44
44
102
102
86
340
137
137
3939
402
40
5
11
25
30
40
29
79
96
85
48
33
65
49
45
152 1539 151
77
80
66
85
10
79
162
162
71
71
84
41
162161
153
151
33
161162
7270 39
162161
71
58
52
52
162161
7
44
85
85
82
6
29
7845
64
64
78
78
6
6
83
6
99
59
59
80
83
23
2323
2323
45
45
64
29
97
11
44
44
44
97
6
6
59
83
83
83
6 6
80
6
6
6
6677
80
80
77
3
5152
5152
97
3
3
3
99
59
99
28
83
79
25
153
151
402
54
41
32
20
48
67
87
60
11137
54
44
30
360
56
56
56
56
56
7270
36
7046
25
59
77
3
97
78
49
137
51
97
4645
64
3629
11
160
160
160
360
360
60
399
399
8
38
FANNIN SOUTH11 878 73
MAGNOLIA PARK5028
7620
WEST LOOP49 687
HOBBY
73504088
SOUTHEAST
542860
295360
EASTWOOD
4080
4 941 50
25
WHEELER255 65
152 153
NORTHWEST
70 724784
493985
33 58
162161
HIRAM CLARKE5411 14 98
MISSOURI CITY63 98
HEMPSTEAD
6633 5885
268971
GREENSPOINT85566
10286
99 399
NORTHLINE / HCC
7956 9623 3629 45
TIDWELL836 80
BURNETT
523
7951
BELLAIRE49
65332402
TEXAS MEDICAL CENTER
872714
6841
60104
4022
8428
56
DOWNTOWN
102 108
4482
11
162161
5451 526
137
32
FIFTH WARD/
4828DENVER HARBOR116680
77137
78
MESA529778
45ACRES HOMES
7944
6430
KASHMERE
26
5251
3
9780
29
PALM CENTER
875
P&R
P&R
P&R
P&R160
160
85
38
NORTHWESTSTATION
MONROE
SOUTH POINT
FUQUA
KUYKENDAHL
SETON LAKE44
SPRING
86 99
W LITTLE YORK
MAXEY RD
WEST BELLFORT8 161
WESTWOOD152
MISSION BEND254
1512 75
WESTCHASE151
HILLCROFT151 152 153
ADDICKS
75 162
N SHEPHERD4030
7927
96108
9959
64
EASTEX83
GESSNER151
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
P&R
399
137
BUSH INTERCONTINENTAL AIRPORT
HOBBYAIRPORT
University of Houston
Memorial Hermann Southeast Hospital
MLKHealthCenter
Texas SouthernUniversity
RiceUniversity
NRGPark
VA Hospital
Ben TaubHospital
TMC
Greenspoint
LBJHospital
CasadeAmigosClinic
University Park
Methodist WillowbrookHospital
HoustonNorthwestMedical Center
Lone Star College
El Franco Lee Clinic
HCC
HCC
HCC
HoustonBaptist University
Sharp-stown
Westchase
Energy Corridor
Uptown/ Galleria
GreenwayPlaza
University of St. Thomas
Memorial City
Acres Homes Health Center
Aldine Community Health
San Jacinto College - South
No evening or weekend service to El Franco Lee Clinic.
Star of Hope
STADIUM PARK/ ASTRODOME
SMITH LANDS
DRYDEN/ TMC
MEMORIAL HERMANNHOSPITAL/HOUSTON ZOO
HERMANNPARK/ RICE U
MUSEUM DISTRICT
ENSEMBLE/ HCC
MCGOWEN
FULTON/ NORTH CENTRAL
EADO/ STADIUM
COFFEE PLANT/ SECOND WARD
LOCKWOOD/EASTWOOD
ALTIC/HOWARD HUGHES
LEELAND/THIRD WARD
ELGIN/THIRD WARD
TSU/UH ATHLETICS DISTRICT
UH SOUTH/UNIVERSITY OAKS
MACGREGORPARK/MLK
UH-DOWNTOWN
MOODY PARK
CAVALCADE
LINDALE PARK
MELBOURNE/ NORTH LINDALE
QUITMAN/ NEAR NORTHSIDE
CESAR CHAVEZ/67TH STREET
Light Rail Facilities
Park & Ride
0
0
00
0
0
00
10, 12, or 15 minute headwayNonstop segment
Nonstop segment
End of line
End of line
30 minute headway
0
0 End of line
Peak only service
60 minute headway
End of line
PARK & RIDE
TRANSIT CENTER
RAIL STATION & TRANSIT CENTER
Bicycle ParkingAvailableVehicle ParkingAvailable
0 2 4
TRANSIT SYSTEM MAP Effective August 26, 2018
Red Line
Purple Line
Green Line
Park & Ride Corridor
Park & Ride Route P&R
Local RoutesWeekday Midday Headway(See Table for Peak, Evening, & Weekend Headways)
Nonstop segment0
0
Nonstop segment
NRGPARK
HERMANN PARK
MEDICALCENTER
FANNIN SOUTH
BELL
MCGOWEN
ENSEMBLE/HCC
TMC TRANSIT CENTER
MUSEUM DISTRICT
HERMANN PARK/RICE U
MEMORIAL HERMANN HOSPITAL/HOUSTON ZOO
DRYDEN/TMC
SMITH LANDS
STADIUM PARK/ASTRODOME
MOODY PARK
FULTON/NORTH CENTRAL
QUITMAN/NEAR NORTHSIDE
MELBOURNE/NORTH LINDALE
LINDALE PARK
NORTHLINE TRANSIT CENTER/HCC
CAVALCADE
WHEELERTRANSIT CENTER
DOWNTOWNTRANSIT CENTER
PRESTON
UH-DOWNTOWN
BURNETT TRANSIT CENTER/ CASA DE AMIGOS
MAIN STREETSQUARE
LEELAND/THIRD WARD
ELGIN/THIRD WARD
TSU/UH ATHLETICS DISTRICT
UH SOUTH/ UNIVERSITY OAKS
MACGREGOR PARK/ MARTIN LUTHER KING, JR.
PALM CENTERTRANSIT CENTER
THEATER DISTRICT
CONVENTION DISTRICT
EADO/STADIUM
CENTRAL STATIONS
COFFEE PLANT/SECOND WARD
LOCKWOOD/EASTWOOD
ALTIC/HOWARD HUGHES
CESAR CHAVEZ/67TH ST.
MAGNOLIA PARKTRANSIT CENTER
CENTRALSTATION
MAIN
CENTRAL STATION RUSK
CENTRAL STATIONCAPITOL
Central StationsWALKING TRANSFER
MAI
N
FANN
IN
SAN
JACI
NTO
CAPITOL
RUSK
Rail Coverage Local Bus Coverage
02 Why Partner with METRO
Rider PromotionsAt METRO our riders are one of our top priorities. Having a promotion that benefits them as well as you makes for a great partnerhsip.
In 2012 and 2013 NRG sponsored rides for anyone riding METRORail on Texans’ game days. In 2017 - 2019 the Houston Dynamo have provided in stadium and other promotional benefits in exchange for free rides for its fans and staff.
Other companies have offered deals for our riders, too. The Houston Zoo and Houston Museum of Natural Science offered discounts or special exhibits and general admission.
METRO benefits from increased ridership and our partners get the exposure of this unique opportunity.
METRO’s Impact on Events in HoustonWhen mega events happen in Houston, METRO’s right there, moving fans from Point A to Point B with efficient and friendly service.
When the NCAA Final Four came to Houston in 2016, METRO was there. Providing transportation to the event for residents and visitors a like.
In 2017 Houston hosted Super Bowl LI – and in the nine days of Super Bowl Live activities – METRO carried 680,100 riders on METRORail.
Every spring, Houston shows off its Western heritage by hosting the world’s biggest livestock show and rodeo for 20 consecutive days.
METRO’s right there with Houston’s mega events – from a sporting championship game to an all-star concert. We keep the crowds moving – and we do it with a smile.
Partnership PromotionsPartnership Promotions03 Opportunities
Rail Vehicles WrapsMETRORail allows maximum exposure near several of the Houston’s employment and entertainment centers. From Downtown Houston to the Texas Medical Center and the NRG Park complex.
The Wraps can range from a full wrap to a variety of smaller options.
Contact us for pricing and availability.
RIDE FREE on METRORail to every Dynamo and Dash home game with your valid game day ticket! Follow METRO on Facebook (@RideMETRO) for your chance to win tickets to a Houston Dynamo home game.
Plan your trip at RideMETRO.org.713.635.4000 | METRO vehicles are 100% accessible.
TRAIN TO WINTRAIN TO WINMARCH 3, 2018 > vs. ATLANTA UNITED FC
MARCH 10, 2018 > vs. VANCOUVER WHITECAPS FCMARCH 31, 2018 > vs. NEW ENGLAND REVOLUTION
APRIL 21, 2018 > vs. TORONTO FCMAY 5, 2018 > vs. LA GALAXY
MAY 25, 2018 > vs. NEW YORK CITY FCJUNE 9, 2018 > vs. COLORADO RAPIDS
JULY 3, 2018 > vs. LOS ANGELES FCJULY 7, 2018 > vs. MINNESOTA UNITED FC
JULY 21, 2018 > vs. FC DALLASJULY 25, 2018 > vs. PHILADELPHIA UNION
AUGUST 4, 2018 > vs. SPORTING KANSAS CITYAUGUST 18, 2018 > vs. REAL SALT LAKE
AUGUST 23, 2018 > vs. FC DALLASSEPTEMBER 15, 2018 > vs. PORTLAND TIMBERS
SEPTEMBER 29, 2018 > vs. SAN JOSE EARTHQUAKESOCTOBER 21, 2018 > vs. SEATTLE SOUNDERS FC
2018 HOME SCHEDULE
TRAINtotheGAMETRAINtotheGAME
GA04
1918
-01
- Dyn
amo
2018
- Bu
s Car
dsIn
stal
l: Ar
rival
Rem
ove:
10/
31/2
018
Febuary 25 – September 4, 2006
theHoustonMuseumofnaturalscience
Take METRO to
Map out your route to Body Worlds 3 by calling METROLine at 713-635-4000 or visit ridemetro.org for details.Visitors can fi nd the latest exhibit news, museum information and directions at hmns.orgRemove on 9/4/06
Interior Bus CardsInterior Bus Cards are a great way to reach daily commuters on our local bus service.
These are produced for a majority of the local fleet and have an average run-time of 90 days.
TH05
0640
-01E
N
Posters, Maps & FliersMETRO circulates hundreds of thousands of brochures each year. From maps to event fliers distributed on our buses, trains and over 100 distributions points in the region.
Posters on the METRORail line give high visibility to any promotion and is an intretgral part of every event and free ride campaign.
SEASON SPONSOR
NOV. 24 – DEC. 5
you’ve been replaced.
you’ve been replaced.Max,Max,I’MI’M
taking METRORailthis holiday season!
taking METRORailthis holiday season!
METRORail vehicle fliers
METRORail platfrom posters
Z Card® Map by Z Card® America
