partnership development strategies of coconut and … · 2016-03-28 · partnership development...
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PARTNERSHIP DEVELOPMENT STRATEGIES OF COCONUT AND PALM SUGAR ENTERPRISE
MINISTRY OF MINISTRY OF COOPERATIVES AND SMALL-MEDIUM ENTERPRISES
REPUBLIC OF INDONESIA
Delivered in :
National Workshop
Developing Small Enterprise of Coconut and Palm Sugar
Thursday, December 17 2015
Banyumas, Central Java
1
LEGAL BASIS OF PARTNERSHIPUU No. 20 2008
Act of Micro, Small and Medium Enterprises
• 13 Chapters concerning Partnership
• Definition of Partnership:
• An either direct or indirect cooperation within enterprise
integration, in the principle of needing, trusting, strengthening and
benefiting involving stakeholders of Micro, Small, and Medium
Enterprises and Big Enterprises.
• National Government, Local Government, Enterprises, and
citizens facilitate, support, and stimulate partnership activities, in
the principle of needing, trusting, strengthening and benefiting
among stakeholders
• Partnership between Micro, Small and Medium Enterprises and
Big Enterprises includes skill-passing process in production,
processing, marketing, funding, human resources as well as
technology.2
Governmental Regulation of Partnership No.44 th 1997
1. Government and Enterprise World gives maximum
opportunity of partnership to Small Enterprises
2. Cooperation between Small Enterprises and Medium
Enterprises and/or Big Enterprises is accompanied with
direction and development
3. Direction and development of Small Enterprises and Big
Enterprises apply in productive resources, technical
guidance, technology and funding
4. Types of partnership: plasma-core, sub-contract, general
trade cooperation and franchise
5. Foundation organizations make prioritized services and
lenient fund access with simple procedure, lenient
conditions, training and low interest rate
3
Introducing Partnership
Either direct or indirect cooperation within
enterprise integration, in the principle of
needing, trusting, strengthening and
benefiting involving stakeholders of Micro,
Small, and Medium Enterprises and Big
Enterprises.
a.Needing each other
b. Trusting each other
c. Strengthening each other; and
d. Benefiting each other
PRINCIPLE OF
PARTNERSHIP
a. Franchise
b. General trade
c. Distribution and agency
d. Profit sharing
e. Operational cooperation
f. Joint venture
g. Outsourcing; and
h. Other types
Types of
Partnership
Empowerment through partnership
1. Creating enterprise nuance to trigger Partnership, according to Governmental Regulation no. 44 1997 and Act no. 25 2007
2. Increasing equality
3. Providing strengthening/stimulating support
4. Developing access of economic resources
5. Developing access of information, publication and promotion
6. Involving community
7
Advantages of Partnership
1. Standardization of procedure, mechanism
and products
2. Avoidance of unnecessary competition
3. Avoidance of domination and protection of
barrier
4. Risk sharing
5. Economics of scale and scope
6. Access and maximization of resources,
technology and market
7. Uniting forces
8. Decreasing and bridging gap
9. Community prosperity
10. Stability
8
Market opportunity and product potential of Coconut and Palm Sugar
Main Products
1. Production of Coconut Sugar in Banyumas, Banjarnegara and Purbalingga Regency reaches more than 96 tons per year in 39.000 units of Small Enterprises.
2. Production of Organic Crystal Coconut Sugar reaches 220 tons per month in certified 1.642 farmers
Market Opportunity
1. Domestic: Food and beverage factories, food retailers, and supermarkets.
2. Export to Asian, American and European Countries: Chocolate factories, bakeries, beverages, retailers, and supermarkets.
3. Reaches 800 tons per month and keeps growing
Challenges in marketing Coconut Sugar and Palm Sugar
Unhealthy competition among farmers of coconut and palm sugar due to their growing in numbers
Main buyers begin to enter the basis of production
Competition with other countries like Philippines
Cooperatives shall compete with high capitals
Product Mechanism
obtaining sap from coconut trees
Farmers Producers Collector Cooperatives
cooking coconut sap to coconut sugar
Pembelian, Mengorganisir produk & Penjaminan Mutu
buying, packaging, distributing and promoting products
BUYERS
Collecting
ICS
P3R
Partnership
Matching products with grade
1. Conducting Internal Control System
2. Using standardized production technology
trials, practice of producing Crystal Sugar and other products
assessment, socialization, registration and farming contract, internal and external inspection
Strengthening Farmers’ capacity
Maintaining quality control
Certifying Organic Products (of soil and processing)
Collecting products
Farmers
Cooperatives
Development
Strategies of
Crystal Sugar
B
F
C
E
A
Standardized machine and
factory
Certifying products according to buyers’
request
Flexible financial source
Maximizing branding and packaging
Actively taking part in domestic and
oversea fair
D
Supplying products
according to domestic and
overseas market demand
Role-distribution in gaining continuous control over market of organic coconut sugar:
Farmers Maintaining the quality and authenticity of organic products
Collector Maintaining the quality and authenticity of organic products the stability of the supply
CPU (finishing process) Maintaining the quality and authenticity of organic products, schedule of processing and delivery
Companies/distributors/exporters
Maintaining the quality and authenticity of the organic products, stability of market and schedule of delivery
Government Providing facilities of production and regulations to promote enterprise development, etc.
Cautions in establishing and continuing marketing partnership
Make sure that our products are really qualified as the demand of the buyers
Provide services for the producers of crystal coconut sugar with social care, education etc.
Negotiate with buyers in as cooperative and profitable way as possible among all stakeholders
Establish MOU or partnership contract with buyers Make sure to have written agreement with buyers. Have
cash payment from new buyer in the beginning purchase or 50% Down Payment for a known buyer
Supervise the schedule of delivery through processing management including raw material supply, advanced processing, packaging and shipping.
THANK YOU
Deputy of Marketing and Enterprise NetworkingMinistry of Cooperatives and Small-Medium
Enterprises Republic of Indonesia
HR Sasuna Said Street. Kav. 3-4 Kuningan, Southern Jakarta
Phone 021-52992861Fax. 021-5205285