partnership for the private cloud

1 © Copyright 2011 EMC Corporation. All rights reserved.

Partnership for the Private Cloud • Integrated Solutions at the

Speed of Business


Our Industry Is In A Major Transformation

Mini

Mainframe

Networked/ Distributed Computing PC/

Microprocessor

Cloud Computing


Catalysts For Change

Information Deluge Cyber Security Budget


I.T. BUDGET

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

73% Maintain

27% Invest


IN THIS DECADE THE DIGITAL UNIVERSE

WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES

Source : 2010 IDC Digital Universe Study

35,200,000,000,000,000,000,000 BYTES


90% OF THE DIGITAL UNIVERSE IS UNSTRUCTURED

Source : 2011 IDC Digital Universe Study


Geophysical Exploration

Big Data Has Arrived

Video Surveillance Mobile Sensors

Medical Imaging Gene Sequencing

Video Rendering Social Media

Smart Grids


AVERAGE LARGE ENTERPRISE IS ATTACKED IN SOME FORM

300 TIMES A WEEK

Source : NetWitness, 2011


• 100,000 NEW MALWARE SAMPLES EVERY DAY • 54% OF BREECHES INVOLVED

ZERO-DAY MALWARE



THREAT THE EVOLVING

LANDSCAPE

In A Virtual World!

Low, Slow & Mutating. Organized & Targeted.


Organizations should focus on the following threat actors based on their “assessed risk”

• Insiders • Financially motivated cyber criminals

• Backed by organized crime • Nation-state actors • Hacktivitsts



Enter The Cloud.


What is the Cloud?


What Does Cloud Mean?

• More IT resources devoted to innovation and value-add activities

• Productivity increased through greater IT responsiveness and end-user flexibility

• IT as a partner for new value creation

• Cloud drives “across the board” savings • Increases automation reducing operational costs

Increased Efficiency

Increased Agility


3 Different Cloud Approaches


To Lead Customers And Partners

On Their Journey To

Cloud Computing

EMC’S MISSION


PRIVATE CLOUD IS THE FIRST STEP

“74% of respondents expect to virtualize over 60% of their installed servers in the

next 5 years”

JP Morgan Chase, March 2012

Enterprise IT

Infrastructure Transformation

1 2 3


Private Cloud


SERVICE PROVIDERS CREATE NEW OPTIONS

Private Cloud Enterprise IT Public Cloud

Service Provider


“95% of respondents expect to maintain or

increase their outside data center spend in 2012

JP Morgan Chase, March 2012


Agility and Efficiency

Private Automated Hybrid

Cloud Infrastructure Public



Extensible Technologies

Management Federation Trust





Extensible Technologies

Management Federation Trust




• Compliance DOES NOT = Security • Pervasive Network visibility (packet data, log

data) is the only way to “Know” what's is happening in your environment


VIRTUALIZE MISSION CRITICAL APPLICATIONS



Application Transformation



BUILD NEW APPLICATIONS



New Application Platform Application Transformation



ACCESS APPLICATIONS FROM ANY DEVICE



New Application Platform Application Transformation


End User Provisioning Transformation

New End User Computing


A NEW LAYERING OF IT S

E C

U R

I T

Y A U

T O M

A T I O N



New Application Platform

New End User Computing

Application Transformation


End User Provisioning Transformation


intelligent storage

data protection

Information Security

Resource Management

Cloud Technology A Decade of EMC / VMware Innovations

Big Data

Server Virtualization

2003 2003- 2005

2006 2007- 2010

<2002 2010+

Deep Integration vStorage APIs

Deep Integration

vCenter APIs


Deep Integration

vShield APIs

Emerging Integration

Central Cloud Platform via Open APIs


intelligent storage

data protection

Information Security

Resource Management

Big Data

Server Virtualization

2003 2003- 2005

2006 2007- 2010

<2002 2010+


Deep Integration

vCenter APIs


Deep Integration

vShield APIs

Emerging Integration

Central Cloud Platform via Open APIs

Most VMware Integrations. Highest Cloud Investment. 8 YR INVESTMENT

$25B Source: Wikibon Analysis & Survey 2011

Cloud Technology A Decade of EMC / VMware Innovations


Converged Infrastructure

Build Your Own

Best Of Breed Components

VSPEX

Reference Architectures

Vblock

Three Paths To The Private Cloud


A New Way to Deliver IT VblockTM Infrastructure Platforms

Management: Unified Infrastructure Manager (UIM) framework

Virtualization: VMware

Compute: Cisco UCS

Network: Cisco Nexus and MDS switching

Storage: EMC Symmetrix VMAX or VNX

Security: RSA

VblockTM Platform Solutions and Services

Accelerate time to value of business applications

Seamless Support

Pre-Engineered, Pre-Integrated and Validated


Receive Components

Staging Rack & Cable

Traditional Data Center Experience 90-120 Days From Order to Production

Program & Provision

VCE Data Center Experience ~30 Days From Order to Production

Simplifying the Data Center Experience


Simpler to manage & operate Less maintenance needs means more time spent on business initiatives

Converged Infrastructure Model

35


VCE Momentum

Nov 2009

Today

Announced

1st Shipment

12 Partners

Redefined Charter

1st Vblock “Product”

100 Major Customers

120+ Partners

1000 Employees

Product Expansion


Cloud-ready Solutions from Cisco and EMC


Cloud-Ready Fabric

• Industry leading solution to unify your SAN + storage environments

• Comprehensive, networking and storage capabilities for virtual environments

• Tested and validated by Cisco and EMC

• Shared vision and experience to enable cloud-ready data-center customer deployment


Convergence

Scale

Intelligence

1

3

2 32, 48-port 8G Advanced FC Module 256G/slot Fabric 3 module for MDS 9513 8G ER SFP+ (40KM),

Storage Media Encryption for Disk VMpath– virtual-machine-aware path analytics and

trending for SANs

8-port FCoE module for MDS 9500 chassis Multi-hop FCoE support on MDS Converged DCNM FCIP SAN Extension for FCoE

Turbocharge your SAN


Solutions Differentiation

Messaging ERP Virtual Desktop

Collaboration Application Development

… and Simplified Lifecycle Management!

More predictable

design envelope

On VBLOCK

40


Virtual Desktop Infrastructure


Challenges Associated with Private Cloud

• Windows 7 is here, we need to be prepared for it

• We spend too much time on desktop support calls

• Managing diverse end point devices is overwhelming & expensive

• We spent too much time recovering lost data from stolen laptops

• We are constantly patching and upgrading applications & OS images

• It is difficult to respond quickly to a mobile & international workforce

42

At the desktop

For every $1 spend on hardware, we spend $3 to manage it

We want to deploy VDI in different workgroups

We don’t have several months for POCs, we need VDI now

It is too difficult to manage the multiple vendors in a VDI solution

We need better security for our desktops and our datacenter

We do not know how to architect a VDI solution

We do not know the real total cost of the solution

In the infrastructure


Emerging Customer Use Cases for VDI

43

Reduce migration costs Minimize application incompatibility Extend life of existing

desktop software

Windows 7 Migration

Reduce costs by managing desktop applications and users centrally

Centrally control sensitive data Streamline desktop and

application deployment

Business Process Outsourcing

Reduce costs by managing desktops and users centrally

Centrally control sensitive data Streamline desktop and

application deployment

Remote Office/Branch Office

Enable desktop access regardless of network connection

Extend security and control of offline users

Leverage local device resources

Mobile Users

Deploy and manage a desktop image on employee owned assets

Centrally control desktops and data Separation between corporate and

personal desktop

Contractors/EOIT/BYOPC

Support end-users working from remote locations

Ensure desktops are available 24 x 7

Quickly provision new desktops

Business Continuity/Disaster Recovery


SIMPLIFIES OPERATIONAL COMPLEXITY

• Without Vblock™ FastPath

With Vblock™ FastPath

Over 40 complex interdependent steps. Two steps and you are good to go.


Vblock™ Fastpath VDI • Top to bottom—a faster, cheaper, better solution for the enterprise

45

Enterprise-class, 1000s of Users Price Transparency Automation Facilitates

Rapid Deployment Support: Simple,

Seamless, Smart


Vblock™ Fastpath VDI • Top to bottom—a faster, cheaper, better solution for the enterprise

46

Enterprise-class, 1000s of Users Price Transparency Automation Facilitates

Rapid Deployment Support: Simple,

Seamless, Smart

“Since the RSA breach, EMC’s engineering team now uses VDI to control access and

data protection to corporate secrets”


CLOUD TRANSFORMS IT

BIG DATA TRANSFORMS BUSINESS


THE JOURNEY TO BIG DATA

2 Data Science Collaboration Self-Service

Agile Analytics People & Productivity Focus

Analytic Productivity Platform

Agile Process & Tools

3 Real Time Decisions New Applications Data Monetization

Predictive Enterprise Application Focus

Big Data Enabled Apps

All Data Faster Answers Elastic & Scalable 1

Big Data Infrastructure Technology Focus

Analytics Engines

Cloud Infrastructure

Analytic Engines


THE BIG DATA STACK All Data Faster Answers Elastic & Scalable 1 2

Data Science Collaboration Self-Service

Agile Analytics People & Productivity Focus

3 Real Time Decisions New Applications Data Monetization

Predictive Enterprise Application Focus

Big Data Infrastructure Technology Focus

Structured & Unstructured Data Analyze Petabytes Of Current Data Virtual, Scale Out Architecture

Self-Service Iterative, Agile Transparent, Real-time Collaboration

Predictions Built-In Data At The Point Of Decision Scale Big Data Insights

Analytic Productivity Platform

Agile Process & Tools

Big Data Enabled Apps

Analytics Engines

Cloud Infrastructure

Analytic Engines


THE ANSWER MACHINE DATA IN. DECISIONS OUT.

Greenplum Data Computing Appliance


The Customer Value: •A new certified platform offering for Greenplum Database

• Store over 200 TB in one rack on enterprise-class SAS drives

• Leverages latest Intel x86 processor technology and scale-out MPP principles, achieving highest ROI in analytics possible

• Flexible configurations:

• From minimum (2 master/2 segment servers) to many racks as needed

• From Terabytes to Petabytes

• Unified hardware management for data & control plane

The Cisco/Greenplum Offering


Full rack GP/Cisco Solution

Oracle Exadata

IBM Netezza

P-12

Cores 192

Intel 56xx 64

Intel E55xx

96 Intel E54xx

+ FPGA

Scan 24 GB/sec 21 GB/sec 10 GB/sec

Capacity (Raw Usable) 52 TB 28 TB 32 TB

Capacity (w/Compression)

209 TB 112 TB 120 TB

Sample HW List Price $905K $1.65M $1.44M

Price/Performance Advantage


•IT has entered the age of transformation

Summary



•Cloud accelerates the value to business

Summary




•Partner with the right organizations

•Solution driven

•Futuristic

•Financially sound

Summary





•Solution driven

•Futuristic


•Security is a important piece of the solution

•Information based, not Perimeter

Summary





•Solution driven

•Futuristic




•Ensure you have a foundation for success

Summary


THANK YOU!

#CiscoPlusCA

[email protected]


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partnership for the private cloud

Technology

emc corporation

speed of business copyright

new value creation copyright

motivated cyber criminals

digital universewill

week source

private cloud1

new malware samples