partnership and alliances
TRANSCRIPT
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Web Alliances:Google and Youtube
Octa Ramayana – MICM 2010
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Alliance Defined
A strategic alliance is when two or more businesses join together for a set period of time.
The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.
Source: www.1000ventures.com
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How to Make Alliances Work Vision Curiosity Communication Organize Leadership Compassion Contracts
Source: www.morebusiness.com
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How it all started
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Video Sharing Websites
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How Did Youtube do it? Community focused Ad free (at the beginning) Interactivity (rate, comment, and subscribe) stay viral without even have to go to their site Automate DMCA (Digital Millenium Copyright Act)
process
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If You Can’t Beat Them, Buy Them!
$ 1.65 billion
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Where the Alliance Starts
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VisionCorporate vision: ‘a mental image of the possible and desirable future state of the organization’. (Richard L. Lynch, 2000)
“to organize the world's information and make it universally accessible and useful”
“to provide fast and easy video access and the ability to share videos frequently.”
“delivering access and content to users”
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Curiosity
Organizations should keep looking for opportunities to raise their profits and improve their capabilities.
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Curiosity (What’s in it for me?)
Expert in computing, communication, and monetizing web content,
Number 1 search engine and 1st most visited website
Capital stability
Billions of view per day
Hundred thousands of new video uploaded everyday
4th most visited website (alexa, 2006)
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Communication
Transparency Effective
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Communication
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Organize
Google’s organization culture: informal, equal, involvement, and empowerment and it has an aversion to bureaucracy
Organizing the alliance structure and procedures can have a huge impact on the longevity and ultimate implementation of the alliance.
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Organize
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Leadership
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The Winning Team
“The team believed in the project and in each other. It was about trust and friendship.”
“The biggest challenge of any startup is to find the right people to build a successful company. You need a team to work well together to make it a reality. It’s the thing you can’t lose sight of. And, have fun along the way.”
Chad Hurley – One of YouTube founders
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Compassion
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Conclusion
the $ 1.64 billion investment is not only for the technology but for the community
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Reference Arrington, M. (2006).
http://techcrunch.com/2006/10/09/google-has-acquired-youtube/
Google. (2010). http://www.google.com/corporate/ Kotelnikov, V. (2007).
http://www.1000ventures.com/business_guide/strategic_alliances_main.html
Morebusiness.com. (2007). http://www.morebusiness.com/running_your_business/businessbits/business-alliances.brc
Solis, B. (2008). Chad Hurley on the Beginning, Rise, Acquisition, and Future of YouTube http://bub.blicio.us/chad-hurley-on-the-beginning-rise-acquisition-and-future-of-youtube/
http://en.wikipedia.org/wiki/YouTube Stone, A. (2006).
http://www.bloggingstocks.com/2006/10/12/how-to-build-the-next-youtube-five-lessons-from-the-google-deal/