partnership brief london design biennale 2021 india … · craf t, design, music, and technology,...

INDIA PAVILIONLONDON DESIGN BIENNALE 2021

PARTNERSHIP BRIEF

Following the success of the 2018 London Design Biennale, we are pleased to present the opportunity for your brand to become involved through sponsorship of the India Pavilion at one of the world’s leading design biennales - London Design Biennale at the iconic Somerset House (June 2021).

The London Design Biennale is a global gathering of the world’s most ambitious and imaginative designers, curators and design institutions.

It provokes debate and an engaging exchange of ideas about the universal impact of design in contemporary culture and explores design's potential as a transformative global tool with the power to inspire, inform and entertain.

Renowned architect Nisha Mathew Ghosh will represent India at the London Design Biennale 2021, and is set to lead the conversation on sustainable design in response to Artistic Director Es Devlin's call to action: ‘how can design provide solutions to the major crises of our time?’

This partnership brief provides an overview about the biennale, its success to date, renowned partners and jury, the India Pavilion installation, team and purpose, as well as the ways in which we can work together.

INDIA PAVILION | LONDON DESIGN BIENNALE

INTRODUCTION

Chakraview, India Pavilion at LDB 2016

Full Spectrum, Australia Pavilion 2018 ΑΝΥΠΑΚΟΗ (Disobedience), Greece Pavilion 2018

Matter to Matter, Latvia Pavilion 2018

Matter to Matter

The Silent Room, Lebanon Pavilion 2018

Matter to Matter

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LONDON DESIGN BIENNALE 2018 RESULTS

1.099M impressions on social

media channels

200,000+visitors from 68 nations and 6

continents

700+items of press

coverage

300+media guests

39 participating

countries, territories cities

5 special projects

Indigo: Transcending Borders, India Pavilion 2018


LONDON DESIGN BIENNALE PARTNERS

Partner 15.19M monthly views

International Media Partner

915,865 daily readers

Digital Media Partner

350,000 monthly views

Media Partner 50,024 monthly readers

Partner 200,000+ visitors at the 2018 LDB


LONDON DESIGN BIENNALE INTERNATIONAL JURYThe London Design Biennale International Advisory Committee and Jury is composed of leading creative experts, with a strong commitment to and appreciation of design, and are responsible for awarding medals to the most significant contributions.

ARIC CHEN • BEN EVANS CBE DR CHRISTOPHER TURNER • ES DEVLIN OBE • JAMES LINGWOOD MBE • JONATHAN REEKIE CBE • MARVA GRIFFIN WILTSHIRE • NIPA DOSHI • PROFESSOR JEREMY MYERSON • DR JOHN SORRELL CBE • SUHAIR KHAN • VICTORIA BROACKES • WALDICK JATOBA

For the India Pavilion, Ghosh will present “SMALL IS BEAUTIFUL. A Billion Stories” a new multi-sensory kinetic installation that brings together art, craft, design, music, and technology, assembling a labyrinth of radical ideas developed to combat the pollution of India’s natural environment- its water, forests, earth, and air.

At the heart of the installation is a two-winged kinetic structure inspired by the modern form of a windmill blade and the traditional Indian Punkha.

The installation pays homage to historical grassroots initiatives by communities and individuals in India, and signals the hope these community-based movements can provide in challenging the current ecological crises of India's booming cities.

Talking about the motivation behind this project, Nisha Ghosh says: “All across the landscape of India are IDEAS - isolated beacons of light that hold keys to a FUTURE of IDEAS for an ECOLOGICALLY RESILIENT India. Be it forests, clean energy, restored brownfields and clean air - a blueprint of this tapestry of ideas creates exciting possibilities of building much needed ECOSYSTEMS of innovation and solutions for the future. The next generation does not have enough benchmarks for sustainability, inspiration in order to build on older foundations to create a new ecologically conscious India. A mapping and documentation of what we have done so far is each of these domains is critical to move ahead. It has the possibility to RESONATE a much needed HOPE in the post-Covid rebuilding of the country.”


INDIA PAVILION 2021 INSTALLATION

Early stage mockup of the installation | Image courtesy of Nisha Mathew Ghosh

The complexities of the ecological crisis that India and the world are facing, resonate across all aspects of our lives.

Our greatest hopes for unpacking these difficult and urgent issues lies in the collaboration between disciplines to bring about new ways of thinking about urban planning, design practices and the governance and policies surrounding the use of brownfields and natural resources.

An ecologically resilient future for India relies on collective action.


A RADICAL DESIGN AGENDA FOR INDIA

Installation view: reference image of the earliest scheme now in its 3rd iteration

Architects, craftsmen, furniture designers, textile experimenters, musicians and content researchers are coming together under the design and curation of architect Nisha Mathew Ghosh to present India’s new design agenda on this international stage.


NISHA MATHEW GHOSH & THE INDIA PAVILION TEAM

Nisha Mathew Ghosh is an architect, designer and researcher. She is the co-founder of Mathew and Ghosh Architects, an architecture and design practice based in Bengaluru, India.

Her interdisciplinary practice is concerned with the relationship between natural resources, urban infrastructure, and environmental sustainability in the context of burgeoning Indian cities.

She established the Mathew and Ghosh Sustainable Creation Care Foundation in 2007. Working in collaboration with others across the Indian subcontinent on topics relating to sustainability, environment, pollution and water resources, the foundation is bringing together cross-disciplinary thinking to address the challenges caused by the ecological and climate crisis.

● Collaborators: Design Collaborator and Maker Studio: Sandeep Sangaru / Design Collaborator and Advisor: Soumitro Ghosh / Music Collaborators: P. M. K Naveen Kumar (Indian Flute), Nayantara and Mrinal Ghosh (Guitar)

● Administering Funding : Mathew and Ghosh, sustainableCREATIONcare Foundation● Research Partners: The Science Gallery, Bengaluru / Centre for Science Education, JNAR / “Waterman” Vishwanath, Indian Institute of Science


PARTNERSHIP OPPORTUNITIES Partnership Activity

● Pavilion sponsorship● Opportunities to create partnership activity and messages with the

India Pavilion design team to support your brand● Opportunities to build your brands profile in association with one of

the world’s best known international design platforms, cutting edge organisations and individuals

● Opportunity to collaborate with a project shaping the dialogue around the future design agenda for India

Logo Accreditation● Logo accreditation on all upcoming promotional material, press,

marketing and events collateral

Social Media● Prominent presence in social media posts about the pavilion’s

partnerships across all social media channels

Networking● Opportunity to raise your profile amongst LDB’s patrons,

participants, followers, visitors and renowned partners

ΑΝΥΠΑΚΟΗ (Disobedience), Greece Pavilion 2018


PARTNERSHIP OPPORTUNITIES cont.. Examples of previous sponsorship opportunities via LDB in 2018, that can be explored:

● Opportunity to work with the London Design Biennale marketing team on content for the Biennale website, social channels and highlights films

● Mention in The London Biennale e-newsletter (60,000 subscribers in 2018)● Logo embedded and linked on the India Pavilion page of the Biennale website● VIP opportunities and engagement such as an invitation to the grand opening, VIP afternoon tours with the pavilion team

and directors as well as contributing a branded ‘welcome bag’

Some Previous Sponsors

ΑΝΥΠΑΚΟΗ (Disobedience), Greece Pavilion 2018

Get in touch

Nisha Ghosh

Mathew and Ghosh Architects

No.4B, temple trees row, 1st cross, srinivagilu extension, viveknagar p.o., bangalore-560047, India.

Phone: +91 80 25520824 / +91 80 65966425

Email: [email protected] Military Martyrs Memorial (in collaboration with Architect Soumitro Ghosh)

Microbrewery

Bamiyan Cultural Centre Competition, Afghanistan

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partnership brief london design biennale 2021 india … · craf t, design, music, and technology,...

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